세계의 프로그래매틱 디스플레이 시장 규모, 점유율, 동향 분석 리포트 : 채널별, 유형별, 지역별 전망과 예측(2023-2030년)

Global Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Regional Outlook and Forecast, 2023 - 2030

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한글목차

세계의 프로그래매틱 디스플레이 시장 규모는 예측 기간 중 32.9%의 CAGR로 시장 성장하며, 2030년까지 4,116억 달러에 달할 것으로 예상되고 있습니다.

또한 데이터는 프로그래매틱 디스플레이 광고의 기반이 되고 있습니다. 광고주는 방대한 소비자 데이터를 활용하여 타깃팅된 관련성 높은 캠페인을 만들 수 있습니다. 광고주는 퍼스트 파티, 서드 파티, 컨텍스트 데이터를 사용하여 오디언스 타깃팅을 세분화하여 광고의 관련성과 참여도를 높일 수 있습니다. 따라서 이러한 요소들은 시장 성장에 도움이 됩니다.

그러나 엄격한 개인정보 보호 규정에 따라 사용자 데이터 수집, 저장 및 처리에 대한 엄격한 가이드라인이 정해져 있습니다. 광고주는 이러한 제한을 준수해야 하며, 이는 프로그래매틱 타깃팅에 사용할 수 있는 데이터의 양과 세분화에 영향을 미칩니다. 광고주는 데이터 처리 활동에 대해 사용자로부터 명시적인 동의를 얻어야 합니다. 따라서 이러한 측면이 시장 성장을 저해할 수 있습니다.

목차

제1장 시장 범위와 조사 방법

• 시장의 정의
• 목적
• 시장 범위
• 세분화
• 조사 방법

제2장 시장 요약

• 주요 하이라이트

제3장 시장 개요

• 서론
  • 개요
    • 시장 구성과 시나리오
• 시장에 영향을 미치는 주요 요인
  • 시장 촉진요인
  • 시장 기회
  • 시장 억제요인
  • 시장이 해결해야 할 과제
• Porter's Five Forces 분석

제4장 세계 시장 : 채널별

• 세계의 프라이빗 마켓플레이스(PMP) 시장 : 지역별
• 세계의 실시간 입찰(RTB) 시장 : 지역별
• 세계의 자동 보증(AG) 시장 : 지역별

제5장 세계 시장 : 유형별

• 세계의 온라인 비디오 시장 : 지역별
• 세계의 온라인 디스플레이 시장 : 지역별
• 세계의 모바일 비디오 시장 : 지역별
• 세계의 모바일 디스플레이 시장 : 지역별

제6장 세계 시장 : 지역별

• 북미
  • 북미의 시장 : 국가별
    • 미국
    • 캐나다
    • 멕시코
    • 기타 북미 지역
• 유럽
  • 유럽의 시장 : 국가별
    • 독일
    • 영국
    • 프랑스
    • 러시아
    • 스페인
    • 이탈리아
    • 기타 유럽 지역
• 아시아태평양
  • 아시아태평양의 시장 : 국가별
    • 중국
    • 일본
    • 인도
    • 한국
    • 싱가포르
    • 말레이시아
    • 기타 아시아태평양
• 라틴아메리카·중동 및 아프리카
  • 라틴아메리카·중동 및 아프리카의 시장 : 국가별
    • 브라질
    • 아르헨티나
    • 아랍에미리트
    • 사우디아라비아
    • 남아프리카공화국
    • 나이지리아
    • 기타 라틴아메리카·중동 및 아프리카

제7장 기업 개요

• AT&T, Inc
• Verizon Communications, Inc
• ROKU, INC
• Google LLC(Alphabet Inc)
• Adobe, Inc
• Adform
• Magnite, Inc
• MediaMath Inc
• Connexity, Inc(Taboola.com Ltd)
• Yahoo, Inc

제8장 프로그래매틱 디스플레이 시장의 성공 필수 조건

KSA

영문 목차

영문목차

The Global Programmatic Display Market size is expected to reach $411.6 billion by 2030, rising at a market growth of 32.9% CAGR during the forecast period.

Advertisers in North America leverage vast amounts of consumer data to implement highly targeted and personalized programmatic campaigns. Therefore, the North America segment captured $15,568.9 million revenue in the market in 2022. North America has a well-established and dominant digital advertising ecosystem. Advertisers and brands allocate substantial budgets to digital channels, with programmatic displays playing a central role in reaching and engaging target audiences.

Integrating real-time decision-making processes is a fundamental aspect of programmatic display advertising. Advanced algorithms and AI systems enable advertisers to make split-second decisions regarding which ad to display, to whom, and at what price. This real-time responsiveness ensures the right message is delivered to the right audience in contextually relevant moments. Thus, these aspects can help in the expansion of the market.

