¼¼°èÀÇ ¼Ò¸Å ºÐ¼® ½ÃÀå ±Ô¸ð, Á¡À¯À², µ¿Ç⠺м® º¸°í¼­ : ¹èÆ÷ ¸ðµåº°, ±¸¼º ¿ä¼Òº°, ¼­ºñ½º À¯Çüº°, ¼­ºñ½º À¯Çüº°, ºñÁî´Ï½º ±â´Éº°, ±â¾÷ ±Ô¸ðº°, ¿ëµµº°, Áö¿ªº° Àü¸Á ¹× ¿¹Ãø(2024-2031³â)
Global Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Regional Outlook and Forecast, 2024 - 2031
»óǰÄÚµå : 1472415
¸®¼­Ä¡»ç : KBV Research
¹ßÇàÀÏ : 2024³â 04¿ù
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 373 Pages
 ¶óÀ̼±½º & °¡°Ý (ºÎ°¡¼¼ º°µµ)
US $ 3,600 £Ü 4,928,000
PDF (Single User License) help
PDF º¸°í¼­¸¦ 1¸í¸¸ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. ÅØ½ºÆ®ÀÇ Copy & Paste °¡´ÉÇÕ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 4,320 £Ü 5,914,000
PDF (Multi User License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ ±â¾÷ÀÇ 10¸í±îÁö ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. ÅØ½ºÆ®ÀÇ Copy & Paste °¡´ÉÇÕ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.
US $ 6,048 £Ü 8,280,000
PDF (Corporate User License) help
PDF º¸°í¼­¸¦ µ¿ÀÏ ±â¾÷ÀÇ ¸ðµç ºÐÀÌ ÀÌ¿ëÇÒ ¼ö ÀÖ´Â ¶óÀ̼±½ºÀÔ´Ï´Ù. ÅØ½ºÆ®ÀÇ Copy & Paste °¡´ÉÇÕ´Ï´Ù. Àμ⠰¡´ÉÇϸç Àμ⹰ÀÇ ÀÌ¿ë ¹üÀ§´Â PDF ÀÌ¿ë ¹üÀ§¿Í µ¿ÀÏÇÕ´Ï´Ù.


Çѱ۸ñÂ÷

¼Ò¸Å ºÐ¼® ½ÃÀå ±Ô¸ð´Â ¿¹Ãø ±â°£ µ¿¾È 24.5%ÀÇ ¿¬Æò±Õ º¹ÇÕ ¼ºÀå·ü(CAGR)·Î ¼ºÀåÇÏ¿© 2031³â±îÁö 390¾ï ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.

KBV Cardinal Matrix¿¡ Á¦½ÃµÈ ºÐ¼®¿¡ µû¸£¸é, Microsoft CorporationÀº ¼Ò¸Å ºÐ¼® ½ÃÀåÀÇ ¼±±¸ÀÚÀ̸ç, 2024³â 2¿ù Amazon Web Services, Inc.´Â ¼ÒÇÁÆ®¿þ¾î ȸ»çÀÎ o9 Solutions Inc.¿Í Á¦ÈÞÇß½À´Ï´Ù. ÀÌ ÆÄÆ®³Ê½ÊÀ» ÅëÇØ Amazon Web Services, Inc.´Â IBM Corporation, Oracle Corporation, Amazon Web Services, Inc.¿Í °°Àº Àü ¼¼°è ´Ù¾çÇÑ ºÎ¹®ÀÇ ´ë±â¾÷ ³»¿¡¼­ µðÁöÅÐ Çõ½ÅÀ» °¡´ÉÇϰÔÇÕ´Ï´Ù. ¿Í °°Àº ±â¾÷µéÀº ¼Ò¸Å ºÐ¼® ½ÃÀåÀÇ ÁÖ¿ä Çõ½Å°¡µé Áß ÀϺÎÀÔ´Ï´Ù.

