디지털 경험 플랫폼 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2032년)

Digital Experience Platform Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032

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한글목차

Persistence Market Research는 최근 세계 디지털 경험 플랫폼(DXP) 시장에 대한 광범위한 보고서를 발표했습니다. 이 보고서는 시장 촉진요인, 동향, 기회, 과제 등 주요 시장 역학을 포괄적으로 분석하여 시장 구조에 대한 깊은 인사이트를 제공합니다.

주요 인사이트

• 디지털 경험 플랫폼 시장 규모(2025년) : 157억 달러
• 시장 규모 예측(금액 기준, 2032년) : 338억 달러
• 세계 시장 성장률(CAGR, 2025-2032년) : 11.4%

디지털 경험 플랫폼 시장 : 분석 범위

디지털 경험 플랫폼 시장에는 여러 디지털 접점에서 고객 참여를 강화하기 위해 설계된 다양한 통합 소프트웨어 솔루션이 포함됩니다. 이러한 플랫폼은 데이터, 컨텐츠, 애플리케이션을 통합하여 개인화되고 원활한 디지털 경험을 제공합니다. 이 시장은 소매, BFSI, 의료, IT 및 통신, 미디어 등 다양한 분야에 서비스를 제공하며, 고객과의 상호작용을 최적화하고자 하는 기업들에게 혁신적인 솔루션을 제공하고 있습니다. 성장의 원동력은 디지털 전환에 대한 니즈 증가, 클라우드 기술의 발전, 고객 중심 비즈니스 모델에 대한 관심의 증가입니다.

시장 성장 촉진요인:

세계 디지털 경험 플랫폼 시장을 이끄는 몇 가지 주요 요인은 다음과 같습니다. 클라우드 기반 솔루션의 채택 증가와 옴니채널 고객 참여 전략에 대한 요구가 증가하면서 시장 성장을 견인하고 있습니다. 기업들은 채널 전반에 걸쳐 개인화되고 일관된 경험을 제공하기 위해 DXP에 투자하고 있으며, 데이터 분석과 AI를 활용하여 의사결정을 강화하고 있습니다. 또한, 고객 데이터와 컨텐츠 관리 도구의 원활한 통합에 대한 수요가 DXP 도입에 박차를 가하고 있습니다. 모바일 기기의 보급과 디지털 마케팅에 대한 중요성이 높아짐에 따라 기업들이 경쟁 환경에서 고객 경험을 최적화하기 위해 노력하면서 시장 확대에 더욱 기여하고 있습니다.

시장 억제요인:

디지털 경험 플랫폼 시장은 유망한 성장 전망과 함께 높은 도입 비용, 레거시 시스템과 최신 DXP와의 통합의 복잡성 등의 문제에 직면해 있습니다. 중소기업은 DXP 도입에 필요한 자금과 기술 리소스에 어려움을 겪는 경우가 많습니다. 특히 민감한 정보를 다루는 분야에서는 데이터 보안에 대한 우려도 시장 성장을 저해하는 요인으로 작용하고 있습니다. 또한, 이러한 플랫폼을 관리하고 최적화할 수 있는 숙련된 전문가가 부족하다는 점도 확산에 걸림돌이 되고 있습니다. 이러한 문제를 해결하기 위해서는 교육, 합리적인 가격의 솔루션, 강화된 보안 조치 등 타깃에 맞는 투자가 필요합니다.

시장 기회:

예측 분석과 개인화된 추천을 가능하게 하는 DXP에서 인공지능과 머신러닝의 채택이 증가함에 따라 이 시장에 큰 기회를 제공하고 있습니다. 사물인터넷(IoT)의 확대와 DXP와 IoT 디바이스의 통합은 몰입형 고객 경험을 창출할 수 있는 새로운 가능성을 제공합니다. 또한, 지속가능성과 친환경 관행에 대한 관심이 높아지면서 탄소발자국을 줄인 DXP의 개발이 가속화되고 있습니다. 아시아태평양 및 라틴아메리카의 신흥 시장은 디지털 인프라가 발전하고 있으며, DXP 제공업체에게 미개발된 잠재력을 가지고 있습니다. 전략적 제휴, 차세대 기술에 대한 투자, 산업별 특화 솔루션 도입이 이러한 기회를 활용할 수 있는 열쇠가 될 것으로 보입니다.

