한글목차

세계 소매 분석 시장 규모는 연평균 10.5%의 견고한 성장세를 보이며 2024년 192억 9,000만 달러에서 2031년 말 387억 8,000만 달러로 확대될 것으로 예측됩니다. 리테일 애널리틱스는 소매 데이터에서 실행 가능한 인사이트를 도출하기 위한 첨단 도구와 기술의 적용으로, 기업이 고객 행동을 이해하고 재고를 관리하며 운영을 최적화하는 방식에 혁명을 일으키고 있습니다. 데이터 기반 전략에 대한 의존도가 높아짐에 따라 소매 분석 시장은 전례 없는 성장세를 보이고 있습니다.

리테일 애널리틱스를 통해 기업은 고객 속성, 온라인 상호 작용, POS 시스템 등 다양한 접점에서 얻은 데이터를 활용할 수 있습니다. 소매업체는 이러한 통찰력을 통해 상품 맞춤화, 업무 효율성, 고객 경험 개선에 도움을 받을 수 있습니다. 이러한 시장 확대의 배경에는 이커머스의 부상, 개인화된 쇼핑에 대한 수요 증가, 효율적인 공급망 관리의 필요성 등이 있습니다.

이 보고서는 세계 리테일 분석 시장에 대해 조사했으며, 시장 개요와 함께 솔루션별, 구축 모드별, 기업 규모별, 기능별, 지역별 동향, 시장 진출기업의 경쟁 동향 등을 제공합니다.

목차

제1장 주요 요약

제2장 시장 개요

• 시장 정의와 세분화
• 시장 역학
• 밸류체인 분석
• Porter의 Five Forces 분석
• COVID-19의 영향 분석
• 우크라이나·러시아 분쟁의 영향
• 경제 개요
• PESTLE 분석

제3장 세계의 리테일 애널리틱스 시장 전망, 2019년-2031년

• 세계의 리테일 애널리틱스 시장 전망, 솔루션별, 금액(10억 달러), 2019년-2031년
• 세계의 리테일 애널리틱스 시장 전망, 전개 모드별, 금액(10억 달러), 2019년-2031년
• 세계의 리테일 애널리틱스 시장 전망, 기업 규모별, 금액별(10억 달러), 2019년-2031년
• 세계의 리테일 애널리틱스 시장 전망, 기능별, 금액(달러), 2019년-2031년
• 세계의 리테일 애널리틱스 시장 전망, 지역별, 금액(달러), 2019년-2031년

제4장 북미 리테일 애널리틱스 시장 전망, 2019년-2031년

제5장 유럽 리테일 애널리틱스 시장 전망, 2019년-2031년

제6장 아시아태평양 리테일 애널리틱스 시장 전망, 2019년-2031년

제7장 라틴아메리카 리테일 애널리틱스 시장 전망, 2019년-2031년

제8장 중동 및 아프리카 리테일 애널리틱스 시장 전망, 2019년-2031년

제9장 경쟁 구도

• 기업 규모별 vs전개 모드별 히트맵
• 제조업체와 전개 모드 히트맵
• 기업의 시장 점유율 분석, 2023년
• 경쟁 대시보드
• 기업 개요
  • Microsoft
  • IBM
  • AWS
  • Oracle
  • Salesforce
  • Qlik
  • HCL
  • Fujitsu
  • Oracle
  • SAS Institute
  • 기타

제10장 부록

영문목차

The global retail analytics market is projected to grow at a robust CAGR of 10.5%, expanding from $19.29 billion in 2024 to $38.78 billion by the end of 2031. Retail analytics, the application of advanced tools and technologies to extract actionable insights from retail data, is revolutionizing how businesses understand customer behavior, manage inventory, and optimize operations. With increasing reliance on data-driven strategies, the retail analytics market is experiencing unprecedented growth.

