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한글목차
프리미엄 메시징 시장 규모는 최근 급속히 확대되고 있습니다. 2024년의 871억 3,000만 달러에서 2025년에는 982억 달러로 성장하고, CAGR 12.7%를 나타낼 것으로 전망되고 있습니다. 이 성장은 스마트폰 보급률 향상, 용도-개인 메시징(A2P) 채택 확대, 문자통신에 의한 고객 참여 수요 증가, SMS에 의한 2요소 인증 이용 증가, 모바일 가입자 수 증가로 인한 것입니다.
프리미엄 메시징 시장 규모는 향후 수년간 급속한 성장이 예상되고 있습니다. 2029년에는 1,564억 8,000만 달러에 달하고, CAGR은 12.4%로 예측되고 있습니다. 예측 기간 동안 성장 요인으로는 안전하고 인증된 메시징 채널에 대한 수요 증가, 옴니채널 통신 플랫폼의 비즈니스 도입 증가, 거래 통지에서 프리미엄 메시징 활용 확대, 현지화된 개인화된 컨텐츠 배포에 대한 선호도 증가, 클라우드 기반 메시징 솔루션 활용 확대 등이 있습니다. 예측 기간의 주요 동향으로는 메시지 암호화의 진보, 크로스 플랫폼 메시지 전달의 혁신, 통합 커뮤니케이션 플랫폼의 발전, 리치 커뮤니케이션 서비스(RCS)의 기술적 진보, 데이터 프라이버시 및 메시지 인증 시스템의 혁신 등이 있습니다.
스팸 및 사기 메시지의 발생 건수 증가가 프리미엄 메시징 시장의 성장을 이끌 것으로 예측됩니다. 스팸 및 사기 메시지는 SMS, MMS 및 기타 메시징 채널을 통해 전송되는 수신자를 속이거나 개인 정보를 훔치거나 금융 사기를 목적으로 하는 성가신 또는 악의적인 통신을 의미합니다. 이러한 메시지 증가는 디지털 통신에 대한 의존도 증가와 모바일 장치의 보급으로 인한 것으로, 사용자를 사기, 피싱 공격, 스푸핑 공격에 노출하고 있습니다. 프리미엄 메시징 서비스는 안전하고 인증된 통신 채널을 제공하여 스팸 및 사기 메시지의 완화에 기여합니다. 고급 필터링 및 검증 시스템을 통해 모바일 메시징 환경을 개선하고 사용자 신뢰를 높이고 기업과 고객 간의 상호 작용을 보호합니다. 예를 들어 2025년 4월 14일부터 20일까지 미국 정부 기관인 퓨 리서치 센터가 실시한 9,397명의 미국 성인을 대상으로 한 조사에 따르면 2025년 7월 미국의 61%가 적어도 일주일에 한 번은 사기 문자 메시지를 받았다고 보고했으며, 약 21%가 온라인 사기와 공격으로 인한 금전적 손실을 경험했다고 답했습니다. 따라서 스팸과 사기 메시지 증가는 프리미엄 메시징 시장의 성장을 가속하고 있습니다.
프리미엄 메시징 시장의 주요 기업은 고객 참여 및 커뮤니케이션 효율성을 향상시키기 위해 용도에서 개인용 단문 메시지 서비스(A2P SMS)와 같은 혁신적인 솔루션을 개발하는 데 주력하고 있습니다. 용도에서 개인용 단문 메시지 서비스(A2P SMS)는 용도 및 비즈니스 시스템이 개별 사용자의 휴대폰으로 SMS 메시지를 직접 전송하는 프로세스입니다. 예를 들어 2023년 3월에는 아일랜드에 본사를 둔 세계 통신 서비스 제공업체인 DIDWW Limited가 영숫자 A2P SMS 서비스를 시작했습니다. 이 서비스는 기업이 A2P 메시징의 발신자 ID로 브랜드 이름을 사용할 수 있게 하여 신뢰성과 개방률을 향상시킵니다. 본 서비스는 유럽 21시장에서 이용 가능하며, 현지 수치만으로 발신자 주소를 필요로 하지 않고, 다양한 지역에 걸친 고객과의 원활하고 인식하기 쉬운 커뮤니케이션을 실현합니다.
