세계의 데이터 브로커 시장 보고서(2025년)
Data Broker Global Market Report 2025
상품코드 : 1730822
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
US $ 4,490 ₩ 6,444,000
PDF (Single User License) help
PDF 보고서를 1명만 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 6,490 ₩ 9,314,000
PDF (Site License) help
PDF 보고서를 동일 사업장의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.
US $ 8,490 ₩ 12,184,000
PDF (Enterprise License) help
PDF 보고서를 동일 기업의 모든 분이 이용할 수 있는 라이선스입니다. 인쇄 가능하며 인쇄물의 이용 범위는 PDF 이용 범위와 동일합니다.


ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
ㅁ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송기일은 문의해 주시기 바랍니다.

한글목차

데이터 브로커 시장 규모는 향후 수년간 강력한 성장이 예상됩니다. 2029년에는 연간 평균 성장률(CAGR) 9.6%로 성장할 전망이며, 4,797억 3,000만 달러로 성장이 예측됩니다. 예측 기간 동안의 성장은 소셜 미디어 플랫폼 보급, 전자상거래 부문 확대, 급속한 산업화, 대상 마케팅 수요 증가, 커넥티드 디바이스 증가 등의 요인에 의한 것으로 보입니다. 예측 기간 주요 동향으로는 신기술 및 비즈니스 모델의 등장, 실시간 분석 기능의 진보, 빅데이터 분석 및 인공지능의 진보, 인공지능 및 머신러닝 통합, 클라우드 컴퓨팅의 도입 등을 들 수 있습니다.

데이터 브로커 시장의 성장은 전자상거래의 대두에 의해 견인될 것으로 예측됩니다. 전자상거래는 상품 및 서비스의 온라인 매매, 자금 및 데이터의 전자송금을 수반하는 것으로, 인터넷 보급률 상승, 스마트폰 보급, 편리성에 대한 소비자 기호, 디지털 결제 시스템 진보, 배송 네트워크 개선 등의 요인에 의해 성장을 이루고 있습니다. 데이터 브로커는 귀중한 소비자 데이터 인사이트를 제공함으로써 전자상거래 사업자가 고객 타겟팅, 개인화, 부정 방지를 개선하는 데 중요한 역할을 하고 있습니다. 예를 들어 미국 인구조사국에 따르면 2024년 전자상거래 매출액은 1조 1,926억 달러에 달했으며, 2023년부터 8.1% 증가했습니다. 그 결과 전자상거래 확대가 데이터 브로커 시장의 성장에 기여하고 있습니다.

데이터 브로커 시장의 주요 기업은 데이터 온보딩과 같은 혁신적인 서비스를 도입하여 데이터 통합, 접근성, 보안 및 진화하는 규정에 대한 컴플라이언스를 향상시키고 있습니다. 이 프로세스에서는 서드파티나 오프라인 데이터를 기업의 퍼스트파티 데이터와 통합함으로써 고객의 타겟팅을 강화하고 보다 개인화된 마케팅 전략을 가능하게 합니다. 주목할 만한 예는 아일랜드에 본사를 둔 정보 서비스 기업 엑스페리안(Experian Plc)으로 2025년 1월에 첫 서드파티 데이터 시장을 시작했습니다. 이 시장의 주요 특징은 엑스페리안의 ID 확인 그래프를 활용해 서드파티 데이터와 퍼스트파티 데이터를 매끄럽게 통합할 수 있다는 점이다. 이를 통해 시장 세분화 담당자는 보다 정확하고 상세한 오디언스 부문에 액세스할 수 있게 되어 타겟팅 및 캠페인의 개인화가 향상됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장-거시경제 시나리오 금리, 인플레이션, 지정학, 신형 코로나 바이러스 감염의 영향과 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

A data broker is a company or entity that collects, processes, analyzes, and sells consumer or business data to third parties. These brokers gather information from various sources, such as public records, online activity, social media, purchase history, and other digital interactions. The collected data is used for purposes such as marketing, risk assessment, fraud detection, customer profiling, and business intelligence.

The main types of data collected by data brokers include unstructured data, structured data, and custom-structured data. Unstructured data refers to information that lacks a predefined format or structure, making it more difficult to analyze and process. Data brokers collect unstructured data from a range of sources to gain insights into consumer behavior and preferences. Various pricing models, such as subscription-based, pay-per-use, and hybrid models, are employed in applications such as marketing and advertising, fraud detection and prevention, risk management, customer experience management, compliance management, and personalization and targeting. These models are utilized by a wide range of industries, including banking, financial services, and insurance (BFSI), retail, automotive, construction, and others.