Retail analytics enables businesses to leverage data from diverse touchpoints, including customer demographics, online interactions, and point-of-sale systems. By adopting these insights, retailers can tailor offerings, streamline operations, and improve customer experiences. The market's expansion is driven by the rise of e-commerce, growing demand for personalized shopping, and the need for efficient supply chain management.

Key Growth Drivers

1.E-Commerce Boom and Data Explosion

• The rapid shift to e-commerce has created an unprecedented influx of data from customer browsing behaviors, transaction records, and engagement metrics.
• Retail analytics tools allow businesses to decode consumer behavior and customize their strategies, ensuring competitive advantage.

2.Demand for Personalized Customer Experiences

• With rising consumer expectations, analytics tools are increasingly deployed to predict preferences and deliver personalized shopping journeys.
• Retailers utilize data insights to create targeted marketing campaigns, enhancing customer loyalty and retention.

Market Restraints

1.Data Privacy and Security Concerns

• As retailers rely heavily on data analytics, protecting sensitive customer information becomes critical.
• Regulatory frameworks like GDPR and other global data protection laws require retailers to prioritize secure data management practices.

2.Integration Challenges

• Retailers face obstacles in harmonizing data from multiple sources, including online and offline channels, into a unified format for analysis.
• Overcoming these integration complexities requires advanced tools and robust data management solutions.

Opportunities in the Retail Analytics Market

1.Emerging AI and Machine Learning Technologies

• The incorporation of AI and ML into retail analytics enables real-time analysis, accurate demand forecasting, and enhanced operational efficiency.
• AI-powered tools offer personalized recommendations, improve pricing strategies, and dynamically adjust inventory levels.

2.Growth in Emerging Markets

• Rapid urbanization and digitalization in South Asia and Oceania create significant opportunities for retail analytics adoption.
• Retailers in these regions are leveraging analytics to optimize supply chains, improve customer experiences, and gain a competitive edge.

Regional Analysis

1.North America: Market Leader

• North America dominates the retail analytics market due to its early adoption of advanced technologies and established retail infrastructure.
• The region's mature market and tech-savvy consumers drive demand for innovative analytics solutions.

2.South Asia and Oceania: Fastest Growing Region

• The region is experiencing rapid growth in e-commerce, driven by a burgeoning middle class and increasing internet penetration.
• Government investments in digital infrastructure further boost the adoption of retail analytics tools.

Competitive Analysis

Top players focus on developing all-encompassing analytics platforms that integrate customer management, merchandising, store operations, and strategic planning.

Key Companies Profiled

• Microsoft
• IBM
• AWS
• Oracle
• Salesforce
• Qlik
• HCL
• Fujitsu
• SAS Institute

Retail Analytics Market Segmentation

1.By Solution

• Software
• Services (Training & Consulting, Integration & Deployment, Managed Services)

2.By Deployment Mode

• On-Premise
• Cloud-Based

3.By Enterprise Size

• Small Offices (1-9 employees)
• Small Enterprises (10-99 employees)
• Medium-sized Enterprises (100-499 employees)
• Large Enterprises (500-999 employees)
• Very Large Enterprises (1,000+ employees)

4.By Function

• Customer Management
• Merchandising
• Store Operations
• Supply Chain
• Strategy & Planning

5.By Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Retail Analytics Market Snapshot
• 1.2. Future Projections
• 1.3. Key Market Trends
• 1.4. Regional Snapshot, by Value, 2024
• 1.5. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Market Opportunities
• 2.3. Value Chain Analysis
• 2.4. Porter's Five Forces Analysis
• 2.5. COVID-19 Impact Analysis
  • 2.5.1. Supply
  • 2.5.2. Demand
• 2.6. Impact of Ukraine-Russia Conflict
• 2.7. Economic Overview
  • 2.7.1. World Economic Projections
• 2.8. PESTLE Analysis