목차
제1장 주요 요약
제2장 시장 특징
제3장 시장 동향과 전략
제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오
제5장 세계의 성장 분석과 전략 분석 프레임워크
세계의 프리미엄 메시징 : PESTEL 분석(정치, 사회, 기술, 환경, 법적 요인, 성장 촉진요인과 억제요인)
최종 이용 산업의 분석
세계의 프리미엄 메시징 시장 : 성장률 분석
세계의 프리미엄 메시징 시장 실적 : 규모와 성장(2019-2024년)
세계의 프리미엄 메시징 시장 예측 : 규모와 성장(2024-2029년, 2034년)
세계의 프리미엄 메시징 : 전체 시장 규모(TAM)
제6장 시장 세분화
세계의 프리미엄 메시징 시장 : 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
애플리케이션-개인 단문 메시지 서비스(A2P SMS)
애플리케이션-개인 멀티미디어 메시징 서비스(A2P MMS)
개인-애플리케이션 단문 메시지 서비스(P2A SMS)
개인-애플리케이션 멀티미디어 메시징 서비스(P2A MMS)
세계의 프리미엄 메시징 시장 : 메시지 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
문자메시지(SMS)
멀티미디어 메시지(MMS)
리치 커뮤니케이션 서비스(RCS)
영상 메시지
챗봇 기반 메시지
세계의 프리미엄 메시징 시장 : 디바이스 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
스마트폰
태블릿
피처폰
세계의 프리미엄 메시징 시장 : 배포 모드별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
On-Premise
클라우드
세계의 프리미엄 메시징 시장 : 최종 사용자별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
은행, 금융서비스 및 보험(BFSI)
소매
헬스케어
여행 및 호스피탈리티
미디어 및 엔터테인먼트
기타 최종 사용자
세계의 프리미엄 메시징 시장 : 애플리케이션-개인 단문 메시지 서비스(A2P SMS) 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
거래 메시지
프로모션 메시지
인증 메시지
경고 및 알림 메시지
고객 참여 메시지
세계의 프리미엄 메시징 시장 : 애플리케이션-개인 멀티미디어 메시징 서비스(A2P MMS) 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
리치 미디어 프로모션
인터랙티브 캠페인
제품 데모 및 튜토리얼
비주얼 알림 및 통지
멀티미디어 고객 지원
세계의 프리미엄 메시징 시장 : 개인-애플리케이션 단문 메시지 서비스(P2A SMS) 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
피드백 및 설문조사
서비스 요청
정보 조회
투표 및 여론 조사
구독 관리
세계의 프리미엄 메시징 시장 : 개인-애플리케이션 멀티미디어 메시징 서비스(P2A MMS) 유형별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
멀티미디어 피드백
이미지 기반 서비스 요청
동영상 제출
대화형 멀티미디어 설문조사
고객지원 상호작용
제7장 지역별/국가별 분석
세계의 프리미엄 메시징 시장 : 지역별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
세계의 프리미엄 메시징 시장 : 국가별, 분석과 예측(2019-2024년, 2024-2029년, 2034년)
제8장 아시아태평양 시장
제9장 중국 시장
제10장 인도 시장
제11장 일본 시장
제12장 호주 시장
제13장 인도네시아 시장
제14장 한국 시장
제15장 서유럽 시장
제16장 영국 시장
제17장 독일 시장
제18장 프랑스 시장
제19장 이탈리아 시장
제20장 스페인 시장
제21장 동유럽 시장
제22장 러시아 시장
제23장 북미 시장
제24장 미국 시장
제25장 캐나다 시장
제26장 남미 시장
제27장 브라질 시장
제28장 중동 시장
제29장 아프리카 시장
제30장 경쟁 구도와 기업 프로파일
프리미엄 메시징 시장 : 경쟁 구도
프리미엄 메시징 시장 : 기업 프로파일
Orange SA : 개요, 제품 및 서비스, 전략 및 재무 분석
Amdocs Limited : 개요, 제품 및 서비스, 전략 및 재무 분석
Sinch AB : 개요, 제품 및 서비스, 전략 및 재무 분석
Tata Communications Limited : 개요, 제품 및 서비스, 전략 및 재무 분석
Bandwidth Inc. : 개요, 제품 및 서비스, 전략 및 재무 분석
제31장 기타 주요 기업 및 혁신 기업
Syniverse Technologies LLC
CM.com NV
Gupshup Technology India Private Limited
Telesign Corporation
MessageBird BV
Kaleyra Inc.
Route Mobile Limited
Telnyx LLC
Clickatell Corporation
EZ Texting LLC
Plivo Inc
Mitto AG
SMSGlobal Pty Ltd
TextMagic AS
TXTImpact LLC
제32장 세계 시장 경쟁 벤치마킹과 대시보드
제33장 주요 인수합병(M&A)
제34장 최근 시장 동향
제35장 시장의 잠재력이 높은 국가, 부문, 전략
프리미엄 메시징 시장(2029년) : 새로운 기회를 제공하는 국가
프리미엄 메시징 시장(2029년) : 새로운 기회를 제공하는 부문
프리미엄 메시징 시장(2029년) : 성장 전략
시장 동향에 기초한 전략
경쟁 전략
제36장 부록
KTH
영문 목차
영문목차
Premium messaging refers to value-added communication services that allow users to send and receive special text or multimedia messages through mobile networks, often at a higher rate than standard messages. It is widely used for interactive applications such as alerts, payments, subscriptions, and digital content delivery. The service operates within the technology sector, leveraging telecommunications infrastructure to enable secure and efficient mobile communication.
