세계의 Wi-Fi 애널리틱스 시장 보고서(2025년)
Wi-Fi Analytics Global Market Report 2025
상품코드 : 1657103
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

Wi-Fi 애널리틱스 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다.(2029년) 연간 평균 성장률(CAGR)은 29.2%로 616억 3,000만 달러로 성장할 것으로 전망됩니다. 예측기간의 성장은 Wi-Fi 6E 규격의 채용, AI나 머신러닝과 Wi-Fi 애널리틱스의 통합, 스마트 시티 구상의 확대, Wi-Fi 보안 대책의 강화, IoT 기기에서의 Wi-Fi 이용 증가 등에 기인합니다. 예측 기간의 주요 동향으로는 Wi-Fi 6 배포 및 업그레이드, 클라우드 기반 Wi-Fi 애널리틱스 솔루션, 사용자 경험 분석에 중점을 둡니다.

Wi-Fi 연결의 보급은 Wi-Fi 애널리틱스 시장의 성장을 가속하는 데 중요한 역할을 합니다. 가정이나 기업 내 무선 라우터에서 공유되는 Wi-Fi 네트워크는 노트북, 태블릿, 스마트폰을 이용하는 개인 증가에 따라 널리 보급되고 있습니다. 특히 World Population Review에 따르면 세계 인터넷 사용자 수는 2022년에는 세계 인구의 약 69%, 49억 명을 기록했으며 연간 성장률은 4%로 매년 1억 9,600만 명 이상의 신규 사용자가 추가되고 있습니다. Cisco의 Annual Internet Report에 따르면, Wi-Fi 핫스팟은 2023년까지 4배 증가한 6억 2,800만 곳에 달했습니다. 이러한 와이파이 보급의 급속한 확대가 와이파이 애널리틱스 시장의 성장을 이끌 것으로 예상됩니다.

인터넷 이용의 급증은 Wi-Fi 애널리틱스 시장을 더욱 홍보할 것으로 예상됩니다. 인터넷 사용은 개인, 조직 및 기기가 인터넷에 액세스하고 상호 작용하는 방법을 포함하며 Wi-Fi 분석의 역할에 필수적입니다. 이 기술은 Wi-Fi 네트워크와 사용자 간의 상호 작용에 대한 통찰력을 제공하며, 기업과 조직이 네트워크 성능을 최적화하고, 사용자 경험을 향상시키고, 사용자의 행동을 기반으로 데이터 중심의 의사 결정을 내리는 데 도움이 됩니다. DataReportal에 따르면 2023년 7월 기준 세계에는 약 53억 명의 인터넷 사용자가 있었으며 그 총 수는 지난 12개월 동안 1억 8,900만 명 증가했습니다. 인터넷 이용의 급증은 Wi-Fi 애널리틱스 시장의 원동력이 될 것으로 예상됩니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

KTH
영문 목차

영문목차

Wi-Fi analytics involve a set of activities focused on collecting and analyzing customer data from Wi-Fi-enabled devices via Wi-Fi access points. The data, referred to as Wi-Fi Analytics, is gathered from devices like smartphones and laptops through various Wi-Fi access points. This data is utilized to report on performance indicators such as customer traffic, dwell time, and churn likelihood. Additionally, it is analyzed for insights into behavioral patterns, locations, demographic data, and the effectiveness of digital marketing campaigns. These analytics contribute to improving business operations, enhancing marketing strategies, and tracking the results of campaigns.

The main components of Wi-Fi analytics consist of solutions and services. Wi-Fi analytics solutions provide analytical tools that assist locations in optimizing operations and enhancing marketing performance. Deployment modes include both cloud and on-premise solutions, with applications spanning Wi-Fi presence analytics and Wi-Fi marketing analytics. Various industry verticals, including retail, hospitality and tourism, sports and entertainment, transportation, healthcare, and others, make use of Wi-Fi analytics for diverse applications.

The Wi-Fi analytics market research report is one of a series of new reports from The Business Research Company that provides Wi-Fi analytics market statistics, including Wi-Fi analytics industry global market size, regional shares, competitors with a Wi-Fi analytics market share, detailed Wi-Fi analytics market segments, market trends and opportunities, and any further data you may need to thrive in the Wi-Fi analytics industry. This Wi-Fi analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The wi-fi analytics market size has grown exponentially in recent years. It will grow from $17.94 billion in 2024 to $22.12 billion in 2025 at a compound annual growth rate (CAGR) of 23.3%. The growth in the historic period can be attributed to proliferation of Wi-Fi enabled devices, increased internet usage, growing demand for location-based services, data security concerns, rising popularity of public Wi-Fi hotspots.

The wi-fi analytics market size is expected to see exponential growth in the next few years. It will grow to $61.63 billion in 2029 at a compound annual growth rate (CAGR) of 29.2%. The growth in the forecast period can be attributed to 6e Wi-Fi standard adoption, integration of Wi-Fi analytics with ai and machine learning, expansion of smart cities initiatives, enhanced Wi-Fi security measures, increased use of Wi-Fi in IoT devices. Major trends in the forecast period include Wi-Fi 6 deployment and upgrades, cloud-based Wi-Fi analytics solutions, focus on user experience analytics, Wi-Fi analytics for retail and hospitality, Wi-Fi as a service (WaaS) models.

