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Customer Information System Global Market Report 2025
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A customer information system (CIS) is a database used to store and manage essential customer data, including contact details, purchase history, and preferences, to improve customer relationship management (CRM) efforts. It allows businesses to monitor and analyze customer interactions, helping to provide personalized services and enhance overall customer satisfaction.

The primary components of a customer information system (CIS) consist of solutions and services. A solution entails a comprehensive response or remedy to address a particular problem or challenge. These solutions can be deployed either in the cloud or on-premises, providing a range of services such as 24/7 assistance, product updates, repairs, and testing. They cater to diverse end-users, including those involved in water and wastewater management, energy and utilities, as well as electricity and power management sectors.

The customer information system market research report is one of a series of new reports from The Business Research Company that provides customer information system market statistics, including customer information system industry global market size, regional shares, competitors with a customer information system market share, detailed customer information system market segments, market trends and opportunities, and any further data you may need to thrive in the customer information system industry. This customer information system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The customer information system market size has grown rapidly in recent years. It will grow from $1.46 billion in 2024 to $1.66 billion in 2025 at a compound annual growth rate (CAGR) of 13.6%. The growth in the historic period can be attributed to data accuracy initiatives, user interface upgrades, security overhauls, scalability enhancements, and integration with CRM.

The customer information system market size is expected to see rapid growth in the next few years. It will grow to $2.73 billion in 2029 at a compound annual growth rate (CAGR) of 13.3%. The growth in the forecast period can be attributed to AI and predictive analytics integration, enhanced mobile accessibility, IoT integration, advanced personalization capabilities, and continuous performance monitoring. Major trends in the forecast period include hyper-personalization, emphasis on explainable AI, decentralized identity management, edge computing for real-time processing, and digital twin technology.

The anticipated rise in global utility consumption is poised to drive the expansion of the customer information system market. Utility consumption denotes the usage of resources such as electricity, water, and gas by residential, commercial, or industrial consumers. Factors such as increased infrastructure investment, industrialization, and evolving consumer patterns contribute to the escalating global utility consumption. Customer information systems tailored for utility consumption enable efficient monitoring and management of customer usage data, enhancing service delivery and optimizing resource utilization. For instance, as per the International Energy Agency (IEA) report in December 2023, the U.S. witnessed a notable surge of about 3.2% in total electricity end-use consumption in 2022 compared to the preceding year, underscoring the significance of such systems in meeting escalating demands.

Key players in the customer information system market are directing their efforts towards technological advancements to gain competitive advantage. Innovations such as cloud-based data platforms are increasingly being embraced, facilitating efficient storage, management, and analysis of large volumes of customer data. These platforms play a pivotal role in optimizing operations and enriching customer experiences by empowering organizations to effectively handle extensive customer data. For instance, AGL, an energy company based in Australia, unveiled a cutting-edge customer data platform powered by the Microsoft cloud in January 2023. This strategic move aims to empower consumers by granting them greater control over their data while leveraging the capabilities of cloud-based infrastructure for secure data exchange and advanced analytics.

In October 2022, Appier Inc., a technology services company based in China, finalized the acquisition of Woopra. This strategic acquisition aligns with Appier's vision of creating a next-generation, AI-powered customer data platform. By integrating Woopra's customer analytics software, Appier seeks to enhance its offerings with advanced capabilities in customer data integration and synchronization. The synergies between the two entities are anticipated to elevate marketing strategies through AI-driven insights and streamlined connections with external systems. Woopra, a U.S.-based provider of customer information system solutions, brings valuable expertise to Appier's portfolio, fostering innovation and growth opportunities in the evolving market landscape.

Major companies operating in the customer information system market are International Business Machines Corporation, Oracle Corporation, Schneider Electric, SAP SE, HCL Technologies, Wipro Limited, Indra Company Inc., Agility Customer Information System, Hansen Technologies Corporation, Gentrack Limited, Fluentgrid Limited, Avertra Corporation, Harris Computer Systems, Cayenta CIS, Vertexone, Itineris NV, Open International LLC, Hydro Comp Enterprises Ltd., Ferranti Computer Systems NV, Cogsdale Corporation, Northstar Utilities Solutions, Advanced Utility Systems, Efluid SAS, Milestone Utility Services Inc., Cognera Corporation

North America was the largest region in the customer information system market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer information system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the customer information system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The customer information system market includes revenues earned by entities by providing services such as data management services, customer relationship management (CRM), analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customer Information System Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer information system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for customer information system ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The customer information system market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Customer Information System Market Characteristics

3. Customer Information System Market Trends And Strategies

4. Customer Information System Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Customer Information System Growth Analysis And Strategic Analysis Framework

6. Customer Information System Market Segmentation

7. Customer Information System Market Regional And Country Analysis

8. Asia-Pacific Customer Information System Market

9. China Customer Information System Market

10. India Customer Information System Market

11. Japan Customer Information System Market

12. Australia Customer Information System Market

13. Indonesia Customer Information System Market

14. South Korea Customer Information System Market

15. Western Europe Customer Information System Market

16. UK Customer Information System Market

17. Germany Customer Information System Market

18. France Customer Information System Market

19. Italy Customer Information System Market

20. Spain Customer Information System Market

21. Eastern Europe Customer Information System Market

22. Russia Customer Information System Market

23. North America Customer Information System Market

24. USA Customer Information System Market

25. Canada Customer Information System Market

26. South America Customer Information System Market

27. Brazil Customer Information System Market

28. Middle East Customer Information System Market

29. Africa Customer Information System Market

30. Customer Information System Market Competitive Landscape And Company Profiles

31. Customer Information System Market Other Major And Innovative Companies

32. Global Customer Information System Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Customer Information System Market

34. Recent Developments In The Customer Information System Market

35. Customer Information System Market High Potential Countries, Segments and Strategies

36. Appendix

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