세계의 팟캐스트 어트리뷰션 분석 시장 보고서(2025년)
Podcast Attribution Analytics Global Market Report 2025
상품코드 : 1889540
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

팟캐스트 어트리뷰션 분석 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 12억 8,000만 달러로 평가되었고, 2025년에는 15억 5,000만 달러에 달할 것으로 추정되며, CAGR 21.1%로 성장이 전망되고 있습니다. 지난 수년간의 성장은 스마트 센서의 보급 확대, IoT 디바이스 도입 증가, 실시간 위치 정보 수요 증가, 실내 위치 추적 시스템의 활용 확대, 분석에서 환경 데이터의 통합 증가와 관련이 있습니다.

팟캐스트 어트리뷰션 분석 시장 규모는 향후 수년간 급격한 성장이 예상됩니다. 2029년에는 32억 9,000만 달러에 달할 것으로 예측되며, CAGR 20.7%로 성장할 전망입니다. 예측 기간의 성장은 선진적 센싱 기술에 대한 투자 확대, AI 탑재 위치 정보 인텔리전스 도입 증가, 컨텍스트 인식형 자동화 수요 증가, 환경 분석용 엣지 컴퓨팅 활용 확대, 멀티모달 데이터 융합의 이용 증가에 의해 견인될 전망입니다. 예측 기간 주요 동향으로는 환경 센싱 기술의 진보, 위치 인식형 자동화 혁신, AI 구동형 컨텍스트 분석의 발전, 인간과 환경의 상호작용에 관한 연구개발, 멀티모달 환경지능 플랫폼의 진화 등을 들 수 있습니다.

디지털 보급률의 향상은 향후 수년간 팟캐스트 어트리뷰션 분석 시장의 성장을 가속할 것으로 예측됩니다. 디지털 보급률이란 인터넷, 스마트폰, 연결 장치 등의 디지털 기술에 액세스하여 적극적으로 이용하는 인구의 비율을 말합니다. 이러한 성장은 주로 인프라 투자의 확대 및 기술 비용의 저하에 의해 촉진되며, 보다 광범위한 인구가 고속인터넷에 접속하여 디지털 서비스를 채용할 수 있게 됩니다. 디지털 보급률이 증가하면 잠재 고객이 스트리밍 플랫폼에 액세스할수록 광고주가 캠페인 효과와 잠재 고객 참여도를 보다 정확하게 측정할 필요성이 높아지기 때문에 팟캐스트 어트리뷰션 분석에 대한 수요가 증가합니다. 예를 들어 2024년 9월 미국 연방통신위원회가 발표한 데이터에 따르면 미국 인터넷 접속 총수는 2022년 12월 5억 2,730만 건에서 2023년 12월 5억 4,430만 건으로 1,700만 건 증가했습니다. 이처럼 디지털 보급률의 상승이 팟캐스트 어트리뷰션 분석 시장의 확대를 뒷받침하고 있습니다.

팟캐스트 어트리뷰션 분석 시장의 주요 기업은 광고 타겟팅과 캠페인 실적을 개선하기 위해 고급 잠재 고객 인텔리전스 도구에 주력하고 있습니다. 잠재 고객 인텔리전스를 통해 광고주는 리스너 행동에 대한 깊은 인사이트를 얻고 광고 배치를 최적화하며 새로운 팟캐스트 기회를 파악할 수 있습니다. 예를 들어, 2025년 4월에는 미국 거점의 팟캐스트 오디오 광고 측정 플랫폼 'Podscribe'가 TransUnion의 잠재 고객 인사이트를 활용한 새로운 기여 도구를 발표했습니다. 이 플랫폼을 통해 광고주는 소득, 직업, 육아 상황, 정치적 소속, 반려동물 사육 상황 등 560개 이상의 가구 수준 잠재 고객 부문에서 캠페인 실적을 분석할 수 있습니다. 게다가 독자 개발의 '퍼포먼스 지표'와 '인구 지표'를 도입해, 높은 전환율 부문의 특정이나 대규모 리치 검증을 실현하고 있습니다. 'Discover Shows' 기능을 사용하면 확인된 잠재 고객 특성에 따라 팟캐스트를 검색할 수 있으므로 최적의 잠재 고객 타겟팅을 위한 프로그램을 좁힐 수 있습니다. 이러한 기능은 Podscribe 대시보드에 완벽하게 통합되어 소셜 미디어 프로파일이 아닌 검증된 가구 데이터를 활용하는 유사 잠재 고객 접근 방식을 제공합니다. 이를 통해 광고주는 성공적인 캠페인을 재현하고 미국 팟캐스팅 생태계 내에서 효율적으로 도달 범위를 확대할 수 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Podcast attribution analytics is a system that tracks and measures how podcast content influences audience engagement and behavior. It evaluates data to connect campaigns with measurable results, providing actionable insights. A podcast attribution analytics system supports data-driven decision-making, improves campaign effectiveness, and delivers accurate, real-time performance metrics for strategic optimization.

The main components of podcast attribution analytics are software and services. Software refers to digital platforms and tools that gather, process, and analyze podcast listener data to offer actionable insights into audience behavior, ad performance, and engagement. The deployment modes include cloud and on-premises, and the system is used for applications such as audience measurement, campaign performance, listener engagement, ad effectiveness, and more. It is utilized by various end-users, including media and entertainment companies, advertising agencies, podcast publishers, brands, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The podcast attribution analytics market research report is one of a series of new reports from The Business Research Company that provides podcast attribution analytics market statistics, including podcast attribution analytics industry global market size, regional shares, competitors with a podcast attribution analytics market share, detailed podcast attribution analytics market segments, market trends and opportunities, and any further data you may need to thrive in the podcast attribution analytics industry. The podcast attribution analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The podcast attribution analytics market size has grown exponentially in recent years. It will grow from $1.28 billion in 2024 to $1.55 billion in 2025 at a compound annual growth rate (CAGR) of 21.1%. The growth in the historic period can be linked to increasing adoption of smart sensors, growing deployment of IoT devices, rising demand for real-time location insights, expanding use of indoor positioning systems, and increasing integration of ambient data in analytics.