본 보고서에서 답변하는 주요 질문

• 디지털 경험 플랫폼 시장의 세계 성장을 촉진하는 주요 요인은 무엇인가?
• DXP 도입을 주도하고 있는 산업과 그 주요 용도는 무엇인가?
• AI와 IoT의 발전은 디지털 경험 플랫폼 시장의 경쟁 구도를 어떻게 형성하고 있는가?
• 디지털 경험 플랫폼 시장의 주요 기업은 어디인가? 그리고 경쟁력을 유지하기 위해 어떤 전략을 채택하고 있는가?
• 세계 디지털 체험 플랫폼 시장의 새로운 트렌드와 전망은?

목차

제1장 주요 요약

제2장 시장 개요

• 시장 범위와 정의
• 시장 역학
  • 성장 촉진요인
  • 성장 억제요인
  • 기회
  • 과제
  • 주요 동향
• 솔루션 수명주기 분석
• 디지털 경험 플랫폼 시장 : 밸류체인
  • 원자재 공급업체 리스트
  • 제조업체 리스트
  • 판매대리점 리스트
  • 용도 리스트
  • 수익성 분석
• Porter’s Five Forces 분석
• 지정학적 긴장 : 시장에 대한 영향
• 거시경제 요인
  • 세계의 부문별 전망
  • 세계의 GDP 성장 전망
  • 세계의 상부 시장 개요
• 예측요인 : 관련성과 영향
• 규제와 기술 상황

제3장 세계의 디지털 경험 플랫폼 시장 전망 : 과거(2019-2023년)와 예측(2025-2032년)

• 주요 하이라이트
  • 시장 규모 예측(수량 기준)
  • 시장 규모와 전년비 성장률
  • 절대적 수익 기회
• 시장 규모 분석과 예측(금액 기준(10억 달러))
  • 과거 시장 규모 분석(2019-2023년)
  • 현재 시장 규모 예측(2025-2032년)
• 세계의 디지털 경험 플랫폼 시장 전망 : 솔루션별
  • 소개/주요 조사 결과
  • 과거 시장 규모 실적 : 솔루션별(금액(10억 달러)·수량 기준, 2019-2023년)
  • 현재 시장 규모 예측 : 솔루션별(금액(10억 달러)·수량 기준, 2025-2032년)
    • 플랫폼
    • 서비스
    • 전문 서비스
    • 매니지드 서비스
• 시장 매력 분석 : 솔루션별
• 세계의 디지털 경험 플랫폼 시장 전망 : 전개 방식별
  • 소개/주요 조사 결과
  • 과거 시장 규모 실적 : 전개 방식별(금액(10억 달러)·수량 기준, 2019-2023년)
  • 현재 시장 규모 예측 : 전개 방식별(금액(10억 달러)·수량 기준, 2025-2032년)
    • 온프레미스
    • 클라우드 기반
• 시장 매력 분석 : 전개 방식별
• 세계의 디지털 경험 플랫폼 시장 전망 : 기업 규모별
  • 소개/주요 조사 결과
  • 과거 시장 규모 실적 : 기업 규모별(금액(10억 달러)·수량 기준, 2019-2023년)
  • 현재 시장 규모 예측 : 기업 규모별(금액(10억 달러)·수량 기준, 2025-2032년)
    • 소규모 오피스(직원 1-9명)
    • 소규모 기업(직원 10-99명)
    • 중규모 기업(직원수 100-499명)
    • 대기업(직원수 500-999명)
    • 거대기업(직원 1,000명 이상)
• 시장 매력 분석 : 기업 규모별
• 세계의 디지털 경험 플랫폼 시장 전망 : 용도별
  • 소개/주요 조사 결과
  • 과거 시장 규모 실적 : 용도별(금액(10억 달러)·수량 기준, 2019-2023년)
  • 현재 시장 규모 예측 : 용도별(금액(10억 달러)·수량 기준, 2025-2032년)
    • 소매업·도매업
    • BFSI
    • 여행업·호스피탈리티
    • IT·통신
    • 의료
    • 제조업
    • 미디어·엔터테인먼트
    • 기타
• 시장 매력 분석 : 용도별

