세계의 Wi-Fi 애널리틱스 시장 - 시장 규모, 점유율, 동향 분석 보고서 : 컴포넌트별, 유형별, 전개별, 최종 용도별, 지역별 전망 및 예측(2023-2030년)
Global Wi-Fi Analytics Market Size, Share & Trends Analysis Report By Component, By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, and Wi-Fi Advertising Analytics), By Deployment, By End-use, By Regional Outlook and Forecast, 2023 - 2030
상품코드:1405336
리서치사:KBV Research
발행일:2024년 01월
페이지 정보:영문 289 Pages
라이선스 & 가격 (부가세 별도)
한글목차
Wi-Fi 애널리틱스 시장 규모는 2030년까지 275억 달러에 이를 전망이며, 예측 기간 중 CAGR 22.2%의 성장률로 상승할 것으로 예측됩니다.
그러나 주요 도전 과제 중 하나는 데이터 프라이버시 및 보안 우려에 대처할 필요성입니다. Wi-Fi 애널리틱스에서는 사용자의 행동과 관련된 데이터를 수집 및 분석하기 때문에 기밀 정보의 보호에 관한 문제가 발생합니다. 데이터 프라이버시 문제에 대한 의식의 고조는, 세계의 모니터링과 엄격한 규제 강화에 이어지고 있습니다. 이러한 기준을 준수하지 않으면 법적 영향, 벌금 및 Wi-Fi 애널리틱스 제공업체의 명성에 상처를 입을 수 있습니다. 이러한 규제 상황은 공급자가 규정 준수 문제를 해결하기위해 시장을 둔화시킬 수 있습니다. 국경을 넘어 운영되는 솔루션은 다른 데이터 보호법 및 규정과 관련된 문제를 겪을 수 있습니다. 데이터 프라이버시 및 보안 우려는 시장 확대를 늦출 수 있습니다.
컴포넌트별 전망
컴포넌트별로 볼 때 시장은 소프트웨어 및 서비스로 분류됩니다. 2022년 시장에서는 서비스 분야가 상당한 수익 점유율을 차지했습니다. 교육 서비스는 조직이 Wi-Fi 애널리틱스의 이점을 극대화하는 데 필수적입니다. 서비스 제공업체는 IT 관리자, 네트워크 엔지니어 및 최종 사용자에게 교육 세션을 제공하여 애널리틱스 플랫폼을 깊이 이해할 수 있습니다. 지식 전달을 통해 조직은 Wi-Fi 애널리틱스의 기능을 독자적으로 관리하고 활용할 수 있습니다. 서비스 제공업체는 Wi-Fi 네트워크의 성능, 커버리지 및 효율성을 평가하기 위한 네트워크 평가를 수행합니다. 최적화 서비스를 통해 기업은 네트워크 구성 개선, 병목 현상 해결, Wi-Fi 인프라의 전반적인 성능 향상에 대한 제안을 받을 수 있습니다.
유형별 전망
유형별로 시장은 Wi-Fi 프레즌스 애널리틱스, Wi-Fi 마케팅 애널리틱스, Wi-Fi 광고 애널리틱스로 분류됩니다. 2022년에는 Wi-Fi 프레즌스 애널리틱스 부문이 최대 수익 점유율로 시장을 독점했습니다. Wi-Fi 프레즌스 애널리틱스를 통해 기업은 Wi-Fi 연결 장치의 실시간 위치 및 행동을 기반으로 맞춤형 마케팅 메시지와 광고를 게재할 수 있습니다. 이 타겟팅 접근법은 프로모션의 관련성을 향상시키고 고객 참여의 가능성을 높입니다. 공항, 교통 허브, 시가지 등의 공공 공간에서는 Wi-Fi 프레즌스 애널리틱스가 혼잡 관리, 보안, 인프라 최적화에 활용됩니다. 사람의 흐름과 혼잡 상황을 파악함으로써 당국은 공용 공간의 효율성을 향상시키기 위해 데이터 중심의 의사 결정을 내릴 수 있습니다.
전개별 전망
전개에 따라 시장은 온프레미스와 클라우드로 나뉩니다. 2022년 시장에서는 온프레미스 부문이 현저한 수익 점유율을 기록했습니다. 온프레미스는 저지연 데이터 처리 및 실시간 분석을 용이하게 합니다. 이는 실시간 데이터를 통해 개인화된 고객 경험을 홍보하고 매장 운영을 최적화할 수 있는 소매 환경과 같은 적시에 인사이트가 중요한 용도에서 특히 중요합니다. 온프레미스 Wi-Fi 애널리틱스 솔루션은 고급 사용자 정의 및 유연성을 제공합니다. 기업은 특정 요구사항에 맞게 분석 플랫폼을 맞춤설정하고 기존 IT 인프라와 원활하게 통합할 수 있으며 독자적인 이용 사례 및 업계 요구에 맞게 솔루션을 조정할 수 있습니다.
