¼¼°èÀÇ ¸®µå »ý¼º ¼ÒÇÁÆ®¿þ¾î ½ÃÀå º¸°í¼­(2025³â)
Lead Generation Software Global Market Report 2025
»óǰÄÚµå : 1705253
¸®¼­Ä¡»ç : The Business Research Company
¹ßÇàÀÏ : On Demand Report
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 200 Pages
 ¶óÀ̼±½º & °¡°Ý (ºÎ°¡¼¼ º°µµ)
US $ 4,490 £Ü 6,387,000
PDF (Single User License) help
PDF º¸°í¼­¸¦ 1¸í¸¸ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 6,490 £Ü 9,232,000
PDF (Site License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ »ç¾÷ÀåÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 8,490 £Ü 12,077,000
PDF (Enterprise License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ ±â¾÷ÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.


¤± Add-on °¡´É: °í°´ÀÇ ¿äû¿¡ µû¶ó ÀÏÁ¤ÇÑ ¹üÀ§ ³»¿¡¼­ CustomizationÀÌ °¡´ÉÇÕ´Ï´Ù. ÀÚ¼¼ÇÑ »çÇ×Àº ¹®ÀÇÇØ Áֽñ⠹ٶø´Ï´Ù.
¤± º¸°í¼­¿¡ µû¶ó ÃֽŠÁ¤º¸·Î ¾÷µ¥ÀÌÆ®ÇÏ¿© º¸³»µå¸³´Ï´Ù. ¹è¼Û±âÀÏÀº ¹®ÀÇÇØ Áֽñ⠹ٶø´Ï´Ù.

Çѱ۸ñÂ÷

¸®µå »ý¼º ¼ÒÇÁÆ®¿þ¾î ½ÃÀå ±Ô¸ð´Â ÇâÈÄ ¸î ³â µ¿¾È °­·ÂÇÑ ¼ºÀå¼¼¸¦ º¸À̸ç 2029³â±îÁö ¿¬Æò±Õ 9.7%ÀÇ CAGR·Î 85¾ï 8,000¸¸ ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ¿¹Ãø ±â°£ µ¿¾ÈÀÇ ¼ºÀåÀº °í°´ È®º¸¿¡ ´ëÇÑ ´ÏÁî Áõ°¡, ¸¶ÄÉÆÃ ÀÚµ¿È­¿¡ ´ëÇÑ °ü½É Áõ°¡, °èÁ¤ ±â¹Ý ¸¶ÄÉÆÃ(ABM) äÅà Ȯ´ë, µðÁöÅÐ ¸¶ÄÉÆÃ¿¡ ´ëÇÑ °ü½É Áõ°¡, ÀÎÅÍ³Ý »ç¿ëÀÚ Áõ°¡ µî¿¡ ±âÀÎÇÏ´Â °ÍÀ¸·Î º¸ÀÔ´Ï´Ù. ¿¹Ãø ±â°£ÀÇ ÁÖ¿ä µ¿ÇâÀ¸·Î´Â ÀΰøÁö´É(AI)°ú ¸Ó½Å·¯´×(ml)ÀÇ ±â¼ú ¹ßÀü, ºñ¿ë È¿À²ÀûÀÎ ¼Ö·ç¼Ç¿¡ ´ëÇÑ ¼ö¿ä, ¿¹Ãø ºÐ¼®ÀÇ Çʿ伺, °í±Þ ¸®µå ȹµæ ¹× CRM ¼Ö·ç¼ÇÀÇ Çʿ伺, ¸ð¹ÙÀÏ¿¡ ÃÖÀûÈ­µÈ ¼Ö·ç¼ÇÀÇ Çʿ伺 µîÀ» µé ¼ö ÀÖ½À´Ï´Ù.