제4장 세계의 디지털 경험 플랫폼 시장 전망 : 지역별

• 주요 하이라이트
• 과거 시장 규모 분석 : 지역별(금액(10억 달러)·수량 기준, 2019-2023년)
• 현재 시장 규모 예측 : 지역별(금액(10억 달러)·수량 기준, 2025-2032년)
  • 북미
  • 유럽
  • 동아시아
  • 남아시아 및 오세아니아
  • 라틴아메리카
  • 중동 및 아프리카
• 시장 매력 분석 : 지역별

제5장 북미의 디지털 경험 플랫폼 시장 전망 : 과거(2019-2023년)와 예측(2025-2032년)

제6장 유럽의 디지털 경험 플랫폼 시장 전망 : 과거(2019-2023년)와 예측(2025-2032년)

제7장 동아시아의 디지털 경험 플랫폼 시장 전망 : 과거(2019-2023년)와 예측(2025-2032년)

제8장 남아시아 및 오세아니아의 디지털 경험 플랫폼 시장 전망 : 과거(2019-2023년)와 예측(2025-2032년)

제9장 라틴아메리카의 디지털 경험 플랫폼 시장 전망 : 과거(2019-2023년)와 예측(2025-2032년)

제10장 중동 및 아프리카의 디지털 경험 플랫폼 시장 전망 : 과거(2019-2023년)와 예측(2025-2032년)

제11장 경쟁 구도

• 시장 점유율 분석(2024년)
• 시장 구조
  • 경쟁 강도 매핑 : 시장별
  • 경쟁 대시보드
  • 제품 생산능력(겉보기 값) : 제품별
• 기업 개요(상세 : 개요, 재무, 전략, 최근 동향)
  • ADOBE Systems
  • Oracle
  • SAP
  • IBM
  • Microsoft
  • Salesforce
  • Sitecore
  • Open Text
  • Squiz
  • Kentico
  • Liferay

제12장 부록

• 분석 방법
• 분석 가정
• 두문자어와 약어

KSM

영문 목차

영문목차

Persistence Market Research has recently published an extensive report on the global Digital Experience Platform (DXP) Market. This report offers a comprehensive analysis of the key market dynamics, including drivers, trends, opportunities, and challenges, providing deep insights into the market structure.

Key Insights:

• Digital Experience Platform Market Size (2025E): USD 15.7 Bn
• Projected Market Value (2032F): USD 33.8 Bn
• Global Market Growth Rate (CAGR 2025 to 2032): 11.4%

Digital Experience Platform Market - Report Scope:

The Digital Experience Platform Market encompasses a range of integrated software solutions designed to enhance customer engagement across multiple digital touchpoints. These platforms unify data, content, and applications to provide personalized and seamless digital experiences. The market serves diverse sectors, including retail, BFSI, healthcare, IT & telecom, and media, offering innovative solutions to businesses aiming to optimize their customer interactions. Growth is driven by the increasing need for digital transformation, advancements in cloud technology, and the growing focus on customer-centric business models.

Market Growth Drivers:

Several key factors are driving the global Digital Experience Platform Market. The rising adoption of cloud-based solutions and the increasing need for omnichannel customer engagement strategies are boosting market growth. Organizations are investing in DXPs to provide personalized and consistent experiences across channels, leveraging data analytics and AI for enhanced decision-making. Additionally, the demand for seamless integration of customer data and content management tools has fueled the adoption of DXPs. The proliferation of mobile devices and the growing emphasis on digital marketing further contribute to the market's expansion, as companies seek to optimize customer experiences in a competitive landscape.

Market Restraints:

Despite promising growth prospects, the Digital Experience Platform Market faces challenges related to high implementation costs and the complexity of integrating legacy systems with modern DXPs. Small and medium-sized enterprises (SMEs) often struggle with the financial and technical resources required for DXP adoption. Data security concerns, particularly in sectors dealing with sensitive information, also act as a restraint to market growth. Moreover, the lack of skilled professionals to manage and optimize these platforms can hinder their widespread adoption. Addressing these challenges requires targeted investments in training, affordable solutions, and enhanced security measures.

