주류 시장 규모, 점유율, 성장 분석 : 제품 유형별, 포장 유형별, 가격대별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Alcoholic Drinks Market Size, Share, and Growth Analysis, By Product Type (Beer, Spirits), By Packaging Type (Bottles, Cans), By Price Range, By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1663950
리서치사:SkyQuest Technology Consulting Pvt. Ltd.
발행일:2025년 02월
페이지 정보:영문 189 Pages
라이선스 & 가격 (부가세 별도)
한글목차
주류 세계 시장 규모는 2023년 2조 5,270억 달러로 평가되며, 예측 기간(2025-2032년) 동안 10.2%의 CAGR로 2024년 2조 7,847억 5,000만 달러에서 2032년 6조 567억 5,000만 달러로 성장할 것으로 예상됩니다.
세계 주류 시장은 급속한 도시화와 유흥 문화의 증가에 힘입어 큰 폭의 성장세를 보이고 있습니다. 가처분 소득의 증가와 고급 주류에 대한 투자 증가 추세는 생산자에게 유리한 기회를 제공합니다. 향이 첨가된 주류와 바로 마실 수 있는 칵테일과 같은 혁신적인 제품의 출현은 더 많은 소비자층을 끌어들이고 있습니다. 효과적인 마케팅과 브랜드 전략은 시장의 매력을 더욱 높이고 있습니다. 또한, 소비자들은 수제 맥주와 프리미엄 맥주에 대해 더 높은 대가를 지불할 의향이 있어 시장 확대의 길을 열어주고 있습니다. 하지만 무알콜 대체품과의 치열한 경쟁, 엄격한 규제, 사회적 낙인, 음주의 폐해에 대한 인식의 증가 등의 과제가 남아 있어 향후 성장을 저해할 가능성도 있습니다.
목차
소개
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 가정과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porters 분석
주요 시장 인사이트
핵심성공요인
경쟁 정도
주요 투자 기회
시장 생태계
시장 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
사례 연구
규제 상황
고객과 구매 기준 분석
주류 시장 규모 : 제품 유형별
시장 개요
맥주
증류주
와인
사과주
페리와 라이스 와인
하드셀처
주류 시장 규모 : 포장 유형별
시장 개요
보틀
캔
테트라팩
기타
주류 시장 규모 : 가격대별
시장 개요
이코노미
미드 레인지
프리미엄
주류 시장 규모 : 유통 채널별
시장 개요
펍, 바 & 레스토랑
인터넷 소매업
주점
슈퍼마켓과 하이퍼마켓
편의점
주류 시장 규모
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5개사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채용한 전략
최근의 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년비 비교(2022-2024년)
주요 기업 개요
Anheuser-Busch InBev(Belgium)
Diageo Plc(UK)
Heineken N.V.(Netherlands)
Pernod Ricard(France)
Bacardi Limited(Bermuda)
Constellation Brands(USA)
Molson Coors Beverage Company(USA)
Carlsberg Group(Denmark)
Beam Suntory(USA)
Brown-Forman Corporation(USA)
Asahi Group Holdings(Japan)
Kirin Holdings Company(Japan)
Thai Beverage Public Co., Ltd.(Thailand)
Treasury Wine Estates(Australia)
Remy Cointreau(France)
Campari Group(Italy)
Kweichow Moutai Co., Ltd.(China)
E. & J. Gallo Winery(USA)
Sapporo Holdings(Japan)
결론과 제안
ksm
영문 목차
영문목차
Global Alcoholic Drinks Market size was valued at USD 2527.0 billion in 2023 and is poised to grow from USD 2784.75 billion in 2024 to USD 6056.75 billion by 2032, growing at a CAGR of 10.2% during the forecast period (2025-2032).
