세계의 A2P 메시징 시장 : 제공 제품별, 용도별, 통신 채널별, SMS 트래픽별, 최종 사용자별, 지역별 예측(-2029년)
A2P Messaging Market by Offering (Platforms, Services), Application (Authentication, Promotional & Marketing, CRM), Communication Channel (SMS, Operator IP, Third-party Apps, Fixed Fees), SMS Traffic, End User and Region - Global Forecast to 2029
상품코드:1485325
리서치사:MarketsandMarkets
발행일:2024년 05월
페이지 정보:영문 245 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
A2P 메시징 시장 규모는 2024년 731억 달러에서 2029년 848억 달러로 성장했으며, 예측 기간 동안 CAGR은 3.0%로 예측됩니다.
도시화는 연결성과 스마트폰 이용 증가로 이어져 기업이 서비스나 프로모션으로 도시 지역의 사람들을 타겟팅하기 때문에 A2P 메시징 서비스 수요를 촉진합니다.
보고서 범위
조사 대상년도
2019-2029년
기준년
2023년
예측 기간
2024-2029년
검토 단위
달러(10억 달러)
부문
제공 제품별, 용도별, 통신 채널별, SMS 트래픽별, 최종 사용자별, 지역별
대상 지역
북미, 유럽, 아시아태평양, 중동, 아프리카, 중남미
기업이 편리한 채널을 통해 세계 고객을 캡처하려고 하기 때문에 SMS 메시징은 전 세계적으로 확대되고 있습니다. Signaling System 7(SS7) 연결을 통해 국제적으로 라우팅되는 여러 국가의 SMS 트래픽은 양이 적고 상당한 수익을 제공합니다. 이중 인증과 같은 용도에 견인된 여러 국가의 A2P 트래픽에 대한 수요 증가는 여행, IT, 통신 등 업계에서 특히 활용되고 있습니다. 한편, SMS의 배달 품질 확보와 A2P 트래픽의 부적절한 수익화에 대한 우려가 높아지고 있으며, 기업은 효과적인 수익화를 위해 SMS 방화벽을 채택하게 되었습니다. 특필해야할 것은 방대한 휴대폰 가입자 수를 자랑하는 아시아태평양이 국제 트래픽의 중요한 발생원으로서 두드러지고 있으며, 세계의 SMS 사정에 있어서 그 지위를 확고한 것으로 하고 있다는 것입니다.
통신 채널별로는 통신 사업자의 네트워크상에서 생성·종단되는 회선 교환 SMS/MMS 메시지가 포함됩니다. SMS를 주요 채널로 활용하는 A2P 메시징은 다양한 분야의 비즈니스에 필수적입니다. 그 다용도를 통해 약속 알림 및 배송 최신 정보와 같은 중요한 알림에서 일회용 비밀번호 인증과 같은 중요한 기능에 이르기까지 다양한 용도가 가능합니다. 마케팅 및 프로모션 캠페인은 A2P SMS를 활용하여 고객에게 효과적으로 도달하고 긴급 및 시스템 다운 시 알림은 적시에 커뮤니케이션을 제공합니다. 또한 SMS는 고객 서비스, 설문조사 및 내부 커뮤니케이션을 촉진하고, 프로세스를 간소화하고, 참여도를 높입니다. SMS A2P 메시징은 단순성과 광범위한 접근성을 통해 현대적인 커뮤니케이션 전략의 핵심이 되었으며, 즉각적이고 효율적인 방식으로 비즈니스와 사용자 간의 격차를 메우고 있습니다.
본 보고서에서는 세계의 A2P 메시징 시장에 대해 조사했으며, 제공 제품별, 용도별, 통신 채널별, SMS 트래픽별, 최종 사용자별, 지역별 동향, 시장 진출기업 프로파일 등을 정리했습니다.
목차
제1장 서론
제2장 조사 방법
제3장 주요 요약
제4장 중요 인사이트
제5장 시장 개요와 업계 동향
시장 개요
시장 역학
업계 동향
제6장 A2P 메시징 시장, 제공 제품별
소개
플랫폼
서비스
제7장 A2P 메시징 시장, 용도별
소개
인증서비스
프로모션 및 마케팅 서비스
푸시 컨텐츠 서비스
인터랙티브 메시지 서비스
고객 관계 관리 서비스
기타
제8장 A2P 메시징 시장, 통신 채널별
소개
SMS
오퍼레이터 IP
타사 앱
고정요금
제9장 A2P 메시징 시장, SMS 트래픽별
소개
국내
해외
제10장 A2P 메시징 시장, 최종 사용자별
소개
은행/금융서비스/보험(BFSI)
소매 및 전자상거래
정부
헬스케어
여행과 접객
기타
제11장 A2P 메시징 시장, 지역별
소개
북미
유럽
아시아태평양
중동 및 아프리카
라틴아메리카
제12장 경쟁 구도
개요
주요 진입기업의 전략/비책
수익 분석
시장 점유율 분석
기업 평가 매트릭스 : 주요 진출기업
기업평가 매트릭스: 스타트업/중소기업
경쟁 시나리오
브랜드/제품 비교
EV/EBITDA
기업가치평가
제13장 기업 프로파일
주요 진출기업
AT&T
CHINA MOBILE
SINCH
TWILIO
INFOBIP
VONAGE
ORANGE
COMVIVA
ROUTE MOBILE
BICS
기타 기업
MONTY MOBILE
TATA COMMUNICATIONS
SYNIVERSE
TYNTEC
SOPRANO DESIGN
GENESYS
스타트업/중소기업
CLICKATELL
CEQUENS
MSG91
PLIVO
MITTO
BIRD
TELEWHALE
ENABLEX.IO
TEXTUS
VOXVALLEY
제14장 인접 시장 및 관련 시장
제15장 부록
JHS
영문 목차
영문목차
MarketsandMarkets forecasts that the A2P messaging market size is projected to grow from USD 73.1 billion in 2024 to USD 84.8 billion by 2029, at a CAGR of 3.0% during the forecast period. Urbanization leads to increased connectivity and smartphone usage, which in turn drives the demand for A2P messaging services as businesses target urban populations with their services and promotions.
