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세계의 유료 멤버십 프로그램 플랫폼 시장 보고서(2025년)
Paid Membership Program Platform Global Market Report 2025
상품코드 : 1889531
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

세계의 유료 멤버십 프로그램 플랫폼 시장 규모는 최근 급속히 확대되고 있습니다. 2024년 65억 7,000만 달러에서 2025년에는 76억 6,000만 달러에 달하고, CAGR 16.6%로 성장이 전망되고 있습니다. 이러한 성장은 디지털 결제 시스템의 보급 확대, 크리에이터를 위한 수익화 툴에 대한 수요 증가, 온라인 학습 플랫폼의 인기 상승, 전자상거래 가입 모델 확대, 고객 유지 전략에 대한 주력 강화 등의 요인과 관련이 있습니다.

유료 멤버십 프로그램 플랫폼 시장 규모는 향후 수년간 급속한 성장이 예상됩니다. 2029년까지 140억 달러에 달하고, CAGR은 16.3%가 될 전망입니다. 예측기간의 성장은 회원 분석에서 인공지능(AI) 활용 확대, 개인화된 구독 체험에 대한 수요 증가, 지속적인 수익 모델 선호도 증가, 커뮤니티 기반 디지털 플랫폼 확대, 클라우드 기반 회원 솔루션의 보급 확대 등으로 이어질 수 있습니다. 예측기간의 주요 동향에는 구독 관리 시스템의 기술적 진보, 결제자동화 툴의 혁신, 데이터 구동형 개인화의 발전, 안전한 거래를 위한 블록체인 통합, 인공지능(AI) 구동형 인게이지먼트 툴의 연구개발 등이 있습니다.

확대를 계속하는 전자상거래(E-Commerce) 분야는 향후 수년간 유료 멤버십 프로그램 플랫폼 시장의 성장을 이끌 것으로 예측됩니다. 전자상거래 확대는 소비자가 디지털 플랫폼 및 인터넷 연결 장치를 통해 상품 및 서비스를 구매하는 온라인 소매 매출의 꾸준한 증가를 의미합니다. 이러한 추세는 주로 디지털 네이티브와 기술에 익숙한 쇼핑객들이 기존의 실제 매장을 대체할 수 있는 매끄럽고 시간을 절약할 수 있는 옵션을 요구하는 가운데 소비자의 편의성이 높은 온라인 쇼핑 경험에 대한 선호도가 높아지고 있기 때문입니다. 전자상거래의 상승은 유료 멤버십 프로그램 플랫폼에 대한 수요를 높이고 있습니다. 온라인 소매업체와 디지털 비즈니스가 고객 유지 및 지속적인 수익 창출을 목적으로 특전과 개인화된 쇼핑 경험을 제공하는 구독형 로열티 프로그램의 도입을 가속화하고 있기 때문입니다. 예를 들어, 2024년 2월 미국 인구조사국이 발표한 데이터에 따르면 2023년 전자상거래 총 매출액은 추정 1조 1,187억 달러에 달하고, 전년대비 7.6% 증가를 보였습니다. 이 전자상거래의 성장은 유료 멤버십 프로그램 플랫폼 시장의 확대를 견인하고 있습니다.

유료 멤버십 프로그램 시장의 주요 기업은 고객 참여와 정착률을 높이기 위해 혁신적인 충성도 보상 시스템 개발에 주력하고 있습니다. 충성도 보상 프로그램을 통해 기업은 자주 사용하는 사용자에게 개인화된 혜택과 제한된 액세스를 제공하여 사용자 만족도와 장기적인 브랜드 충성도를 높일 수 있습니다. 예를 들어, 2024년 10월에는 미국발 호텔 예약 플랫폼 'HotelPlanner'가 'HotelPlanner Membership Club'을 도입하여 회원 한정 특전을 제공합니다. 이 프로그램은 세계 140만 개 이상의 숙박 시설에서 도매 가격으로 숙박, 보장된 예약 할인, 월별 여행 특전 외에도 컨시어지 서비스, 이벤트 참가권, 여행 보험 옵션 등의 추가 기능을 이용할 수 있습니다. 이 노력은 체계화된 회원 플랫폼을 통해 가치 중심의 개인화된 여행 경험을 제공하고 고객 관계를 강화하는 회사의 전략적 접근 방식을 보여줍니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문, 전략

제36장 부록

JHS
영문 목차

영문목차

A paid membership program platform is a digital solution that enables businesses to create, manage, and monetize exclusive membership offerings through automated tools and digital workflows. It streamlines subscription management, payment processing, and member content access. The paid membership program platform enhances customer engagement and retention by delivering personalized experiences and supporting recurring revenue models.

The primary components of paid membership program platforms are software and services. Software platforms refer to digital systems designed to efficiently manage memberships, payments, renewals, and member engagement. The deployment modes include cloud-based and on-premises options and support various organization sizes, such as small and medium-sized enterprises and large enterprises. These platforms are used across multiple applications, including e-commerce, online education, media and entertainment, fitness and wellness, professional services, and others, with key end users including individuals, businesses, educational institutions, nonprofits, and others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The paid membership program platform market research report is one of a series of new reports from The Business Research Company that provides paid membership program platform market statistics, including paid membership program platform industry global market size, regional shares, competitors with a paid membership program platform market share, detailed paid membership program platform market segments, market trends and opportunities, and any further data you may need to thrive in the paid membership program platform industry. The paid membership program platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The paid membership program platform market size has grown rapidly in recent years. It will grow from $6.57 billion in 2024 to $7.66 billion in 2025 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be linked to increasing adoption of digital payment systems, growing demand for creator monetization tools, rising popularity of online learning platforms, expansion of e-commerce subscription models, and increasing focus on customer retention strategies.