Additionally, data has become a cornerstone in programmatic display advertising. Leveraging vast consumer data enables advertisers to create highly targeted and relevant campaigns. Advertisers can use first-party, third-party, and contextual data to refine their audience targeting, leading to improved ad relevance and engagement. Therefore, these factors can help in the growth of the market.

However, Stringent privacy regulations dictate strict guidelines for collecting, storing, and processing user data. Advertisers need to adhere to these limitations, impacting the volume and granularity of data available for programmatic targeting. Advertisers are required to obtain explicit consent from users for data processing activities. Thus, these aspects can hamper the growth of the market.

By Channel Analysis

On the basis of channel, the market is divided into private marketplaces (PMP), automated guaranteed (AG), and real time bidding (RTB). In 2022, the real time bidding (RTB) segment witnessed 27.5% revenue share in the market. RTB operates on the principle of conducting auctions in real time, enabling advertisers to bid on ad impressions as they become available.

By Type Analysis

Based on type, the market is segmented into online display, online video, mobile video, and mobile display. The online video segment held 34.8% revenue share in the market in 2022. An evident preference for video content has emerged as consumers' methods of accessing and interacting with content have witnessed a substantial transformation. The rise of platforms like YouTube, TikTok, and streaming services reflects the growing importance of video in the digital landscape.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe segment acquired 29.9% revenue share in the market. Many European countries have demonstrated economic stability and recovery, contributing to increased digital advertising budgets. As businesses rebound from economic challenges, a renewed focus is on reaching target audiences through efficient and data-driven advertising methods like programmatic display.

List of Key Companies Profiled

• AT&T, Inc.
• Verizon Communications, Inc.
• Roku Inc.
• Google LLC (Alphabet Inc.)
• Adobe, Inc.
• Adform
• Magnite, Inc.
• MediaMath Inc.
• Connexity, Inc. (Taboola.com Ltd)
• Yahoo, Inc.

Global Programmatic Display Market Report Segmentation

By Channel

• Private Marketplaces (PMP)
• Real Time Bidding (RTB)
• Automated Guaranteed (AG)

By Type

• Online Video
• Online Display
• Mobile Video
• Mobile Display

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1.Market Scope & Methodology

• 1.1Market Definition
• 1.2Objectives
• 1.3Market Scope
• 1.4Segmentation
  • 1.4.1Global Programmatic Display Market, by Channel
  • 1.4.2Global Programmatic Display Market, by Type
  • 1.4.3Global Programmatic Display Market, by Geography
• 1.5Methodology for the research

Chapter 2.Market at a Glance

• 2.1Key Highlights

Chapter 3.Market Overview

• 3.1Introduction
  • 3.1.1Overview
    • 3.1.1.1Market Composition and Scenario
• 3.2Key Factors Impacting the Market
  • 3.2.1Market Drivers
  • 3.2.2Market Opportunities
  • 3.2.3Market Restraints
  • 3.2.4Market Challenges
• 3.3Porter's Five Forces Analysis

Chapter 4.Global Programmatic Display Market by Channel

• 4.1Global Private Marketplaces (PMP) Market by Region
• 4.2Global Real Time Bidding (RTB) Market by Region
• 4.3Global Automated Guaranteed (AG) Market by Region

Chapter 5.Global Programmatic Display Market by Type

• 5.1Global Online Video Market by Region
• 5.2Global Online Display Market by Region
• 5.3Global Mobile Video Market by Region
• 5.4Global Mobile Display Market by Region