3. Global Retail Analytics Market Outlook, 2019 - 2031

• 3.1. Global Retail Analytics Market Outlook, by Solution, Value (US$ Bn), 2019 - 2031
  • 3.1.1. Key Highlights
    • 3.1.1.1. Software
    • 3.1.1.2. Services
      • 3.1.1.2.1. Training & Consulting
      • 3.1.1.2.2. Integration & Deployment
      • 3.1.1.2.3. Managed Services
• 3.2. Global Retail Analytics Market Outlook, by Deployment Mode, Value (US$ Bn), 2019 - 2031
  • 3.2.1. Key Highlights
    • 3.2.1.1. On-Premise
    • 3.2.1.2. Cloud-Based
• 3.3. Global Retail Analytics Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
  • 3.3.1. Key Highlights
    • 3.3.1.1. Small Offices (1-9 employees)
    • 3.3.1.2. Small Enterprises (10-99 employees)
    • 3.3.1.3. Medium-sized Enterprise (100-499 employees)
    • 3.3.1.4. Large Enterprises (500-999 employees)
    • 3.3.1.5. Very Large Enterprises (1,000+ employees)
• 3.4. Global Retail Analytics Market Outlook, by Function, Value (US$ Bn), 2019 - 2031
  • 3.4.1. Key Highlights
    • 3.4.1.1. Customer Management
    • 3.4.1.2. Merchandising
    • 3.4.1.3. Store Operations
    • 3.4.1.4. Supply Chain
    • 3.4.1.5. Strategy & Planning
• 3.5. Global Retail Analytics Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
  • 3.5.1. Key Highlights
    • 3.5.1.1. North America
    • 3.5.1.2. Europe
    • 3.5.1.3. Asia Pacific
    • 3.5.1.4. Latin America
    • 3.5.1.5. Middle East & Africa

4. North America Retail Analytics Market Outlook, 2019 - 2031

• 4.1. North America Retail Analytics Market Outlook, by Solution, Value (US$ Bn), 2019 - 2031
  • 4.1.1. Key Highlights
    • 4.1.1.1. Software
    • 4.1.1.2. Services
      • 4.1.1.2.1. Training & Consulting
      • 4.1.1.2.2. Integration & Deployment
      • 4.1.1.2.3. Managed Services
• 4.2. North America Retail Analytics Market Outlook, by Deployment Mode, Value (US$ Bn), 2019 - 2031
  • 4.2.1. Key Highlights
    • 4.2.1.1. On-Premise
    • 4.2.1.2. Cloud-Based
• 4.3. North America Retail Analytics Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
  • 4.3.1. Key Highlights
    • 4.3.1.1. Small Offices (1-9 employees)
    • 4.3.1.2. Small Enterprises (10-99 employees)
    • 4.3.1.3. Medium-sized Enterprise (100-499 employees)
    • 4.3.1.4. Large Enterprises (500-999 employees)
    • 4.3.1.5. Very Large Enterprises (1,000+ employees)
• 4.4. North America Retail Analytics Market Outlook, by Function, Value (US$ Bn), 2019 - 2031
  • 4.4.1. Key Highlights
    • 4.4.1.1. Customer Management
    • 4.4.1.2. Merchandising
    • 4.4.1.3. Store Operations
    • 4.4.1.4. Supply Chain
    • 4.4.1.5. Strategy & Planning
  • 4.4.2. BPS Analysis/Market Attractiveness Analysis
• 4.5. North America Retail Analytics Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 4.5.1. Key Highlights
    • 4.5.1.1. U.S. Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 4.5.1.2. U.S. Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 4.5.1.3. U.S. Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 4.5.1.4. U.S. Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 4.5.1.5. Canada Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 4.5.1.6. Canada Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 4.5.1.7. Canada Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 4.5.1.8. Canada Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
  • 4.5.2. BPS Analysis/Market Attractiveness Analysis

