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소매 분석 시장 규모, 점유율, 동향 분석 보고서 : 배포 모드별, 구성 요소별, 서비스 유형별, 서비스 유형별, 비즈니스 기능별, 기업 규모별, 용도별, 지역별 전망 및 예측(2024-2031년)
Global Retail Analytics Market Size, Share & Trends Analysis Report By Deployment Mode, By Component (Solution, and Services) By Services Type, By Business Function, By Enterprise Size, By Application, By Regional Outlook and Forecast, 2024 - 2031
상품코드 : 1472415
리서치사 : KBV Research
발행일 : 2024년 04월
페이지 정보 : 영문 373 Pages
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한글목차

소매 분석 시장 규모는 예측 기간 동안 24.5%의 연평균 복합 성장률(CAGR)로 성장하여 2031년까지 390억 달러에 달할 것으로 예상됩니다.

KBV Cardinal Matrix에 제시된 분석에 따르면, Microsoft Corporation은 소매 분석 시장의 선구자이며, 2024년 2월 Amazon Web Services, Inc.는 소프트웨어 회사인 o9 Solutions Inc.와 제휴했습니다. 이 파트너십을 통해 Amazon Web Services, Inc.는 IBM Corporation, Oracle Corporation, Amazon Web Services, Inc.와 같은 전 세계 다양한 부문의 대기업 내에서 디지털 혁신을 가능하게합니다. 와 같은 기업들은 소매 분석 시장의 주요 혁신가들 중 일부입니다.

시장 성장 요인

보안 침해 및 사기 사건은 소매업체의 평판을 훼손하고 고객의 신뢰를 떨어뜨릴 수 있습니다. 소매 분석 솔루션은 소매업체가 보안 및 사기 방지 노력을 보여줌으로써 고객의 신뢰를 구축하는 데 도움이 될 수 있습니다.

또한, 리테일 분석 솔루션을 통해 전자상거래 소매업체는 웹사이트의 성과를 모니터링하고, 사용자 행동을 분석하여 온라인 쇼핑 경험을 개선하고, 장바구니 이탈률을 낮추며, 전환율을 높일 수 있는 개선점을 파악할 수 있습니다. 개선점을 파악할 수 있습니다. 따라서 전자상거래 플랫폼으로의 빠른 전환은 시장 성장을 가속하는 매우 중요한 요소로 작용하고 있습니다.

시장 성장 억제요인

비용이 너무 높은 솔루션은 소규모 소매업체나 예산이 한정된 기업이 소매 분석 솔루션을 도입하는 데 걸림돌이 될 수 있습니다. 이러한 조직은 분석 이니셔티브에 필요한 고가의 소프트웨어 라이선스, 인프라 업그레이드, 숙련된 인력에 투자할 자금이 부족할 수 있습니다. 따라서 높은 비용과 리소스 제약으로 인해 시장 성장이 둔화될 수 있습니다.

시장의 주요 기업들은 시장에서 경쟁력을 유지하기 위해 다양하고 혁신적인 제품으로 경쟁하고 있습니다. 위 그림은 시장의 주요 기업 중 일부가 공유하는 수익의 비율을 보여줍니다. 시장의 주요 기업들은 다양한 산업 수요를 충족시키기 위해 다양한 전략을 채택하고 있습니다. 시장의 주요 개발 전략은 파트너십과 협업입니다.

목차

제1장 시장 범위와 조사 방법

제2장 시장 요람

제3장 시장 개요

제4장 경쟁 분석 - 세계

제5장 세계의 소매 분석 시장 : 전개 모드별

제6장 세계의 소매 분석 시장 : 컴포넌트별

제7장 세계의 소매 분석 시장 : 비즈니스 기능별

제8장 세계의 소매 분석 시장 : 기업 규모별

제9장 세계의 소매 분석 시장 : 용도별

제10장 세계의 소매 분석 시장 : 지역별

제11장 기업 개요

제12장 소매 분석 시장을 위한 성공 필수 조건

LSH
영문 목차

영문목차

The Global Retail Analytics Market size is expected to reach $39 billion by 2031, rising at a market growth of 24.5% CAGR during the forecast period.

Merchandising analysis utilizes retail analytics to optimize product assortments based on customer preferences, market trends, and sales performance. Thus, the merchandising analysis segment captured 18.7% revenue share in the market 2023. Retailers can adapt assortments to satisfy a variety of client needs, find high-demand products, and determine the ideal SKU mix by examining historical sales data, inventory turnover rates, and customer segmentation.