최종 용도별 전망
최종 용도별로 시장은 소매, 레스토랑 및 호스피탈리티, 여행 및 교통, 스마트 시티 및 커뮤니티, 교육 등으로 세분화됩니다. 2022년에는 레스토랑 및 호스피탈리티 분야가 가장 높은 수익 점유율을 획득하여 시장을 선도했습니다. 투숙객에게 Wi-Fi 액세스를 제공하는 것은 접객 분야의 표준 기대입니다. 이를 통해 레스토랑과 호텔은 안전하고 원활한 인터넷 액세스를 제공하여 전반적인 고객 경험과 만족도를 높일 수 있습니다. 개인화된 고객 참여도 가능합니다. 레스토랑과 호텔은 게스트의 Wi-Fi 사용 상황에 대한 인사이트를 활용하여 프로모션 맞춤설정, 맞춤형 쿠폰 전송, 타겟 마케팅 캠페인을 실시하여 게스트 만족도 및 충성도를 높일 수 있습니다. 호텔 및 회의장에서는 회의 및 이벤트를 관리하는 데 도움이 됩니다. 참가자의 움직임, 선호도, 연결 요구 사항을 파악하면 이벤트 레이아웃 최적화, 참가자 경험 향상, 이벤트 중 안정적인 인터넷 액세스를 제공할 수 있습니다.
지역별 전망
지역별로는 북미, 유럽, 아시아태평양, LAMEA에서 시장을 분석했습니다. 2022년에는 북미가 가장 높은 수익 점유율을 획득하여 시장을 선도했습니다. 북미는 접속성과 인터넷 보급률이 높고, Wi-Fi를 유비쿼터스로 하고 있습니다. 이 지역은 첨단 기술 인프라를 자랑하며 Wi-Fi 애널리틱스 솔루션의 배포를 지원합니다. 북미에서 큰 존재감을 보이는 소매업과 접객업은 고객 경험을 향상시키기 위해 Wi-Fi 애널리틱스를 도입하고 있습니다. 북미 교육 분야에서는 교실과 캠퍼스에 기술이 도입되었습니다.
The Global Wi-Fi Analytics Market size is expected to reach $27.5 billion by 2030, rising at a market growth of 22.2% CAGR during the forecast period.
Wi-Fi analytics in retail enables businesses to engage with customers more effectively. Therefore, the retail segment acquired $1,295.4 million in 2022. Retailers use insights from Wi-Fi analytics to understand customer behaviors, preferences, and shopping patterns, allowing for personalized interactions and targeted promotions. It enables retailers to deliver personalized marketing messages and promotions to customers in real-time. By understanding customer preferences and behaviors, retailers can tailor promotions to individual shoppers, increasing the relevance of marketing communications and driving engagement. It assists retailers in optimizing inventory management. By analyzing customer traffic and product popularity, retailers can adjust stocking strategies, ensure product availability, and minimize stockouts or overstock situations, improving overall inventory efficiency. Some of the factors impacting the market are advancements in wireless technologies, proliferation of connected devices, and data privacy and security concerns.
Ongoing advancements in wireless technologies, such as the deployment of 5G networks, improve Wi-Fi networks' overall capabilities and performance. This, in turn, enhances the potential for Wi-Fi analytics to deliver faster and more efficient data processing. Wi-Fi 6, the most recent Wi-Fi standard, provides considerable advances in speed, capacity, and efficiency. Wi-Fi 6 offers technologies that improve user experience and facilitate more effective data handling, such as Target Wake Time (TWT) and Orthogonal Frequency Division Multiple Access (OFDMA). It leverages these improvements to provide more accurate and detailed insights. Multi-User Multiple Input Multiple Output (MU-MIMO) technology allows Wi-Fi routers to communicate with numerous devices simultaneously rather than sequentially. This enhances network efficiency and reduces latency, making it beneficial for applications requiring real-time data, such as those supported by Wi-Fi analytics platforms. Additionally, the increasing number of connected devices, like smartphones, tablets, IoT devices, and smart appliances, contributes to the growth of Wi-Fi analytics. Organizations leverage Wi-Fi analytics to manage and optimize the performance of these devices within their networks. The increasing number of connected devices necessitates efficient utilization of network resources. Its solutions help organizations optimize network configurations, allocate bandwidth appropriately, and ensure a seamless connectivity experience for users across various devices. The proliferation of connected devices extends to smart homes, where Wi-Fi analytics enhances the management of various smart devices. Analyzing data from smart thermostats, security cameras, and other connected devices contributes to an integrated and efficient smart home experience. This integration is valuable for smart city initiatives, where data from various sources, including transportation, public safety, and utilities, can be analyzed for improved urban living. Proliferation of connected devices has been a pivotal factor in driving the growth of the market.
However, one of the primary challenges is the need to address data privacy and security concerns. Wi-Fi analytics involves collecting and analyzing data related to user behavior, which raises issues regarding protecting sensitive information. Heightened awareness of data privacy issues has led to increased scrutiny and stringent regulations globally. Failure to comply with these standards can result in legal implications, fines, and damage to the reputation of Wi-Fi analytics providers. This regulatory landscape can slow down the market as providers navigate compliance challenges. Its solutions that operate across borders may encounter challenges related to differing data protection laws and regulations. Data privacy and security concerns may slow down the expansion of the market.