Chapter 6.Global Programmatic Display Market by Region

• 6.1North America Programmatic Display Market
  • 6.1.1North America Programmatic Display Market by Channel
    • 6.1.1.1North America Private Marketplaces (PMP) Market by Country
    • 6.1.1.2North America Real Time Bidding (RTB) Market by Country
    • 6.1.1.3North America Automated Guaranteed (AG) Market by Country
  • 6.1.2North America Programmatic Display Market by Type
    • 6.1.2.1North America Online Video Market by Country
    • 6.1.2.2North America Online Display Market by Country
    • 6.1.2.3North America Mobile Video Market by Country
    • 6.1.2.4North America Mobile Display Market by Country
  • 6.1.3North America Programmatic Display Market by Country
    • 6.1.3.1US Programmatic Display Market
      • 6.1.3.1.1US Programmatic Display Market by Channel
      • 6.1.3.1.2US Programmatic Display Market by Type
    • 6.1.3.2Canada Programmatic Display Market
      • 6.1.3.2.1Canada Programmatic Display Market by Channel
      • 6.1.3.2.2Canada Programmatic Display Market by Type
    • 6.1.3.3Mexico Programmatic Display Market
      • 6.1.3.3.1Mexico Programmatic Display Market by Channel
      • 6.1.3.3.2Mexico Programmatic Display Market by Type
    • 6.1.3.4Rest of North America Programmatic Display Market
      • 6.1.3.4.1Rest of North America Programmatic Display Market by Channel
      • 6.1.3.4.2Rest of North America Programmatic Display Market by Type
• 6.2Europe Programmatic Display Market
  • 6.2.1Europe Programmatic Display Market by Channel
    • 6.2.1.1Europe Private Marketplaces (PMP) Market by Country
    • 6.2.1.2Europe Real Time Bidding (RTB) Market by Country
    • 6.2.1.3Europe Automated Guaranteed (AG) Market by Country
  • 6.2.2Europe Programmatic Display Market by Type
    • 6.2.2.1Europe Online Video Market by Country
    • 6.2.2.2Europe Online Display Market by Country
    • 6.2.2.3Europe Mobile Video Market by Country
    • 6.2.2.4Europe Mobile Display Market by Country
  • 6.2.3Europe Programmatic Display Market by Country
    • 6.2.3.1Germany Programmatic Display Market
      • 6.2.3.1.1Germany Programmatic Display Market by Channel
      • 6.2.3.1.2Germany Programmatic Display Market by Type
    • 6.2.3.2UK Programmatic Display Market
      • 6.2.3.2.1UK Programmatic Display Market by Channel
      • 6.2.3.2.2UK Programmatic Display Market by Type
    • 6.2.3.3France Programmatic Display Market
      • 6.2.3.3.1France Programmatic Display Market by Channel
      • 6.2.3.3.2France Programmatic Display Market by Type
    • 6.2.3.4Russia Programmatic Display Market
      • 6.2.3.4.1Russia Programmatic Display Market by Channel
      • 6.2.3.4.2Russia Programmatic Display Market by Type
    • 6.2.3.5Spain Programmatic Display Market
      • 6.2.3.5.1Spain Programmatic Display Market by Channel
      • 6.2.3.5.2Spain Programmatic Display Market by Type
    • 6.2.3.6Italy Programmatic Display Market
      • 6.2.3.6.1Italy Programmatic Display Market by Channel
      • 6.2.3.6.2Italy Programmatic Display Market by Type
    • 6.2.3.7Rest of Europe Programmatic Display Market
      • 6.2.3.7.1Rest of Europe Programmatic Display Market by Channel
      • 6.2.3.7.2Rest of Europe Programmatic Display Market by Type
• 6.3Asia Pacific Programmatic Display Market
  • 6.3.1Asia Pacific Programmatic Display Market by Channel
    • 6.3.1.1Asia Pacific Private Marketplaces (PMP) Market by Country
    • 6.3.1.2Asia Pacific Real Time Bidding (RTB) Market by Country
    • 6.3.1.3Asia Pacific Automated Guaranteed (AG) Market by Country
  • 6.3.2Asia Pacific Programmatic Display Market by Type
    • 6.3.2.1Asia Pacific Online Video Market by Country
    • 6.3.2.2Asia Pacific Online Display Market by Country
    • 6.3.2.3Asia Pacific Mobile Video Market by Country
    • 6.3.2.4Asia Pacific Mobile Display Market by Country
  • 6.3.3Asia Pacific Programmatic Display Market by Country
    • 6.3.3.1China Programmatic Display Market
      • 6.3.3.1.1China Programmatic Display Market by Channel
      • 6.3.3.1.2China Programmatic Display Market by Type
    • 6.3.3.2Japan Programmatic Display Market
      • 6.3.3.2.1Japan Programmatic Display Market by Channel
      • 6.3.3.2.2Japan Programmatic Display Market by Type
    • 6.3.3.3India Programmatic Display Market
      • 6.3.3.3.1India Programmatic Display Market by Channel
      • 6.3.3.3.2India Programmatic Display Market by Type
    • 6.3.3.4South Korea Programmatic Display Market
      • 6.3.3.4.1South Korea Programmatic Display Market by Channel
      • 6.3.3.4.2South Korea Programmatic Display Market by Type
    • 6.3.3.5Singapore Programmatic Display Market
      • 6.3.3.5.1Singapore Programmatic Display Market by Channel
      • 6.3.3.5.2Singapore Programmatic Display Market by Type
    • 6.3.3.6Malaysia Programmatic Display Market
      • 6.3.3.6.1Malaysia Programmatic Display Market by Channel
      • 6.3.3.6.2Malaysia Programmatic Display Market by Type
    • 6.3.3.7Rest of Asia Pacific Programmatic Display Market
      • 6.3.3.7.1Rest of Asia Pacific Programmatic Display Market by Channel
      • 6.3.3.7.2Rest of Asia Pacific Programmatic Display Market by Type
• 6.4LAMEA Programmatic Display Market
  • 6.4.1LAMEA Programmatic Display Market by Channel
    • 6.4.1.1LAMEA Private Marketplaces (PMP) Market by Country
    • 6.4.1.2LAMEA Real Time Bidding (RTB) Market by Country
    • 6.4.1.3LAMEA Automated Guaranteed (AG) Market by Country
  • 6.4.2LAMEA Programmatic Display Market by Type
    • 6.4.2.1LAMEA Online Video Market by Country
    • 6.4.2.2LAMEA Online Display Market by Country
    • 6.4.2.3LAMEA Mobile Video Market by Country
    • 6.4.2.4LAMEA Mobile Display Market by Country
  • 6.4.3LAMEA Programmatic Display Market by Country
    • 6.4.3.1Brazil Programmatic Display Market
      • 6.4.3.1.1Brazil Programmatic Display Market by Channel
      • 6.4.3.1.2Brazil Programmatic Display Market by Type
    • 6.4.3.2Argentina Programmatic Display Market
      • 6.4.3.2.1Argentina Programmatic Display Market by Channel
      • 6.4.3.2.2Argentina Programmatic Display Market by Type
    • 6.4.3.3UAE Programmatic Display Market
      • 6.4.3.3.1UAE Programmatic Display Market by Channel
      • 6.4.3.3.2UAE Programmatic Display Market by Type
    • 6.4.3.4Saudi Arabia Programmatic Display Market
      • 6.4.3.4.1Saudi Arabia Programmatic Display Market by Channel
      • 6.4.3.4.2Saudi Arabia Programmatic Display Market by Type
    • 6.4.3.5South Africa Programmatic Display Market
      • 6.4.3.5.1South Africa Programmatic Display Market by Channel
      • 6.4.3.5.2South Africa Programmatic Display Market by Type
    • 6.4.3.6Nigeria Programmatic Display Market
      • 6.4.3.6.1Nigeria Programmatic Display Market by Channel
      • 6.4.3.6.2Nigeria Programmatic Display Market by Type
    • 6.4.3.7Rest of LAMEA Programmatic Display Market
      • 6.4.3.7.1Rest of LAMEA Programmatic Display Market by Channel
      • 6.4.3.7.2Rest of LAMEA Programmatic Display Market by Type

