세계 모바일 메시징 시장을 조사했으며, 모바일 메시징 서비스 사용자 수, 메시지 전송 건수, 모바일 메시징 매출 등의 추이와 예측, 서비스 유형 및 지역별 분석, 시장 영향요인 및 성장 기회 분석, 전략적 제안, 경쟁 리더보드에 의한 주요 벤더의 분석 등을 정리하여 전해드립니다.
주요 특징
시장 역학 : 모바일 메시징 시장의 주요 성장 동향과 시장이 해결해야 할 과제에 관한 인사이트 하고 있습니다. 시장에는 SMS, MMS, OTT 메시징, 소셜미디어 메시징, 이메일, RCS 메시징이 포함됩니다. 본 조사에서는 SMS 요금 상승 및 AIT 사기가 초래하는 과제, Apple에 의한 RCS의 지원에 의한 영향 등을 다루고 있습니다. 본 조사에는 주요 60개국 모바일 메시징의 현재 발전과 향후 성장에 관한 지역별 시장 성장률 분석도 포함되어 있습니다.
주요 요점 및 전략적 제안: 모바일 메시징 시장의 주요 성장 기회와 조사 결과를 자세히 분석하고, 모바일 메시징 벤더, CPaaS 업체, 네트워크 사업자를 위한 주요 전략적 제안을 담고 있습니다.
벤치마크 산업 예측 : 모바일 메시징 시장의 성장에 대해 SMS, MMS, OTT, 소셜미디어, 챗봇, 이메일, RCS 메시징별 5년간 예측 데이터베이스를 제공합니다.
Juniper Research의 경쟁 리더보드: Juniper Research의 경쟁 리더보드를 통해 27개 주요 모바일 메시징 벤더의 역량과 능력을 평가했습니다. 시장 실적, 매출, 미래 사업 전망 등을 기준으로 벤더를 평가합니다.
샘플 뷰
시장 데이터 & 예측 리포트
시장 동향 & 전략 리포트
시장 데이터 & 예측 리포트
이 조사 스위트에는 207개의 표와 94,000 이상의 데이터 포인트로 완성된 종합적 5년간 예측 데이터 세트에 대한 액세스가 포함되어 있습니다. 이 조사 스위트에는 아래의 지표가 포함됩니다. :
모바일 메시징 서비스 총 사용자 수
메시지 송신 총수
모바일 메시징 총매출
이러한 지표는 아래의 주요 시장별로 제공되고 있습니다. :
챗봇
이메일
MMS
모바일 소셜미디어
OTT 메시징
RCS 메시징
SMS
Juniper Research 인터랙티브 예측(Excel)에는 아래 기능이 있습니다. :
통계 분석 : 데이터 기간 중 모든 지역과 국가에 대해 표시됩니다. 그래프는 간단하게 변경할 수 있으며, 클립보드로 내보낼 수 있습니다.
국가별 데이터 툴 : 이 툴에서는 예측 기간 중 모든 지역과 국가 지표를 볼 수 있습니다. 검색 바로 표시되는 지표를 좁힐 수 있습니다.
국가별 비교 툴 : 특정 국가를 선택하여 비교할 수 있습니다. 이 툴에는 그래프를 내보내는 기능이 포함되어 있습니다.
What-if 분석 : 5개 인터랙티브 시나리오를 통해 예측 지표를 독자적인 전제조건과 비교할 수 있습니다.
목차
시장 동향과 전략
제1장 주요 포인트와 전략적 권장사항
주요 포인트와 전략적 권장사항
주요 포인트
전략적 권장사항
제2장 모바일 메시징 시장의 향후 전망
모바일 메시징 : 서론
SMS
MMS
오버
소셜미디어
이메일
RCS
모바일 메시징 플랫폼의 개요
모바일 메시징 : 에코시스템 분석
모바일 오퍼레이터
홀세일 메시징
SMS 방화벽 프로바이더
챗봇 벤더
소셜미디어 플랫폼
제3장 국가별 준비 지수
국가별 준비 지수 : 서론
중점 시장
성장 시장
포화 시장
신흥 시장
경쟁 리더보드
제1장 Juniper Research의 경쟁 리더보드
제2장 벤더 개요
모바일 메시징 벤더 개요
BICS
Bird
Cequens
Cisco Webex
Clickatell
CM.com
Comviva
Globe Teleservices
GMS(Global Message Services)
Infobip
Interop Technologies
LANCK Telecom
LINK Mobility
Messaggio
Mitto
Monty Mobile
Orange Wholesale
Route Mobile
Sinch
SMSPortal
Soprano Design
Syniverse
Tanla
Tata Communications
Twilio
Vonage
Unifonic
Juniper Research 평가 방법
제한과 해석
데이터·예측
제1장 모바일 메시징 시장의 개요
모바일 메시징 시장의 예측 : 서론
모바일 메시징 : 총트래픽
모바일 메시징 : 총매출
제2장 SMS와 MMS : 시장 예측·주요 포인트
SMS 및 MMS 시장
SMS : 총트래픽
SMS : 총매출
MMS : 총트래픽
MMS : 총매출
제3장 OTT 메시징 : 시장 예측·주요 포인트
OTT 메시징 시장
예측과 조사 방법
OTT 메시징 : 총트래픽
모바일 OTT 메시징 : 총매출
제4장 RCS 메시징 : 시장 예측·주요 포인트
RCS 메시징 : 서론
예측과 조사 방법
RCS 단말기 : 연간총트래픽
RCS 트래픽 : 총매출
제5장 챗봇 : 시장 예측·주요 포인트
모바일 메시징에서 챗봇의 미래
예측과 조사 방법
챗봇 : 총액세스 수
메시징 앱 챗봇에 의한 총거래액
제6장 소셜미디어 메시징 : 예측·주요 포인트
예측과 조사 방법
모바일 디바이스에 의한 소셜미디어 메시징 : 총트래픽
KSA
영문 목차
영문목차
KEY STATISTICS
Total SMS revenue in 2024:
$66bn
Total SMS revenue in 2029:
$47bn
2024 to 2029 RCS revenue growth:
968%
Forecast period:
2024-2029
Overview
Our latest "Mobile Messaging" research suite provides a detailed and insightful analysis of a market set for significant disruption over the next five years. It enables stakeholders from mobile operators and mobile messaging vendors to understand the impact of emerging technologies, fraud, and changing user demand, as well as analysing key trends and the competitive environment.