The key types of premium messaging are application-to-person short message service (A2P SMS), application-to-person multimedia messaging service (A2P MMS), person-to-application short message service (P2A SMS), and person-to-application multimedia messaging service (P2A MMS). Application-to-person short message service (A2P SMS) is a messaging service where messages are sent from an application, platform, or business to an individual's mobile phone. It supports various message types, including text messages (SMS), multimedia messages (MMS), rich communication services (RCS), video messages, and chatbot-based messages, and operates across device types such as smartphones, tablets, and feature phones. It can be deployed on-premises or in cloud-based environments and is applied across industries including banking, financial services, and insurance (BFSI), retail, healthcare, travel and hospitality, media and entertainment, and others, serving end users such as enterprises, service providers, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the information technology sector, particularly in hardware manufacturing, data infrastructure, and software deployment. Higher duties on imported semiconductors, circuit boards, and networking equipment have raised production and operational costs for tech firms, cloud service providers, and data centers. Companies relying on globally sourced components for laptops, servers, and consumer electronics are facing longer lead times and increased pricing pressures. In parallel, tariffs on specialized software tools and retaliatory measures from key international markets have disrupted global IT supply chains and reduced overseas demand for U.S.-developed technologies. To navigate these challenges, the sector is accelerating investments in domestic chip fabrication, diversifying supplier bases, and adopting AI-driven automation to enhance operational resilience and cost efficiency.
The premium messaging market research report is one of a series of new reports from The Business Research Company that provides premium messaging market statistics, including premium messaging industry global market size, regional shares, competitors with a premium messaging market share, detailed premium messaging market segments, market trends and opportunities, and any further data you may need to thrive in the premium messaging industry. This premium messaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The premium messaging market size has grown rapidly in recent years. It will grow from $87.13 billion in 2024 to $98.20 billion in 2025 at a compound annual growth rate (CAGR) of 12.7%. The growth during the historic period can be attributed to increasing smartphone penetration, rising adoption of application-to-person (A2P) messaging, growing demand for customer engagement through text communication, rising use of two-factor authentication via SMS, and the increasing number of mobile subscribers.
The premium messaging market size is expected to see rapid growth in the next few years. It will grow to $156.48 billion in 2029 at a compound annual growth rate (CAGR) of 12.4%. The growth during the forecast period can be attributed to growing demand for secure and verified messaging channels, increasing business adoption of omnichannel communication platforms, rising use of premium messaging for transactional alerts, increasing preference for localized and personalized content delivery, and growing utilization of cloud-based messaging solutions. Key trends in the forecast period include advancements in messaging encryption, innovations in cross-platform message delivery, developments in unified communication platforms, technological progress in rich communication services (RCS), and innovation in data privacy and message authentication systems.
The rising incidences of spam and fraudulent messages are expected to drive the growth of the premium messaging market. Spam and fraudulent messages refer to unsolicited or malicious communications sent via SMS, MMS, or other messaging channels that aim to deceive recipients, steal personal information, or commit financial fraud. The increase in such messages is due to growing reliance on digital communications and the widespread use of mobile devices, which expose users to scams, phishing attempts, and impersonation attacks. Premium messaging services help mitigate spam and fraudulent messages by providing secure and authenticated communication channels. They improve mobile messaging ecosystems through advanced filtering and verification systems, enhancing user trust and safeguarding business-to-customer interactions. For example, in July 2025, according to a survey conducted among 9,397 U.S. adults from April 14 to 20, 2025, by Pew Research Center, a US-based government agency, 61% of Americans reported receiving scam text messages at least weekly, with around 21% reporting financial losses due to online scams or attacks. Therefore, the rising incidences of spam and fraudulent messages are driving the growth of the premium messaging market.
Key companies in the premium messaging market are focusing on developing innovative solutions, such as application-to-person short message service (A2P SMS), to enhance customer engagement and communication efficiency. Application-to-person short message service (A2P SMS) is a messaging process where an application or business system sends SMS messages directly to individual users' mobile phones. For instance, in March 2023, DIDWW Limited, an Ireland-based global telecommunications service provider, launched Alphanumeric A2P SMS services. The service allows businesses to use their brand name as the sender ID for A2P messaging, increasing trust and open rates. It is available in 21 European markets, enabling seamless and recognizable communication with customers across diverse regions without the need for local numeric sender addresses.
