[시장보고서]세계의 SaaS(Software as A Service) 시장(2025-2029년)

세계의 SaaS(Software as A Service) 시장(2025-2029년)

Global Software as A Service (SaaS) Market 2025-2029

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리서치사 : TechNavio

발행일 : 2025년 01월

페이지 정보 : 영문 208 Pages

라이선스 & 가격 (부가세 별도)

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한글목차

샘플 요청 목록에 추가

SaaS(Software as A Service) 시장은 2024-2029년에 5,626억 달러, 예측 기간 중 CAGR은 23%로 성장할 것으로 예측됩니다.

SaaS(Software as A Service) 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 모바일 앱 사용 확대, AI 기반 SaaS 사용 증가, API 연결에 대한 수요 증가가 시장을 주도하고 있습니다.

시장 범위
기준연도	2025
종료연도	2029
예측 기간	2025-2029
성장 모멘텀	가속
전년대비 2025년	19.5%
CAGR	23%
증분액	5,626억 달러

이 보고서는 향후 수년간 SaaS(Software as a Service) 시장의 성장을 가속하는 주요 요인 중 하나로 버티컬 SaaS의 이용 증가를 꼽고 있습니다. 또한 마이크로 SaaS의 이용이 증가하고, 시장 진출기업 간의 전략적 파트너십과 M&A가 증가함에 따라 시장 수요가 확대될 것으로 예상했습니다.

지역별 세분화
지역별 비교
북미 : 시장 규모와 예측 2024-2029
유럽 : 시장 규모와 예측 2024-2029
아시아태평양 : 시장 규모와 예측 2024-2029
남미 : 시장 규모와 예측 2024-2029
중동 및 아프리카 : 시장 규모와 예측 2024-2029
미국 : 시장 규모와 예측 2024-2029
캐나다 : 시장 규모와 예측 2024-2029
영국 : 시장 규모와 예측 2024-2029
독일 : 시장 규모와 예측 2024-2029
일본 : 시장 규모와 예측 2024-2029
프랑스 : 시장 규모와 예측 2024-2029
중국 : 시장 규모와 예측 2024-2029
이탈리아 : 시장 규모와 예측 2024-2029
인도 : 시장 규모와 예측 2024-2029
브라질 : 시장 규모와 예측 2024-2029
시장 기회 : 지역 상황별

제12장 촉진요인·과제·기회·억제요인

시장 성장 촉진요인
시장이 해결해야 할 과제
촉진요인과 과제의 영향
시장의 기회·억제요인

제13장 경쟁 구도

개요
경쟁 구도
혼란 상황
업계의 리스크

제14장 경쟁 분석

기업 개요
기업 순위 지수
기업의 시장 포지셔닝
Accenture PLC
Adobe Inc.
Alphabet Inc.
Amazon.com Inc.
BetterCloud Inc.
Box Inc.
Cisco Systems Inc.
Convedo Ltd.
Fujitsu Ltd.
Infosys Ltd.
International Business Machines Corp.
Microsoft Corp.
Oracle Corp.
Salesforce Inc.
SAP SE

제15장 부록

KSA

영문 목차

영문목차

The software as a service (SaaS) market is forecasted to grow by USD 562.6 bn during 2024-2029, accelerating at a CAGR of 23% during the forecast period. The report on the software as a service (SaaS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by augmenting use of mobile apps, increasing use of ai-enabled saas, and rising need for api connections.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	19.5%
CAGR	23%
Incremental Value	$562.6 bn

Technavio's software as a service (SaaS) market is segmented as below:

By Deployment

Public cloud
Private cloud
Hybrid cloud

By End-user

Large enterprises
SMEs

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the increasing use of vertical saas as one of the prime reasons driving the software as a service (SaaS) market growth during the next few years. Also, rising use of micro saas and increasing strategic partnerships and m and a between market participants will lead to sizable demand in the market.

The report on the software as a service (SaaS) market covers the following areas:

Software As A Service (SaaS) Market sizing
Software As A Service (SaaS) Market forecast
Software As A Service (SaaS) Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading software as a service (SaaS) market vendors that include Accenture PLC, Adobe Inc., Alphabet Inc., Amazon.com Inc., BetterCloud Inc., Box Inc., Cisco Systems Inc., Convedo Ltd., Fujitsu Ltd., Hewlett Packard Enterprise Co., Infosys Ltd., International Business Machines Corp., Intuit Inc., Microsoft Corp., Oracle Corp., Salesforce Inc., SAP SE, ServiceNow Inc., Shopify Inc., and Zendesk Inc.. Also, the software as a service (SaaS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Software As A Service (SaaS) Market 2019 - 2023
- Historic Market Size - Data Table on Global Software As A Service (SaaS) Market 2019 - 2023 ($ billion)
5.2 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ billion)
5.3 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on The Global Software as a Service (SaaS) Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Deployment