Market Opportunities:

The market presents significant opportunities driven by the increasing adoption of artificial intelligence and machine learning in DXPs to enable predictive analytics and personalized recommendations. The expansion of the Internet of Things (IoT) and the integration of DXPs with IoT devices offer new possibilities for creating immersive customer experiences. Additionally, the growing focus on sustainability and eco-friendly practices is driving the development of DXPs with reduced carbon footprints. Emerging markets in Asia-Pacific and Latin America, with their growing digital infrastructure, represent untapped potential for DXP providers. Strategic collaborations, investments in next-generation technologies, and the introduction of industry-specific solutions will be key to capitalizing on these opportunities.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the Digital Experience Platform Market globally?
• Which industries are leading the adoption of DXPs, and what are their key applications?
• How are advancements in AI and IoT shaping the competitive landscape of the Digital Experience Platform Market?
• Who are the key players in the Digital Experience Platform Market, and what strategies are they employing to stay competitive?
• What are the emerging trends and future prospects in the global Digital Experience Platform Market?

Competitive Intelligence and Business Strategy:

Leading players in the global Digital Experience Platform Market, including Adobe Inc., SAP SE, and Salesforce Inc., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest heavily in R&D to develop advanced DXP solutions and explore new applications across industries. Collaborations with cloud providers, technology partners, and system integrators facilitate market access and enhance customer adoption. Emphasis on customer-centric innovation, robust data security, and comprehensive marketing strategies fosters market growth and strengthens brand loyalty in the evolving Digital Experience Platform Market landscape.

Key Companies Profiled:

• ADOBE Systems
• Oracle
• SAP
• IBM
• Microsoft
• Salesforce
• Sitecore
• Open Text
• Squiz
• Kentico
• Liferay

Digital Experience Platform Market Industry Segmentation:

By Solution:

• Platform
• Services
• Professional Services
• Managed Services

By Deployment:

• On-Premises
• Cloud-Based

By Enterprise Size:

• Small Offices (1-9 employees)
• Small Enterprises (10-99 employees)
• Medium-sized Enterprise (100-499 employees)
• Large Enterprises (500-999 employees)
• Very Large Enterprises (1,000+ employees)

By Application:

• Retail & Wholesale
• BFSI
• Travel & Hospitality
• IT & Telecom
• Healthcare
• Manufacturing
• Media & Entertainment
• Others

By Region:

• North America
• Europe
• East Asia
• South Asia & Oceania
• Latin America
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Digital Experience Platform Market Snapshot, 2025 - 2032
• 1.2. Market Opportunity Assessment, 2025 - 2032, US$ Bn
• 1.3. Key Market Trends
• 1.4. Future Market Projections
• 1.5. Premium Market Insights
• 1.6. Industry Developments and Key Market Events
• 1.7. PMR Analysis and Recommendations

2. Market Overview

• 2.1. Market Scope and Definition
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Opportunity
  • 2.2.4. Challenges
  • 2.2.5. Key Trends
• 2.3. Solution Lifecycle Analysis
• 2.4. Digital Experience Platform Market: Value Chain
  • 2.4.1. List of Raw Material Supplier
  • 2.4.2. List of Manufacturers
  • 2.4.3. List of Distributors
  • 2.4.4. List of Applications
  • 2.4.5. Profitability Analysis
• 2.5. Porter Five Force's Analysis
• 2.6. Geopolitical Tensions: Market Impact
• 2.7. Macro-Economic Factors
  • 2.7.1. Global Sectorial Outlook
  • 2.7.2. Global GDP Growth Outlook
  • 2.7.3. Global Parent Market Overview
• 2.8. Forecast Factors - Relevance and Impact
• 2.9. Regulatory and Technology Landscape