The paid membership program platform market size is expected to see rapid growth in the next few years. It will grow to $14.00 billion in 2029 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be driven by growing use of artificial intelligence in membership analytics, rising demand for personalized subscription experiences, increasing preference for recurring revenue models, expansion of community-based digital platforms, and growing adoption of cloud-based membership solutions. Major trends in the forecast period include technological advancements in subscription management systems, innovations in payment automation tools, developments in data-driven personalization, integration of blockchain for secure transactions, and research and development in artificial intelligence-driven engagement tools.

The expanding e-commerce sector is expected to drive the growth of the paid membership program platform market in the coming years. E-commerce expansion refers to the steady increase in online retail sales, where consumers purchase goods and services through digital platforms and internet-enabled devices. This trend is primarily fueled by consumers' growing preference for convenient online shopping experiences, as digital natives and tech-savvy shoppers seek seamless, time-saving alternatives to traditional brick-and-mortar stores. The rise of e-commerce increases demand for paid membership program platforms, as online retailers and digital businesses increasingly adopt subscription-based loyalty programs to retain customers and generate recurring revenue through exclusive benefits and personalized shopping experiences. For example, in February 2024, the U.S. Census Bureau reported that total e-commerce sales in 2023 reached an estimated $1,118.7 billion, marking a 7.6% increase compared to 2022. Consequently, the growth of e-commerce is driving the expansion of the paid membership program platform market.

Key companies in the paid membership program market are emphasizing the development of innovative loyalty and rewards systems to boost customer engagement and retention. Loyalty and rewards programs enable businesses to provide personalized benefits and exclusive access to frequent users, enhancing user satisfaction and long-term brand loyalty. For instance, in October 2024, HotelPlanner, a US-based hotel booking platform, introduced the HotelPlanner Membership Club, offering exclusive rewards and benefits for members. The program provides access to wholesale hotel rates at over 1.4 million properties worldwide, guaranteed booking savings, and monthly travel deals, along with additional features such as concierge services, event access, and travel protection options. This initiative illustrates the company's strategic approach to strengthening customer relationships by delivering value-driven and personalized travel experiences through a structured membership platform.

In May 2024, GrowthZone, a US-based provider of association management software (AMS) for associations and chambers of commerce, acquired JUNO for an undisclosed sum. Through this acquisition, GrowthZone seeks to enhance its member engagement capabilities by integrating an interactive community and learning platform into its comprehensive association management solution. JUNO is a US-based provider of a member-focused community and learning SaaS platform designed to facilitate meaningful connections and collaboration among membership organizations.

Major companies operating in the paid membership program platform market are Stripe Inc., Zuora Inc., Vimeo Inc., Hotmart SA, Substack Inc., Chargebee Inc., Patreon Inc., Kajabi LLC, Thinkific Labs Inc., Personify Corporation, Recurly Inc., Bold Commerce Ltd, Hivebrite SAS, Mighty Networks Inc., Uscreen Inc., BuddyBoss Pty Ltd, MemberPress LLC, Podia Labs Inc., Disciple Media Ltd, MemberMouse LLC, Gumroad Inc., AccessAlly LLC.

North America was the largest region in the paid membership program platform market in 2024. The regions covered in paid membership program platform report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the paid membership program platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The paid membership program platform market includes revenues earned by entities through subscription management, payment processing, member authentication, content access control, analytics, and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Paid Membership Program Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on paid membership program platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for paid membership program platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The paid membership program platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Paid Membership Program Platform Market Characteristics

3. Paid Membership Program Platform Market Trends And Strategies

4. Paid Membership Program Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Paid Membership Program Platform Growth Analysis And Strategic Analysis Framework

6. Paid Membership Program Platform Market Segmentation

7. Paid Membership Program Platform Market Regional And Country Analysis

8. Asia-Pacific Paid Membership Program Platform Market

9. China Paid Membership Program Platform Market

10. India Paid Membership Program Platform Market

11. Japan Paid Membership Program Platform Market

12. Australia Paid Membership Program Platform Market

13. Indonesia Paid Membership Program Platform Market

14. South Korea Paid Membership Program Platform Market

15. Western Europe Paid Membership Program Platform Market

16. UK Paid Membership Program Platform Market

17. Germany Paid Membership Program Platform Market

18. France Paid Membership Program Platform Market

19. Italy Paid Membership Program Platform Market

20. Spain Paid Membership Program Platform Market

21. Eastern Europe Paid Membership Program Platform Market

22. Russia Paid Membership Program Platform Market

23. North America Paid Membership Program Platform Market

24. USA Paid Membership Program Platform Market

25. Canada Paid Membership Program Platform Market

26. South America Paid Membership Program Platform Market

27. Brazil Paid Membership Program Platform Market

28. Middle East Paid Membership Program Platform Market

29. Africa Paid Membership Program Platform Market

30. Paid Membership Program Platform Market Competitive Landscape And Company Profiles

31. Paid Membership Program Platform Market Other Major And Innovative Companies

32. Global Paid Membership Program Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Paid Membership Program Platform Market

34. Recent Developments In The Paid Membership Program Platform Market

35. Paid Membership Program Platform Market High Potential Countries, Segments and Strategies

36. Appendix

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