Global Programmatic Advertising Spending Market 2025-2029
상품코드:1626745
리서치사:TechNavio
발행일:2024년 12월
페이지 정보:영문 203 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
프로그래매틱 광고비 시장(2025-2029년)
프로그래매틱 광고비 시장은 2024-2029년에 8,927억 달러, 예측 기간 중 CAGR은 38.1%로 성장할 것으로 예측됩니다. 프로그래매틱 광고비 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25개 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.
현재의 시장 시나리오, 최신 동향 및 성장요인, 전체 시장 환경에 대한 최신 분석을 제공합니다. 이 시장은 온라인 쇼핑으로의 소비자 행동 변화, 디지털 광고의 높은 보급률, 프로그래매틱 광고를 통한 시청자 타깃팅의 개선에 의해 주도되고 있습니다.
시장 범위
기준연도
2025년
종료연도
2029년
예측 기간
2025-2029년
성장 모멘텀
가속
전년 대비 2025년
30.2%
CAGR
38.1%
증분액
8,927억 달러
이 보고서는 향후 수년간 프로그래매틱 광고비 시장의 성장을 촉진할 주요 요인 중 하나로 광고 분야에서의 증강현실(AR) 기술의 높은 보급률을 꼽았습니다. 또한 세계 프로그래매틱 광고비 시장에서 AI의 도입과 광고 교환 플랫폼 증가는 시장의 큰 수요로 이어질 것입니다.
The programmatic advertising spending market is forecasted to grow by USD 892.7 bn during 2024-2029, accelerating at a CAGR of 38.1% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, high penetration of digital advertising, and improved targeting of audience via programmatic advertising.
Market Scope
Base Year
2025
End Year
2029
Series Year
2025-2029
Growth Momentum
Accelerate
YOY 2025
30.2%
CAGR
38.1%
Incremental Value
$892.7 bn
Technavio's programmatic advertising spending market is segmented as below:
By Application
Open auction
Automated guaranteed
Invitation-only
Unreserved fixed-rate
By Type
Mobile
Desktop
By Geographical Landscape
North America
APAC
Europe
South America
Middle East and Africa
This study identifies the high penetration of augmented reality (AR) technology in advertising sector as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, introduction of ai in global programmatic advertising spending market and increase in number of advertising exchange platforms will lead to sizable demand in the market.
The report on the programmatic advertising spending market covers the following areas:
Programmatic Advertising Spending Market sizing
Programmatic Advertising Spending Market forecast
Programmatic Advertising Spending Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, Digilant Inc., Infectious Media Holdings Ltd., Magnite Inc., MediaMath Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., and Verizon Communications Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by Type
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
3.1 Market ecosystem
Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Market characteristics analysis
3.3 Value chain analysis
Value chain analysis
4 Market Sizing
4.1 Market definition
Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
Chart on Global - Market size and forecast 2024-2029 ($ billion)
Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Chart on Global Market: Year-over-year growth 2024-2029 (%)
Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
5.1 Global Programmatic Advertising Spending Market 2019 - 2023
Historic Market Size - Data Table on Global Programmatic Advertising Spending Market 2019 - 2023 ($ billion)