ÀÎÅÍ³Ý »ç¿ëÀÚÀÇ Áõ°¡´Â ¸®µå »ý¼º ¼ÒÇÁÆ®¿þ¾î ½ÃÀåÀÇ È®´ë¸¦ ÃËÁøÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ÀÎÅÍ³Ý »ç¿ëÀÚ¶õ »óÈ£¿¬°áµÈ ÄÄÇ»ÅÍ¿Í ±â±âÀÇ ¼¼°è ³×Æ®¿öÅ©ÀÎ ÀÎÅͳݿ¡ Á¢¼ÓÇÏ¿© ÀÌ¿ëÇÏ´Â °³ÀÎÀ» ¸»ÇÕ´Ï´Ù. ÀÎÅÍ³Ý »ç¿ëÀÚÀÇ ±ÞÁõÀº ¼Ò¼È ¹Ìµð¾î¿Í ³×Æ®¿öÅ·ÀÇ ¼ºÀå, E-CommerceÀÇ ºÎ»ó, ¼­ºñ½ºÀÇ µðÁöÅÐÈ­ µîÀÇ ¿äÀο¡ ±âÀÎÇÕ´Ï´Ù. ¸®µå °ü¸® ¼ÒÇÁÆ®¿þ¾î´Â ÁÖ·Î ¸®µå »ý¼º ¹× Àüȯ ÇÁ·Î¼¼½º¸¦ ÃÖÀûÈ­ÇÏ¿© ºñÁî´Ï½º¿¡ ±â¿©ÇÕ´Ï´Ù. ±×·¯³ª ÀÎÅÍ³Ý »ç¿ëÀÚ °æÇèÀ» °³¼±Çϰí, º¸´Ù ÀûÀýÇÑ ÄÁÅÙÃ÷¿Í ¿ÀÆÛ¸¦ Á¦°øÇϰí, µ¥ÀÌÅÍÀÇ ÇÁ¶óÀ̹ö½Ã¿Í º¸¾ÈÀ» º¸ÀåÇÔÀ¸·Î½á °£Á¢ÀûÀ¸·Î ÀÎÅÍ³Ý »ç¿ëÀÚ¿¡°Ô ÀÌÀÍÀ» °¡Á®´Ù ÁÝ´Ï´Ù. ¿¹¸¦ µé¾î, ±¹Á¦Àü±âÅë½Å¿¬ÇÕ(ITU)¿¡ µû¸£¸é, 2024³â 2¿ù ÀÎÅÍ³Ý »ç¿ë Àα¸´Â 2022³â 51¾ï ¸í¿¡¼­ 2023³â 54¾ï ¸íÀ¸·Î Áõ°¡ÇÒ °ÍÀ¸·Î º¸°íµÇ¾ú½À´Ï´Ù. µû¶ó¼­ ÀÎÅÍ³Ý »ç¿ëÀÚ ¼öÀÇ Áõ°¡´Â ¸®µå »ý¼º ¼ÒÇÁÆ®¿þ¾î ½ÃÀå ¼ºÀåÀÇ ¿øµ¿·ÂÀÌ µÇ°í ÀÖ½À´Ï´Ù.

¸®µå °ü¸® ¼ÒÇÁÆ®¿þ¾î ½ÃÀåÀÇ ÁÖ¿ä ¾÷üµéÀº ¸®µå ¿ì¼±¼øÀ§ ÁöÁ¤ ¹× ¿µ¾÷ Ÿ°ÙÆÃ Àü·«¿¡¼­ º¸´Ù Á¤È®ÇÏ°í µ¥ÀÌÅÍ ±â¹Ý ÀÇ»ç°áÁ¤À» ³»¸± ¼ö ÀÖµµ·Ï AI ±â¹Ý °èÁ¤ ¿ì¼±¼øÀ§ ÁöÁ¤ ¼ÒÇÁÆ®¿þ¾î °³¹ß¿¡ ÁÖ·ÂÇϰí ÀÖ½À´Ï´Ù. AI ±â¹Ý °èÁ¤ ¿ì¼±¼øÀ§ ÁöÁ¤ ÀÌ ¼ÒÇÁÆ®¿þ¾î´Â ÀΰøÁö´É(AI)°ú ¸Ó½Å·¯´× ¾Ë°í¸®ÁòÀ» Ȱ¿ëÇÏ¿© ±â¾÷ÀÌ ¸®µå¿Í °èÁ¤ÀÇ ¿ì¼±¼øÀ§¸¦ º¸´Ù È¿°úÀûÀ¸·Î ¼³Á¤ÇÏ°í °ü¸®ÇÒ ¼ö ÀÖµµ·Ï µ½½À´Ï´Ù. ¿¹¸¦ µé¾î, ¿À½ºÆ¾¿¡ º»»ç¸¦ µÐ ¼ÒÇÁÆ®¿þ¾î ȸ»ç Gradient Works´Â 2023³â 10¿ù¿¡ AI ±â¹ÝÀÇ »õ·Î¿î °èÁ¤ ¿ì¼±¼øÀ§ °áÁ¤ ¼ÒÇÁÆ®¿þ¾îÀÎ Market MapÀ» ¹ßÇ¥Çß½À´Ï´Ù. µ¥ÀÌÅÍ¿¡ ±â¹ÝÇÑ Á¢±Ù¹æ½ÄÀ¸·Î Ÿ°Ù °èÁ¤À» ¼±ÅÃÇÒ ¼ö ÀÖµµ·Ï µµ¿ÍÁÝ´Ï´Ù. »ý¼ºÀû AI¿Í µ¶ÀÚÀûÀÎ ¸Ó½Å·¯´× ¾Ë°í¸®ÁòÀ» Ȱ¿ëÇÏ¿© °í°´ÀÌ ÀÚ½ÅÀÇ Á¦Ç°, ¼­ºñ½º, ½ÃÀå¿¡ ´ëÇØ ¾î¶»°Ô ¼³¸íÇÏ´ÂÁö ºÐ¼®ÇÕ´Ï´Ù.

