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세계의 소매 분석 소프트웨어 및 서비스 시장 보고서(2025년)
Retail Analytics Software And Services Global Market Report 2025
상품코드 : 1694909
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 200 Pages
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한글목차

소매 분석 소프트웨어 및 서비스 시장 규모는 향후 몇 년 동안 17.7%의 연평균 복합 성장률(CAGR)로 2029년 47억 1,000만 달러에 달할 것으로 예상됩니다. 예측 기간의 성장은 클라우드 기반 솔루션, 인공지능 및 머신러닝, 사물인터넷(IoT), 증강현실(AR) 및 가상현실(VR), 블록체인, 음성 상거래로의 전환에 기인할 것으로 보입니다. 예측 기간의 주요 트렌드에는 고급 분석 및 인공지능(AI), 예측 분석, 초개인화, 통합 커머스 플랫폼, 윤리적이고 책임감 있는 분석, 협업 분석의 채택이 포함됩니다.

소매 및 전자상거래 분야의 급격한 성장이 당분간 소매 분석 소프트웨어 및 서비스 시장의 성장을 견인할 것으로 전망됩니다. 소매 및 전자상거래 분야는 오프라인 매장이나 온라인 플랫폼을 통해 소비자에게 상품과 서비스를 직접 판매하여 거래와 제품 유통을 촉진하는 사업을 포함합니다. 소매 및 전자상거래의 성장은 원활한 온라인 거래와 개인화된 쇼핑 경험을 가능하게 하는 기술의 발전과 함께 소비자의 편의성과 접근성이 향상됨에 따라 성장세를 보이고 있습니다. 소매 분석 소프트웨어 및 서비스는 데이터 기반 통찰력과 의사결정을 통해 소매업체와 전자상거래 사업자의 운영을 최적화하고 고객 경험을 개선하며 매출을 향상시킬 수 있습니다. 예를 들어, 2024년 2월 미국 인구조사국은 2023년 전자상거래 총매출액이 1조 1,187억 달러로 2022년 대비 7.6% 증가할 것으로 예상했습니다. 또한 2023년 소매 총매출액은 전년 대비 2.1% 증가했으며, 총매출액에서 전자상거래가 차지하는 비중은 15.4%로 2022년 14.7%에서 상승했습니다. 이러한 소매 및 전자상거래 증가 추세는 소매 분석 소프트웨어 및 서비스 시장의 성장 촉진요인으로 작용하고 있습니다.

소매 분석 소프트웨어 및 서비스 시장의 주요 기업들은 스마트 스토어 애널리틱스 등 기술 혁신을 통해 자사 서비스 및 솔루션을 강화하고 있습니다. 스마트 스토어 애널리틱스는 소매업체가 자율 쇼핑 기술을 비용 효율적으로 도입할 수 있도록 지원하는 데이터 플랫폼입니다. 예를 들어, 2023년 1월, 아이파이(AiFi Inc.)는 마이크로소프트(Microsoft Corporation)와 함께 무계산대 매장을 위한 추적 서비스인 스마트 스토어 애널리틱스(Smart Store Analytics)를 출시하였습니다. 이 플랫폼은 AiFi의 컴퓨터 비전 알고리즘을 활용하여 쇼핑객의 상품 선택, 카트에서의 상호 작용 등 쇼핑객의 행동을 인식하고, 고객이 결제할 때 자동으로 결제를 처리합니다. 스마트 스토어 애널리틱스는 얼굴 인식이나 생체 인식 데이터에 의존하지 않고도 고객의 쇼핑 행동, 통행 패턴, 상품과의 상호 작용 및 기타 지표에 대한 귀중한 통찰력을 제공합니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 - 금리, 인플레이션, 지정학, 코로나, 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

LSH
영문 목차

영문목차

Retail analytics software and services encompass tools and solutions utilized by retail businesses to gather, analyze, and interpret data pertaining to their sales, inventory, customers, and market trends. These tools play a vital role in enabling retailers to make data-driven decisions aimed at optimizing strategies, enhancing sales performance, and improving customer experiences. The primary objective of retail analytics is to boost business performance by identifying areas for optimization, predicting future outcomes, and uncovering growth opportunities.

The key components of retail analytics software and services include both solutions and services. Solutions within the retail analytics market comprise comprehensive software packages tailored to address specific challenges encountered by retailers. These solutions find application in diverse areas such as merchandising analysis, pricing analysis, customer analytics, promotional analysis and planning, yield analysis, and inventory analysis. They are distributed through various channels, including online and offline platforms, catering to businesses of all sizes across different functional areas such as finance, marketing and sales, human resources, and operations.

The retail analytics software and services market research report is one of a series of new reports from The Business Research Company that provides retail analytics software and services market statistics, including retail analytics software and services industry global market size, regional shares, competitors with a retail analytics software and services market share, detailed retail analytics software and services market segments, market trends and opportunities, and any further data you may need to thrive in the retail analytics software and services industry. This retail analytics software and services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The retail analytics software and services market size has grown rapidly in recent years. It will grow from $2.08 billion in 2024 to $2.45 billion in 2025 at a compound annual growth rate (CAGR) of 18.1%. The growth in the historic period can be attributed to the expansion of E-commerce, data explosion, demand for personalization, competition, supply chain optimization, and omnichannel retailing.