8.1 Market segments
- Chart on Deployment - Market share 2024-2029 (%)
- Data Table on Deployment - Market share 2024-2029 (%)
8.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
8.3 Public cloud - Market size and forecast 2024-2029
- Chart on Public cloud - Market size and forecast 2024-2029 ($ billion)
- Data Table on Public cloud - Market size and forecast 2024-2029 ($ billion)
- Chart on Public cloud - Year-over-year growth 2024-2029 (%)
- Data Table on Public cloud - Year-over-year growth 2024-2029 (%)
8.4 Private cloud - Market size and forecast 2024-2029
- Chart on Private cloud - Market size and forecast 2024-2029 ($ billion)
- Data Table on Private cloud - Market size and forecast 2024-2029 ($ billion)
- Chart on Private cloud - Year-over-year growth 2024-2029 (%)
- Data Table on Private cloud - Year-over-year growth 2024-2029 (%)
8.5 Hybrid cloud - Market size and forecast 2024-2029
- Chart on Hybrid cloud - Market size and forecast 2024-2029 ($ billion)
- Data Table on Hybrid cloud - Market size and forecast 2024-2029 ($ billion)
- Chart on Hybrid cloud - Year-over-year growth 2024-2029 (%)
- Data Table on Hybrid cloud - Year-over-year growth 2024-2029 (%)
8.6 Market opportunity by Deployment
- Market opportunity by Deployment ($ billion)
- Data Table on Market opportunity by Deployment ($ billion)

9 Market Segmentation by End-user

9.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
9.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
9.3 Large enterprises - Market size and forecast 2024-2029
- Chart on Large enterprises - Market size and forecast 2024-2029 ($ billion)
- Data Table on Large enterprises - Market size and forecast 2024-2029 ($ billion)
- Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
9.4 SMEs - Market size and forecast 2024-2029
- Chart on SMEs - Market size and forecast 2024-2029 ($ billion)
- Data Table on SMEs - Market size and forecast 2024-2029 ($ billion)
- Chart on SMEs - Year-over-year growth 2024-2029 (%)
- Data Table on SMEs - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.13 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.14 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.15 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Accenture PLC
- Accenture PLC - Overview
- Accenture PLC - Business segments
- Accenture PLC - Key news
- Accenture PLC - Key offerings
- Accenture PLC - Segment focus
- SWOT
14.5 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
14.6 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
14.7 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
14.8 BetterCloud Inc.
- BetterCloud Inc. - Overview
- BetterCloud Inc. - Product / Service
- BetterCloud Inc. - Key offerings
- SWOT
14.9 Box Inc.
- Box Inc. - Overview
- Box Inc. - Product / Service
- Box Inc. - Key offerings
- SWOT
14.10 Cisco Systems Inc.
- Cisco Systems Inc. - Overview
- Cisco Systems Inc. - Business segments
- Cisco Systems Inc. - Key news
- Cisco Systems Inc. - Key offerings
- Cisco Systems Inc. - Segment focus
- SWOT
14.11 Convedo Ltd.
- Convedo Ltd. - Overview
- Convedo Ltd. - Product / Service
- Convedo Ltd. - Key offerings
- SWOT
14.12 Fujitsu Ltd.
- Fujitsu Ltd. - Overview
- Fujitsu Ltd. - Business segments
- Fujitsu Ltd. - Key news
- Fujitsu Ltd. - Key offerings
- Fujitsu Ltd. - Segment focus
- SWOT
14.13 Infosys Ltd.
- Infosys Ltd. - Overview
- Infosys Ltd. - Business segments
- Infosys Ltd. - Key news
- Infosys Ltd. - Key offerings
- Infosys Ltd. - Segment focus
- SWOT
14.14 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
14.15 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
14.16 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
14.17 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
14.18 SAP SE
- SAP SE - Overview
- SAP SE - Business segments
- SAP SE - Key news
- SAP SE - Key offerings
- SAP SE - Segment focus
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations

한글목차

목차

제1장 개요

제2장 Technavio 분석

제3장 시장 구도

제4장 시장 규모

제5장 시장 규모 실적

제6장 정성 분석

제7장 Five Forces 분석

제8장 시장 세분화 : 도입별

제9장 시장 세분화 : 최종사용자별

제10장 고객 상황

제11장 지역별 상황