½ÃÀå ¼ºÀå ¿äÀÎ

º¸¾È Ä§ÇØ ¹× »ç±â »ç°ÇÀº ¼Ò¸Å¾÷üÀÇ ÆòÆÇÀ» ÈѼÕÇÏ°í °í°´ÀÇ ½Å·Ú¸¦ ¶³¾î¶ß¸± ¼ö ÀÖ½À´Ï´Ù. ¼Ò¸Å ºÐ¼® ¼Ö·ç¼ÇÀº ¼Ò¸Å¾÷ü°¡ º¸¾È ¹× »ç±â ¹æÁö ³ë·ÂÀ» º¸¿©ÁÜÀ¸·Î½á °í°´ÀÇ ½Å·Ú¸¦ ±¸ÃàÇÏ´Â µ¥ µµ¿òÀÌ µÉ ¼ö ÀÖ½À´Ï´Ù.

¶ÇÇÑ, ¸®Å×ÀÏ ºÐ¼® ¼Ö·ç¼ÇÀ» ÅëÇØ ÀüÀÚ»ó°Å·¡ ¼Ò¸Å¾÷ü´Â À¥»çÀÌÆ®ÀÇ ¼º°ú¸¦ ¸ð´ÏÅ͸µÇϰí, »ç¿ëÀÚ ÇൿÀ» ºÐ¼®ÇÏ¿© ¿Â¶óÀÎ ¼îÇÎ °æÇèÀ» °³¼±Çϰí, Àå¹Ù±¸´Ï ÀÌÅ»·üÀ» ³·Ã߸ç, ÀüȯÀ²À» ³ôÀÏ ¼ö ÀÖ´Â °³¼±Á¡À» ÆÄ¾ÇÇÒ ¼ö ÀÖ½À´Ï´Ù. °³¼±Á¡À» ÆÄ¾ÇÇÒ ¼ö ÀÖ½À´Ï´Ù. µû¶ó¼­ ÀüÀÚ»ó°Å·¡ Ç÷§ÆûÀ¸·ÎÀÇ ºü¸¥ ÀüȯÀº ½ÃÀå ¼ºÀåÀ» °¡¼ÓÇÏ´Â ¸Å¿ì Áß¿äÇÑ ¿ä¼Ò·Î ÀÛ¿ëÇϰí ÀÖ½À´Ï´Ù.

½ÃÀå ¼ºÀå ¾ïÁ¦¿äÀÎ

ºñ¿ëÀÌ ³Ê¹« ³ôÀº ¼Ö·ç¼ÇÀº ¼Ò±Ô¸ð ¼Ò¸Å¾÷ü³ª ¿¹»êÀÌ ÇÑÁ¤µÈ ±â¾÷ÀÌ ¼Ò¸Å ºÐ¼® ¼Ö·ç¼ÇÀ» µµÀÔÇÏ´Â µ¥ °É¸²µ¹ÀÌ µÉ ¼ö ÀÖ½À´Ï´Ù. ÀÌ·¯ÇÑ Á¶Á÷Àº ºÐ¼® ÀÌ´Ï¼ÅÆ¼ºê¿¡ ÇÊ¿äÇÑ °í°¡ÀÇ ¼ÒÇÁÆ®¿þ¾î ¶óÀ̼±½º, ÀÎÇÁ¶ó ¾÷±×·¹À̵å, ¼÷·ÃµÈ Àη¿¡ ÅõÀÚÇÒ ÀÚ±ÝÀÌ ºÎÁ·ÇÒ ¼ö ÀÖ½À´Ï´Ù. µû¶ó¼­ ³ôÀº ºñ¿ë°ú ¸®¼Ò½º Á¦¾àÀ¸·Î ÀÎÇØ ½ÃÀå ¼ºÀåÀÌ µÐÈ­µÉ ¼ö ÀÖ½À´Ï´Ù.

