세계의 리드 생성 소프트웨어 시장 보고서(2025년)
Lead Generation Software Global Market Report 2025
상품코드 : 1705253
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

리드 생성 소프트웨어 시장 규모는 향후 몇 년 동안 강력한 성장세를 보이며 2029년까지 연평균 9.7%의 CAGR로 85억 8,000만 달러에 달할 것으로 예상됩니다. 예측 기간 동안의 성장은 고객 확보에 대한 니즈 증가, 마케팅 자동화에 대한 관심 증가, 계정 기반 마케팅(ABM) 채택 확대, 디지털 마케팅에 대한 관심 증가, 인터넷 사용자 증가 등에 기인하는 것으로 보입니다. 예측 기간의 주요 동향으로는 인공지능(AI)과 머신러닝(ml)의 기술 발전, 비용 효율적인 솔루션에 대한 수요, 예측 분석의 필요성, 고급 리드 획득 및 CRM 솔루션의 필요성, 모바일에 최적화된 솔루션의 필요성 등을 들 수 있습니다.

인터넷 사용자의 증가는 리드 생성 소프트웨어 시장의 확대를 촉진할 것으로 예상됩니다. 인터넷 사용자란 상호연결된 컴퓨터와 기기의 세계 네트워크인 인터넷에 접속하여 이용하는 개인을 말합니다. 인터넷 사용자의 급증은 소셜 미디어와 네트워킹의 성장, E-Commerce의 부상, 서비스의 디지털화 등의 요인에 기인합니다. 리드 관리 소프트웨어는 주로 리드 생성 및 전환 프로세스를 최적화하여 비즈니스에 기여합니다. 그러나 인터넷 사용자 경험을 개선하고, 보다 적절한 컨텐츠와 오퍼를 제공하고, 데이터의 프라이버시와 보안을 보장함으로써 간접적으로 인터넷 사용자에게 이익을 가져다 줍니다. 예를 들어, 국제전기통신연합(ITU)에 따르면, 2024년 2월 인터넷 사용 인구는 2022년 51억 명에서 2023년 54억 명으로 증가할 것으로 보고되었습니다. 따라서 인터넷 사용자 수의 증가는 리드 생성 소프트웨어 시장 성장의 원동력이 되고 있습니다.

리드 관리 소프트웨어 시장의 주요 업체들은 리드 우선순위 지정 및 영업 타겟팅 전략에서 보다 정확하고 데이터 기반 의사결정을 내릴 수 있도록 AI 기반 계정 우선순위 지정 소프트웨어 개발에 주력하고 있습니다. AI 기반 계정 우선순위 지정 이 소프트웨어는 인공지능(AI)과 머신러닝 알고리즘을 활용하여 기업이 리드와 계정의 우선순위를 보다 효과적으로 설정하고 관리할 수 있도록 돕습니다. 예를 들어, 오스틴에 본사를 둔 소프트웨어 회사 Gradient Works는 2023년 10월에 AI 기반의 새로운 계정 우선순위 결정 소프트웨어인 Market Map을 발표했습니다. 데이터에 기반한 접근방식으로 타겟 계정을 선택할 수 있도록 도와줍니다. 생성적 AI와 독자적인 머신러닝 알고리즘을 활용하여 고객이 자신의 제품, 서비스, 시장에 대해 어떻게 설명하는지 분석합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 신종 코로나바이러스 감염증, 그리고 경기회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병

제34장 최근의 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

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영문 목차

영문목차

Lead generation software encompasses specialized tools crafted to automate and enhance the process of identifying, attracting, capturing, and nurturing potential customers (leads) for businesses. These solutions play a pivotal role in modern marketing and sales strategies, furnishing the capabilities to streamline and optimize lead-generation activities across various digital channels.

The primary types of lead generation software include click lead and call lead. Click lead pertains to a form of lead generated when a potential customer interacts with a digital advertisement or a piece of content by clicking on a link or call-to-action (CTA) button. It offers a range of functionalities, including lead capture and tracking, lead nurturing and management, lead scoring and qualification, as well as analytics and reporting. It can be deployed both on the cloud and on-premise by organizations of different sizes, such as small and medium-sized enterprises (SMEs) and large enterprises. Its application spans across sectors including health, life, auto, and home.

