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Retail Analytics Software And Services Global Market Report 2025
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Retail analytics software and services encompass tools and solutions utilized by retail businesses to gather, analyze, and interpret data pertaining to their sales, inventory, customers, and market trends. These tools play a vital role in enabling retailers to make data-driven decisions aimed at optimizing strategies, enhancing sales performance, and improving customer experiences. The primary objective of retail analytics is to boost business performance by identifying areas for optimization, predicting future outcomes, and uncovering growth opportunities.

The key components of retail analytics software and services include both solutions and services. Solutions within the retail analytics market comprise comprehensive software packages tailored to address specific challenges encountered by retailers. These solutions find application in diverse areas such as merchandising analysis, pricing analysis, customer analytics, promotional analysis and planning, yield analysis, and inventory analysis. They are distributed through various channels, including online and offline platforms, catering to businesses of all sizes across different functional areas such as finance, marketing and sales, human resources, and operations.

The retail analytics software and services market research report is one of a series of new reports from The Business Research Company that provides retail analytics software and services market statistics, including retail analytics software and services industry global market size, regional shares, competitors with a retail analytics software and services market share, detailed retail analytics software and services market segments, market trends and opportunities, and any further data you may need to thrive in the retail analytics software and services industry. This retail analytics software and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The retail analytics software and services market size has grown rapidly in recent years. It will grow from $2.08 billion in 2024 to $2.45 billion in 2025 at a compound annual growth rate (CAGR) of 18.1%. The growth in the historic period can be attributed to the expansion of E-commerce, data explosion, demand for personalization, competition, supply chain optimization, and omnichannel retailing.

The retail analytics software and services market size is expected to see rapid growth in the next few years. It will grow to $4.71 billion in 2029 at a compound annual growth rate (CAGR) of 17.7%. The growth in the forecast period can be attributed to a shift towards cloud-based solutions, artificial intelligence and machine learning, Internet of Things (IoT), augmented reality (AR) and virtual reality (VR), blockchain, and voice commerce. Major trends in the forecast period include the adoption of advanced analytics and artificial intelligence (AI), predictive analytics, hyper-personalization, unified commerce platforms, ethical and responsible analytics, and collaborative analytics.

The surge in the retail and e-commerce sectors is poised to drive the expansion of the retail analytics software and services market in the foreseeable future. The retail and e-commerce sectors encompass businesses that directly sell goods and services to consumers through physical stores or online platforms, facilitating transactions and product distribution. This growth in retail and e-commerce is attributed to enhanced convenience and accessibility for consumers, coupled with technological advancements enabling seamless online transactions and personalized shopping experiences. Retail analytics software and services empower retailers and e-commerce businesses to optimize operations, improve customer experiences, and boost sales through data-driven insights and decision-making. For example, in February 2024, the United States Census Bureau reported that total e-commerce sales in 2023 reached an estimated $1,118.7 billion, marking a 7.6% increase compared to 2022. Additionally, total retail sales for 2023 experienced a 2.1% increase compared to the previous year, with e-commerce sales constituting 15.4% of total sales, up from 14.7% in 2022. This upward trend in retail and e-commerce is a key driver behind the growth of the retail analytics software and services market.

Leading companies in the retail analytics software and services market are innovating with technologies such as smart store analytics to enhance their offerings and solutions. Smart Store Analytics is a data platform that enables retailers to deploy autonomous shopping technology cost-effectively. For instance, in January 2023, AiFi Inc., in collaboration with Microsoft Corporation, launched smart store analytics, a tracking service for cashierless outlets. This platform utilizes AiFi's computer vision algorithm to recognize shopper behaviors, including item selection and cart interactions, automatically processing payments when customers check out. Smart store analytics provides valuable insights into customer shopping behaviors, foot traffic patterns, product interactions, and other metrics without relying on facial recognition or biometric data.

In June 2022, ToolsGroup, a US-based supply chain planning software provider, acquired Onera to extend its retail platform from planning to execution, addressing challenges posed by shifts in consumer shopping preferences due to COVID, prolonged shipping crises, geopolitical dynamics, and inflation. Onera, a US-based provider of real-time inventory availability and fulfillment software solutions, complements ToolsGroup's capabilities in serving retailers' evolving needs.

Major companies operating in the retail analytics software and services market report are Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Infosys Limited; Square Inc.; Wipro Limited; Dassault Systemes SE; Shopify Inc.; The Sage Group plc; Lawson Software Inc.; Epicor Software Corporation; Zoho Corporation Pvt. Ltd.; Manhattan Associates Inc.; Lightspeed POS Inc.; Kinaxis Inc.; Retalix Ltd.; BluJay Solutions LLC; Retail Pro International LLC; Logility Inc.; Fishbowl Inventory LLC; Brightpearl Limited; Wasp Barcode Technologies LLC; Archon Systems Inc.; HighJump Software Inc.; Aldata Solutions; Ordoro Inc

North America was the largest region in the retail analytics software and services market in 2024. The regions covered in the retail analytics software and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the retail analytics software and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The retail analytics software and services market consists of revenues earned by providing services such as point-of-sale (POS) analytics, assortment planning, and market basket analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The retail analytics software and services also includes sales of Wi-Fi access points, digital signage displays, servers and data storage devices, and networking equipment. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Retail Analytics Software And Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on retail analytics software and services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for retail analytics software and services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The retail analytics software and services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Retail Analytics Software And Services Market Characteristics

3. Retail Analytics Software And Services Market Trends And Strategies

4. Retail Analytics Software And Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Retail Analytics Software And Services Growth Analysis And Strategic Analysis Framework

6. Retail Analytics Software And Services Market Segmentation

7. Retail Analytics Software And Services Market Regional And Country Analysis

8. Asia-Pacific Retail Analytics Software And Services Market

9. China Retail Analytics Software And Services Market

10. India Retail Analytics Software And Services Market

11. Japan Retail Analytics Software And Services Market

12. Australia Retail Analytics Software And Services Market

13. Indonesia Retail Analytics Software And Services Market

14. South Korea Retail Analytics Software And Services Market

15. Western Europe Retail Analytics Software And Services Market

16. UK Retail Analytics Software And Services Market

17. Germany Retail Analytics Software And Services Market

18. France Retail Analytics Software And Services Market

19. Italy Retail Analytics Software And Services Market

20. Spain Retail Analytics Software And Services Market

21. Eastern Europe Retail Analytics Software And Services Market

22. Russia Retail Analytics Software And Services Market

23. North America Retail Analytics Software And Services Market

24. USA Retail Analytics Software And Services Market

25. Canada Retail Analytics Software And Services Market

26. South America Retail Analytics Software And Services Market

27. Brazil Retail Analytics Software And Services Market

28. Middle East Retail Analytics Software And Services Market

29. Africa Retail Analytics Software And Services Market

30. Retail Analytics Software And Services Market Competitive Landscape And Company Profiles

31. Retail Analytics Software And Services Market Other Major And Innovative Companies

32. Global Retail Analytics Software And Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Retail Analytics Software And Services Market

34. Recent Developments In The Retail Analytics Software And Services Market

35. Retail Analytics Software And Services Market High Potential Countries, Segments and Strategies

36. Appendix

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