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한글목차
마케팅 분석 시장 규모는 향후 수년간 급성장할 것으로 전망됩니다. 2029년 연평균 복합 성장률(CAGR)은 16.8%를 나타내 115억 3,000만 달러로 성장할 전망입니다. 예측 기간 성장은 고급 분석 기술 채택, 디지털 마케팅 채널 확대, 개인화 및 고객 경험의 중요성, IoT 및 빅데이터 확대, 규제 준수 및 개인정보 보호에 대한 우려로 인한 것입니다. 예측 기간의 주요 동향으로는 AI와 머신러닝의 통합 강화, 예측 분석으로의 변화, 실시간 분석의 중시, 고객 여정 분석의 대두, 크로스 채널 어트리뷰션의 확대 등을 들 수 있습니다.
향후 5년간의 성장률 16.8%라고 하는 예측은 전회 예측으로부터 0.2%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향 때문입니다. 관세로 인해 고급 GPU를 탑재한 분석 서버의 수입 비용이 상승하고 실시간 마케팅 인텔리전스에 대한 노력이 둔화될 수 있습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 영향이 더 광범위하게 된다고 생각됩니다.
마케팅 분석 시장은 전자상거래와 온라인 소매 확대로 성장할 것으로 예측됩니다. 전자상거래와 온라인 소매는 인터넷을 통한 상품과 서비스의 매매를 수반하는 것으로, 인터넷의 보급률의 상승, 편리성의 향상, 소비자의 쇼핑 기호의 진화가 그 원동력이 되고 있습니다. 전자상거래와 온라인 소매업은 마케팅 분석을 활용하여 소비자 행동을 분석하고 디지털 광고 전략을 최적화하며 맞춤형 고객 경험을 개선하며 보다 효과적인 타게팅 및 참여를 실현합니다. 미국 인구조사국에 따르면 전자상거래의 총 매출액은 2023년 1조 1,187억 달러에 이르렀으며 2022년부터 7.6% 증가했습니다. 따라서 전자상거래와 온라인 소매의 성장은 마케팅 분석 시장 확대의 중요한 촉진요인이 되고 있습니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 마케팅 분석 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인 및 억제요인)
최종 이용 산업의 분석
세계의 마케팅 분석 시장 : 성장률 분석
세계의 마케팅 분석 시장 : 규모 실적과 성장(2019-2024년)
세계의 마케팅 분석 시장 : 규모와 성장 예측(2024-2029년, 2034년)
세계의 마케팅 분석 : 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 마케팅 분석 시장 : 배포별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
클라우드
On-Premise
세계의 마케팅 분석 시장 : 용도별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
온라인 마케팅
콘텐츠 마케팅
이메일 마케팅
기타
세계의 마케팅 분석 시장 : 최종 사용자별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
소매 및 소비재
은행, 금융서비스 및 보험(BFSI)
헬스케어
소매
미디어 및 커뮤니케이션
산업
기타
세계의 마케팅 분석 시장 : 클라우드 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
퍼블릭 클라우드
프라이빗 클라우드
하이브리드 클라우드
세계의 마케팅 분석 시장 : On-Premise 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
싱글 테넌트 시스템
멀티 테넌트 시스템
제7장 지역별/국가별 분석
세계의 마케팅 분석 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 마케팅 분석 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
마케팅 분석 시장 : 경쟁 구도
마케팅 분석 시장 : 기업 프로파일
Alphabet Inc.
Microsoft Corporation
International Business Machines Corporation(IBM)
Oracle Corporation
SAP SE
제31장 기타 주요 기업 및 혁신 기업
Salesforce Inc.
Adobe Inc.
Nielsen Holdings plc
SAS Institute Inc.
Teradata Corporation
HubSpot Inc.
Pegasystems Inc.
Neustar Inc.
Mailchimp
Zoho Corporation
Hootsuite Inc.
SEMrush Inc.
Sprout Social Inc.
Brandwatch
Iterable Inc.
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 전략
마케팅 분석 시장(2029년) : 새로운 기회를 제공하는 국가
마케팅 분석 시장(2029년) : 새로운 기회를 제공하는 부문
마케팅 분석 시장(2029년) : 성장 전략
시장 동향에 의한 전략
경쟁 전략
제36장 부록
KTH
영문 목차
영문목차
Marketing analytics is the systematic approach of measuring, managing, and analyzing marketing performance to optimize the efficacy and efficiency of marketing campaigns and activities. It encompasses a range of quantitative and qualitative techniques aimed at evaluating marketing campaigns, channels, and strategies. Key areas of focus within marketing analytics include customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling. The goal is to derive actionable insights that enable data-driven decision-making and enhance overall marketing effectiveness.
The primary deployment types for marketing analytics are cloud and on-premises. Cloud-based deployment entails hosting and accessing marketing data and tools on remote servers, facilitating scalable and collaborative analysis for more efficient real-time decision-making. Applications of cloud-based marketing analytics include online marketing, content marketing, email marketing, and others, catering to end-users such as retail and consumer goods, banking, financial services, and insurance (BFSI), healthcare, media and communication, industrial sectors, among others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.
