A2P 메시징 시장 예측 : 산업 규모, 점유율, 동향, 기회, 구성요소별, 도입 형태별, 용도별, SMS 트래픽별, 최종 사용자별, 지역별, 경쟁 구도(2021-2031년)
A2P Messaging Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Deployment, By Application, By SMS Traffic, By End-Users, By Region & Competition, 2021-2031F
상품코드:1901591
리서치사:TechSci Research
발행일:2026년 01월
페이지 정보:영문 181 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계 A2P 메시징 시장은 2025년 878억 4,000만 달러, 2031년까지 1,241억 1,000만 달러에 달하고, CAGR 5.93%로 성장할 것으로 예측됩니다.
A2P 메시징은 기업용 소프트웨어 애플리케이션에서 모바일 가입자에게 짧은 메시지를 자동으로 전송하는 방식을 의미하며, 주요 용도로는 본인 인증, 거래 알림, 마케팅 캠페인 등이 있습니다.
시장 개요
예측 기간
2027-2031년
시장 규모 : 2025년
878억 4,000만 달러
시장 규모 : 2031년
1,241억 1,000만 달러
CAGR : 2026-2031년
5.93%
가장 빠르게 성장하는 부문
의료
가장 큰 시장
북미
주요 시장 성장 촉진요인
RCS(Rich Communication Services) 도입의 증가는 기존 SMS의 기능적 제한을 극복함으로써 세계의 A2P 메시징 상황을 근본적으로 바꾸고 있습니다. 표준 문자 메시지와 달리 RCS는 발신자 인증을 통한 브랜딩과 양방향 리치 미디어를 지원하여 사용자의 신뢰성과 참여율을 크게 향상시킵니다.
주요 시장 과제
트래픽의 허위 팽창 증가(SMS 펌핑으로 널리 알려져 있음)는 기업 운영 비용을 크게 팽창시켜 세계 A2P 메시징 시장의 경제적 지속가능성에 심각한 위협을 초래합니다. 이러한 부적절한 메커니즘을 통해 기업은 도달 불가능하거나 허위 인증 메시지에 수백만의 비용을 지불해야 하며 마케팅 및 인증 예산이 고갈됩니다.
주요 시장 동향
SMS와 OTT(Over-The-Top) 채널의 통합을 통한 옴니채널 플랫폼의 출현은 기업들이 메시지 도달률과 사용자 참여를 최적화하고자 함에 따라 시장 전략을 재편하고 있습니다. SMS에만 의존하는 대신 기업은 CPAaS 솔루션을 채택하고 기존의 휴대폰 네트워크와 WhatsApp 및 Viber와 같은 인터넷 기반 앱을 결합하여 트래픽을 지능적으로 라우팅하여 메시지의 내결함성과 비용 효율성을 보장합니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 A2P 메시징 시장 전망
시장 규모 및 예측
금액별
시장 점유율 및 예측
구성요소별(플랫폼, A2P 서비스)
도입 형태별(On-Premise, 클라우드)
애플리케이션별 (인증 서비스, 판촉 및 마케팅 서비스, 푸시 콘텐츠 서비스, 대화형 메시지 서비스, 고객 관계 관리(CRM) 서비스, 기타)
SMS 트래픽별(국내 트래픽, 여러 국가 트래픽)
최종 사용자별(BFSI, 리테일 및 전자상거래, 전자정부, 하이퍼로컬 비즈니스, 의료, 여행 및 호스피탈리티, 기타)
지역별
기업별(2025)
시장 맵
제6장 북미의 A2P 메시징 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 A2P 메시징 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 A2P 메시징 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 A2P 메시징 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카
제10장 남미의 A2P 메시징 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
합병 및 인수
제품 출시
최근 동향
제13장 세계의 A2P 메시징 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계 내 경쟁
신규 진입의 가능성
공급자의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
Sinch AB
Infobip Ltd.
Twilio Inc.
Comviva Technologies Limited
Route Mobile Limited
제16장 전략적 제안
제17장 기업 소개와 면책사항
SHW
영문 목차
영문목차
The Global A2P Messaging Market will grow from USD 87.84 Billion in 2025 to USD 124.11 Billion by 2031 at a 5.93% CAGR. Application-to-Person (A2P) messaging involves the automated transmission of short messages from enterprise software applications to mobile subscribers for purposes such as identity authentication, transactional alerts, and marketing campaigns.
Market Overview
Forecast Period
2027-2031
Market Size 2025
USD 87.84 Billion
Market Size 2031
USD 124.11 Billion
CAGR 2026-2031
5.93%
Fastest Growing Segment
Healthcare
Largest Market
North America
Key Market Drivers
The Rising Adoption of Rich Communication Services (RCS) is fundamentally reshaping the global A2P messaging landscape by addressing the functional limitations of traditional SMS. Unlike standard text messaging, RCS supports verified sender branding and interactive rich media, which significantly enhances user trust and engagement rates. This evolution has been accelerated by broader ecosystem support, enabling enterprises to deliver secure, app-like experiences directly within native messaging inboxes.
Key Market Challenges
Artificial Inflation of Traffic, commonly referred to as SMS pumping, poses a severe threat to the economic viability of the Global A2P Messaging Market by aggressively inflating operational costs for enterprises. This fraudulent mechanism drains marketing and authentication budgets as businesses are forced to pay for millions of undelivered or fake verification messages. As these costs spiral without generating genuine customer engagement or conversions, enterprises lose confidence in SMS as a cost-effective utility.
Key Market Trends
The Convergence of SMS and Over-The-Top (OTT) Channels into Unified Omnichannel Platforms is reshaping market strategies as enterprises seek to optimize delivery rates and user engagement. Rather than relying solely on SMS, businesses are adopting CPaaS solutions that intelligently route traffic across a mix of traditional cellular networks and internet-based apps like WhatsApp or Viber, ensuring message resilience and cost-efficiency. This hybrid approach allows brands to utilize the ubiquity of SMS for time-sensitive alerts while leveraging rich media channels for interactive campaigns.
Key Market Players
Sinch AB
Infobip Ltd.
Twilio Inc.
Comviva Technologies Limited
Route Mobile Limited
Report Scope:
In this report, the Global A2P Messaging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
A2P Messaging Market, By Component:
Platform
and A2P Service
A2P Messaging Market, By Deployment:
On-Premises
and Cloud
A2P Messaging Market, By Application:
Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Messages Services
Customer Relationship Management Services
and Others
A2P Messaging Market, By SMS Traffic:
National Traffic
and Multi-Country
A2P Messaging Market, By End-Users:
BFSI
Retail and Ecommerce
E-Governance
Hyperlocal Businesses
Healthcare
Travel and Hospitality
and Others
A2P Messaging Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global A2P Messaging Market.
Available Customizations:
Global A2P Messaging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global A2P Messaging Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Component (Platform, and A2P Service)
5.2.2. By Deployment (On-Premises, and Cloud)
5.2.3. By Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others)
5.2.4. By SMS Traffic (National Traffic, and Multi-Country)
5.2.5. By End-Users (BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others)
5.2.6. By Region
5.2.7. By Company (2025)
5.3. Market Map
6. North America A2P Messaging Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Component
6.2.2. By Deployment
6.2.3. By Application
6.2.4. By SMS Traffic
6.2.5. By End-Users
6.2.6. By Country
6.3. North America: Country Analysis
6.3.1. United States A2P Messaging Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Component
6.3.1.2.2. By Deployment
6.3.1.2.3. By Application
6.3.1.2.4. By SMS Traffic
6.3.1.2.5. By End-Users
6.3.2. Canada A2P Messaging Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Component
6.3.2.2.2. By Deployment
6.3.2.2.3. By Application
6.3.2.2.4. By SMS Traffic
6.3.2.2.5. By End-Users
6.3.3. Mexico A2P Messaging Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Component
6.3.3.2.2. By Deployment
6.3.3.2.3. By Application
6.3.3.2.4. By SMS Traffic
6.3.3.2.5. By End-Users
7. Europe A2P Messaging Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Deployment
7.2.3. By Application
7.2.4. By SMS Traffic
7.2.5. By End-Users
7.2.6. By Country
7.3. Europe: Country Analysis
7.3.1. Germany A2P Messaging Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Component
7.3.1.2.2. By Deployment
7.3.1.2.3. By Application
7.3.1.2.4. By SMS Traffic
7.3.1.2.5. By End-Users
7.3.2. France A2P Messaging Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Component
7.3.2.2.2. By Deployment
7.3.2.2.3. By Application
7.3.2.2.4. By SMS Traffic
7.3.2.2.5. By End-Users
7.3.3. United Kingdom A2P Messaging Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Component
7.3.3.2.2. By Deployment
7.3.3.2.3. By Application
7.3.3.2.4. By SMS Traffic
7.3.3.2.5. By End-Users
7.3.4. Italy A2P Messaging Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Component
7.3.4.2.2. By Deployment
7.3.4.2.3. By Application
7.3.4.2.4. By SMS Traffic
7.3.4.2.5. By End-Users
7.3.5. Spain A2P Messaging Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Component
7.3.5.2.2. By Deployment
7.3.5.2.3. By Application
7.3.5.2.4. By SMS Traffic
7.3.5.2.5. By End-Users
8. Asia Pacific A2P Messaging Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Component
8.2.2. By Deployment
8.2.3. By Application
8.2.4. By SMS Traffic
8.2.5. By End-Users
8.2.6. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China A2P Messaging Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Component
8.3.1.2.2. By Deployment
8.3.1.2.3. By Application
8.3.1.2.4. By SMS Traffic
8.3.1.2.5. By End-Users
8.3.2. India A2P Messaging Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Component
8.3.2.2.2. By Deployment
8.3.2.2.3. By Application
8.3.2.2.4. By SMS Traffic
8.3.2.2.5. By End-Users
8.3.3. Japan A2P Messaging Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Component
8.3.3.2.2. By Deployment
8.3.3.2.3. By Application
8.3.3.2.4. By SMS Traffic
8.3.3.2.5. By End-Users
8.3.4. South Korea A2P Messaging Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Component
8.3.4.2.2. By Deployment
8.3.4.2.3. By Application
8.3.4.2.4. By SMS Traffic
8.3.4.2.5. By End-Users
8.3.5. Australia A2P Messaging Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Component
8.3.5.2.2. By Deployment
8.3.5.2.3. By Application
8.3.5.2.4. By SMS Traffic
8.3.5.2.5. By End-Users
9. Middle East & Africa A2P Messaging Market Outlook