The podcast attribution analytics market size is expected to exponential rapid growth in the next few years. It will grow to $3.29 billion in 2029 at a compound annual growth rate (CAGR) of 20.7%. The growth in the forecast period can be driven by growing investment in advanced sensing technologies, increasing adoption of AI-enabled location intelligence, rising demand for context-aware automation, expanding use of edge computing for ambient analytics, and increasing utilization of multimodal data fusion. Major trends in the forecast period include technological advancements in ambient sensing, innovations in location-aware automation, developments in AI-driven context analytics, research and development in human-environment interaction, and advancements in multimodal ambient intelligence platforms.

The increasing digital penetration is expected to drive the growth of the podcast attribution analytics market in the coming years. Digital penetration refers to the proportion of the population with access to and active use of digital technologies, including the internet, smartphones, and connected devices. This growth is largely fueled by expanding infrastructure investments and declining technology costs, which allow broader populations to connect to high-speed internet and adopt digital services. Higher digital penetration increases demand for podcast attribution analytics, as larger audiences access streaming platforms, prompting advertisers to measure campaign effectiveness and audience engagement more accurately. For example, in September 2024, the Federal Communications Commission reported that total internet connections in the United States rose from 527.3 million in December 2022 to 544.3 million in December 2023, an increase of 17 million connections. Therefore, rising digital penetration is fueling the expansion of the podcast attribution analytics market.

Key players in the podcast attribution analytics market are focusing on advanced audience intelligence tools to improve ad targeting and campaign performance. Audience intelligence allows advertisers to gain deeper insights into listener behavior, optimize ad placements, and identify new podcast opportunities. For instance, in April 2025, Podscribe, a US-based podcast and audio advertising measurement platform, launched new attribution tools powered by TransUnion audience insights. The platform enables advertisers to analyze campaign performance across more than 560 household-level audience segments, including income, occupation, parental status, political affiliation, and pet ownership. It also introduces proprietary Performance Index and Population Index metrics to identify high-converting segments and verify reach at scale. The Discover Shows feature allows users to search podcasts by confirmed audience traits, making it easier to filter shows for optimal audience targeting. These features are fully integrated into Podscribe dashboards, providing a lookalike audience approach that leverages verified household data rather than social media profiles, helping advertisers replicate successful campaigns and expand reach efficiently within the U.S. podcasting ecosystem.

In December 2024, American Public Media (APM), a US-based provider of public radio programming, podcasts, and digital media distribution, partnered with Magellan AI to enhance podcast advertising with real-time insights and analytics. This collaboration aims to integrate advanced attribution and audience analytics, enabling advertisers to track campaign performance and optimize strategies effectively. Magellan AI is a US-based provider of podcast attribution analytics.

Major companies operating in the podcast attribution analytics market are Spotify, Acast AB, Audacy Inc., Ad Results Media LLC, Claritas LLC, Captivate LLC, AudioBoom PLC, Libsyn, Triton Digital Inc., Veritonic Inc., Spreaker Inc., RedCircle, Podscribe, Magellan AI, Backtracks Inc., Podtrac Inc., Chartable Inc., Audiohook, The Podglomerate, Singular.

North America was the largest region in the podcast attribution analytics market in 2024. The regions covered in podcast attribution analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the podcast attribution analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The podcast attribution analytics market includes revenues earned by entities through risk assessment and management, remote diagnostics and troubleshooting, product design and testing, and lifecycle management and forecasting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Podcast Attribution Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on podcast attribution analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for podcast attribution analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The podcast attribution analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Podcast Attribution Analytics Market Characteristics

3. Podcast Attribution Analytics Market Trends And Strategies

4. Podcast Attribution Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Podcast Attribution Analytics Growth Analysis And Strategic Analysis Framework

6. Podcast Attribution Analytics Market Segmentation

7. Podcast Attribution Analytics Market Regional And Country Analysis

8. Asia-Pacific Podcast Attribution Analytics Market

9. China Podcast Attribution Analytics Market

10. India Podcast Attribution Analytics Market

11. Japan Podcast Attribution Analytics Market

12. Australia Podcast Attribution Analytics Market

13. Indonesia Podcast Attribution Analytics Market

14. South Korea Podcast Attribution Analytics Market

15. Western Europe Podcast Attribution Analytics Market

16. UK Podcast Attribution Analytics Market

17. Germany Podcast Attribution Analytics Market

18. France Podcast Attribution Analytics Market

19. Italy Podcast Attribution Analytics Market

20. Spain Podcast Attribution Analytics Market

21. Eastern Europe Podcast Attribution Analytics Market

22. Russia Podcast Attribution Analytics Market

23. North America Podcast Attribution Analytics Market

24. USA Podcast Attribution Analytics Market

25. Canada Podcast Attribution Analytics Market

26. South America Podcast Attribution Analytics Market

27. Brazil Podcast Attribution Analytics Market

28. Middle East Podcast Attribution Analytics Market

29. Africa Podcast Attribution Analytics Market

30. Podcast Attribution Analytics Market Competitive Landscape And Company Profiles

31. Podcast Attribution Analytics Market Other Major And Innovative Companies

32. Global Podcast Attribution Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Podcast Attribution Analytics Market

34. Recent Developments In The Podcast Attribution Analytics Market

35. Podcast Attribution Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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