The proliferation of Wi-Fi connections is playing a crucial role in driving the growth of the Wi-Fi analytics market. Wi-Fi networks, shared by wireless routers across homes and businesses, are gaining widespread adoption as more individuals use laptops, tablets, and smartphones. Notably, the global internet user base reached approximately 69% of the world's population, equivalent to 4.9 billion people in 2022, with an annual growth rate of 4%, adding over 196 million new users each year, according to the World Population Review. Cisco's Annual Internet Report forecasts a significant fourfold increase in Wi-Fi hotspots to 628 million by 2023. This rapid expansion in Wi-Fi deployment is expected to drive growth in the Wi-Fi analytics market.

The surge in internet usage is anticipated to further propel the Wi-Fi analytics market. Internet usage, encompassing how individuals, organizations, or devices access and interact with the internet, is integral to the role of Wi-Fi analytics. This technology provides insights into user interactions with Wi-Fi networks, aiding businesses and organizations in optimizing network performance, enhancing user experiences, and making data-driven decisions based on user behavior. As of July 2023, there are around 5.30 billion internet users worldwide, and the total number has grown by 189 million over the past 12 months, according to DataReportal. The increased reliance on the internet is expected to be a driving force for the Wi-Fi analytics market.

A key trend in the Wi-Fi analytics industry is technological advancement, with rapid breakthroughs and improvements in Wi-Fi standards leading to the creation of dense platforms with numerous concurrently connecting systems and IoT connections. For example, in April 2023, Intel Corporation launched the Intel Connectivity Analytics program, utilizing AI technology to provide insights into wireless network performance and operations. The program includes a software development kit (SDK) that offers in-depth insights into wireless traffic generated by Intel-based Wi-Fi 6 chipsets, aiming to enhance users' wireless experience through network-level information, performance optimization, security threat detection, and issue resolution.

Major companies in the Wi-Fi analytics market are attracting investments to enhance their network intelligence capabilities, aimed at improving customer experience, optimizing network performance, and providing more in-depth insights into user behavior and traffic patterns. This collaboration will integrate Aprecomm's advanced technology into ACT's Wi-Fi product strategy, offering real-time insights into network performance and facilitating quick resolutions for last-mile connectivity challenges. For example, in May 2024, ACT Fibernet Ltd, an Indian company, invested in Aprecomm Private Ltd, also based in India, to enhance ACT's Wi-Fi offerings by incorporating Aprecomm's sophisticated network intelligence solutions. Aprecomm specializes in AI-driven solutions that monitor and resolve network issues, placing it firmly within the domain of Wi-Fi analytics.

In April 2022, Auvik Networks acquired MetaGeek for an undisclosed amount. Auvik Networks, a Canada-based cloud-based network management software company, aims to enhance the deployment and maintenance of wireless networks efficiently. MetaGeek, a US-based provider of WiFi network management and optimization software tools, aligns with Auvik's strategic goals for network management and expansion.

Major companies operating in the Wi-Fi analytics market include Cisco Systems Inc., Skyfii Limited, Purple Wi-Fi Limited, Fortinet Inc., Zebra Technologies Corporation, Hughes Network Systems LLC, GoZone WiFi LLC, Aptilo Networks AB, Bloom Intelligence LLC, Cloud4Wi Inc., Retailnext Inc., CommScope Holding Company Inc., Soft Emirates, WeFi, Singapore Telecommunications Limited, SpotOn, Aislelabs Inc., MetTel Corporation, Extreme Networks Inc., Yelp Wi-Fi Inc., Navenio Inc., Huq Industries Limited, Briteyellow Inc., Hewlett Packard Enterprise company LP, Zimperium Inc., Ruckus Networks a Broadcom company, Eleven Software, Flame Analytics Inc., Guest Networks, WhoFi Networks Inc., Presence Aware Technologies, Intelligent Automation Inc.

North America was the largest region in the Wi-Fi analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wi-fi analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the wi-fi analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The Wi-Fi analytics market includes revenues earned by entities by offering tools that are used to create targeted marketing and communication by utilizing customers' behaviors and preferences data to leverage business operations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Wi-Fi Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on wi-fi analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for wi-fi analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The wi-fi analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Wi-Fi Analytics Market Characteristics

3. Wi-Fi Analytics Market Trends And Strategies

4. Wi-Fi Analytics Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Wi-Fi Analytics Growth Analysis And Strategic Analysis Framework

6. Wi-Fi Analytics Market Segmentation

7. Wi-Fi Analytics Market Regional And Country Analysis

8. Asia-Pacific Wi-Fi Analytics Market

9. China Wi-Fi Analytics Market

10. India Wi-Fi Analytics Market

11. Japan Wi-Fi Analytics Market

12. Australia Wi-Fi Analytics Market

13. Indonesia Wi-Fi Analytics Market

14. South Korea Wi-Fi Analytics Market

15. Western Europe Wi-Fi Analytics Market

16. UK Wi-Fi Analytics Market

17. Germany Wi-Fi Analytics Market

18. France Wi-Fi Analytics Market

19. Italy Wi-Fi Analytics Market

20. Spain Wi-Fi Analytics Market

21. Eastern Europe Wi-Fi Analytics Market

22. Russia Wi-Fi Analytics Market

23. North America Wi-Fi Analytics Market

24. USA Wi-Fi Analytics Market

25. Canada Wi-Fi Analytics Market

26. South America Wi-Fi Analytics Market

27. Brazil Wi-Fi Analytics Market

28. Middle East Wi-Fi Analytics Market

29. Africa Wi-Fi Analytics Market

30. Wi-Fi Analytics Market Competitive Landscape And Company Profiles

31. Wi-Fi Analytics Market Other Major And Innovative Companies

32. Global Wi-Fi Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Wi-Fi Analytics Market

34. Recent Developments In The Wi-Fi Analytics Market

35. Wi-Fi Analytics Market High Potential Countries, Segments and Strategies

36. Appendix

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