기업 A2P SMS 시장 규모는 2023년 668억 4,000만 달러로 2024년 701억 2,000만 달러에서 2032년 1,078억 5,000만 달러로 예측 기간(2025-2032년) 동안 4.9%의 CAGR을 기록할 것으로 예상됩니다.
2023년 10월 현재, 고객과의 커뮤니케이션을 개선하고 지속적인 고객 관계를 구축하기 위해 기업 A2P SMS를 활용하는 기업이 전 세계적으로 증가하고 있습니다. 이 접근 방식은 스마트폰의 보급에 힘입어 WhatsApp, Facebook Messenger, iMessage와 같은 OTT 메시징 서비스의 인기 상승을 활용하면서 의미 있는 상호 작용을 촉진하여 참여도를 높이고 있습니다. 이들 플랫폼은 이모티콘, 동영상 등 풍부한 커뮤니케이션 옵션을 제공하여 고객 참여를 높이고 있습니다. 또한 OTT 메시징에는 주문 확인, 알림 등 다양한 비즈니스 프로세스에 필수적인 인증 도구가 포함되어 있습니다. 예를 들어, RedBus는 티켓 확인 및 실시간 업데이트를 위해 WhatsApp의 A2P 메시징을 활용하고 있으며, 이는 기업 A2P SMS의 시장 잠재력이 분명히 증가하고 있음을 보여줍니다. 이러한 시너지 효과로 인해 이 분야의 향후 성장이 기대되는 부분입니다.
Enterprise A2P SMS Market size was valued at USD 66.84 Billion in 2023 and is poised to grow from USD 70.12 Billion in 2024 to USD 107.85 Billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).
As of October 2023, businesses globally are increasingly leveraging Enterprise A2P SMS to improve client communication and foster lasting customer relationships. This approach enhances engagement by facilitating meaningful interactions while capitalizing on the rising popularity of OTT messaging services like WhatsApp, Facebook Messenger, and iMessage, driven by widespread smartphone adoption. These platforms offer rich communication options, such as emojis and videos, enhancing customer engagement. Additionally, OTT messaging includes authentication tools vital for various business processes, such as order confirmations and notifications. For instance, RedBus utilizes WhatsApp A2P messaging for verified ticketing and real-time updates, demonstrating a clear increase in market potential for enterprise A2P SMS. This synergy is expected to propel future growth within this sector.
Top-down and bottom-up approaches were used to estimate and validate the size of the Enterprise A2P Sms market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Enterprise A2P Sms Market Segmental Analysis
Global Enterprise A2P SMS Market is segmented by deployment, application, end user and region. Based on deployment, the market is segmented into cloud and on-premises. Based on application, the market is segmented into pushed content services, customer relationship management services, promotion and marketing, interactive services and others. Based on end user, the market is segmented into BFSI, retail and e-commerce, travel and hospitality, healthcare, media and entertainment and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Enterprise A2P Sms Market
The Enterprise A2P SMS market is experiencing significant growth, primarily driven by its cost-effectiveness and its ability to enhance communication reach. Businesses increasingly rely on A2P SMS to deliver targeted service messages such as appointment confirmations, real-time notifications for credit/debit card purchases to combat fraud, and updates on parcel arrivals. Additionally, the adoption of two-step verification processes, wherein users receive a one-time password via SMS to verify their identity online, has further boosted A2P communication volumes. This method allows companies to engage with a global customer base effectively while ensuring that communications remain relevant and meaningful, addressing the growing demand for purposeful messaging.
Restraints in the Enterprise A2P Sms Market
Enterprise A2P SMS services must adhere to strict regulations to ensure compliance and maintain customer trust. Messages must be transactional or informational in nature, avoiding promotional content unless explicitly permitted by the recipient. Consent must be obtained prior to sending messages, with clear opt-in and opt-out mechanisms in place. Sender identification must be transparent, displaying the brand name rather than short codes or generic numbers. Messaging frequency should be regulated to avoid spamming, with users receiving no more than a predefined number of messages per week. Additionally, data privacy and security standards must be upheld to protect user information and comply with applicable regulations.
Market Trends of the Enterprise A2P Sms Market
The Enterprise A2P SMS market is witnessing a significant trend towards the integration of hybrid cloud-based messaging platforms, which facilitate seamless multi-channel communication. This evolution enables messaging solution vendors to deploy comprehensive mobile marketing systems that incorporate SMS alongside push notifications, email, IP messaging, outbound dialing, and social media. As businesses increasingly prioritize personalized and effective customer engagement, these technologies not only enhance message delivery to any mobile device but also allow marketers to scale their campaigns efficiently. Notable players in this space, including Fastsms (A Division of NetSecrets Ltd.), mGage, LLC, Vibes, and Mblox, Inc., are at the forefront of this transformative shift.