Chapter 7.Company Profiles

• 7.1AT&T, Inc.
  • 7.1.1Company Overview
  • 7.1.2Financial Analysis
  • 7.1.3Segmental and Regional Analysis
  • 7.1.4Research & Development Expense
  • 7.1.5SWOT Analysis
• 7.2Verizon Communications, Inc.
  • 7.2.1Company Overview
  • 7.2.2Financial Analysis
  • 7.2.3Segmental Analysis
  • 7.2.4Recent strategies and developments:
    • 7.2.4.1Partnerships, Collaborations, and Agreements:
    • 7.2.4.2Product Launches and Product Expansions:
  • 7.2.5SWOT Analysis
• 7.3ROKU, INC.
  • 7.3.1Company Overview
  • 7.3.2Financial Analysis
  • 7.3.3Segmental and Regional Analysis
  • 7.3.4Research & Development Expenses
  • 7.3.5Recent strategies and developments:
    • 7.3.5.1Partnerships, Collaborations, and Agreements:
    • 7.3.5.2Business Expansions:
  • 7.3.6SWOT Analysis
• 7.4Google LLC (Alphabet Inc.)
  • 7.4.1Company Overview
  • 7.4.2Financial Analysis
  • 7.4.3Segmental and Regional Analysis
  • 7.4.4Research & Development Expense
  • 7.4.5SWOT Analysis
• 7.5Adobe, Inc.
  • 7.5.1Company Overview
  • 7.5.2Financial Analysis
  • 7.5.3Segmental and Regional Analysis
  • 7.5.4Research & Development Expense
  • 7.5.5SWOT Analysis
• 7.6Adform
  • 7.6.1Company Overview
  • 7.6.2Financial Analysis
  • 7.6.3Segmental and Regional Analysis
  • 7.6.4Research & Development Expenses
  • 7.6.5SWOT Analysis
• 7.7Magnite, Inc.
  • 7.7.1Company Overview
  • 7.7.2Financial Analysis
  • 7.7.3Regional Analysis
  • 7.7.4Recent strategies and developments:
    • 7.7.4.1Product Launches and Product Expansions:
  • 7.7.5SWOT Analysis
• 7.8MediaMath Inc.
  • 7.8.1Company Overview
  • 7.8.2SWOT Analysis
• 7.9Connexity, Inc. (Taboola.com Ltd)
  • 7.9.1Company Overview
  • 7.9.2Financial Analysis
  • 7.9.3Regional Analysis
  • 7.9.4Research & Development Expenses
  • 7.9.5SWOT Analysis
• 7.10.Yahoo, Inc.
  • 7.10.1Company Overview
  • 7.10.2SWOT Analysis

Chapter 8.Winning Imperatives of Programmatic Display Market

관련자료