½ÃÀåÀÇ ÁÖ¿ä ±â¾÷µéÀº ½ÃÀå¿¡¼­ °æÀï·ÂÀ» À¯ÁöÇϱâ À§ÇØ ´Ù¾çÇϰí Çõ½ÅÀûÀÎ Á¦Ç°À¸·Î °æÀïÇϰí ÀÖ½À´Ï´Ù. À§ ±×¸²Àº ½ÃÀåÀÇ ÁÖ¿ä ±â¾÷ Áß ÀϺΰ¡ °øÀ¯ÇÏ´Â ¼öÀÍÀÇ ºñÀ²À» º¸¿©ÁÝ´Ï´Ù. ½ÃÀåÀÇ ÁÖ¿ä ±â¾÷µéÀº ´Ù¾çÇÑ »ê¾÷ ¼ö¿ä¸¦ ÃæÁ·½Ã۱â À§ÇØ ´Ù¾çÇÑ Àü·«À» äÅÃÇϰí ÀÖ½À´Ï´Ù. ½ÃÀåÀÇ ÁÖ¿ä °³¹ß Àü·«Àº ÆÄÆ®³Ê½Ê°ú Çù¾÷ÀÔ´Ï´Ù.

¸ñÂ÷

Á¦1Àå ½ÃÀå ¹üÀ§¿Í Á¶»ç ¹æ¹ý

Á¦2Àå ½ÃÀå ¿ä¶÷

Á¦3Àå ½ÃÀå °³¿ä

Á¦4Àå °æÀï ºÐ¼® - ¼¼°è

Á¦5Àå ¼¼°èÀÇ ¼Ò¸Å ºÐ¼® ½ÃÀå : Àü°³ ¸ðµåº°

Á¦6Àå ¼¼°èÀÇ ¼Ò¸Å ºÐ¼® ½ÃÀå : ÄÄÆ÷³ÍÆ®º°

Á¦7Àå ¼¼°èÀÇ ¼Ò¸Å ºÐ¼® ½ÃÀå : ºñÁî´Ï½º ±â´Éº°

Á¦8Àå ¼¼°èÀÇ ¼Ò¸Å ºÐ¼® ½ÃÀå : ±â¾÷ ±Ô¸ðº°

Á¦9Àå ¼¼°èÀÇ ¼Ò¸Å ºÐ¼® ½ÃÀå : ¿ëµµº°

Á¦10Àå ¼¼°èÀÇ ¼Ò¸Å ºÐ¼® ½ÃÀå : Áö¿ªº°

Á¦11Àå ±â¾÷ °³¿ä

Á¦12Àå ¼Ò¸Å ºÐ¼® ½ÃÀåÀ» À§ÇÑ ¼º°ø Çʼö Á¶°Ç

LSH
¿µ¹® ¸ñÂ÷

¿µ¹®¸ñÂ÷

The Global Retail Analytics Market size is expected to reach $39 billion by 2031, rising at a market growth of 24.5% CAGR during the forecast period.

Merchandising analysis utilizes retail analytics to optimize product assortments based on customer preferences, market trends, and sales performance. Thus, the merchandising analysis segment captured 18.7% revenue share in the market 2023. Retailers can adapt assortments to satisfy a variety of client needs, find high-demand products, and determine the ideal SKU mix by examining historical sales data, inventory turnover rates, and customer segmentation.

The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2023, MicroStrategy, Inc. came into partnership with Praesto Consulting, an IT Services and IT Consulting company. Through this partnership, MicroStrategy, Inc. would empower business users to make informed decisions and expedite the development of new analytic capabilities. Additionally, In May, 2023, Amazon Web Services, Inc. came into partnership with Healthy Together, a US-based health and human services company. Through this partnership, Amazon Web Services, Inc. would provide sophisticated analytics, machine learning, and artificial intelligence features to Healthy Together to enhance their software further.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunners in the Retail Analytics Market. In February, 2024, Amazon Web Services, Inc. came into partnership with o9 Solutions Inc., a software company. Through this partnership, Amazon Web Services, Inc. would enable digital transformations within large enterprises across various sectors globally. Companies such as IBM Corporation, Oracle Corporation, and Amazon Web Services, Inc., are some of the key innovators in Retail Analytics Market.

Market Growth Factors

Security breaches and fraud incidents can damage a retailer's reputation and erode customer trust. Retail analytics solutions assist merchants in establishing customer trust by exhibiting a commitment to security and fraud prevention.