The retail analytics software and services market size is expected to see rapid growth in the next few years. It will grow to $4.71 billion in 2029 at a compound annual growth rate (CAGR) of 17.7%. The growth in the forecast period can be attributed to a shift towards cloud-based solutions, artificial intelligence and machine learning, Internet of Things (IoT), augmented reality (AR) and virtual reality (VR), blockchain, and voice commerce. Major trends in the forecast period include the adoption of advanced analytics and artificial intelligence (AI), predictive analytics, hyper-personalization, unified commerce platforms, ethical and responsible analytics, and collaborative analytics.

The surge in the retail and e-commerce sectors is poised to drive the expansion of the retail analytics software and services market in the foreseeable future. The retail and e-commerce sectors encompass businesses that directly sell goods and services to consumers through physical stores or online platforms, facilitating transactions and product distribution. This growth in retail and e-commerce is attributed to enhanced convenience and accessibility for consumers, coupled with technological advancements enabling seamless online transactions and personalized shopping experiences. Retail analytics software and services empower retailers and e-commerce businesses to optimize operations, improve customer experiences, and boost sales through data-driven insights and decision-making. For example, in February 2024, the United States Census Bureau reported that total e-commerce sales in 2023 reached an estimated $1,118.7 billion, marking a 7.6% increase compared to 2022. Additionally, total retail sales for 2023 experienced a 2.1% increase compared to the previous year, with e-commerce sales constituting 15.4% of total sales, up from 14.7% in 2022. This upward trend in retail and e-commerce is a key driver behind the growth of the retail analytics software and services market.

Leading companies in the retail analytics software and services market are innovating with technologies such as smart store analytics to enhance their offerings and solutions. Smart Store Analytics is a data platform that enables retailers to deploy autonomous shopping technology cost-effectively. For instance, in January 2023, AiFi Inc., in collaboration with Microsoft Corporation, launched smart store analytics, a tracking service for cashierless outlets. This platform utilizes AiFi's computer vision algorithm to recognize shopper behaviors, including item selection and cart interactions, automatically processing payments when customers check out. Smart store analytics provides valuable insights into customer shopping behaviors, foot traffic patterns, product interactions, and other metrics without relying on facial recognition or biometric data.

In June 2022, ToolsGroup, a US-based supply chain planning software provider, acquired Onera to extend its retail platform from planning to execution, addressing challenges posed by shifts in consumer shopping preferences due to COVID, prolonged shipping crises, geopolitical dynamics, and inflation. Onera, a US-based provider of real-time inventory availability and fulfillment software solutions, complements ToolsGroup's capabilities in serving retailers' evolving needs.

Major companies operating in the retail analytics software and services market report are Microsoft Corporation; International Business Machines Corporation; Oracle Corporation; SAP SE; Infosys Limited; Square Inc.; Wipro Limited; Dassault Systemes SE; Shopify Inc.; The Sage Group plc; Lawson Software Inc.; Epicor Software Corporation; Zoho Corporation Pvt. Ltd.; Manhattan Associates Inc.; Lightspeed POS Inc.; Kinaxis Inc.; Retalix Ltd.; BluJay Solutions LLC; Retail Pro International LLC; Logility Inc.; Fishbowl Inventory LLC; Brightpearl Limited; Wasp Barcode Technologies LLC; Archon Systems Inc.; HighJump Software Inc.; Aldata Solutions; Ordoro Inc

North America was the largest region in the retail analytics software and services market in 2024. The regions covered in the retail analytics software and services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the retail analytics software and services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The retail analytics software and services market consists of revenues earned by providing services such as point-of-sale (POS) analytics, assortment planning, and market basket analysis. The market value includes the value of related goods sold by the service provider or included within the service offering. The retail analytics software and services also includes sales of Wi-Fi access points, digital signage displays, servers and data storage devices, and networking equipment. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Retail Analytics Software And Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on retail analytics software and services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for retail analytics software and services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The retail analytics software and services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Scope

Table of Contents

1. Executive Summary

2. Retail Analytics Software And Services Market Characteristics

3. Retail Analytics Software And Services Market Trends And Strategies

4. Retail Analytics Software And Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Retail Analytics Software And Services Growth Analysis And Strategic Analysis Framework

6. Retail Analytics Software And Services Market Segmentation

7. Retail Analytics Software And Services Market Regional And Country Analysis

8. Asia-Pacific Retail Analytics Software And Services Market

9. China Retail Analytics Software And Services Market

10. India Retail Analytics Software And Services Market

11. Japan Retail Analytics Software And Services Market

12. Australia Retail Analytics Software And Services Market

13. Indonesia Retail Analytics Software And Services Market

14. South Korea Retail Analytics Software And Services Market

15. Western Europe Retail Analytics Software And Services Market

16. UK Retail Analytics Software And Services Market

17. Germany Retail Analytics Software And Services Market

18. France Retail Analytics Software And Services Market

19. Italy Retail Analytics Software And Services Market

20. Spain Retail Analytics Software And Services Market

21. Eastern Europe Retail Analytics Software And Services Market

22. Russia Retail Analytics Software And Services Market

23. North America Retail Analytics Software And Services Market

24. USA Retail Analytics Software And Services Market

25. Canada Retail Analytics Software And Services Market

26. South America Retail Analytics Software And Services Market

27. Brazil Retail Analytics Software And Services Market

28. Middle East Retail Analytics Software And Services Market

29. Africa Retail Analytics Software And Services Market

30. Retail Analytics Software And Services Market Competitive Landscape And Company Profiles

31. Retail Analytics Software And Services Market Other Major And Innovative Companies

32. Global Retail Analytics Software And Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Retail Analytics Software And Services Market

34. Recent Developments In The Retail Analytics Software And Services Market

35. Retail Analytics Software And Services Market High Potential Countries, Segments and Strategies

36. Appendix

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