¸ñÂ÷

Á¦1Àå ÁÖ¿ä ¿ä¾à

Á¦2Àå ½ÃÀå Æ¯Â¡

Á¦3Àå ½ÃÀå µ¿Çâ°ú Àü·«

Á¦4Àå ½ÃÀå - ±Ý¸®, ÀÎÇ÷¹À̼Ç, ÁöÁ¤ÇÐ, ½ÅÁ¾ Äڷγª¹ÙÀÌ·¯½º °¨¿°Áõ, ±×¸®°í °æ±âȸº¹ÀÌ ½ÃÀå¿¡ ¹ÌÄ¡´Â ¿µÇâÀ» Æ÷ÇÔÇÑ °Å½Ã°æÁ¦ ½Ã³ª¸®¿À

Á¦5Àå ¼¼°èÀÇ ¼ºÀå ºÐ¼®°ú Àü·« ºÐ¼® ÇÁ·¹ÀÓ¿öÅ©

Á¦6Àå ½ÃÀå ¼¼ºÐÈ­

Á¦7Àå Áö¿ªº°¡¤±¹°¡º° ºÐ¼®

Á¦8Àå ¾Æ½Ã¾ÆÅÂÆò¾ç ½ÃÀå

Á¦9Àå Áß±¹ ½ÃÀå

Á¦10Àå Àεµ ½ÃÀå

Á¦11Àå ÀϺ» ½ÃÀå

Á¦12Àå È£ÁÖ ½ÃÀå

Á¦13Àå Àεµ³×½Ã¾Æ ½ÃÀå

Á¦14Àå Çѱ¹ ½ÃÀå

Á¦15Àå ¼­À¯·´ ½ÃÀå

Á¦16Àå ¿µ±¹ ½ÃÀå

Á¦17Àå µ¶ÀÏ ½ÃÀå

Á¦18Àå ÇÁ¶û½º ½ÃÀå

Á¦19Àå ÀÌÅ»¸®¾Æ ½ÃÀå

Á¦20Àå ½ºÆäÀÎ ½ÃÀå

Á¦21Àå µ¿À¯·´ ½ÃÀå

Á¦22Àå ·¯½Ã¾Æ ½ÃÀå

Á¦23Àå ºÏ¹Ì ½ÃÀå

Á¦24Àå ¹Ì±¹ ½ÃÀå

Á¦25Àå ij³ª´Ù ½ÃÀå

Á¦26Àå ³²¹Ì ½ÃÀå

Á¦27Àå ºê¶óÁú ½ÃÀå

Á¦28Àå Áßµ¿ ½ÃÀå

Á¦29Àå ¾ÆÇÁ¸®Ä« ½ÃÀå

Á¦30Àå °æÀï ±¸µµ¿Í ±â¾÷ °³¿ä

Á¦31Àå ±âŸ ÁÖ¿ä ±â¾÷°ú Çõ½ÅÀû ±â¾÷

Á¦32Àå ¼¼°èÀÇ ½ÃÀå °æÀï º¥Ä¡¸¶Å·°ú ´ë½Ãº¸µå

Á¦33Àå ÁÖ¿ä ÀμöÇÕº´

Á¦34Àå ÃÖ±ÙÀÇ ½ÃÀå µ¿Çâ

Á¦35Àå ½ÃÀå ÀáÀç·ÂÀÌ ³ôÀº ±¹°¡, ºÎ¹®, Àü·«

Á¦36Àå ºÎ·Ï

ksm
¿µ¹® ¸ñÂ÷

¿µ¹®¸ñÂ÷

Lead generation software encompasses specialized tools crafted to automate and enhance the process of identifying, attracting, capturing, and nurturing potential customers (leads) for businesses. These solutions play a pivotal role in modern marketing and sales strategies, furnishing the capabilities to streamline and optimize lead-generation activities across various digital channels.

The primary types of lead generation software include click lead and call lead. Click lead pertains to a form of lead generated when a potential customer interacts with a digital advertisement or a piece of content by clicking on a link or call-to-action (CTA) button. It offers a range of functionalities, including lead capture and tracking, lead nurturing and management, lead scoring and qualification, as well as analytics and reporting. It can be deployed both on the cloud and on-premise by organizations of different sizes, such as small and medium-sized enterprises (SMEs) and large enterprises. Its application spans across sectors including health, life, auto, and home.