The lead generation software market research report is one of a series of new reports from The Business Research Company that provides lead generation software market statistics, including lead generation software industry global market size, regional shares, competitors with a lead generation software market share, detailed lead generation software market segments, market trends, and opportunities, and any further data you may need to thrive in the lead generation software industry. This lead generation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The lead generation software market size has grown strongly in recent years. It will grow from $5.39 billion in 2024 to $5.92 billion in 2025 at a compound annual growth rate (CAGR) of 10.0%. The growth in the historic period can be attributed to the rise of data-driven marketing, increased adoption of digital marketing, Increased need to generate leads and sales, increased affordability of smartphones, and increased digital transformation.

The lead generation software market size is expected to see strong growth in the next few years. It will grow to $8.58 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to the growing need for customer acquisition, stress on marketing automation, expanding adoption of account-based marketing (ABM), growing stress on digital marketing, and increasing number of internet users. Major trends in the forecast period include technological advancements in artificial intelligence (ai) and machine learning (ml), demand for cost-effective solutions, need for predictive analytics, need for advanced lead capture and CRM solutions, and need for mobile-optimized solutions.

The growing number of internet users is expected to drive the expansion of the lead generation software market. Internet users are individuals who access and utilize the Internet, a global network of interconnected computers and devices. The surge in internet users can be attributed to factors such as the growth of social media and networking, the rise of e-commerce, and the increasing digitization of services. Lead management software primarily serves businesses by optimizing their lead generation and conversion processes. However, it indirectly benefits internet users by enhancing their experience, offering more relevant content and offers, and ensuring their data privacy and security. For example, according to the International Telecommunication Union, the number of individuals using the internet increased from 5.1 billion in 2022 to 5.4 billion in 2023, as reported in February 2024. Therefore, the rising number of internet users is a driving force behind the growth of the lead generation software market.

Key players in the lead management software market are focusing on developing AI-based account prioritization software to enable more accurate and data-driven decision-making in lead prioritization and sales targeting strategies. AI-based account prioritization software utilizes artificial intelligence (AI) and machine learning algorithms to assist businesses in prioritizing and managing their sales leads and accounts more effectively. For instance, Gradient Works, an Austin-based software company, launched Market Map in October 2023, a new AI-based account prioritization software. Market Map empowers B2B sales teams to refine their ideal customer profile (ICP) intelligently and adopt a data-backed approach to selecting target accounts. It leverages generative AI and proprietary machine learning algorithms to analyze how accounts describe their unique products, services, and markets publicly.

In December 2023, HubSpot Inc., a US-based software company, acquired Clearbit for an undisclosed amount. This strategic acquisition aims to enhance HubSpot customers' insights about their customers by integrating Clearbit's data with HubSpot's existing customer data and engagement tools. Clearbit, a US-based company, specializes in offering lead generation software.

Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.

North America was the largest region in the lead generation software market in 2024. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the lead generation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lead generation software market consists of revenues earned by entities by providing services such as marketing automation solutions, customer relationship management, lead qualification, and segmentation. The market value includes the value of related goods sold by the service provider or included within the service offering. The lead generation software market also includes sales of email marketing tools, social media management tools, and content management tools. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Lead Generation Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on lead generation software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for lead generation software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The lead generation software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Lead Generation Software Market Characteristics

3. Lead Generation Software Market Trends And Strategies

4. Lead Generation Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Lead Generation Software Growth Analysis And Strategic Analysis Framework

6. Lead Generation Software Market Segmentation

7. Lead Generation Software Market Regional And Country Analysis

8. Asia-Pacific Lead Generation Software Market

9. China Lead Generation Software Market

10. India Lead Generation Software Market

11. Japan Lead Generation Software Market

12. Australia Lead Generation Software Market

13. Indonesia Lead Generation Software Market

14. South Korea Lead Generation Software Market

15. Western Europe Lead Generation Software Market

16. UK Lead Generation Software Market

17. Germany Lead Generation Software Market

18. France Lead Generation Software Market

19. Italy Lead Generation Software Market

20. Spain Lead Generation Software Market

21. Eastern Europe Lead Generation Software Market

22. Russia Lead Generation Software Market

23. North America Lead Generation Software Market

24. USA Lead Generation Software Market

25. Canada Lead Generation Software Market

26. South America Lead Generation Software Market

27. Brazil Lead Generation Software Market

28. Middle East Lead Generation Software Market

29. Africa Lead Generation Software Market

30. Lead Generation Software Market Competitive Landscape And Company Profiles

31. Lead Generation Software Market Other Major And Innovative Companies

32. Global Lead Generation Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Lead Generation Software Market

34. Recent Developments In The Lead Generation Software Market

35. Lead Generation Software Market High Potential Countries, Segments and Strategies

36. Appendix

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