In April 2024, Automattic Inc., a US-based web development and publishing technology company, acquired Beeper Inc. for approximately $125 million. Through this acquisition, Automattic aims to strengthen its position in the cross-platform messaging space by integrating Beeper's universal chat technology into its communication ecosystem, supporting open-source, secure, and interoperable messaging solutions. Beeper Inc. is a US-based messaging technology company that develops cross-platform communication tools enabling seamless, end-to-end encrypted premium messaging across diverse applications.
Major players in the premium messaging market are Orange SA, Amdocs Limited, Sinch AB, Tata Communications Limited, Bandwidth Inc., Syniverse Technologies LLC, CM.com NV, Gupshup Technology India Private Limited, Telesign Corporation, MessageBird B.V., Kaleyra Inc., Route Mobile Limited, Telnyx LLC, Clickatell Corporation, EZ Texting LLC, Plivo Inc, Mitto AG, SMSGlobal Pty Ltd, TextMagic AS, and TXTImpact LLC.
North America was the largest region in the premium messaging market in 2024. The regions covered in premium messaging report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the premium messaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The premium messaging market includes revenues earned by entities through two-factor authentication messaging, subscription alerts, campaign management, location-based messaging, and message routing and delivery optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Premium Messaging Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on premium messaging market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for premium messaging ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The premium messaging market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:1) By Type: Application-To-Person Short Message Service (A2P SMS); Application-To-Person Multimedia Messaging Service (A2P MMS); Person-To-Application Short Message Service (P2A SMS); Person-To-Application Multimedia Messaging Service (P2A MMS)
2) By Message Type: Text Messages (SMS); Multimedia Messages (MMS); Rich Communications Services (RCS); Video Messages; Chatbot-Based Messages
3) By Device Type: Smartphones; Tablets; Feature Phones
4) By Deployment Mode: On-Premises; Cloud
5) By End-User: Banking, Financial Services, And Insurance (BFSI); Retail; Healthcare; Travel And Hospitality; By Media And Entertainment; Other End-Users
Subsegments:
1) By Power Sourcing Equipment Controllers And ICs: Midspan Injectors; Endspan Switches; Network Interface Controllers; Power Management Modules; Ethernet Interface Controllers
2) By Powered Device Controllers And ICs: Wireless Access Points Controllers; Internet Protocol Cameras Controllers; Voice Over Internet Protocol Phones Controllers; Point Of Sale Terminals Controllers; Lighting Control Systems Controllers
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Table of Contents
1. Executive Summary
2. Premium Messaging Market Characteristics
3. Premium Messaging Market Trends And Strategies
4. Premium Messaging Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Premium Messaging Growth Analysis And Strategic Analysis Framework
5.1. Global Premium Messaging PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Premium Messaging Market Growth Rate Analysis
5.4. Global Premium Messaging Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Premium Messaging Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Premium Messaging Total Addressable Market (TAM)
6. Premium Messaging Market Segmentation
6.1. Global Premium Messaging Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Application-To-Person Short Message Service (A2P SMS)
Application-To-Person Multimedia Messaging Service (A2P MMS)
Person-To-Application Short Message Service (P2A SMS)
Person-To-Application Multimedia Messaging Service (P2A MMS)
6.2. Global Premium Messaging Market, Segmentation By Message Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Text Messages (Sms)
Multimedia Messages (Mms)
Rich Communications Services (Rcs)
Video Messages
Chatbot-Based Messages
6.3. Global Premium Messaging Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Smartphones
Tablets
Feature Phones
6.4. Global Premium Messaging Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
On-Premises
Cloud
6.5. Global Premium Messaging Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Services, And Insurance (BFSI)
Retail
Healthcare
Travel And Hospitality
By Media And Entertainment
Other End-Users
6.6. Global Premium Messaging Market, Sub-Segmentation Of Application-To-Person Short Message Service (A2P SMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Transactional Messages
Promotional Messages
Authentication Messages
Alert And Notification Messages
Customer Engagement Messages
6.7. Global Premium Messaging Market, Sub-Segmentation Of Application-To-Person Multimedia Messaging Service (A2P MMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Rich Media Promotions
Interactive Campaigns
Product Demos And Tutorials
Visual Alerts And Notifications
Multimedia Customer Support
6.8. Global Premium Messaging Market, Sub-Segmentation Of Person-To-Application Short Message Service (P2A SMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Feedback And Surveys
Service Requests
Information Queries
Voting And Polling
Subscription Management
6.9. Global Premium Messaging Market, Sub-Segmentation Of Person-To-Application Multimedia Messaging Service (P2A MMS), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Multimedia Feedback
Image-Based Service Requests
Video Submissions
Interactive Multimedia Polls
Customer Support Interactions
7. Premium Messaging Market Regional And Country Analysis
7.1. Global Premium Messaging Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Premium Messaging Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
