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Global Generative AI in Media and Entertainment Market 2025-2029
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The generative AI in media and entertainment market is forecasted to grow by USD 6,817.7 mn during 2024-2029, accelerating at a CAGR of 36.6% during the forecast period. The report on the generative AI in media and entertainment market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by escalating demand for immersive consumer experiences, economic imperatives driving production efficiency and cost optimization, and democratization of content creation and proliferation of creator economy.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202532%
CAGR36.6%
Incremental Value$6,817.7 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's generative AI in media and entertainment market is segmented as below:

By Application

By Technology

By Deployment

By Product

By Geographical Landscape

This study identifies the ascendancy of hyper-personalization and dynamic content generation as one of the prime reasons driving the generative AI in media and entertainment market growth during the next few years. Also, proliferation of high-fidelity multimodal and video generation and solidification of ethical governance and commercial rights frameworks will lead to sizable demand in the market.

The report on the generative AI in media and entertainment market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading generative AI in media and entertainment market vendors that include Adobe Inc., Amazon Web Services Inc., Anthropic, Autodesk Inc., Descript, Eleven Labs Inc., Epic Games Inc., Getty Images Holdings Inc., Google LLC, Hugging Face, Microsoft Corp., Midjourney, NVIDIA Corp., OpenAI, Pika, Runway AI Inc., Shutterstock Inc., Stability AI, and Synthesia Ltd.. Also, the generative AI in media and entertainment market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Five Forces Analysis

6 Market Segmentation by Application

7 Market Segmentation by Technology

8 Market Segmentation by Deployment

9 Market Segmentation by Product

10 Customer Landscape

11 Geographic Landscape

12 Drivers, Challenges, and Opportunity/Restraints

13 Competitive Landscape

14 Competitive Analysis

15 Appendix

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