세계의 마케팅 분석 시장 보고서(2025년)

Marketing Analytics Global Market Report 2025

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한글목차

마케팅 분석 시장 규모는 향후 몇 년 동안 16.8%의 연평균 성장률(CAGR)을 기록하며 2029년에는 116억 1,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 고급 분석 기술의 채택, 디지털 마케팅 채널의 확대, 개인화 및 고객 경험에 대한 강조, IoT 및 빅데이터의 확대, 규제 준수 및 개인 정보 보호에 대한 우려에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 AI와 머신러닝의 통합 강화, 예측 분석으로의 전환, 실시간 분석의 중요성, 고객 여정 분석의 부상, 크로스채널 어트리뷰션의 확대 등을 꼽을 수 있습니다.

마케팅 분석 시장은 E-Commerce와 온라인 소매업의 확대가 성장의 원동력이 될 것으로 예상되며, E-Commerce와 온라인 소매업은 인터넷을 통한 상품과 서비스의 구매와 판매, 인터넷 보급률의 증가, 편의성 향상, 소비자의 쇼핑 취향의 진화 등이 그 요인으로 작용할 것으로 예상됩니다. E-Commerce와 온라인 소매업은 마케팅 분석을 활용하여 소비자 행동을 분석하고, 디지털 광고 전략을 최적화하고, 개인화된 고객 경험을 개선하고, 보다 효과적인 타겟팅과 참여를 유도하기 위해 마케팅 분석을 활용하고 있습니다. 미국 인구조사국에 따르면, 2023년 E-Commerce 총 매출액은 1조 1,187억 달러로 2022년 대비 7.6% 증가할 것으로 예상됩니다. 따라서 E-Commerce와 온라인 소매업의 성장은 마케팅 분석 시장 확대의 중요한 원동력이 되고 있습니다.

마케팅 분석 시장의 주요 기업들은 데이터 기반 의사결정을 촉진하고 마케팅 전략을 최적화할 수 있는 첨단 솔루션을 적극적으로 개발하고 있습니다. 싱가포르에 본사를 둔 마케팅 분석 솔루션 제공업체인 Analytical Edge는 2024년 1월 Analytical Edge Qube를 발표했습니다. 이 SaaS(Software as a Service) 플랫폼은 지속적인 마케팅 믹스 모델링(MMM)을 위한 Demand Driver, AI 기반 테스트 및 학습을 위한 SynTest, 가격 책정 및 프로모션 분석을 위한 PriceSense, 분석 시각화를 위한 PowerView 등 다양한 솔루션을 포함하고 있습니다. Analytic Edge Cube는 마케팅 담당자에게 간소화된 데이터 분석을 위한 확장 가능하고 접근하기 쉬운 툴을 제공하여 마케팅 분석의 효율성과 인사이트를 향상시켜줍니다. 인사이트를 높입니다. 고도로 자동화된 사용자 친화적이고 코드가 필요 없는 인터페이스를 통해 기업이나 브랜드는 데이터 과학자나 통계 전문가를 보유하지 않고도 마케팅 분석을 자체적으로 수행할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

• 세계 마케팅 분석 PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 촉진요인, 억제요인)
• 최종 이용 산업 분석
• 세계의 마케팅 분석 시장 : 성장률 분석
• 세계 마케팅 분석 시장 규모 실적과 성장, 2019-2024
• 세계 마케팅 분석 시장 규모와 성장 예측, 2024-2029, 2034F
• 세계 마케팅 분석 전체 시장(TAM)

제6장 시장 세분화

• 세계의 마케팅 분석 시장 : 전개별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
• 클라우드
• 온프레미스
• 세계의 마케팅 분석 시장 : 용도별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
• 온라인 마케팅
• 컨텐츠 마케팅
• 이메일 마케팅
• 기타 용도
• 세계의 마케팅 분석 시장 : 최종사용자별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
• 소매 및 소비재
• 은행, 금융 서비스, 보험(BFSI)
• 헬스케어
• 소매
• 미디어와 커뮤니케이션
• 산업
• 기타 최종사용자
• 세계의 마케팅 분석 시장, 클라우드 하위 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
• 퍼블릭 클라우드
• 프라이빗 클라우드
• 하이브리드 클라우드
• 세계의 마케팅 분석 시장, 온프레미스 하위 세분화, 유형별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
• 싱글테넌트 시스템
• 멀티테넌트 시스템

