한글목차

프로그래매틱 광고비 시장(2025-2029년)

프로그래매틱 광고비 시장은 2024-2029년에 8,927억 달러, 예측 기간 중 CAGR은 38.1%로 성장할 것으로 예측됩니다. 프로그래매틱 광고비 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 온라인 쇼핑으로의 소비자 행동 변화, 디지털 광고의 높은 보급률, 프로그래매틱 광고를 통한 시청자 타깃팅의 개선에 의해 주도되고 있습니다.

이 보고서는 향후 수년간 프로그래매틱 광고비 시장의 성장을 촉진할 주요 요인 중 하나로 광고 분야에서의 증강현실(AR) 기술의 높은 보급률을 꼽았습니다. 또한 세계 프로그래매틱 광고비 시장에서 AI의 도입과 광고 교환 플랫폼 증가는 시장의 큰 수요로 이어질 것입니다.

목차

제1장 개요

• 시장 개요

제2장 Technavio별 분석

• 가격·수명주기·고객 구입 바스켓·채택률·구입 기준의 분석
• 인풋의 중요성과 차별화의 요인
• 혼란의 요인
• 촉진요인과 과제의 영향

제3장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제4장 시장 규모

• 시장의 정의
• 시장 부문 분석
• 시장 규모 2024
• 시장 전망 2024-2029

제5장 시장 규모 실적

• 세계의 세계의 프로그래매틱 광고비 시장 2019-2023
• 용도별 부문 분석 2019-2023
• 유형별 부문 분석 2019-2023
• 지역별 부문 분석 2019-2023
• 국가별 부문 분석 2019-2023

제6장 정성 분석

• AI의 영향 : 세계의 프로그래매틱 광고비 시장

제7장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제8장 시장 세분화 : 용도별

• 시장 부문
• 비교 : 용도별
• 경매 개시 : 시장 규모와 예측 2024-2029
• 자동 보증 : 시장 규모와 예측 2024-2029
• 초대자 한정 : 시장 규모와 예측 2024-2029
• Unreserved fixed-rate : 시장 규모와 예측 2024-2029
• 시장 기회 : 용도별

제9장 시장 세분화 : 유형별

• 시장 부문
• 비교 : 유형별
• 모바일 : 시장 규모와 예측 2024-2029
• 데스크톱 : 시장 규모와 예측 2024-2029
• 시장 기회 : 유형별

제10장 고객 상황

• 고객 상황의 개요

제11장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 2024-2029
• 아시아태평양 : 시장 규모와 예측 2024-2029
• 유럽 : 시장 규모와 예측 2024-2029
• 남미 : 시장 규모와 예측 2024-2029
• 중동 및 아프리카 : 시장 규모와 예측 2024-2029
• 미국 : 시장 규모와 예측 2024-2029
• 중국 : 시장 규모와 예측 2024-2029
• 일본 : 시장 규모와 예측 2024-2029
• 영국 : 시장 규모와 예측 2024-2029
• 독일 : 시장 규모와 예측 2024-2029
• 캐나다 : 시장 규모와 예측 2024-2029
• 인도 : 시장 규모와 예측 2024-2029
• 프랑스 : 시장 규모와 예측 2024-2029
• 브라질 : 시장 규모와 예측 2024-2029
• 이탈리아 : 시장 규모와 예측 2024-2029
• 시장 기회 : 지역 상황별

제12장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제13장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계의 리스크

제14장 경쟁 분석

• 기업 개요
• 기업 순위 지수
• 기업의 시장 포지셔닝
• Adform AS
• Adobe Inc.
• Alphabet Inc.
• Amazon.com Inc.
• Digilant Inc.
• Magnite Inc.
• MediaMath Inc.
• Microsoft Corp
• NextRoll Inc.
• Roku Inc.
• Simplifi Holdings Inc.
• Singapore Telecommunications Ltd.
• SmartyAds LLP
• Sparcmedia Pty Ltd.
• Verizon Communications Inc.

제15장 부록

영문목차

Programmatic Advertising Spending Market 2025-2029

The programmatic advertising spending market is forecasted to grow by USD 892.7 bn during 2024-2029, accelerating at a CAGR of 38.1% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, high penetration of digital advertising, and improved targeting of audience via programmatic advertising.

Technavio's programmatic advertising spending market is segmented as below:

By Application

• Open auction
• Automated guaranteed
• Invitation-only
• Unreserved fixed-rate

By Type

• Mobile
• Desktop

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the high penetration of augmented reality (AR) technology in advertising sector as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, introduction of ai in global programmatic advertising spending market and increase in number of advertising exchange platforms will lead to sizable demand in the market.

