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소비자 사이버 보안 소프트웨어 시장 규모, 점유율 및 동향 분석 보고서 : 배포, 디바이스 유형, 제품 및 지역별 전망 및 예측(2023-2030년)
Global Consumer Cybersecurity Software Market Size, Share & Trends Analysis Report By Deployment, By Device Type, By Offering, By Regional Outlook and Forecast, 2023 - 2030
상품코드 : 1448108
리서치사 : KBV Research
발행일 : 2024년 03월
페이지 정보 : 영문 293 Pages
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한글목차

세계 소비자 사이버 보안 소프트웨어 시장 규모는 2030년까지 183억 달러에 달할 것으로 예상되며, 예측 기간 동안 11.7%의 연평균 복합 성장률(CAGR)를 나타낼 전망입니다.

KBV Cardinal matrix의 분석에 따르면, Microsoft Corporation은 이 시장의 선구자이며, 2021년 7월 Microsoft Corporation은 멀티 클라우드 권한 관리 플랫폼을 개발한 기업 CloudKnox Security를 인수했습니다.

시장 성장 요인

사이버 위협의 확산과 사이버 공격의 고도화는 소비자 대상 사이버 보안 소프트웨어의 중요한 촉진제가 되고 있습니다. 개인을 대상으로 한 랜섬웨어 공격, 피싱 사기, 악성코드 변종 확산이 증가하고 있습니다. 이에 따라 기밀 정보 및 개인 데이터를 보호하기 위한 강력한 사이버 보안 솔루션에 대한 요구가 증가하고 있습니다. 따라서 이러한 요인들로 인해 향후 몇 년동안 이러한 수요가 증가할 것으로 예상됩니다.

또한, 개인이 이름, 주소, 생년월일과 같은 개인 정보를 온라인에서 공유하는 경우가 증가함에 따라 개인정보 도난의 위험도 증가하고 있습니다. 사이버 보안 소프트웨어는 신원 확인, 보안 인증, 무단 액세스 징후 모니터링과 같은 조치를 구현하여 디지털 신원을 보호하는 데 중요한 역할을 합니다. 따라서 이러한 요인들은 시장 확대에 도움이 될 수 있습니다.

시장 성장 억제요인

사이버 보안 환경은 끊임없이 변화하고 있으며, 일반 소비자들이 쉽게 이해할 수 없을 정도로 복잡해지고 있습니다. 랜섬웨어, 피싱, 악성코드, 개인정보 도난 등 다양한 사이버 위험은 끊임없이 복잡해지고 있습니다. 그러나 많은 소비자들은 여전히 자신의 디지털 ID와 기밀 정보를 보호하는 것에 대해 잘 모르고 있습니다. 따라서 이러한 요인으로 인해 향후 몇 년동안 이러한 수요가 감소 할 수 있습니다.

목차

제1장 시장 범위와 조사 방법

제2장 시장 요람

제3장 시장 개요

제4장 경쟁 분석 - 세계

제5장 세계 시장 : 전개 형태별

제6장 세계 시장 : 디바이스 유형별

제7장 세계 시장 : 제품별

제8장 세계 시장 : 지역별

제9장 기업 개요

제10장 소비자용 사이버 보안 소프트웨어 시장을 위한 성공 필수 조건

LSH
영문 목차

영문목차

The Global Consumer Cybersecurity Software Market size is expected to reach $18.3 billion by 2030, rising at a market growth of 11.7% CAGR during the forecast period.

The persistent and ever-evolving nature of cyber threats is a driving force behind the growth of network security. Therefore, the network security segment captured $1,627.2 million revenue in the market in 2022. Threats such as malware, phishing attacks, and ransomware often target vulnerabilities in network infrastructure. Consumers recognize the need for robust network security measures to shield their devices and personal information from these threats. Hence, these factors will fuel the demand in the segment.

The major strategies followed by the market participants are Mergers & Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2023, Accenture PLC completed the acquisition of Innotec Security. Through this acquisition, Accenture strengthened its position in the market. Additionally, In September, 2023, Cisco Systems, Inc. came into an agreement to acquire Splunk Inc. Through this acquisition, the companies would introduce next-generation AI-enabled security. Additionally, the companies would provide security and resilience to the companies through threat detection and prevention.

Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the market. In July, 2021, Microsoft Corporation completed the acquisition of CloudKnox Security, a company that developed the multi-cloud permissions management platform. Through this acquisition, Microsoft Corporation enhanced its comprehensive approach to cloud security. Companies such as Cisco Systems Inc., Accenture PLC, Broadcom, Inc. are some of the key innovators in the market.

Market Growth Factors

The proliferation of cyber threats and the sophistication of cyberattacks are significant drivers for consumer cybersecurity software. The prevalence of ransomware attacks, phishing schemes, and malware variants that target individuals is increasing. As a result, the need for robust cybersecurity solutions to safeguard sensitive information and personal data grows. Hence, these factors will lead to increased demand for these in the upcoming years.

Additionally, as individuals share more personal information online, including names, addresses, and birthdates, the risk of identity theft grows. Cybersecurity software plays a crucial role in protecting digital identities by implementing measures such as identity verification, secure authentication, and monitoring for signs of unauthorized access. Thus, these factors can help in the expansion of the market.

Market Restraining Factors

The ever-changing cybersecurity landscape introduces complexities the average consumer may not readily understand. A wide array of cyber hazards persistently advances in complexity, including ransomware, phishing, malware, and identity theft. However, many consumers remain unaware of safeguarding their digital identities and sensitive information. Therefore, these factors can lead to decreased demand for these in the upcoming years.

By Deployment Analysis

On the basis of deployment, the market is divided into on-premise and cloud. The on-premise segment recorded 57.8% revenue share in the market in 2022. On-premise cybersecurity solutions offer users greater control over their data and security infrastructure. With increasing concerns about data sovereignty and compliance with regulatory requirements, consumers, especially businesses, prefer deploying their cybersecurity software on-premise.

By Device Type Analysis

Based on device type, the market is divided into PC/laptop security software, smartphone security apps, tablet security software, and others. In 2022, the PC/laptop security software segment witnessed 30.6% revenue share in the market. PCs and laptops serve as endpoints in the network, making them vulnerable to various forms of cyber threats.

By Offering Analysis

Based on offering, the market is segmented into antivirus software, network security, identity theft protection, infrastructure protection software, password management software, and others. The antivirus software segment held 31.2% revenue share in the market in 2022. Antivirus software traditionally relies on signature-based detection to identify known malware and viruses.

By Regional Analysis

By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 36.9% revenue share in the market in 2022. North America, particularly the United States and Canada, is at the forefront of digital transformation. The region has a highly connected population with widespread internet access and high digital adoption rates.

Market Competition and Attributes

The market is fiercely competitive, with established players like Microsoft Corporation, IBM Corporation, and Cisco Systems Inc. facing increasing pressure from newer entrants and tech giants such as Microsoft and Google. Key factors driving competition include innovation in features like AI-driven threat detection and machine learning algorithms, pricing strategies, user experience, brand reputation, and regulatory compliance.

Recent Strategies Deployed in the Market

List of Key Companies Profiled

Global Consumer Cybersecurity Software Market Report Segmentation

By Deployment

By Device Type

By Offering

By Geography

Table of Contents

Chapter 1.Market Scope & Methodology

Chapter 2.Market at a Glance

Chapter 3.Market Overview

Chapter 4.Competition Analysis - Global

Chapter 5.Global Consumer Cybersecurity Software Market by Deployment

Chapter 6.Global Consumer Cybersecurity Software Market by Device Type

Chapter 7.Global Consumer Cybersecurity Software Market by Offering

Chapter 8.Global Consumer Cybersecurity Software Market by Region

Chapter 9.Company Profiles

Chapter 10.Winning Imperatives of Consumer Cybersecurity Software Market

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