세계의 프로그래매틱 홀로그램 광고 시장 보고서(2025년)
Programmatic Hologram Advertising Global Market Report 2025
상품코드 : 1873038
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 250 Pages
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한글목차

프로그래매틱 홀로그램 광고 시장 규모는 최근 급격히 확대되고 있습니다. 2024년 18억 달러에서 2025년에는 23억 달러에 달할 것으로 추정되며, CAGR 27.3%로 성장이 예상되고 있습니다. 지난 수년간의 성장은 고속 인터넷 및 5G 네트워크의 보급 확대, 체험형 마케팅 투자 증가, 인터랙티브 디지털 사이니지의 인기 상승, 소매 환경에서의 용도 범위 확대, 이벤트 마케팅에서 홀로그래피 기술 활용 증가 등이 요인으로 생각됩니다.

프로그래매틱 홀로그램 광고 시장 규모는 향후 수년간 급성장이 전망되고 있습니다. 2029년에는 59억 7,000만 달러에 달할 것으로 예측되며, CAGR 27.0%로 성장할 전망입니다. 예측 기간의 성장 요인으로는 몰입형 경험에 대한 수요 증가, 증강현실(AR) 및 가상현실(VR)의 통합 확대, 프로그래매틱 광고의 보급 확대, 디지털 마케팅에서의 비주얼 컨텐츠 활용 증가, 개인화된 체험에 대한 소비자 기대 증가 등이 있습니다. 예측 기간 주요 동향으로는 홀로그래픽 디스플레이 기술의 진보, AR 및 VR 솔루션의 통합, 촉각 대응 홀로그램 디스플레이 개발, 프로그래매틱 광고 플랫폼의 진화, 캠페인 최적화를 위한 실시간 데이터 분석 도구의 출현 등이 있습니다.

스마트폰의 보급률 확대는 프로그래매틱 홀로그램 광고 시장의 성장을 가속할 것으로 예측됩니다. 스마트폰 보급률이란 스마트폰을 소유하거나 사용하는 인구의 비율을 말합니다. 이러한 보급률 상승의 주요 요인은 저렴한 가격대의 스마트폰의 보급으로 모바일 기술이 보다 광범위한 계층에 이용 가능하게 되었다는 것입니다. 스마트폰 보급률의 상승은 디지털 에코시스템의 확대를 통해 프로그래매틱 홀로그램 광고 시장의 성장에 기여합니다. 스마트폰은 증강현실(AR) 경험, 앱 기반 상호작용, 홀로그램 캠페인을 강화하는 데이터 중심 광고 타겟팅의 주요 게이트웨이 역할을 하기 때문입니다. 예를 들어 2024년 6월 스웨덴에 본사를 둔 통신사인 에릭슨은 이 지역의 모바일 계약 수가 2023년 12억 건에서 2029년까지 13억 건으로 증가할 것으로 예측했습니다. 따라서, 스마트폰 보급률의 상승은 프로그래매틱 홀로그램 광고 시장의 성장을 가속하고 있습니다.

몰입형 경험에 대한 소비자 수요 증가가 프로그래매틱 홀로그램 광고 시장의 성장을 이끌 것으로 예측됩니다. 몰입형 체험이란 가상현실(VR), 증강현실(AR), 3D 등의 기술을 활용한 인터랙티브한 환경으로, 사용자를 완전히 끌어들여 현실적인 설정에 몰두시키는 것입니다. 이러한 경험에 대한 수요 증가는 보다 매력적이고 기억에 남는 상호작용을 요구하는 소비자의 욕구에 의해 추진되고 있습니다. 기업과 엔터테인먼트 플랫폼은 현실적이고 인터랙티브한 컨텐츠를 통해 시청자들의 관심을 끌어들이는 혁신적인 방법을 모색하고 있습니다. 프로그래매틱 홀로그램 광고는 시청자를 깊이 끌어들이는 동적 3D 홀로그래픽 컨텐츠를 제공함으로써 몰입형 경험을 강화하고 시각적으로 영향을 미치는 대화형 환경을 만들어 브랜드 아이디어를 높입니다. 예를 들어, 미국 정부감사원(GAO)은 2024년 8월 보고서에서 2022-2023년 23개 민간기관 중 17개 기관이 몰입형 기술을 채용했으며, 그 중 13개 기관이 구체적인 효과를 인정했다고 보고했습니다. 이와 같이 몰입형 체험에 대한 소비자 수요 증가가 프로그래매틱 홀로그램 광고 시장의 성장을 견인하고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향 및 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁 및 관세, 그리고 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석 및 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별 및 국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도 및 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹 및 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 부문 및 전략