The report on the programmatic advertising spending market covers the following areas:

• Programmatic Advertising Spending Market sizing
• Programmatic Advertising Spending Market forecast
• Programmatic Advertising Spending Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, Digilant Inc., Infectious Media Holdings Ltd., Magnite Inc., MediaMath Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., and Verizon Communications Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Programmatic Advertising Spending Market 2019 - 2023
  • Historic Market Size - Data Table on Global Programmatic Advertising Spending Market 2019 - 2023 ($ billion)
• 5.2 Application segment analysis 2019 - 2023
  • Historic Market Size - Application Segment 2019 - 2023 ($ billion)
• 5.3 Type segment analysis 2019 - 2023
  • Historic Market Size - Type Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on Global Programmatic Advertising Spending Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

• 8.1 Market segments
  • Chart on Application - Market share 2024-2029 (%)
  • Data Table on Application - Market share 2024-2029 (%)
• 8.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 8.3 Open auction - Market size and forecast 2024-2029
  • Chart on Open auction - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Open auction - Market size and forecast 2024-2029 ($ billion)
  • Chart on Open auction - Year-over-year growth 2024-2029 (%)
  • Data Table on Open auction - Year-over-year growth 2024-2029 (%)
• 8.4 Automated guaranteed - Market size and forecast 2024-2029
  • Chart on Automated guaranteed - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Automated guaranteed - Market size and forecast 2024-2029 ($ billion)
  • Chart on Automated guaranteed - Year-over-year growth 2024-2029 (%)
  • Data Table on Automated guaranteed - Year-over-year growth 2024-2029 (%)
• 8.5 Invitation-only - Market size and forecast 2024-2029
  • Chart on Invitation-only - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Invitation-only - Market size and forecast 2024-2029 ($ billion)
  • Chart on Invitation-only - Year-over-year growth 2024-2029 (%)
  • Data Table on Invitation-only - Year-over-year growth 2024-2029 (%)
• 8.6 Unreserved fixed-rate - Market size and forecast 2024-2029
  • Chart on Unreserved fixed-rate - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Unreserved fixed-rate - Market size and forecast 2024-2029 ($ billion)
  • Chart on Unreserved fixed-rate - Year-over-year growth 2024-2029 (%)
  • Data Table on Unreserved fixed-rate - Year-over-year growth 2024-2029 (%)
• 8.7 Market opportunity by Application
  • Market opportunity by Application ($ billion)
  • Data Table on Market opportunity by Application ($ billion)

9 Market Segmentation by Type

• 9.1 Market segments
  • Chart on Type - Market share 2024-2029 (%)
  • Data Table on Type - Market share 2024-2029 (%)
• 9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 9.3 Mobile - Market size and forecast 2024-2029
  • Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile - Year-over-year growth 2024-2029 (%)
• 9.4 Desktop - Market size and forecast 2024-2029
  • Chart on Desktop - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Desktop - Market size and forecast 2024-2029 ($ billion)
  • Chart on Desktop - Year-over-year growth 2024-2029 (%)
  • Data Table on Desktop - Year-over-year growth 2024-2029 (%)
• 9.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.10 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.11 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adform AS
  • Adform AS - Overview
  • Adform AS - Product / Service
  • Adform AS - Key offerings
  • SWOT
• 14.5 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 14.6 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 14.7 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.8 Digilant Inc.
  • Digilant Inc. - Overview
  • Digilant Inc. - Product / Service
  • Digilant Inc. - Key offerings
  • SWOT
• 14.9 Magnite Inc.
  • Magnite Inc. - Overview
  • Magnite Inc. - Product / Service
  • Magnite Inc. - Key offerings
  • SWOT
• 14.10 MediaMath Inc.
  • MediaMath Inc. - Overview
  • MediaMath Inc. - Product / Service
  • MediaMath Inc. - Key offerings
  • SWOT
• 14.11 Microsoft Corp
  • Microsoft Corp - Overview
  • Microsoft Corp - Business segments
  • Microsoft Corp - Key news
  • Microsoft Corp - Key offerings
  • Microsoft Corp - Segment focus
  • SWOT
• 14.12 NextRoll Inc.
  • NextRoll Inc. - Overview
  • NextRoll Inc. - Product / Service
  • NextRoll Inc. - Key offerings
  • SWOT
• 14.13 Roku Inc.
  • Roku Inc. - Overview
  • Roku Inc. - Business segments
  • Roku Inc. - Key offerings
  • Roku Inc. - Segment focus
  • SWOT
• 14.14 Simplifi Holdings Inc.
  • Simplifi Holdings Inc. - Overview
  • Simplifi Holdings Inc. - Product / Service
  • Simplifi Holdings Inc. - Key offerings
  • SWOT
• 14.15 Singapore Telecommunications Ltd.
  • Singapore Telecommunications Ltd. - Overview
  • Singapore Telecommunications Ltd. - Business segments
  • Singapore Telecommunications Ltd. - Key offerings
  • Singapore Telecommunications Ltd. - Segment focus
  • SWOT
• 14.16 SmartyAds LLP
  • SmartyAds LLP - Overview
  • SmartyAds LLP - Product / Service
  • SmartyAds LLP - Key offerings
  • SWOT
• 14.17 Sparcmedia Pty Ltd.
  • Sparcmedia Pty Ltd. - Overview
  • Sparcmedia Pty Ltd. - Product / Service
  • Sparcmedia Pty Ltd. - Key offerings
  • SWOT
• 14.18 Verizon Communications Inc.
  • Verizon Communications Inc. - Overview
  • Verizon Communications Inc. - Business segments
  • Verizon Communications Inc. - Key news
  • Verizon Communications Inc. - Key offerings
  • Verizon Communications Inc. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations