Wi-Fi 애널리틱스 시장 규모, 점유율, 성장 분석 : 컴포넌트별, 유형별, 도입별, 용도별, 최종 용도별, 지역별 - 산업 예측(2025-2032년)
Wi-Fi Analytics Market Size, Share, Growth Analysis, By Component (Software, Services), By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics), By Deployment, By Applications, By End-use, By Region - Industry Forecast 2025-2032
상품코드:1628989
리서치사:SkyQuest Technology Consulting Pvt. Ltd.
발행일:2025년 01월
페이지 정보:영문 351 Pages
라이선스 & 가격 (부가세 별도)
한글목차
세계의 Wi-Fi 애널리틱스 시장 규모는 2023년에 66억 4,000만 달러에 달하며, 예측 기간(2025-2032년)의 CAGR은 22.4%로, 2024년 81억 3,000만 달러에서 2032년에는 409억 4,000만 달러로 성장할 전망입니다.
스마트폰, 태블릿, 사물인터넷(IoT) 기기의 급격한 증가에 힘입어 전 세계 Wi-Fi 분석 시장이 크게 성장하고 있습니다. 소매, 숙박, 교통, 헬스케어 등의 기업은 Wi-Fi 분석을 통해 소비자의 행동과 선호도를 파악하여 고객 경험을 개선하기 위한 움직임이 가속화되고 있습니다. 데이터베이스 인사이트와 비즈니스 인텔리전스에 대한 요구와 함께 타깃 마케팅과 개인화된 서비스에 대한 수요 증가가 시장을 주도하고 있습니다. 클라우드 컴퓨팅과 인공지능(AI)과의 통합은 이 분야에 혁명을 가져왔으며, 데이터 처리의 자동화와 업무 효율성 향상을 가져왔습니다. 아시아태평양은 급속한 디지털화와 스마트 시티 구상로 인해 괄목할 만한 성장이 예상됩니다. 그러나 데이터 프라이버시 및 보안에 대한 우려로 인해 시장은 강력한 상승세를 유지하고 있습니다.
목차
서론
조사의 목적
조사 범위
정의
조사 방법
정보 조달
2차 데이터와 1차 데이터 방법
시장 규모 예측
시장의 전제조건과 제한
개요
세계 시장 전망
공급과 수요의 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
촉진요인과 기회
억제요인과 과제
Porter의 산업 분석
주요 시장 인사이트
주요 성공 요인
경쟁의 정도
주요 투자 기회
시장 에코시스템
시장의 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
기술의 진보
고객과 구매 기준 분석
Wi-Fi 애널리틱스 시장 규모 : 컴포넌트별
시장 개요
소프트웨어
서비스
매니지드 서비스
전문 서비스
Wi-Fi 애널리틱스 시장 규모 : 유형별
시장 개요
Wi-Fi 프레즌스 분석
Wi-Fi 마케팅 분석
Wi-Fi 광고 분석
Wi-Fi 애널리틱스 시장 규모 : 도입별
시장 개요
온프레미스
클라우드
Wi-Fi 애널리틱스 시장 규모 : 용도별
시장 개요
마케팅과 광고
고객 행동과 보안 관리
고객 관여와 경험 관리
Wi-Fi 애널리틱스 시장 규모 : 최종 용도별
시장 개요
소매
레스토랑/접객(Hoapitality)
여행과 교통
스마트 시티와 커뮤니티
교육
기타
페스티벌과 이벤트
스포츠와 엔터테인먼트
Wi-Fi 애널리틱스 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽 지역
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카 지역
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채택한 전략
시장의 최근 동향
기업의 시장 점유율 분석(2024년)
주요 기업의 기업 개요
회사 개요
제품 포트폴리오 분석
부문별 점유율 분석
매출의 전년대비 비교(2022-2024)
주요 기업 개요
Cisco Systems, Inc.(USA)
Fortinet, Inc.(USA)
Hewlett Packard Enterprise Company(USA)
CommScope Holding Company, Inc.(USA)
Extreme Networks, Inc.(USA)
Skyfii Limited(Australia)
Purple Wi-Fi Ltd(UK)
Cloud4Wi, Inc.(USA)
RetailNext, Inc.(USA)
Yelp Inc.(USA)
Blix(Australia)
GoZone WiFi LLC(USA)
Zebra Technologies Corporation(USA)
Ruckus Networks(USA)
Aptilo Networks(Sweden)
Weblib(France)
July Systems Inc.(USA)
Euclid(USA)
Hughes Network Systems LLC(USA)
Zimperium, Inc.(USA)
결론과 권장사항
KSA
영문 목차
영문목차
Global Wi-Fi Analytics Market size was valued at USD 6.64 billion in 2023 and is poised to grow from USD 8.13 billion in 2024 to USD 40.94 billion by 2032, growing at a CAGR of 22.4% during the forecast period (2025-2032).
The global Wi-Fi analytics market is experiencing significant growth, fueled by the surge of smartphones, tablets, and Internet of Things (IoT) devices. Businesses in retail, hospitality, transportation, and healthcare are increasingly leveraging Wi-Fi analytics to gain insights into consumer behavior and preferences, enhancing customer experiences. The market is driven by a rising demand for targeted marketing and personalized services, alongside the need for data-driven insights and business intelligence. Integration with cloud computing and artificial intelligence (AI) is revolutionizing this space, offering automated data processing and increased operational efficiency. The Asia Pacific region is poised for notable growth due to rapid digitalization and smart city initiatives. However, concerns around data privacy and security pose challenges, yet the market remains on a strong upward trajectory.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wi-Fi Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Wi-Fi Analytics Market Segmental Analysis
Global Wi-Fi Analytics Market is segmented by Component, Type, Deployment, Applications, End-use and region. Based on Component, the market is segmented into Software and Services. Based on Type, the market is segmented into Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics and Wi-Fi Advertising Analytics. Based on Deployment, the market is segmented into On-premises and Cloud. Based on Applications, the market is segmented into Marketing & Advertising, Customer Behaviour and Security Management and Customer Engagement and Experience Management. Based on End-use, the market is segmented into Retail, Restaurants/Hospitality, Travel & Transportation, Smart Cities & Communities, Education and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Wi-Fi Analytics Market
A significant driver of the Global Wi-Fi Analytics Market is the surging demand for data-driven insights and business intelligence. Organizations across diverse sectors are increasingly aware of the value of leveraging data to inform decision-making, analyze customer behavior, and refine operational efficiencies. Wi-Fi analytics solutions deliver real-time insights, location-based analytics, and customer behavior tracking, enabling businesses to acquire essential information that informs strategic choices and improves customer experiences. This heightened focus on data-centric approaches is fostering widespread adoption of Wi-Fi analytics solutions on a global scale, underscoring the critical role that data plays in today's competitive landscape.
Restraints in the Global Wi-Fi Analytics Market
One of the primary challenges facing the Global Wi-Fi Analytics Market is the concern over data privacy and security. As organizations gather and analyze extensive data from Wi-Fi networks, protecting this information becomes paramount. The rise in cyber threats and data breaches further complicates the situation, leading to hesitance from both customers and businesses regarding the potential for misuse or unauthorized access to their sensitive information. To foster growth in the sector, Wi-Fi analytics providers must implement stringent data protection strategies, ensure compliance with existing regulations, and establish clear, transparent policies regarding data usage. Neglecting these essential aspects may stunt market expansion and compromise consumer confidence in Wi-Fi analytics services.
Market Trends of the Global Wi-Fi Analytics Market
The Global Wi-Fi Analytics Market is experiencing significant growth driven by the increasing adoption of IoT (Internet of Things) technologies. Businesses are increasingly integrating Wi-Fi analytics solutions with IoT devices and sensors, facilitating comprehensive data collection from an array of sources, including smartphones, wearables, and smart appliances. This trend enables organizations to gather real-time insights on customer behavior, foot traffic patterns, and environmental dynamics, enhancing operational efficiency and informing marketing strategies. As companies leverage the synergy of Wi-Fi analytics and IoT, they can make data-driven decisions, optimize service offerings, and provide personalized experiences, further propelling market expansion and innovation.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Customer & Buying Criteria Analysis
Global Wi-Fi Analytics Market Size by Component & CAGR (2025-2032)
Market Overview
Software
Services
Managed Services
Professional Services
Global Wi-Fi Analytics Market Size by Type & CAGR (2025-2032)
Market Overview
Wi-Fi Presence Analytics
Wi-Fi Marketing Analytics
Wi-Fi Advertising Analytics
Global Wi-Fi Analytics Market Size by Deployment & CAGR (2025-2032)
Market Overview
On-premises
Cloud
Global Wi-Fi Analytics Market Size by Applications & CAGR (2025-2032)
Market Overview
Marketing & Advertising
Customer Behaviour and Security Management
Customer Engagement and Experience Management
Global Wi-Fi Analytics Market Size by End-use & CAGR (2025-2032)
Market Overview
Retail
Restaurants/Hospitality
Travel & Transportation
Smart Cities & Communities
Education
Others
Festivals & Events
Sports & Entertainments
Global Wi-Fi Analytics Market Size & CAGR (2025-2032)
North America (Component, Type, Deployment, Applications, End-use)
US
Canada
Europe (Component, Type, Deployment, Applications, End-use)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Component, Type, Deployment, Applications, End-use)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Component, Type, Deployment, Applications, End-use)
Brazil
Rest of Latin America
Middle East & Africa (Component, Type, Deployment, Applications, End-use)