3. Global Digital Experience Platform Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 3.1. Key Highlights
  • 3.1.1. Market Volume (Units) Projections
  • 3.1.2. Market Size and Y-o-Y Growth
  • 3.1.3. Absolute $ Opportunity
• 3.2. Market Size (US$ Bn) Analysis and Forecast
  • 3.2.1. Historical Market Size Analysis, 2019 - 2023
  • 3.2.2. Current Market Size Forecast, 2025 - 2032
• 3.3. Global Digital Experience Platform Market Outlook: Solution
  • 3.3.1. Introduction / Key Findings
  • 3.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Solution, 2019 - 2023
  • 3.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Solution, 2025 - 2032
    • 3.3.3.1. Platform
    • 3.3.3.2. Services
    • 3.3.3.3. Professional Services
    • 3.3.3.4. Managed Services
• 3.4. Market Attractiveness Analysis: Solution
• 3.5. Global Digital Experience Platform Market Outlook: Deployment
  • 3.5.1. Introduction / Key Findings
  • 3.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Deployment, 2019 - 2023
  • 3.5.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Deployment, 2025 - 2032
    • 3.5.3.1. On-Premise
    • 3.5.3.2. Cloud-Based
• 3.6. Market Attractiveness Analysis: Deployment
• 3.7. Global Digital Experience Platform Market Outlook: Enterprise Size
  • 3.7.1. Introduction / Key Findings
  • 3.7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Enterprise Size, 2019 - 2023
  • 3.7.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Enterprise Size, 2025 - 2032
    • 3.7.3.1. Small Offices (1-9 employees)
    • 3.7.3.2. Small Enterprises (10-99 employees)
    • 3.7.3.3. Medium-sized Enterprise (100-499 employees)
    • 3.7.3.4. Large Enterprises (500-999 employees)
    • 3.7.3.5. Very Large Enterprises (1,000+ employees)
• 3.8. Market Attractiveness Analysis: Enterprise Size
• 3.9. Global Digital Experience Platform Market Outlook: Application
  • 3.9.1. Introduction / Key Findings
  • 3.9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Application, 2019 - 2023
  • 3.9.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Application, 2025 - 2032
    • 3.9.3.1. Retail & Wholesale
    • 3.9.3.2. BFSI
    • 3.9.3.3. Travel & Hospitality
    • 3.9.3.4. IT & Telecom
    • 3.9.3.5. Healthcare
    • 3.9.3.6. Manufacturing
    • 3.9.3.7. Media & Entertainment
    • 3.9.3.8. Others
• 3.10. Market Attractiveness Analysis: Application

4. Global Digital Experience Platform Market Outlook: Region

• 4.1. Key Highlights
• 4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Region, 2019 - 2023
• 4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Region, 2025 - 2032
  • 4.3.1. North America
  • 4.3.2. Europe
  • 4.3.3. East Asia
  • 4.3.4. South Asia and Oceania
  • 4.3.5. Latin America
  • 4.3.6. Middle East & Africa (MEA)
• 4.4. Market Attractiveness Analysis: Region

5. North America Digital Experience Platform Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 5.1. Key Highlights
• 5.2. Pricing Analysis
• 5.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 5.3.1. By Country
  • 5.3.2. By Solution
  • 5.3.3. By Deployment
  • 5.3.4. By Enterprise Size
  • 5.3.5. By Application
• 5.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 5.4.1. U.S.
  • 5.4.2. Canada
• 5.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Solution, 2025 - 2032
  • 5.5.1. Platform
  • 5.5.2. Services
  • 5.5.3. Professional Services
  • 5.5.4. Managed Services
• 5.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Deployment, 2025 - 2032
  • 5.6.1. On-Premise
  • 5.6.2. Cloud-Based
• 5.7. Current Market Size (US$ Bn) and Volume (Units) Forecast By Enterprise Size, 2025 - 2032
  • 5.7.1. Small Offices (1-9 employees)
  • 5.7.2. Small Enterprises (10-99 employees)
  • 5.7.3. Medium-sized Enterprise (100-499 employees)
  • 5.7.4. Large Enterprises (500-999 employees)
  • 5.7.5. Very Large Enterprises (1,000+ employees)
• 5.8. Current Market Size (US$ Bn) and Volume (Units) Forecast By Application, 2025 - 2032
  • 5.8.1. Retail & Wholesale
  • 5.8.2. BFSI
  • 5.8.3. Travel & Hospitality
  • 5.8.4. IT & Telecom
  • 5.8.5. Healthcare
  • 5.8.6. Manufacturing
  • 5.8.7. Media & Entertainment
  • 5.8.8. Others
• 5.9. Market Attractiveness Analysis