제36장 부록

AJY
영문 목차

영문목차

Programmatic hologram advertising refers to the automated purchasing and distribution of three-dimensional holographic advertisement content through programmatic platforms, allowing brands to deliver dynamic, targeted, and real-time campaigns on holographic displays in public or retail environments. It enables advertisers to optimize campaigns, customize messages for specific audiences, and manage holographic ad placements with the same precision and efficiency as digital out-of-home or online advertising.

The main component types of programmatic hologram advertising include hardware, software, and services. Hardware consists of the physical devices and equipment required for creating, displaying, and supporting holographic advertisements. These systems are deployed through on-premises and cloud-based models. The technology is utilized across several industries, including retail, automotive, entertainment and media, healthcare, events and exhibitions, real estate, and others, serving end-users such as enterprises, advertising agencies, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The programmatic hologram advertising market research report is one of a series of new reports from The Business Research Company that provides programmatic hologram advertising market statistics, including programmatic hologram advertising industry global market size, regional shares, competitors with a programmatic hologram advertising market share, detailed programmatic hologram advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic hologram advertising industry. This programmatic hologram advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The programmatic hologram advertising market size has grown exponentially in recent years. It will grow from $1.80 billion in 2024 to $2.30 billion in 2025 at a compound annual growth rate (CAGR) of 27.3%. The growth in the historic period can be attributed to the growing penetration of high-speed internet and 5G networks, increasing investments in experiential marketing, rising popularity of interactive digital signage, expanding applications in retail environments, and increasing use of holography in event marketing.

The programmatic hologram advertising market size is expected to see exponential growth in the next few years. It will grow to $5.97 billion in 2029 at a compound annual growth rate (CAGR) of 27.0%. The growth in the forecast period can be attributed to the increasing demand for immersive experiences, rising integration of augmented reality (AR) and virtual reality (VR), growing adoption of programmatic advertising, increasing use of visual content in digital marketing, and rising consumer expectations for personalized experiences. Major trends in the forecast period include advancements in holographic display technologies, integration of AR and VR solutions, development of touchable holographic displays, advancements in programmatic advertising platforms, and the emergence of real-time data analytics tools for campaign optimization.

The growing penetration of smartphones is expected to drive the expansion of the programmatic hologram advertising market. Smartphone penetration refers to the percentage of people who own or use a smartphone. The rise in smartphone penetration is mainly due to the availability of affordable smartphones, which makes mobile technology accessible to a broader audience. Higher smartphone penetration helps grow the programmatic hologram advertising market by expanding the digital ecosystem, as smartphones act as a primary gateway for augmented reality (AR) experiences, app-based interactions, and data-driven ad targeting that enhance holographic campaigns. For example, in June 2024, Ericsson, a telecommunications company based in Sweden, projected that the number of mobile subscriptions in the region would rise from 1.2 billion in 2023 to 1.3 billion by 2029. Therefore, the increasing smartphone penetration is fueling the growth of the programmatic hologram advertising market.

The growing consumer demand for immersive experiences is expected to drive the growth of the programmatic hologram advertising market. Immersive experiences are interactive environments that use technologies such as virtual reality (VR), augmented reality (AR), or 3D, fully engaging users and making them feel absorbed in a lifelike setting. The rising demand for these experiences is driven by consumers' desire for more engaging and memorable interactions. Businesses and entertainment platforms are looking for innovative ways to capture and maintain audience attention through lifelike, interactive content. Programmatic hologram advertising boosts immersive experiences by delivering dynamic, 3D holographic content that deeply engages audiences, creating visually impactful and interactive environments that enhance brand recall. For instance, the United States Government Accountability Office reported in August 2024 that between 2022 and 2023, 17 out of 23 civilian agencies used immersive technologies, with 13 agencies noting tangible benefits. Thus, the rising consumer demand for immersive experiences is propelling the growth of the programmatic hologram advertising market.

