Quadrant Knowledge Solutions의 발표에 따르면, 라틴아메리카의 CRM 고객 참여 센터 시장은 2028년까지 평균 이상의 CAGR을 나타낼 것으로 예상됩니다.
라틴아메리카의 CRM 고객 참여 센터(CRM CEC) 시장은 2028년까지 평균 이상의 CAGR을 나타낼 것으로 예측되는 등 견고한 성장세를 보이고 있습니다. 오늘날의 경쟁 시장에서 기업들은 일관된 고객 경험을 제공함으로써 고객의 기대에 부응하기 위해 기술, 프로세스, 관리 도구를 활용하고 있습니다. 기업이 직면한 가장 큰 과제는 모든 부서에서 일관된 수준의 서비스를 제공하는 것입니다. 또한, 즉각성, 개별화, 효율성 등 고객의 요구사항은 점점 더 높아지고 있습니다. 이는 기업이 적극적인 지원을 제공하고 시장 전반의 변화와 고객의 기대에 부응하는 부가가치 서비스를 제공하는 데 도움이 되는 CRM 고객 참여 센터 플랫폼을 채택함으로써 해결될 수 있습니다.
Quadrant Knowledge Solutions는 CRM 고객 참여 센터 시장이 2028년까지 라틴아메리카에서 평균 이상의 CAGR을 나타낼 것으로 예측한다고 밝혔습니다.
중남미 CRM 고객 참여 센터 시장의 미래는 지속적인 성장과 혁신이 예상되며, AI 기반 챗봇, 가상 비서, 자동화 도구가 CRM 고객 참여 센터에 점점 더 많이 통합되고 있습니다. 이러한 기술은 개인화된 고객 상호작용을 제공하고, 일상적인 업무를 자동화하며, 방대한 데이터를 분석하여 인사이트를 도출하고, 고객 참여를 향상시키는 데 도움을 주고 있습니다. 효율성을 높이고, 기업은 보다 능동적이고 신속한 고객 서비스를 제공할 수 있게 될 것입니다.
This product includes two reports: Market Share and Market Forecast.
Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of above average by 2028 in Latin America.
Latin America is experiencing robust growth in the CRM Customer Engagement Center (CRM CEC) market, with projections indicating an above-average CAGR by 2028. In today's competitive market, companies are making use of their technology, process and management tools to meet the customer's expectations by delivering a consistent customer experience. The biggest challenge that the companies are facing is to deliver a consistent level of service across all departments. And with customers' growing needs which include immediacy, personalized treatment, and efficiency. This is solved by adopting the CRM Customer Engagement Center platforms that helps businesses to deliver proactive support and offer extra value added services to meet the overall market changes and customer expectations.
Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."
Quadrant Knowledge Solutions Reveals that CRM Customer Engagement Center Market is Projected to Register a CAGR of above average by 2028 in Latin America.
The future of the CRM CEC market in Latin America is poised for continued growth and innovation. AI-powered chatbots, virtual assistants, and automation tools are becoming increasingly integrated into CRM customer engagement centers. These technologies help in providing personalized customer interactions, automating routine tasks, and analyzing vast amounts of data to derive insights for better customer engagement. As AI continues to advance, its integration within CRM systems enhances efficiency and enables businesses to deliver more proactive and responsive customer service.
Omnichannel Customer Engagement: With the proliferation of communication channels such as social media, messaging apps, email, and phone calls, customers expect seamless interactions across multiple channels. CRM systems are evolving to support omnichannel engagement, where interactions are consistent and integrated across all touchpoints. This trend involves not only providing support on various channels but also ensuring a unified view of customer interactions and data across these channels. Businesses are investing in technologies that enable them to deliver consistent and personalized experiences regardless of the channel through which customers choose to engage.
Quadrant Knowledge Solutions defines CRM Customer Engagement Center as "a centralised and integrated software solution for customer service and support. It offers both assisted and self-service assistance to consumers proactively and reactively by answering questions, resolving issues, and providing advice across several platforms. Customers receive personalised interactions and help with this application, which allows support personnel to reduce several redundant administrative tasks while also having access to collaborative tools and real-time analysis. On the whole, it enhances customer satisfaction, streamlines workflows, and supports strategies for building customer loyalty."