The data broker market research report is one of a series of new reports from The Business Research Company that provides data broker market statistics, including data broker industry global market size, regional shares, competitors with a data broker market share, detailed data broker market segments, market trends and opportunities, and any further data you may need to thrive in the data broker industry. This data broker market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The data broker market size has grown strongly in recent years. It will grow from $303.11 billion in 2024 to $332.89 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth during the historic period can be attributed to factors such as the rising demand for personalized and real-time data insights, the expanding scope of data-driven decision-making strategies, increased penetration of IoT, the growing number of internet users, and the increasing prevalence of smartphones.

The data broker market size is expected to see strong growth in the next few years. It will grow to $479.73 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth during the forecast period can be attributed to factors such as the widespread adoption of social media platforms, the expanding e-commerce sector, rapid industrialization, increased demand for targeted marketing, and a growing number of connected devices. Key trends in the forecast period include the emergence of new technologies and business models, advancements in real-time analytics capabilities, progress in big data analytics and artificial intelligence, the integration of artificial intelligence and machine learning, and the incorporation of cloud computing.

The growth of the data broker market is expected to be driven by the rise of e-commerce. E-commerce, which involves the online buying and selling of goods and services, as well as the electronic transfer of funds or data, is experiencing growth due to factors such as increased internet penetration, smartphone adoption, consumer preferences for convenience, advancements in digital payment systems, and improvements in delivery networks. Data brokers play a crucial role in helping e-commerce businesses improve customer targeting, personalization, and fraud prevention by offering valuable consumer data insights. For example, e-commerce sales in 2024 reached $1,192.6 billion, marking an 8.1% increase from 2023, according to the US Census Bureau. As a result, the expansion of e-commerce is contributing to the growth of the data broker market.

Leading companies in the data broker market are introducing innovative services such as data onboarding, to improve data integration, accessibility, security, and compliance with evolving regulations. This process involves merging third-party or offline data with a company's first-party data to enhance customer targeting and enable more personalized marketing strategies. A notable example is Experian Plc, an information services company based in Ireland, which launched the first third-party data marketplace in January 2025. A key feature of this marketplace is its ability to integrate third-party and first-party data seamlessly, utilizing Experian's identity graph. This allows marketers to access more accurate and detailed audience segments, thus improving targeting and campaign personalization.

In March 2023, Acxiom LLC, a data analytics company based in the US, formed a partnership with Amazon Advertising (Amazon Ads) to enhance privacy-conscious, data-driven insights for advertisers. This collaboration aims to assist advertisers in delivering more relevant and personalized marketing campaigns across Amazon's platforms and other channels.

Major players in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., and Ignite Enterprise Software Solutions LLC.

North America was the largest region in the data broker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in data broker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the data broker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The data broker market includes revenues earned by entities by providing services such as audience segmentation and targeting, lead generation and sales enablement, and business intelligence and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Data Broker Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on data broker market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for data broker ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The data broker market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Data Broker Market Characteristics

3. Data Broker Market Trends And Strategies

4. Data Broker Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Data Broker Growth Analysis And Strategic Analysis Framework

6. Data Broker Market Segmentation

7. Data Broker Market Regional And Country Analysis

8. Asia-Pacific Data Broker Market

9. China Data Broker Market

10. India Data Broker Market

11. Japan Data Broker Market

12. Australia Data Broker Market

13. Indonesia Data Broker Market

14. South Korea Data Broker Market

15. Western Europe Data Broker Market

16. UK Data Broker Market

17. Germany Data Broker Market

18. France Data Broker Market

19. Italy Data Broker Market

20. Spain Data Broker Market

21. Eastern Europe Data Broker Market

22. Russia Data Broker Market

23. North America Data Broker Market

24. USA Data Broker Market

25. Canada Data Broker Market

26. South America Data Broker Market

27. Brazil Data Broker Market

28. Middle East Data Broker Market

29. Africa Data Broker Market

30. Data Broker Market Competitive Landscape And Company Profiles

31. Data Broker Market Other Major And Innovative Companies

32. Global Data Broker Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Data Broker Market

34. Recent Developments In The Data Broker Market

35. Data Broker Market High Potential Countries, Segments and Strategies

36. Appendix

(주)글로벌인포메이션 02-2025-2992 kr-info@giikorea.co.kr
ⓒ Copyright Global Information, Inc. All rights reserved.
PC버전 보기