Leading companies in the programmatic hologram advertising market are focusing on developing innovative solutions such as 3D immersive advertising to increase audience engagement and deliver highly interactive, visually captivating brand experiences. 3D immersive advertising is a marketing approach that uses three-dimensional holographic or virtual displays to create interactive, lifelike experiences, capturing audience attention more effectively than traditional 2D ads. For example, in February 2025, Proto Inc., a U.S.-based technology company, partnered with Hologram Media Network to launch the world's first always-on holographic advertising network, delivering continuous 3D holographic ads in real-world spaces. This system delivers immersive 3D holograms at 30 Simon malls nationwide. Combining digital storytelling with real-world shopping through interactive holograms and exclusive content, the platform enhances customer engagement, with average view times surpassing those of traditional video ads. Its goal is to revolutionize retail media by bridging digital and physical experiences, creating memorable interactions, and fostering deeper brand connections at scale.

Major players in the programmatic hologram advertising market are Daktronics Inc., Vizrt Group, Appier Group Inc., Firefly Inc., Hologram Media Network Inc., HYPERVSN Ltd., Threedium Ltd, Light Field Lab Inc., Rembrand Inc., Provision Holding Inc., Queppelin Technology Solutions Pvt. Ltd., Realfiction ApS, Axiom Holographics Inc., Holoconnects Inc., Looking Glass Factory, Miirage Technologies Inc., Prolific Studio, Proto Inc., Rock Paper Reality Inc., VNTANA, LumeLab Ltd .

North America was the largest region in the programmatic hologram advertising market in 2024. The regions covered in programmatic hologram advertising report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the programmatic hologram advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic hologram advertising market consists of revenues earned by entities by providing services such as ad campaign management, audience targeting and segmentation, and real-time bidding. The market value includes the value of related goods sold by the service provider or included within the service offering. The programmatic hologram advertising market also includes sales of holographic displays, interactive holograms, and holographic projectors. Values in this market are 'factory gate' values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Programmatic Hologram Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on programmatic hologram advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for programmatic hologram advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The programmatic hologram advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Programmatic Hologram Advertising Market Characteristics

3. Programmatic Hologram Advertising Market Trends And Strategies

4. Programmatic Hologram Advertising Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Programmatic Hologram Advertising Growth Analysis And Strategic Analysis Framework

6. Programmatic Hologram Advertising Market Segmentation

7. Programmatic Hologram Advertising Market Regional And Country Analysis

8. Asia-Pacific Programmatic Hologram Advertising Market

9. China Programmatic Hologram Advertising Market

10. India Programmatic Hologram Advertising Market

11. Japan Programmatic Hologram Advertising Market

12. Australia Programmatic Hologram Advertising Market

13. Indonesia Programmatic Hologram Advertising Market

14. South Korea Programmatic Hologram Advertising Market

15. Western Europe Programmatic Hologram Advertising Market

16. UK Programmatic Hologram Advertising Market

17. Germany Programmatic Hologram Advertising Market

18. France Programmatic Hologram Advertising Market

19. Italy Programmatic Hologram Advertising Market

20. Spain Programmatic Hologram Advertising Market

21. Eastern Europe Programmatic Hologram Advertising Market

22. Russia Programmatic Hologram Advertising Market

23. North America Programmatic Hologram Advertising Market

24. USA Programmatic Hologram Advertising Market

25. Canada Programmatic Hologram Advertising Market

26. South America Programmatic Hologram Advertising Market

27. Brazil Programmatic Hologram Advertising Market

28. Middle East Programmatic Hologram Advertising Market

29. Africa Programmatic Hologram Advertising Market

30. Programmatic Hologram Advertising Market Competitive Landscape And Company Profiles

31. Programmatic Hologram Advertising Market Other Major And Innovative Companies

32. Global Programmatic Hologram Advertising Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Programmatic Hologram Advertising Market

34. Recent Developments In The Programmatic Hologram Advertising Market

35. Programmatic Hologram Advertising Market High Potential Countries, Segments and Strategies

36. Appendix

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