Scope of the Report
Years Considered for the Study
2019-2029
Base Year
2023
Forecast Period
2024-2029
Units Considered
USD (Billion)
Segments
Offering, Application, Communication Channel, SMS traffic, End User and Region
Regions covered
North America, Europe, Asia Pacific, Middle East & Africa, Latin America
"By SMS traffic, the international segment is expected to grow with the highest CAGR during the forecast period."
Globally, SMS messaging is expanding as enterprises seek to engage customers worldwide through convenient channels. Multi-country SMS traffic, routed internationally via Signaling System 7 (SS7) connectivity, although lower in volume, yields substantial revenue. The rising demand for multi-country A2P traffic, driven by applications like two-factor authentication, finds particular use in industries such as travel, IT, and telecommunications. Alongside, ensuring SMS delivery quality and guarding against improper monetization of A2P traffic are growing concerns, prompting enterprises to employ SMS firewalls for effective monetization. Notably, the Asia Pacific region, with its vast mobile subscriber base, stands out as a significant generator of international traffic, solidifying its position in the global SMS landscape.
"By communication channel, the SMS segment is expected to hold the largest market size during the forecast period."
This includes circuit-switched SMS/MMS messages that are generated and terminated on operators' networks. A2P messaging, utilizing SMS as its primary channel, has become integral for businesses across diverse sectors. Its versatility enables a wide array of applications, from essential notifications like appointment reminders and delivery updates to critical functions such as authentication through one-time passwords. Marketing and promotional campaigns leverage A2P SMS for reaching customers effectively, while alerts for emergencies or system downtimes ensure timely communication. Additionally, SMS facilitates customer service interactions, surveys, and internal communications, streamlining processes and enhancing engagement. Its simplicity and widespread accessibility make SMS A2P messaging a cornerstone of modern communication strategies, bridging the gap between businesses and their audience with immediacy and efficiency.
"Asia Pacific is expected to grow with the highest CAGR during the forecast period."
The A2P messaging market in the Asia Pacific region is undergoing significant advancements and has witnessed the advanced and dynamic adoption of new technologies and is expected to record the highest market share in the A2P messaging market during the forecast period. The A2P messaging market in Asia Pacific is thriving, fueled by the region's immense mobile subscriber base and rapid technological advancements. Businesses across various sectors, including BFSI, retail & eCommerce, and travel & hospitality, leverage A2P messaging for transactional notifications, marketing campaigns, customer support, and authentication purposes.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
By Company: Tier 1-35%, Tier 2-40%, and Tier 3-25%
By Designation: C-Level Executives-35, Director Level-25%, and Others-40%
By Region: North America-30%, Europe-35%, APAC-25%, RoW-10%
The major players in the A2P messaging market are AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the A2P messaging market.
Research Coverage
The report segments the global A2P messaging market based on offering has been classified into platform and A2P services. Based on application, the market is classified into authentication services, promotional and marketing services, pushed content services, interactive messaging services, customer relationship management services, other applications. Based on communication channel, the market is classified by SMS, operator IP, third-party apps, fixed fees. Based on SMS traffic, the market is classified into two segments, domestic and international. Based on end user, the market is segmented into BFSI, retail & eCommerce, government, healthcare, travel & hospitality, and other end users. By region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Key benefits of the report
The report would help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall A2P messaging market and the subsegments. This report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report would help stakeholders understand the pulse of the market and provide them with information on the key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (rapid technological advancements, growing number of mobile subscribers to fuel A2P messaging, growing use of A2P messaging among customer-centric industries), restraints (regulatory constraints, stringent government regulations and policies), opportunities (rise in application usage, growing trend of mobile marketing via messaging, increased adoption of A2P SMS by OTT players to drive revenue for MNOs), and challenges (messaging channel fragmentation, increasing messaging frauds and security concerns, difficulty in maximizing monetization of A2P messaging).
Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the A2P messaging market.
Market Development: Comprehensive information about lucrative markets - the report analyses the A2P messaging market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the A2P messaging market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players such as AT&T (US), China Mobile (China), Sinch (Sweden), Twilio (US), Infobip (UK), Vonage (US), Orange (France), Comviva (India), Route Mobile (India), BICS (Belgium), Monty Mobile (UK), Tata Communications (India), Syniverse (US), Tyntec (UK), Soprano Design (Australia), Genesys (US), Clickatell (US), CEQUENS (Egypt), MSG91 (India), Plivo (US), Mitto (Switzerland), Bird (Netherlands), Telewhale (Cyprus), EnableX.io (Singapore), TextUs (US), Voxvalley (Singapore).
TABLE OF CONTENTS
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
TABLE 1 INCLUSIONS & EXCLUSIONS
1.3 STUDY SCOPE
1.3.1 MARKETS COVERED
FIGURE 1 A2P MESSAGING MARKET SEGMENTATION
1.3.2 GEOGRAPHIC SCOPE
FIGURE 2 A2P MESSAGING MARKET: GEOGRAPHIC SCOPE
1.3.3 YEARS CONSIDERED
FIGURE 3 YEARS CONSIDERED FOR STUDY
1.4 CURRENCY CONSIDERED
TABLE 2 USD EXCHANGE RATES, 2021-2023
1.5 STAKEHOLDERS
1.6 SUMMARY OF CHANGES
1.6.1 IMPACT OF RECESSION
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 4 A2P MESSAGING MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
FIGURE 5 SECONDARY SOURCES
2.1.2 PRIMARY DATA
TABLE 3 PRIMARY INTERVIEWS WITH EXPERTS
FIGURE 6 BREAKDOWN OF PRIMARIES, BY COMPANY, DESIGNATION, AND REGION
FIGURE 7 PRIMARY SOURCES
FIGURE 8 KEY INDUSTRY INSIGHTS
2.2 MARKET SIZE ESTIMATION
FIGURE 9 APPROACH 1 (SUPPLY-SIDE): REVENUE OF OFFERINGS IN A2P MESSAGING MARKET
TABLE 267 A2P MESSAGING MARKET: DEALS, JANUARY 2020-FEBRUARY 2024
12.8 BRAND/PRODUCT COMPARISON
FIGURE 48 PROMINENT A2P MESSAGING SOLUTIONS
12.9 EV/EBITDA
FIGURE 49 EV/EBITDA, 2023
12.10 COMPANY VALUATION
FIGURE 50 COMPANY VALUATION OF KEY A2P MESSAGING VENDORS
13 COMPANY PROFILES
13.1 KEY PLAYERS
(Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats)**
*Details on Business overview, Products/Solutions/Services offered, Recent developments, MnM view, Right to win, Strategic choices, and Weaknesses and Competitive threats might not be captured in case of unlisted companies.
14 ADJACENT/RELATED MARKETS
14.1 INTRODUCTION TO ADJACENT MARKETS
TABLE 300 ADJACENT MARKETS AND FORECASTS
14.2 LIMITATIONS
14.3 COMMUNICATION PLATFORM AS A SERVICE MARKET
14.3.1 MARKET DEFINITION
TABLE 301 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2018-2021 (USD MILLION)
TABLE 302 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY COMPONENT, 2022-2027 (USD MILLION)
TABLE 303 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2018-2021 (USD MILLION)
TABLE 304 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION)
TABLE 305 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2018-2021 (USD MILLION)
TABLE 306 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY VERTICAL, 2022-2027 (USD MILLION)
TABLE 307 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2018-2021 (USD MILLION)
TABLE 308 COMMUNICATION PLATFORM AS A SERVICE MARKET, BY REGION, 2022-2027 (USD MILLION)
14.4 RICH COMMUNICATION SERVICES (RCS) MARKET
14.4.1 MARKET DEFINITION
TABLE 309 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2016-2019 (USD MILLION)
TABLE 310 RICH COMMUNICATION SERVICES MARKET, BY APPLICATION, 2020-2025 (USD MILLION)
TABLE 311 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2016-2019 (USD MILLION)
TABLE 312 RICH COMMUNICATION SERVICES MARKET, BY END USER, 2020-2025 (USD MILLION)
TABLE 313 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2016-2019 (USD MILLION)
TABLE 314 RICH COMMUNICATION SERVICES MARKET, BY ORGANIZATION SIZE, 2020-2025 (USD MILLION)
TABLE 315 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2016-2019 (USD MILLION)
TABLE 316 RICH COMMUNICATION SERVICES MARKET, BY ENTERPRISE VERTICAL, 2020-2025 (USD MILLION)
TABLE 317 RICH COMMUNICATION SERVICES MARKET, BY REGION, 2016-2019 (USD MILLION)
TABLE 318 RICH COMMUNICATION SERVICES MARKET, BY REGION, 2020-2025 (USD MILLION)