The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In September, 2023, MicroStrategy, Inc. came into partnership with Praesto Consulting, an IT Services and IT Consulting company. Through this partnership, MicroStrategy, Inc. would empower business users to make informed decisions and expedite the development of new analytic capabilities. Additionally, In May, 2023, Amazon Web Services, Inc. came into partnership with Healthy Together, a US-based health and human services company. Through this partnership, Amazon Web Services, Inc. would provide sophisticated analytics, machine learning, and artificial intelligence features to Healthy Together to enhance their software further.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunners in the Retail Analytics Market. In February, 2024, Amazon Web Services, Inc. came into partnership with o9 Solutions Inc., a software company. Through this partnership, Amazon Web Services, Inc. would enable digital transformations within large enterprises across various sectors globally. Companies such as IBM Corporation, Oracle Corporation, and Amazon Web Services, Inc., are some of the key innovators in Retail Analytics Market.

Market Growth Factors

Security breaches and fraud incidents can damage a retailer's reputation and erode customer trust. Retail analytics solutions assist merchants in establishing customer trust by exhibiting a commitment to security and fraud prevention.

Additionally, Retail analytics solutions enable e-commerce retailers to monitor website performance, analyze user behavior, and identify areas for improvement to enhance the online shopping experience, reduce cart abandonment rates, and grow conversion rates. Hence, the rapid shift towards e-commerce platforms has been a pivotal factor in driving the growth of the market.

Market Restraining Factors

Cost-prohibitive solutions may prevent smaller retailers or businesses with limited budgets from adopting retail analytics solutions. These organizations may lack the financial resources to invest in expensive software licenses, infrastructure upgrades, and skilled personnel required for analytics initiatives. Thus, high cost and resource constraint can slow down the growth of the market.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are, Partnerships & Collaborations.

By Deployment Mode Analysis

On the basis of deployment mode, the market is categorized into on-demand and on-premises. The on-premise segment acquired 32.8% revenue share in the market in 2023. On-premise retail analytics solutions offer retailers greater customization and control over their analytics environments.

By Component Analysis

On the basis of components, the market is segmented into solution and services. In 2023, the solution segment held 75.4% revenue share in the market. Retail analytics solution enables retailers to access real-time insights and analytics dashboards that provide up-to-date information on sales performance.

By Services Analysis

Under services type, the market is divided into professional and managed. The managed segment acquired 33.9% revenue share in the market in 2023. Managed service providers offer access to specialized expertise in data analytics, technology, and industry best practices.

By Business Function Analysis

By business function, the market is bifurcated into supply chain, sales & marketing, strategy & planning, human resource (HR), in-store operations and others. In 2023, the supply chain segment dominated the market with 38.2% revenue share. Retail analytics helps retailers optimize inventory management by providing insights into inventory turnover, stock levels, and SKU performance.

By Application Analysis

Based on application, the market is categorized into inventory analysis, merchandising analysis, pricing analysis, yield analysis, performance analysis, customer management, and others. In 2023, the inventory analysis segment registered 29.8% revenue share in the market. Inventory analysis tracks inventory turnover rates and aging to identify slow-moving or obsolete inventory.

By Enterprises Size Analysis

By enterprise size, the market is segmented into small & medium enterprise and large enterprise. The small & medium enterprise segment garnered 31.7%revenue share in the market in 2023. Customers and SMEs frequently maintain more intimate relationships.

By Regional Analysis

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region acquired 28.5% revenue share in the market. The Asia Pacific region is home to some of the fastest-growing retail industries in the world, fueled by rising incomes, urbanization, and the expanding middle class.

Market Competition and Attributes

The Retail Analytics Market is fiercely competitive, driven by a myriad of factors. Major players like Microsoft Corporation, Oracle Corporation, SAP SE, and others dominate the landscape, alongside a multitude of niche players and startups specializing in specific market segments. Technological advancements, particularly in AI, ML, and big data analytics, are reshaping the industry, empowering retailers to gain deeper insights into customer behavior and operational efficiency. Data integration and management play pivotal roles, with retailers seeking seamless integration of data from diverse sources like POS systems, e-commerce platforms, and social media.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Retail Analytics Market Report Segmentation

By Deployment Mode

By Component

By Business Function

By Enterprise Size

By Application

By Geography

Table of Contents

Chapter 1.Market Scope & Methodology

Chapter 2.Market at a Glance

Chapter 3.Market Overview

Chapter 4.Competition Analysis - Global

Chapter 5.Global Retail Analytics Market by Deployment Mode

Chapter 6.Global Retail Analytics Market by Component

Chapter 7.Global Retail Analytics Market by Business Function

Chapter 8.Global Retail Analytics Market by Enterprise Size

Chapter 9.Global Retail Analytics Market by Application

Chapter 10.Global Retail Analytics Market by Region

Chapter 11.Company Profiles

Chapter 12.Winning Imperatives of Retail Analytics Market

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