6. Europe Digital Experience Platform Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 6.1. Key Highlights
• 6.2. Pricing Analysis
• 6.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 6.3.1. By Country
  • 6.3.2. By Solution
  • 6.3.3. By Deployment
  • 6.3.4. By Enterprise Size
  • 6.3.5. By Application
• 6.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 6.4.1. Germany
  • 6.4.2. France
  • 6.4.3. U.K.
  • 6.4.4. Italy
  • 6.4.5. Spain
  • 6.4.6. Russia
  • 6.4.7. Turkiye
  • 6.4.8. Rest of Europe
• 6.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Solution, 2025 - 2032
  • 6.5.1. Platform
  • 6.5.2. Services
  • 6.5.3. Professional Services
  • 6.5.4. Managed Services
• 6.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Deployment, 2025 - 2032
  • 6.6.1. On-Premise
  • 6.6.2. Cloud-Based
• 6.7. Current Market Size (US$ Bn) and Volume (Units) Forecast By Enterprise Size, 2025 - 2032
  • 6.7.1. Small Offices (1-9 employees)
  • 6.7.2. Small Enterprises (10-99 employees)
  • 6.7.3. Medium-sized Enterprise (100-499 employees)
  • 6.7.4. Large Enterprises (500-999 employees)
  • 6.7.5. Very Large Enterprises (1,000+ employees)
• 6.8. Current Market Size (US$ Bn) and Volume (Units) Forecast By Application, 2025 - 2032
  • 6.8.1. Retail & Wholesale
  • 6.8.2. BFSI
  • 6.8.3. Travel & Hospitality
  • 6.8.4. IT & Telecom
  • 6.8.5. Healthcare
  • 6.8.6. Manufacturing
  • 6.8.7. Media & Entertainment
  • 6.8.8. Others
• 6.9. Market Attractiveness Analysis

7. East Asia Digital Experience Platform Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 7.1. Key Highlights
• 7.2. Pricing Analysis
• 7.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 7.3.1. By Country
  • 7.3.2. By Solution
  • 7.3.3. By Deployment
  • 7.3.4. By Enterprise Size
  • 7.3.5. By Application
• 7.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 7.4.1. China
  • 7.4.2. Japan
  • 7.4.3. South Korea
• 7.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Solution, 2025 - 2032
  • 7.5.1. Platform
  • 7.5.2. Services
  • 7.5.3. Professional Services
  • 7.5.4. Managed Services
• 7.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Deployment, 2025 - 2032
  • 7.6.1. On-Premise
  • 7.6.2. Cloud-Based
• 7.7. Current Market Size (US$ Bn) and Volume (Units) Forecast By Enterprise Size, 2025 - 2032
  • 7.7.1. Small Offices (1-9 employees)
  • 7.7.2. Small Enterprises (10-99 employees)
  • 7.7.3. Medium-sized Enterprise (100-499 employees)
  • 7.7.4. Large Enterprises (500-999 employees)
  • 7.7.5. Very Large Enterprises (1,000+ employees)
• 7.8. Current Market Size (US$ Bn) and Volume (Units) Forecast By Application, 2025 - 2032
  • 7.8.1. Retail & Wholesale
  • 7.8.2. BFSI
  • 7.8.3. Travel & Hospitality
  • 7.8.4. IT & Telecom
  • 7.8.5. Healthcare
  • 7.8.6. Manufacturing
  • 7.8.7. Media & Entertainment
  • 7.8.8. Others
• 7.9. Market Attractiveness Analysis