5. Europe Retail Analytics Market Outlook, 2019 - 2031

• 5.1. Europe Retail Analytics Market Outlook, by Solution, Value (US$ Bn), 2019 - 2031
  • 5.1.1. Key Highlights
    • 5.1.1.1. Software
    • 5.1.1.2. Services
      • 5.1.1.2.1. Training & Consulting
      • 5.1.1.2.2. Integration & Deployment
      • 5.1.1.2.3. Managed Services
• 5.2. Europe Retail Analytics Market Outlook, by Deployment Mode, Value (US$ Bn), 2019 - 2031
  • 5.2.1. Key Highlights
    • 5.2.1.1. On-Premise
    • 5.2.1.2. Cloud-Based
• 5.3. Europe Retail Analytics Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
  • 5.3.1. Key Highlights
    • 5.3.1.1. Small Offices (1-9 employees)
    • 5.3.1.2. Small Enterprises (10-99 employees)
    • 5.3.1.3. Medium-sized Enterprise (100-499 employees)
    • 5.3.1.4. Large Enterprises (500-999 employees)
    • 5.3.1.5. Very Large Enterprises (1,000+ employees)
• 5.4. Europe Retail Analytics Market Outlook, by Function, Value (US$ Bn), 2019 - 2031
  • 5.4.1. Key Highlights
    • 5.4.1.1. Customer Management
    • 5.4.1.2. Merchandising
    • 5.4.1.3. Store Operations
    • 5.4.1.4. Supply Chain
    • 5.4.1.5. Strategy & Planning
  • 5.4.2. BPS Analysis/Market Attractiveness Analysis
• 5.5. Europe Retail Analytics Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 5.5.1. Key Highlights
    • 5.5.1.1. Germany Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 5.5.1.2. Germany Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 5.5.1.3. Germany Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 5.5.1.4. Germany Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 5.5.1.5. U.K. Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 5.5.1.6. U.K. Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 5.5.1.7. U.K. Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 5.5.1.8. U.K. Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 5.5.1.9. France Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 5.5.1.10. France Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 5.5.1.11. France Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 5.5.1.12. France Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 5.5.1.13. Italy Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 5.5.1.14. Italy Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 5.5.1.15. Italy Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 5.5.1.16. Italy Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 5.5.1.17. Turkey Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 5.5.1.18. Turkey Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 5.5.1.19. Turkey Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 5.5.1.20. Turkey Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 5.5.1.21. Russia Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 5.5.1.22. Russia Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 5.5.1.23. Russia Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 5.5.1.24. Russia Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 5.5.1.25. Rest of Europe Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 5.5.1.26. Rest of Europe Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 5.5.1.27. Rest of Europe Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 5.5.1.28. Rest of Europe Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
  • 5.5.2. BPS Analysis/Market Attractiveness Analysis