The mobile messaging services market suite includes several different options that can be purchased separately, including access to data mapping of the adoption and future growth of mobile messaging, and an insightful study uncovering the latest trends and opportunities within the market. Additionally, it includes a document containing an extensive analysis of the 27 market leaders in the Mobile Messaging space. The coverage can also be purchased as a full research suite, which contains all these elements and includes a substantial discount.
Collectively, they provide a critical tool for understanding this rapidly emerging market outlook; allowing mobile messaging vendors and operators to identify key strategies to shape their future strategy. This research suite's unparalleled coverage makes it an incredibly useful resource for projecting the future of such an uncertain and fast-growing market.
Key Features
Market Dynamics: Insights into key growth trends and market challenges within the mobile messaging market; addressing challenges within each messaging platform. The market splits include SMS, MMS, OTT Messaging, Social Media Messaging, Email and RCS Messaging. This research addresses challenges posed by rising SMS prices and AIT fraud, and the impact of Apple's recent support of RCS. This mobile messaging research also includes a regional market growth rate analysis on the current development and future growth of mobile messaging across 60 key countries.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the mobile messaging market, accompanied by key strategic recommendations for mobile messaging vendors, CPaaS players and network operators.
Benchmark Industry Forecasts: Five-year forecast databases are provided for mobile messaging market growth, split by SMS, MMS, OTT, Social Media, Chatbots, Email and RCS Messaging.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 27 mobile messaging vendors via the Juniper Research Competitor Leaderboard; scoring these vendors on criteria such as market performance, revenue and future business prospects.
Market Data & Forecasting Report
The market-leading research suite for the "Mobile Messaging" market includes access to a comprehensive five-year forecast dataset comprising 207 tables and over 94,000 datapoints. Metrics in the research suite include:
Total Number of Users of Mobile Messaging Services
Total Number of Messages Sent
Total Mobile Messaging Revenue
These metrics are provided for the following key market verticals:
Chatbots
Email
MMS
Mobile Social Media
OTT Messaging
RCS Messaging
SMS
Juniper Research Interactive Forecast Excel contains the following functionality:
Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions via 5 interactive scenarios.
Market Trends & Strategies Report
This trends analysis report examines the "Mobile Messaging" market landscape in detail; assessing market trends and factors shaping the evolution of this rapidly changing market. The essential strategy report delivers a comprehensive analysis of the strategic opportunities for mobile messaging providers; addressing key verticals and developing challenges, and how stakeholders must navigate these to create a competitive user experience. It also includes evaluation of key country-level opportunities for mobile messaging growth.