The lead generation software market research report is one of a series of new reports from The Business Research Company that provides lead generation software market statistics, including lead generation software industry global market size, regional shares, competitors with a lead generation software market share, detailed lead generation software market segments, market trends, and opportunities, and any further data you may need to thrive in the lead generation software industry. This lead generation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lead generation software market size has grown strongly in recent years. It will grow from $5.39 billion in 2024 to $5.92 billion in 2025 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to the rise of data-driven marketing, increased adoption of digital marketing, Increased need to generate leads and sales, increased affordability of smartphones, and increased digital transformation.

The lead generation software market size is expected to see strong growth in the next few years. It will grow to $8.58 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to the growing need for customer acquisition, stress on marketing automation, expanding adoption of account-based marketing (ABM), growing stress on digital marketing, and increasing number of internet users. Major trends in the forecast period include technological advancements in artificial intelligence (ai) and machine learning (ml), demand for cost-effective solutions, need for predictive analytics, need for advanced lead capture and CRM solutions, and need for mobile-optimized solutions.

The growing number of internet users is expected to drive the expansion of the lead generation software market. Internet users are individuals who access and utilize the Internet, a global network of interconnected computers and devices. The surge in internet users can be attributed to factors such as the growth of social media and networking, the rise of e-commerce, and the increasing digitization of services. Lead management software primarily serves businesses by optimizing their lead generation and conversion processes. However, it indirectly benefits internet users by enhancing their experience, offering more relevant content and offers, and ensuring their data privacy and security. For example, according to the International Telecommunication Union, the number of individuals using the internet increased from 5.1 billion in 2022 to 5.4 billion in 2023, as reported in February 2024. Therefore, the rising number of internet users is a driving force behind the growth of the lead generation software market.

Key players in the lead management software market are focusing on developing AI-based account prioritization software to enable more accurate and data-driven decision-making in lead prioritization and sales targeting strategies. AI-based account prioritization software utilizes artificial intelligence (AI) and machine learning algorithms to assist businesses in prioritizing and managing their sales leads and accounts more effectively. For instance, Gradient Works, an Austin-based software company, launched Market Map in October 2023, a new AI-based account prioritization software. Market Map empowers B2B sales teams to refine their ideal customer profile (ICP) intelligently and adopt a data-backed approach to selecting target accounts. It leverages generative AI and proprietary machine learning algorithms to analyze how accounts describe their unique products, services, and markets publicly.

In December 2023, HubSpot Inc., a US-based software company, acquired Clearbit for an undisclosed amount. This strategic acquisition aims to enhance HubSpot customers' insights about their customers by integrating Clearbit's data with HubSpot's existing customer data and engagement tools. Clearbit, a US-based company, specializes in offering lead generation software.

Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.

North America was the largest region in the lead generation software market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the lead generation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lead generation software market consists of revenues earned by entities by providing services such as marketing automation solutions, customer relationship management, lead qualification, and segmentation. The market value includes the value of related goods sold by the service provider or included within the service offering. The lead generation software market also includes sales of email marketing tools, social media management tools, and content management tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Lead Generation Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on lead generation software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for lead generation software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lead generation software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Lead Generation Software Market Characteristics

3. Lead Generation Software Market Trends And Strategies

4. Lead Generation Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Lead Generation Software Growth Analysis And Strategic Analysis Framework

6. Lead Generation Software Market Segmentation

7. Lead Generation Software Market Regional And Country Analysis

8. Asia-Pacific Lead Generation Software Market

9. China Lead Generation Software Market

10. India Lead Generation Software Market

11. Japan Lead Generation Software Market

12. Australia Lead Generation Software Market

13. Indonesia Lead Generation Software Market

14. South Korea Lead Generation Software Market

15. Western Europe Lead Generation Software Market

16. UK Lead Generation Software Market

17. Germany Lead Generation Software Market

18. France Lead Generation Software Market

19. Italy Lead Generation Software Market

20. Spain Lead Generation Software Market

21. Eastern Europe Lead Generation Software Market

22. Russia Lead Generation Software Market

23. North America Lead Generation Software Market

24. USA Lead Generation Software Market

25. Canada Lead Generation Software Market

26. South America Lead Generation Software Market

27. Brazil Lead Generation Software Market

28. Middle East Lead Generation Software Market

29. Africa Lead Generation Software Market

30. Lead Generation Software Market Competitive Landscape And Company Profiles

31. Lead Generation Software Market Other Major And Innovative Companies

32. Global Lead Generation Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Lead Generation Software Market

34. Recent Developments In The Lead Generation Software Market

35. Lead Generation Software Market High Potential Countries, Segments and Strategies

36. Appendix

(ÁÖ)±Û·Î¹úÀÎÆ÷¸ÞÀÌ¼Ç 02-2025-2992 kr-info@giikorea.co.kr
¨Ï Copyright Global Information, Inc. All rights reserved.
PC¹öÀü º¸±â