6. Asia Pacific Retail Analytics Market Outlook, 2019 - 2031

• 6.1. Asia Pacific Retail Analytics Market Outlook, by Solution, Value (US$ Bn), 2019 - 2031
  • 6.1.1. Key Highlights
    • 6.1.1.1. Software
    • 6.1.1.2. Services
      • 6.1.1.2.1. Training & Consulting
      • 6.1.1.2.2. Integration & Deployment
      • 6.1.1.2.3. Managed Services
• 6.2. Asia Pacific Retail Analytics Market Outlook, by Deployment Mode, Value (US$ Bn), 2019 - 2031
  • 6.2.1. Key Highlights
    • 6.2.1.1. On-Premise
    • 6.2.1.2. Cloud-Based
• 6.3. Asia Pacific Retail Analytics Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
  • 6.3.1. Key Highlights
    • 6.3.1.1. Small Offices (1-9 employees)
    • 6.3.1.2. Small Enterprises (10-99 employees)
    • 6.3.1.3. Medium-sized Enterprise (100-499 employees)
    • 6.3.1.4. Large Enterprises (500-999 employees)
    • 6.3.1.5. Very Large Enterprises (1,000+ employees)
• 6.4. Asia Pacific Retail Analytics Market Outlook, by Function, Value (US$ Bn), 2019 - 2031
  • 6.4.1. Key Highlights
    • 6.4.1.1. Customer Management
    • 6.4.1.2. Merchandising
    • 6.4.1.3. Store Operations
    • 6.4.1.4. Supply Chain
    • 6.4.1.5. Strategy & Planning
  • 6.4.2. BPS Analysis/Market Attractiveness Analysis
• 6.5. Asia Pacific Retail Analytics Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 6.5.1. Key Highlights
    • 6.5.1.1. China Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 6.5.1.2. China Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 6.5.1.3. China Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 6.5.1.4. China Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 6.5.1.5. Japan Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 6.5.1.6. Japan Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 6.5.1.7. Japan Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 6.5.1.8. Japan Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 6.5.1.9. South Korea Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 6.5.1.10. South Korea Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 6.5.1.11. South Korea Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 6.5.1.12. South Korea Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 6.5.1.13. India Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 6.5.1.14. India Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 6.5.1.15. India Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 6.5.1.16. India Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 6.5.1.17. Southeast Asia Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 6.5.1.18. Southeast Asia Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 6.5.1.19. Southeast Asia Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 6.5.1.20. Southeast Asia Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 6.5.1.21. Rest of Asia Pacific Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 6.5.1.22. Rest of Asia Pacific Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 6.5.1.23. Rest of Asia Pacific Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 6.5.1.24. Rest of Asia Pacific Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
  • 6.5.2. BPS Analysis/Market Attractiveness Analysis

7. Latin America Retail Analytics Market Outlook, 2019 - 2031

• 7.1. Latin America Retail Analytics Market Outlook, by Solution, Value (US$ Bn), 2019 - 2031
  • 7.1.1. Key Highlights
    • 7.1.1.1. Software
    • 7.1.1.2. Services
      • 7.1.1.2.1. Training & Consulting
      • 7.1.1.2.2. Integration & Deployment
      • 7.1.1.2.3. Managed Services
• 7.2. Latin America Retail Analytics Market Outlook, by Deployment Mode, Value (US$ Bn), 2019 - 2031
  • 7.2.1.1. On-Premise
  • 7.2.1.2. Cloud-Based
• 7.3. Latin America Retail Analytics Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
  • 7.3.1. Key Highlights
    • 7.3.1.1. Small Offices (1-9 employees)
    • 7.3.1.2. Small Enterprises (10-99 employees)
    • 7.3.1.3. Medium-sized Enterprise (100-499 employees)
    • 7.3.1.4. Large Enterprises (500-999 employees)
    • 7.3.1.5. Very Large Enterprises (1,000+ employees)
• 7.4. Latin America Retail Analytics Market Outlook, by Function, Value (US$ Bn), 2019 - 2031
  • 7.4.1. Key Highlights
    • 7.4.1.1. Customer Management
    • 7.4.1.2. Merchandising
    • 7.4.1.3. Store Operations
    • 7.4.1.4. Supply Chain
    • 7.4.1.5. Strategy & Planning
  • 7.4.2. BPS Analysis/Market Attractiveness Analysis
• 7.5. Latin America Retail Analytics Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 7.5.1. Key Highlights
    • 7.5.1.1. Brazil Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 7.5.1.2. Brazil Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 7.5.1.3. Brazil Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 7.5.1.4. Brazil Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 7.5.1.5. Mexico Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 7.5.1.6. Mexico Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 7.5.1.7. Mexico Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 7.5.1.8. Mexico Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 7.5.1.9. Argentina Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 7.5.1.10. Argentina Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 7.5.1.11. Argentina Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 7.5.1.12. Argentina Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 7.5.1.13. Rest of Latin America Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 7.5.1.14. Rest of Latin America Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 7.5.1.15. Rest of Latin America Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 7.5.1.16. Rest of Latin America Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
  • 7.5.2. BPS Analysis/Market Attractiveness Analysis