8. South Asia & Oceania Digital Experience Platform Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 8.1. Key Highlights
• 8.2. Pricing Analysis
• 8.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 8.3.1. By Country
  • 8.3.2. By Solution
  • 8.3.3. By Deployment
  • 8.3.4. By Enterprise Size
  • 8.3.5. By Application
• 8.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 8.4.1. India
  • 8.4.2. Southeast Asia
  • 8.4.3. ANZ
  • 8.4.4. Rest of South Asia & Oceania
• 8.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Solution, 2025 - 2032
  • 8.5.1. Platform
  • 8.5.2. Services
  • 8.5.3. Professional Services
  • 8.5.4. Managed Services
• 8.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Deployment, 2025 - 2032
  • 8.6.1. On-Premise
  • 8.6.2. Cloud-Based
• 8.7. Current Market Size (US$ Bn) and Volume (Units) Forecast By Enterprise Size, 2025 - 2032
  • 8.7.1. Small Offices (1-9 employees)
  • 8.7.2. Small Enterprises (10-99 employees)
  • 8.7.3. Medium-sized Enterprise (100-499 employees)
  • 8.7.4. Large Enterprises (500-999 employees)
  • 8.7.5. Very Large Enterprises (1,000+ employees)
• 8.8. Current Market Size (US$ Bn) and Volume (Units) Forecast By Application, 2025 - 2032
  • 8.8.1. Retail & Wholesale
  • 8.8.2. BFSI
  • 8.8.3. Travel & Hospitality
  • 8.8.4. IT & Telecom
  • 8.8.5. Healthcare
  • 8.8.6. Manufacturing
  • 8.8.7. Media & Entertainment
  • 8.8.8. Others
• 8.9. Market Attractiveness Analysis

9. Latin America Digital Experience Platform Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 9.1. Key Highlights
• 9.2. Pricing Analysis
• 9.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 9.3.1. By Country
  • 9.3.2. By Solution
  • 9.3.3. By Deployment
  • 9.3.4. By Enterprise Size
  • 9.3.5. By Application
• 9.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 9.4.1. Brazil
  • 9.4.2. Mexico
  • 9.4.3. Rest of Latin America
• 9.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Solution, 2025 - 2032
  • 9.5.1. Platform
  • 9.5.2. Services
  • 9.5.3. Professional Services
  • 9.5.4. Managed Services
• 9.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Deployment, 2025 - 2032
  • 9.6.1. On-Premise
  • 9.6.2. Cloud-Based
• 9.7. Current Market Size (US$ Bn) and Volume (Units) Forecast By Enterprise Size, 2025 - 2032
  • 9.7.1. Small Offices (1-9 employees)
  • 9.7.2. Small Enterprises (10-99 employees)
  • 9.7.3. Medium-sized Enterprise (100-499 employees)
  • 9.7.4. Large Enterprises (500-999 employees)
  • 9.7.5. Very Large Enterprises (1,000+ employees)
• 9.8. Current Market Size (US$ Bn) and Volume (Units) Forecast By Application, 2025 - 2032
  • 9.8.1. Retail & Wholesale
  • 9.8.2. BFSI
  • 9.8.3. Travel & Hospitality
  • 9.8.4. IT & Telecom
  • 9.8.5. Healthcare
  • 9.8.6. Manufacturing
  • 9.8.7. Media & Entertainment
  • 9.8.8. Others
• 9.9. Market Attractiveness Analysis