Table of Contents
Market Trends & Strategies
1. Key Takeaways & Strategic Recommendations
1.1. Key Takeaways & Strategic Recommendations
1.2. Key Takeaways
1.3. Strategic Recommendations
2. Mobile Messaging Future Market Outlook
2.1. Mobile Messaging Introduction
2.2. SMS
Figure 2.3: Total SMS Traffic (m), Split by 8 Key Regions, 2024-2029
i. The Cost of SMS
2.2.2. Conversational Commerce
2.2.3. SMS Fraud
Figure 2.4: Infographic with SMS Fraud Types
i. AIT Fraud
Figure 2.5: AIT Fraud Infographic
ii. Toll-free Numbers
iii. Tighter Global Restrictions
2.2.4. Two-way SMS for Businesses
Figure 2.6: One-way vs Two-way Business SMS Infographic
2.2.5. SMS Verification
i. OTP APIs
2.3. MMS
Figure 2.7: Total MMS Traffic (m), Split by 8 Key Regions, 2024-2029
2.4. OTT
Figure 2.8: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2024-2029
i.WhatsApp and AI
2.5. Social Media
Figure 2.9: Total Social Media Messaging Traffic (m), Split by 8 Key Regions, 2024-2029
2.6. Email
Figure 2.10: Total Email Traffic (m), Split by 8 Key Regions, 2024-2029
2.7. RCS
Figure 2.11: Total RCS Traffic (m), Split by 8 Key Regions, 2024-2029
Figure 2.12: RCS Infographic
i. Apple Support for RCS
ii. Key RCS Use Cases
iii. RCS Encryption
2.8. Mobile Messaging Platform Summary
2.9. Introduction to Mobile Messaging Ecosystem Analysis
2.10. Mobile Operators
2.11. Wholesale Messaging
2.12. SMS Firewall Providers
2.13. Chatbot Vendors
2.14. Social Media Platforms
3. Country Readiness Index
3.1. Introduction to Country Readiness Index
Figure 3.1: Mobile Messaging Country Readiness Index Regional Definitions
Table 3.2: Juniper Research Country Readiness Index Scoring Criteria: Mobile Messaging
Figure 3.3: Juniper Research Country Readiness Index: Mobile Messaging
Table 3.4: Mobile Messaging Country Readiness Index: Market Segments
3.1.1. Focus Markets
Figure 3.5: Total Mobile Messaging Revenue ($m), Split by 8 Focus Markets, 2024
i. High GDP
Figure 3.6: GDP per Capita ($), Split by 8 Focus Markets, 2024
ii. Indian Subcontinent
Figure 3.7: GDP per Capita ($), Split by 3 Focus Markets, 2024
iii. High Internet User Rates
Figure 3.8: Total Internet Users (m), Split by 8 Focus Markets, 2024
3.1.2. Growth Markets
Figure 3.9: Total Number of Smartphones (m), Split by 4 Growth Markets, 2024-2029
i. Digital Revolution
ii. Vietnam
iii. Nigeria
3.1.3. Saturated Markets
Figure 3.10: Total Mobile Messaging Revenue ($m), Split by Saturated Markets, 2024
3.1.4. Developing Markets
Figure 3.11: Total Mobile Messaging Traffic (m), 2024, Split by 12 Developing Markets
i. GDP
Table 3.12: Juniper Research's Country Readiness Index Heatmap: North America
Table 3.13: Juniper Research's Country Readiness Index Heatmap: Latin America
Table 3.14: Juniper Research's Country Readiness Index Heatmap: West Europe
Table 3.15: Juniper Research's Country Readiness Index Heatmap: Central & East Europe
Table 3.16: Juniper Research's Country Readiness Index Heatmap: Far East & China
Table 3.17: Juniper Research's Country Readiness Index Heatmap: Indian Subcontinent
Table 3.18: Juniper Research's Country Readiness Index Heatmap: Rest of Asia Pacific
Table 3.19: Juniper Research's Country Readiness Index Heatmap: Africa & Middle East
Competitor Leaderboard
1. Juniper Research Competitor Leaderboard
1.1. Why Read This Report
Table 1.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 1 of 2)
Table 1.2: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio (Table 2 of 2)
Figure 1.3: Juniper Research Competitor Leaderboard: Mobile Messaging
Table 1.4: Juniper Research Competitor Leaderboard: Vendors
Table 1.5: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (1 of 3)
Table 1.6: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (2 of 3)
Table 1.7: Juniper Research Competitor Leaderboard Heatmap: Mobile Messaging Vendors (3 of 3)
2. Vendor Profiles
2.1. Mobile Messaging Vendor Profiles
2.1.1. BICS
i. Corporate Information
Table 2.1: BICS' Select Financial Information ($m), 2022 and 2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.2. Bird
i. Corporate Information
Table 2.2: Bird's Acquisitions 2011 - Present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.3. Cequens
i. Corporate Information
Table 2.3: Cequens' Acquisitions, 2016
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.4. Cisco Webex
i. Corporate Information
Table 2.4: Cisco's Financial Information ($m), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offering
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.5. Clickatell
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.6. CM.com
i. Corporate Information
Table 2.5: Acquisitions Made by CM.com, 2021-present
Table 2.6: CM.com's Select Financial Information ($m), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.7. Comviva
i. Corporate
Table 2.7: Comviva's Select Financial Information ($m), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Recommendations
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.8. Globe Teleservices
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Recommendations
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.9. GMS (Global Message Services)
i. Corporate Profile
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.10. Infobip
i. Corporate Profile
Table 2.8: Infobip's Acquisitions - April 2021 to present
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.11. Interop Technologies
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.12. LANCK Telecom
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.13. LINK Mobility
i. Corporate
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.14. Messaggio
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.15. Mitto
i. Corporate Information
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.16. Monty Mobile
i. Corporate Information
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
2.1.17. Orange Wholesale
i. Corporate Information
Table 2.9: Orange Wholesale's Revenue for Financial Years (Euro m), 2021-2023
ii. Geographical Spread
iii. Key Clients & Strategic Partnerships
Figure 2.10: The Range of Clients Using Orange Wholesale's Services
Figure 2.11: Orange Wholesale France's Mobile Operator Customers
iv. High-level View of Offerings
v. Juniper Research's View: Key Strengths & Strategic Opportunities