8. Middle East & Africa Retail Analytics Market Outlook, 2019 - 2031

• 8.1. Middle East & Africa Retail Analytics Market Outlook, by Solution, Value (US$ Bn), 2019 - 2031
  • 8.1.1. Key Highlights
    • 8.1.1.1. Software
    • 8.1.1.2. Services
      • 8.1.1.2.1. Training & Consulting
      • 8.1.1.2.2. Integration & Deployment
      • 8.1.1.2.3. Managed Services
• 8.2. Middle East & Africa Retail Analytics Market Outlook, by Deployment Mode, Value (US$ Bn), 2019 - 2031
  • 8.2.1. Key Highlights
    • 8.2.1.1. On-Premise
    • 8.2.1.2. Cloud-Based
• 8.3. Middle East & Africa Retail Analytics Market Outlook, by Enterprise Size, Value (US$ Bn), 2019 - 2031
  • 8.3.1. Key Highlights
    • 8.3.1.1. Small Offices (1-9 employees)
    • 8.3.1.2. Small Enterprises (10-99 employees)
    • 8.3.1.3. Medium-sized Enterprise (100-499 employees)
    • 8.3.1.4. Large Enterprises (500-999 employees)
    • 8.3.1.5. Very Large Enterprises (1,000+ employees)
• 8.4. Middle East & Africa Retail Analytics Market Outlook, by Function, Value (US$ Bn), 2019 - 2031
  • 8.4.1. Key Highlights
    • 8.4.1.1. Customer Management
    • 8.4.1.2. Merchandising
    • 8.4.1.3. Store Operations
    • 8.4.1.4. Supply Chain
    • 8.4.1.5. Strategy & Planning
  • 8.4.2. BPS Analysis/Market Attractiveness Analysis
• 8.5. Middle East & Africa Retail Analytics Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 8.5.1. Key Highlights
    • 8.5.1.1. GCC Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 8.5.1.2. GCC Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 8.5.1.3. GCC Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 8.5.1.4. GCC Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 8.5.1.5. South Africa Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 8.5.1.6. South Africa Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 8.5.1.7. South Africa Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 8.5.1.8. South Africa Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 8.5.1.9. Egypt Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 8.5.1.10. Egypt Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 8.5.1.11. Egypt Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 8.5.1.12. Egypt Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
    • 8.5.1.13. Rest of Middle East & Africa Retail Analytics Market by Solution, Value (US$ Bn), 2019 - 2031
    • 8.5.1.14. Rest of Middle East & Africa Retail Analytics Market by Deployment Mode, Value (US$ Bn), 2019 - 2031
    • 8.5.1.15. Rest of Middle East & Africa Retail Analytics Market by Enterprise Size, Value (US$ Bn), 2019 - 2031
    • 8.5.1.16. Rest of Middle East & Africa Retail Analytics Market by Function, Value (US$ Bn), 2019 - 2031
  • 8.5.2. BPS Analysis/Market Attractiveness Analysis

9. Competitive Landscape

• 9.1. By Enterprise Size vs by Deployment Mode Heat map
• 9.2. Manufacturer vs. Deployment Mode Heatmap
• 9.3. Company Market Share Analysis, 2023
• 9.4. Competitive Dashboard
• 9.5. Company Profiles
  • 9.5.1. Microsoft
    • 9.5.1.1. Company Overview
    • 9.5.1.2. Product Portfolio
    • 9.5.1.3. Financial Overview
    • 9.5.1.4. Business Strategies and Development
  • 9.5.2. IBM
  • 9.5.3. AWS
  • 9.5.4. Oracle
  • 9.5.5. Salesforce
  • 9.5.6. Qlik
  • 9.5.7. HCL
  • 9.5.8. Fujitsu
  • 9.5.9. Oracle
  • 9.5.10. SAS Institute
  • 9.5.11. Other Players

10. Appendix

• 10.1. Research Methodology
• 10.2. Report Assumptions
• 10.3. Acronyms and Abbreviations