Component Outlook
By component, the market is categorized into software and services. The services segment covered a considerable revenue share in the market in 2022. Training services are essential for organizations to maximize the benefits of Wi-Fi analytics. Service providers offer training sessions to IT administrators, network engineers, and end-users to ensure a deep understanding of the analytics platform. Knowledge transfer empowers organizations to manage and leverage the capabilities of Wi-Fi analytics independently. Service providers conduct network assessments to evaluate Wi-Fi networks' performance, coverage, and efficiency. Through optimization services, organizations receive recommendations for improving network configurations, addressing bottlenecks, and enhancing the overall performance of Wi-Fi infrastructure.
Type Outlook
Based on type, the market is classified into Wi-Fi presence analytics, Wi-Fi marketing analytics, and Wi-Fi advertising analytics. In 2022, the Wi-Fi presence analytics segment dominated the market with maximum revenue share. Wi-Fi presence analytics enable businesses to deliver personalized marketing messages and advertisements based on Wi-Fi-connected devices' real-time location and behavior. This targeted approach improves the relevance of promotions and increases the likelihood of customer engagement. Public spaces like airports, transportation hubs, and city centers leverage Wi-Fi presence analytics for crowd management, security, and infrastructure optimization. Insights into people flow, and congestion help authorities make data-driven decisions to improve public space efficiency.
Deployment Outlook
On the basis of deployment, the market is divided into on-premise and cloud. The on-premise segment recorded a remarkable revenue share in the market in 2022. On-premise deployment facilitates low-latency data processing and real-time analytics. This is particularly important for applications where timely insights are critical, such as retail environments, where real-time data can drive personalized customer experiences and optimize operations on the shop floor. On-premise Wi-Fi analytics solutions offer a high degree of customization and flexibility. Organizations can tailor the analytics platform to meet specific requirements, integrate it seamlessly with existing IT infrastructure, and adapt the solution to unique use cases and industry needs.
End-use Outlook
By end-use, the market is fragmented into retail, restaurants/hospitality, travel & transportation, smart cities & communities, education, and others. In 2022, the restaurants/hospitality segment led the market by generating highest revenue share. Offering Wi-Fi access to guests has become a standard expectation in the hospitality sector. It allows restaurants and hotels to provide secure and seamless internet access, enhancing the overall guest experience and satisfaction. It enables personalized customer engagement. Restaurants and hotels can use insights from guest Wi-Fi usage to tailor promotions, send personalized offers, and create targeted marketing campaigns, enhancing guest satisfaction and loyalty. In hotels and conference venues, It assists in managing conferences and events. Understanding attendee movements, preferences, and connectivity needs helps optimize event layouts, improve attendee experiences, and provide reliable internet access during events.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America has a high connectivity and internet penetration level, making Wi-Fi ubiquitous. The region boasts advanced technological infrastructure, supporting the deployment of Wi-Fi analytics solutions. With a significant presence in North America, the retail and hospitality sectors have embraced Wi-Fi analytics to enhance customer experiences. The education sector in North America has witnessed technology integration in classrooms and campuses.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Cisco Systems Inc., Aruba Networks (Hewlett Packard Enterprise Company), Fortinet, Inc., Extreme Networks, Inc., Hughes Network Systems, LLC (EchoStar Corporation), Singtel (Temasek Holdings (Private) Limited), MetTel, GoZone WiFi LLC, Bloom Intelligence LLC, and Cloud4Wi, Inc.
Strategies Deployed in Wi-Fi Analytics Market.
Dec-2023: Fortinet, Inc. Introduced 'FortiSwitch Rugged 424F'. The Rugged 424F is engineered for use in challenging outdoor conditions, particularly suitable for digital substations and the power utility sector.
May-2022: Extreme Networks, Inc. came into partnership with Verizon Business, a US-based IT Services and IT Consulting company. Through this partnership, Extreme Networks, Inc. would be providing connectivity and network insights to extensive venues and stadiums throughout the Asia Pacific and European regions.
Jan-2022: Extreme Networks, Inc. came into partnership with Manchester United, a Football club. Through this partnership, Extreme Networks, Inc. would deliver wifi network solution with official wifi analystics. Moreover, Extreme would assist Manchester United in obtaining immediate network analytics for making personalized and well-informed decisions regarding both the fan experience and overall venue operations.
Jul-2020: Cisco Systems Inc. took over Fluidmesh Networks, a wireless services company in Brooklyn, NY. Through this acquisition, Cisco Systems Inc. would enhance its portfolio of industrial wireless solutions to cater to industries with mobile assets and critical applications.
Aug-2019: Extreme Networks, Inc. took over Aerohive Networks, a US-based communications equipment company. Through this acquisition, Extreme Networks, Inc. would enhance the range of end-to-end, edge-to-cloud software-driven networking solutions. Additionally, it broadens Extreme's technological leadership in Wi-Fi and NAC by introducing cloud-managed solutions alongside its existing on-premises Wi-Fi and NAC technology.
Apr-2019: Cisco Systems Inc introduced 'Wi-Fi 6' the new standard for Wi-Fi network. The Wi-Fi 6 help customers embrace a new age of wireless connectivity.