10. Middle East & Africa Digital Experience Platform Market Outlook: Historical (2019 - 2023) and Forecast (2025 - 2032)

• 10.1. Key Highlights
• 10.2. Pricing Analysis
• 10.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2023
  • 10.3.1. By Country
  • 10.3.2. By Solution
  • 10.3.3. By Deployment
  • 10.3.4. By Enterprise Size
  • 10.3.5. By Application
• 10.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
  • 10.4.1. GCC
  • 10.4.2. Egypt
  • 10.4.3. South Africa
  • 10.4.4. Northern Africa
  • 10.4.5. Rest of Middle East & Africa
• 10.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Solution, 2025 - 2032
  • 10.5.1. Platform
  • 10.5.2. Services
  • 10.5.3. Professional Services
  • 10.5.4. Managed Services
• 10.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Deployment, 2025 - 2032
  • 10.6.1. On-Premise
  • 10.6.2. Cloud-Based
• 10.7. Current Market Size (US$ Bn) and Volume (Units) Forecast By Enterprise Size, 2025 - 2032
  • 10.7.1. Small Offices (1-9 employees)
  • 10.7.2. Small Enterprises (10-99 employees)
  • 10.7.3. Medium-sized Enterprise (100-499 employees)
  • 10.7.4. Large Enterprises (500-999 employees)
  • 10.7.5. Very Large Enterprises (1,000+ employees)
• 10.8. Current Market Size (US$ Bn) and Volume (Units) Forecast By Application, 2025 - 2032
  • 10.8.1. Retail & Wholesale
  • 10.8.2. BFSI
  • 10.8.3. Travel & Hospitality
  • 10.8.4. IT & Telecom
  • 10.8.5. Healthcare
  • 10.8.6. Manufacturing
  • 10.8.7. Media & Entertainment
  • 10.8.8. Others
• 10.9. Market Attractiveness Analysis

11. Competition Landscape

• 11.1. Market Share Analysis, 2024
• 11.2. Market Structure
  • 11.2.1. Competition Intensity Mapping By Market
  • 11.2.2. Competition Dashboard
  • 11.2.3. Apparent Product Capacity
• 11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
  • 11.3.1. ADOBE Systems
    • 11.3.1.1. Overview
    • 11.3.1.2. Segments and Product
    • 11.3.1.3. Key Financials
    • 11.3.1.4. Market Developments
    • 11.3.1.5. Market Strategy
  • 11.3.2. Oracle
    • 11.3.2.1. Overview
    • 11.3.2.2. Segments and Product
    • 11.3.2.3. Key Financials
    • 11.3.2.4. Market Developments
    • 11.3.2.5. Market Strategy
  • 11.3.3. SAP
    • 11.3.3.1. Overview
    • 11.3.3.2. Segments and Product
    • 11.3.3.3. Key Financials
    • 11.3.3.4. Market Developments
    • 11.3.3.5. Market Strategy
  • 11.3.4. IBM
    • 11.3.4.1. Overview
    • 11.3.4.2. Segments and Product
    • 11.3.4.3. Key Financials
    • 11.3.4.4. Market Developments
    • 11.3.4.5. Market Strategy
  • 11.3.5. Microsoft
    • 11.3.5.1. Overview
    • 11.3.5.2. Segments and Product
    • 11.3.5.3. Key Financials
    • 11.3.5.4. Market Developments
    • 11.3.5.5. Market Strategy
  • 11.3.6. Salesforce
    • 11.3.6.1. Overview
    • 11.3.6.2. Segments and Product
    • 11.3.6.3. Key Financials
    • 11.3.6.4. Market Developments
    • 11.3.6.5. Market Strategy
  • 11.3.7. Sitecore
    • 11.3.7.1. Overview
    • 11.3.7.2. Segments and Product
    • 11.3.7.3. Key Financials
    • 11.3.7.4. Market Developments
    • 11.3.7.5. Market Strategy
  • 11.3.8. Open Text
    • 11.3.8.1. Overview
    • 11.3.8.2. Segments and Product
    • 11.3.8.3. Key Financials
    • 11.3.8.4. Market Developments
    • 11.3.8.5. Market Strategy
  • 11.3.9. Squiz
    • 11.3.9.1. Overview
    • 11.3.9.2. Segments and Product
    • 11.3.9.3. Key Financials
    • 11.3.9.4. Market Developments
    • 11.3.9.5. Market Strategy
  • 11.3.10. Kentico
    • 11.3.10.1. Overview
    • 11.3.10.2. Segments and Product
    • 11.3.10.3. Key Financials
    • 11.3.10.4. Market Developments
    • 11.3.10.5. Market Strategy
  • 11.3.11. Liferay
    • 11.3.11.1. Overview
    • 11.3.11.2. Segments and Product
    • 11.3.11.3. Key Financials
    • 11.3.11.4. Market Developments
    • 11.3.11.5. Market Strategy

12. Appendix

• 12.1. Research Methodology
• 12.2. Research Assumptions
• 12.3. Acronyms and Abbreviations

관련자료