The global alcoholic drinks market is poised for significant growth, driven by rapid urbanization and an increasing nightlife culture. The rise in disposable incomes and a growing propensity to invest in premium alcoholic beverages present lucrative opportunities for producers. The emergence of innovative products, including flavored spirits and ready-to-drink cocktails, is enticing a broader consumer base. Effective marketing and branding strategies are further enhancing market appeal. Additionally, consumers are increasingly willing to pay more for craft and premium options, creating avenues for market expansion. Nonetheless, challenges persist, including fierce competition from non-alcoholic alternatives, strict regulations, societal stigma, and heightened awareness of the negative effects of alcohol consumption, which may impede growth in the future.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Alcoholic Drinks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Alcoholic Drinks Market Segments Analysis
Global Alcoholic Drinks Market is segmented by Product Type, Packaging Type, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Beer, Spirits, Wine, Cider, Perry & Rice Wine and Hard Seltzer. Based on Packaging Type, the market is segmented into Bottles, Cans, Tetra Packs and Others. Based on Price Range, the market is segmented into Economy, Mid-Range and Premium. Based on Distribution Channel, the market is segmented into Pubs, Bars & Restaurants, Internet Retailing, Liquor Stores, Supermarkets & Hypermarkets and Convenience Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Alcoholic Drinks Market
The global alcoholic drinks market is poised for significant growth driven primarily by the rising disposable income of consumers worldwide. As individuals experience an increase in their purchasing power, there is a noticeable shift towards the consumption of premium and craft alcoholic beverages, both in developing and developed nations. This trend reflects changing consumer preferences and an inclination towards high-quality products, which is expected to shape the market dynamics in the foreseeable future. The ability to spend more on unique and refined drinking experiences will continue to stimulate demand, ultimately enhancing the overall outlook for the alcoholic beverages sector.
Restraints in the Global Alcoholic Drinks Market
The Global Alcoholic Drinks market faces significant restraints due to stringent regulations enforced by government authorities and regulatory agencies. These regulations encompass a range of factors such as taxation, licensing mandates, and limitations on advertising, which can vary considerably from one country to another. Adhering to these diverse compliance requirements can create complexities and challenges for producers and distributors, ultimately hindering the growth and sales of alcoholic beverages. As these regulatory hurdles become increasingly intricate, they are expected to impede the market's expansion in the coming years, posing a notable constraint on the overall performance of the alcoholic drinks sector.
Market Trends of the Global Alcoholic Drinks Market
The Global Alcoholic Drinks market is witnessing a significant trend towards low alcohol beverages, driven by a burgeoning health-conscious consumer base seeking to balance social enjoyment with wellness. As consumers become more knowledgeable about health implications associated with excessive alcohol consumption, brands are responding by innovating products that deliver traditional tastes with reduced alcohol content. This approach not only meets the demand for healthier options but also opens up new revenue streams for alcohol companies, potentially appealing to a broader audience, including those who previously abstained from traditional alcohol. By prioritizing low to no alcohol offerings, producers can significantly enhance market competitiveness and customer loyalty.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis
Global Alcoholic Drinks Market Size by Product Type & CAGR (2025-2032)
Market Overview
Beer
Spirits
Wine
Cider
Perry & Rice Wine
Hard Seltzer
Global Alcoholic Drinks Market Size by Packaging Type & CAGR (2025-2032)
Market Overview
Bottles
Cans
Tetra Packs
Others
Global Alcoholic Drinks Market Size by Price Range & CAGR (2025-2032)
Market Overview
Economy
Mid-Range
Premium
Global Alcoholic Drinks Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Pubs, Bars & Restaurants
Internet Retailing
Liquor Stores
Supermarkets & Hypermarkets
Convenience Stores
Global Alcoholic Drinks Market Size & CAGR (2025-2032)
North America (Product Type, Packaging Type, Price Range, Distribution Channel)
US
Canada
Europe (Product Type, Packaging Type, Price Range, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Product Type, Packaging Type, Price Range, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Product Type, Packaging Type, Price Range, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Product Type, Packaging Type, Price Range, Distribution Channel)