Additionally, Retail analytics solutions enable e-commerce retailers to monitor website performance, analyze user behavior, and identify areas for improvement to enhance the online shopping experience, reduce cart abandonment rates, and grow conversion rates. Hence, the rapid shift towards e-commerce platforms has been a pivotal factor in driving the growth of the market.

Market Restraining Factors

Cost-prohibitive solutions may prevent smaller retailers or businesses with limited budgets from adopting retail analytics solutions. These organizations may lack the financial resources to invest in expensive software licenses, infrastructure upgrades, and skilled personnel required for analytics initiatives. Thus, high cost and resource constraint can slow down the growth of the market.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are, Partnerships & Collaborations.

By Deployment Mode Analysis

On the basis of deployment mode, the market is categorized into on-demand and on-premises. The on-premise segment acquired 32.8% revenue share in the market in 2023. On-premise retail analytics solutions offer retailers greater customization and control over their analytics environments.

By Component Analysis

On the basis of components, the market is segmented into solution and services. In 2023, the solution segment held 75.4% revenue share in the market. Retail analytics solution enables retailers to access real-time insights and analytics dashboards that provide up-to-date information on sales performance.

By Services Analysis

Under services type, the market is divided into professional and managed. The managed segment acquired 33.9% revenue share in the market in 2023. Managed service providers offer access to specialized expertise in data analytics, technology, and industry best practices.

By Business Function Analysis

By business function, the market is bifurcated into supply chain, sales & marketing, strategy & planning, human resource (HR), in-store operations and others. In 2023, the supply chain segment dominated the market with 38.2% revenue share. Retail analytics helps retailers optimize inventory management by providing insights into inventory turnover, stock levels, and SKU performance.

By Application Analysis

Based on application, the market is categorized into inventory analysis, merchandising analysis, pricing analysis, yield analysis, performance analysis, customer management, and others. In 2023, the inventory analysis segment registered 29.8% revenue share in the market. Inventory analysis tracks inventory turnover rates and aging to identify slow-moving or obsolete inventory.

By Enterprises Size Analysis

By enterprise size, the market is segmented into small & medium enterprise and large enterprise. The small & medium enterprise segment garnered 31.7%revenue share in the market in 2023. Customers and SMEs frequently maintain more intimate relationships.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region acquired 28.5% revenue share in the market. The Asia Pacific region is home to some of the fastest-growing retail industries in the world, fueled by rising incomes, urbanization, and the expanding middle class.

Market Competition and Attributes

The Retail Analytics Market is fiercely competitive, driven by a myriad of factors. Major players like Microsoft Corporation, Oracle Corporation, SAP SE, and others dominate the landscape, alongside a multitude of niche players and startups specializing in specific market segments. Technological advancements, particularly in AI, ML, and big data analytics, are reshaping the industry, empowering retailers to gain deeper insights into customer behavior and operational efficiency. Data integration and management play pivotal roles, with retailers seeking seamless integration of data from diverse sources like POS systems, e-commerce platforms, and social media.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Retail Analytics Market Report Segmentation

By Deployment Mode

By Component

By Business Function

By Enterprise Size

By Application

By Geography

Table of Contents

Chapter 1.Market Scope & Methodology

Chapter 2.Market at a Glance

Chapter 3.Market Overview

Chapter 4.Competition Analysis - Global

Chapter 5.Global Retail Analytics Market by Deployment Mode

Chapter 6.Global Retail Analytics Market by Component

Chapter 7.Global Retail Analytics Market by Business Function

Chapter 8.Global Retail Analytics Market by Enterprise Size

Chapter 9.Global Retail Analytics Market by Application

Chapter 10.Global Retail Analytics Market by Region

Chapter 11.Company Profiles

Chapter 12.Winning Imperatives of Retail Analytics Market

(ÁÖ)±Û·Î¹úÀÎÆ÷¸ÞÀÌ¼Ç 02-2025-2992 kr-info@giikorea.co.kr
¨Ï Copyright Global Information, Inc. All rights reserved.
PC¹öÀü º¸±â