제7장 지역별·국가별 분석

• 세계의 마케팅 분석 시장 : 지역별, 실적과 예측, 2019-2024, 2024-2029F, 2034F
• 세계의 마케팅 분석 시장 : 국가별, 실적과 예측, 2019-2024, 2024-2029F, 2034F

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

• 마케팅 분석 시장 : 경쟁 구도
• 마케팅 분석 시장 : 기업 개요
  • Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
  • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • International Business Machines Corporation(IBM) Overview, Products and Services, Strategy and Financial Analysis
  • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • SAP SE Overview, Products and Services, Strategy and Financial Analysis

제31장 기타 주요 기업과 혁신적 기업

• Salesforce Inc.
• Adobe Inc.
• Nielsen Holdings plc
• SAS Institute Inc.
• Teradata Corporation
• HubSpot Inc.
• Pegasystems Inc.
• Neustar Inc.
• Mailchimp
• Zoho Corporation
• Hootsuite Inc.
• SEMrush Inc.
• Sprout Social Inc.
• Brandwatch
• Iterable Inc.

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

• 마케팅 분석 시장 2029 : 새로운 기회를 제공하는 국가
• 마케팅 분석 시장 2029 : 새로운 기회를 제공하는 부문
• 마케팅 분석 시장 2029 : 성장 전략
  • 시장 동향에 기반한 전략
  • 경쟁 전략

제36장 부록

ksm

영문 목차

영문목차

Marketing analytics is the systematic approach of measuring, managing, and analyzing marketing performance to optimize the efficacy and efficiency of marketing campaigns and activities. It encompasses a range of quantitative and qualitative techniques aimed at evaluating marketing campaigns, channels, and strategies. Key areas of focus within marketing analytics include customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling. The goal is to derive actionable insights that enable data-driven decision-making and enhance overall marketing effectiveness.

The primary deployment types for marketing analytics are cloud and on-premises. Cloud-based deployment entails hosting and accessing marketing data and tools on remote servers, facilitating scalable and collaborative analysis for more efficient real-time decision-making. Applications of cloud-based marketing analytics include online marketing, content marketing, email marketing, and others, catering to end-users such as retail and consumer goods, banking, financial services, and insurance (BFSI), healthcare, media and communication, industrial sectors, among others.

The marketing analytics research report is one of a series of new reports from The Business Research Company that provides marketing analytics market statistics, including the marketing analytics industry's global market size, regional shares, competitors with a marketing analytics market share, detailed marketing analytics market segments, market trends and opportunities, and any further data you may need to thrive in the marketing analytics industry. This carbon marketing analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The marketing analytics market size has grown rapidly in recent years. It will grow from $5.35 billion in 2024 to $6.23 billion in 2025 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability.

The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $11.61 billion in 2029 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution.

The marketing analytics market is anticipated to experience growth, driven by the expanding landscape of e-commerce and online retailing. E-commerce and online retailing involve the buying and selling of goods and services over the Internet, fueled by increased internet penetration, convenience, and evolving consumer shopping preferences. Leveraging marketing analytics, e-commerce and online retailing entities analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for more effective targeting and engagement. According to the United States Census Bureau, total e-commerce sales reached $1,118.7 billion in 2023, marking a 7.6% increase from 2022. Therefore, the growth of e-commerce and online retailing is a key driver behind the expansion of the marketing analytics market.

Leading companies in the marketing analytics market are actively developing advanced solutions to boost data-driven decision-making and optimize marketing strategies. Analytic Edge, a Singapore-based marketing analytics solution provider, introduced Analytic Edge Qube in January 2024. This Software as a Service (SaaS) platform integrates various solutions, including demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. Analytic Edge Qube equips marketers with scalable and accessible tools for streamlined data analysis, enhancing marketing analytics efficiency and insights. The platform's highly automated, user-friendly, and no-code interfaces allow companies and brands to internalize marketing analytics without the need for in-house data scientists or statistics experts.

In September 2023, Spaulding Ridge, a US-based cloud advisory and implementation company, successfully acquired Solistic Decision Sciences for an undisclosed amount. This strategic acquisition has strengthened Spaulding Ridge's capabilities in utilizing top-of-the-funnel marketing intelligence to drive customer insights and actions, particularly in salesforce data cloud and marketing cloud offerings. Solistic Decision Sciences, the acquired company, is a US-based marketing analytics and data cloud specialist, focusing on data-informed marketing intelligence.

Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap

North America was the largest region in the marketing analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing analytics market includes revenues earned by entities by providing services such as data collection services, reporting and visualization services, managed analytics services, and data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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Where is the largest and fastest growing market for marketing analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Deployment: Cloud; On-Premises
• 2) By Application: Online Marketing; Content Marketing; E-Mail Marketing; Other Applications
• 3) By End User: Retail And Consumer Goods; Banking, Financial Services, And Insurance (BFSI); Healthcare; Retail; Media And Communication; Industrial; Other End Users
• Subsegments:
• 1) By Cloud: Public Cloud; Private Cloud; Hybrid Cloud
• 2) By On-Premises: Single-Tenant Systems; Multi-Tenant Systems
• Companies Mentioned: Alphabet Inc.; Microsoft Corporation; International Business Machines Corporation (IBM); Oracle Corporation; SAP SE
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Analytics Market Characteristics

3. Marketing Analytics Market Trends And Strategies

4. Marketing Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Marketing Analytics Growth Analysis And Strategic Analysis Framework

• 5.1. Global Marketing Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Marketing Analytics Market Growth Rate Analysis
• 5.4. Global Marketing Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Marketing Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Marketing Analytics Total Addressable Market (TAM)

6. Marketing Analytics Market Segmentation

• 6.1. Global Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Cloud
• On-Premises
• 6.2. Global Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Online Marketing
• Content Marketing
• E-Mail Marketing
• Other Applications
• 6.3. Global Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Retail And Consumer Goods
• Banking, Financial Services, And Insurance (BFSI)
• Healthcare
• Retail
• Media And Communication
• Industrial
• Other End Users
• 6.4. Global Marketing Analytics Market, Sub-Segmentation Of Cloud, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Public Cloud
• Private Cloud
• Hybrid Cloud
• 6.5. Global Marketing Analytics Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Single-Tenant Systems
• Multi-Tenant Systems

7. Marketing Analytics Market Regional And Country Analysis

• 7.1. Global Marketing Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Marketing Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Analytics Market

• 8.1. Asia-Pacific Marketing Analytics Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Analytics Market

• 9.1. China Marketing Analytics Market Overview
• 9.2. China Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Analytics Market

• 10.1. India Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Analytics Market

• 11.1. Japan Marketing Analytics Market Overview
• 11.2. Japan Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Analytics Market

• 12.1. Australia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Analytics Market

• 13.1. Indonesia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Analytics Market

• 14.1. South Korea Marketing Analytics Market Overview
• 14.2. South Korea Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Analytics Market

• 15.1. Western Europe Marketing Analytics Market Overview
• 15.2. Western Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Analytics Market

• 16.1. UK Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Analytics Market

• 17.1. Germany Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Analytics Market

• 18.1. France Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Analytics Market

• 19.1. Italy Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Analytics Market

• 20.1. Spain Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Analytics Market

• 21.1. Eastern Europe Marketing Analytics Market Overview
• 21.2. Eastern Europe Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Analytics Market

• 22.1. Russia Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Analytics Market

• 23.1. North America Marketing Analytics Market Overview
• 23.2. North America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Analytics Market

• 24.1. USA Marketing Analytics Market Overview
• 24.2. USA Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Analytics Market

• 25.1. Canada Marketing Analytics Market Overview
• 25.2. Canada Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Analytics Market

• 26.1. South America Marketing Analytics Market Overview
• 26.2. South America Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Analytics Market

• 27.1. Brazil Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Analytics Market

• 28.1. Middle East Marketing Analytics Market Overview
• 28.2. Middle East Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Analytics Market

• 29.1. Africa Marketing Analytics Market Overview
• 29.2. Africa Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Analytics Market Competitive Landscape And Company Profiles

• 30.1. Marketing Analytics Market Competitive Landscape
• 30.2. Marketing Analytics Market Company Profiles
  • 30.2.1. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. International Business Machines Corporation (IBM) Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Analytics Market Other Major And Innovative Companies

• 31.1. Salesforce Inc.
• 31.2. Adobe Inc.
• 31.3. Nielsen Holdings plc
• 31.4. SAS Institute Inc.
• 31.5. Teradata Corporation
• 31.6. HubSpot Inc.
• 31.7. Pegasystems Inc.
• 31.8. Neustar Inc.
• 31.9. Mailchimp
• 31.10. Zoho Corporation
• 31.11. Hootsuite Inc.
• 31.12. SEMrush Inc.
• 31.13. Sprout Social Inc.
• 31.14. Brandwatch
• 31.15. Iterable Inc.

32. Global Marketing Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Analytics Market

34. Recent Developments In The Marketing Analytics Market

35. Marketing Analytics Market High Potential Countries, Segments and Strategies

• 35.1 Marketing Analytics Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Marketing Analytics Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Marketing Analytics Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer

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