The marketing analytics research report is one of a series of new reports from The Business Research Company that provides marketing analytics market statistics, including the marketing analytics industry's global market size, regional shares, competitors with a marketing analytics market share, detailed marketing analytics market segments, market trends and opportunities, and any further data you may need to thrive in the marketing analytics industry. This carbon marketing analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The marketing analytics market size has grown rapidly in recent years. It will grow from $5.35 billion in 2024 to $6.2 billion in 2025 at a compound annual growth rate (CAGR) of 15.9%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability.
The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $11.53 billion in 2029 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution.
The forecast of 16.8% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariffs may increase costs for importing advanced GPU-powered analytics servers, thereby slowing real-time marketing intelligence efforts. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The marketing analytics market is anticipated to experience growth, driven by the expanding landscape of e-commerce and online retailing. E-commerce and online retailing involve the buying and selling of goods and services over the Internet, fueled by increased internet penetration, convenience, and evolving consumer shopping preferences. Leveraging marketing analytics, e-commerce and online retailing entities analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for more effective targeting and engagement. According to the United States Census Bureau, total e-commerce sales reached $1,118.7 billion in 2023, marking a 7.6% increase from 2022. Therefore, the growth of e-commerce and online retailing is a key driver behind the expansion of the marketing analytics market.
Leading companies in the marketing analytics market are actively developing advanced solutions to boost data-driven decision-making and optimize marketing strategies. Analytic Edge, a Singapore-based marketing analytics solution provider, introduced Analytic Edge Qube in January 2024. This Software as a Service (SaaS) platform integrates various solutions, including demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. Analytic Edge Qube equips marketers with scalable and accessible tools for streamlined data analysis, enhancing marketing analytics efficiency and insights. The platform's highly automated, user-friendly, and no-code interfaces allow companies and brands to internalize marketing analytics without the need for in-house data scientists or statistics experts.
In September 2023, Spaulding Ridge, a US-based cloud advisory and implementation company, successfully acquired Solistic Decision Sciences for an undisclosed amount. This strategic acquisition has strengthened Spaulding Ridge's capabilities in utilizing top-of-the-funnel marketing intelligence to drive customer insights and actions, particularly in salesforce data cloud and marketing cloud offerings. Solistic Decision Sciences, the acquired company, is a US-based marketing analytics and data cloud specialist, focusing on data-informed marketing intelligence.
Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap
North America was the largest region in the marketing analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the marketing analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The marketing analytics market includes revenues earned by entities by providing services such as data collection services, reporting and visualization services, managed analytics services, and data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Marketing Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on marketing analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for marketing analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing analytics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Deployment: Cloud; On-Premises
2) By Application: Online Marketing; Content Marketing; E-Mail Marketing; Other Applications
3) By End User: Retail And Consumer Goods; Banking, Financial Services, And Insurance (BFSI); Healthcare; Retail; Media And Communication; Industrial; Other End Users
Subsegments:
1) By Cloud: Public Cloud; Private Cloud; Hybrid Cloud
2) By On-Premises: Single-Tenant Systems; Multi-Tenant Systems
Companies Mentioned: Alphabet Inc.; Microsoft Corporation; International Business Machines Corporation (IBM); Oracle Corporation; SAP SE; Salesforce Inc.; Adobe Inc.; Nielsen Holdings plc; SAS Institute Inc.; Teradata Corporation; HubSpot Inc.; Pegasystems Inc.; Neustar Inc.; Mailchimp; Zoho Corporation; Hootsuite Inc.; SEMrush Inc.; Sprout Social Inc.; Brandwatch; Iterable Inc.; GoodData; CallRail; Acoustic; Mixpanel Inc.; CleverTap
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Marketing Analytics Market Characteristics
3. Marketing Analytics Market Trends And Strategies
4. Marketing Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Marketing Analytics Growth Analysis And Strategic Analysis Framework
5.1. Global Marketing Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Marketing Analytics Market Growth Rate Analysis
5.4. Global Marketing Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Marketing Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Marketing Analytics Total Addressable Market (TAM)
6. Marketing Analytics Market Segmentation
6.1. Global Marketing Analytics Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Cloud
On-Premises
6.2. Global Marketing Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Online Marketing
Content Marketing
E-Mail Marketing
Other Applications
6.3. Global Marketing Analytics Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Retail And Consumer Goods
Banking, Financial Services, And Insurance (BFSI)
Healthcare
Retail
Media And Communication
Industrial
Other End Users
6.4. Global Marketing Analytics Market, Sub-Segmentation Of Cloud, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Public Cloud
Private Cloud
Hybrid Cloud
6.5. Global Marketing Analytics Market, Sub-Segmentation Of On-Premises, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Single-Tenant Systems
Multi-Tenant Systems
7. Marketing Analytics Market Regional And Country Analysis
7.1. Global Marketing Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Marketing Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
