Quadrant Knowledge Solutions의 발표에 따르면, CRM 고객 참여 센터 시장은 2028년까지 중동 및 유럽에서 평균 이상의 CAGR을 나타낼 것으로 예상됩니다.
중동 유럽은 CRM 고객 참여 센터(CRM CEC) 시장이 크게 성장하고 있으며, 2028년까지 평균 이상의 CAGR을 나타낼 것으로 예상됩니다. 오늘날의 경쟁 시장에서 기업들은 일관된 고객 경험을 제공함으로써 고객의 기대에 부응하기 위해 기술, 프로세스, 관리 도구를 활용하고 있습니다. 기업이 직면한 가장 큰 과제는 모든 부서에서 일관된 수준의 서비스를 제공하는 것입니다. 또한, 즉각성, 개별화, 효율성 등 고객의 요구사항은 점점 더 높아지고 있습니다. 이는 기업이 적극적인 지원을 제공하고 시장 전반의 변화와 고객의 기대에 부응하는 부가가치 서비스를 제공하는 데 도움이 되는 CRM 고객 참여 센터 플랫폼을 채택함으로써 해결될 수 있습니다.
Quadrant Knowledge Solutions의 발표에 따르면, CRM 고객 참여 센터 시장은 2028년까지 중동 및 유럽에서 평균 이상의 CAGR을 나타낼 것으로 예상됩니다.
중동유럽의 CRM 고객 참여 센터 시장은 유망한 성장세를 보이고 있으며, AI 기반 챗봇, 가상 비서 및 자동화 도구가 CRM 고객 참여 센터에 통합되고 있습니다. 이러한 기술은 개인화된 고객 응대를 제공하고, 일상적인 업무를 자동화하며, 방대한 데이터를 분석하여 고객 참여를 향상시킬 수 있는 인사이트를 도출하는 데 도움을 주고 있습니다. 고객 서비스를 제공할 수 있습니다. 옴니채널 고객 참여: 소셜 미디어, 메시징 앱, 이메일, 전화 등 커뮤니케이션 채널이 급증하면서 고객들은 여러 채널에 걸친 원활한 상호작용을 기대하고 있습니다. 옴니채널 인게이지먼트를 지원하도록 진화하고 있으며, 모든 접점에서 일관되고 통합된 상호 작용이 이루어지도록 지원하고 있습니다. 이러한 추세는 다양한 채널에 대한 지원을 제공할 뿐만 아니라, 여러 채널에 걸친 고객과의 상호작용과 데이터에 대한 통합된 뷰를 보장하는 것을 포함합니다. 기업들은 고객이 어떤 채널을 통해 참여를 선택하든 상관없이 일관되고 개인화된 경험을 제공할 수 있는 기술에 투자하고 있습니다.
This product includes two reports: Market Share and Market Forecast.
Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.
Central & Eastern Europe is witnessing substantial growth in the CRM Customer Engagement Center (CRM CEC) market, with an above-average CAGR projected by 2028. In today's competitive market, companies are making use of their technology, process and management tools to meet the customer's expectations by delivering a consistent customer experience. The biggest challenge that the companies are facing is to deliver a consistent level of service across all departments. And with customers' growing needs which include immediacy, personalized treatment, and efficiency. This is solved by adopting the CRM Customer Engagement Center platforms that helps businesses to deliver proactive support and offer extra value-added services to meet the overall market changes and customer expectations.
Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."
Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of above average by 2028 in Central & Eastern Europe.
The future of the CRM CEC market in Central & Eastern Europe is promising, with expectations of sustained strong growth. AI-powered chatbots, virtual assistants, and automation tools are becoming increasingly integrated into CRM customer engagement centers. These technologies help in providing personalized customer interactions, automating routine tasks, and analyzing vast amounts of data to derive insights for better customer engagement. As AI continues to advance, its integration within CRM systems enhances efficiency and enables businesses to deliver more proactive and responsive customer service. Omnichannel Customer Engagement: With the proliferation of communication channels such as social media, messaging apps, email, and phone calls, customers expect seamless interactions across multiple channels. CRM systems are evolving to support omnichannel engagement, where interactions are consistent and integrated across all touchpoints. This trend involves not only providing support on various channels but also ensuring a unified view of customer interactions and data across these channels. Businesses are investing in technologies that enable them to deliver consistent and personalized experiences regardless of the channel through which customers choose to engage.
Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."