한글목차

리테일 애널리틱스 시장(2024-2028년)

리테일 애널리틱스 시장은 2023-2028년에 216억 250만 달러로 확대하며, 예측 기간 중 28.1%의 CAGR로 성장할 것으로 예측됩니다. 리테일 애널리틱스 시장의 전체적인 분석, 시장 규모·예측, 동향, 성장 촉진요인, 과제, 약 25사의 벤더를 다룬 벤더 분석 등을 게재하고 있습니다.

현재 시장 시나리오, 최신 동향과 촉진요인, 시장 환경 전체에 관한 최신 분석을 제공하고 있습니다. 이 시장은 소매 업계에서 생성되는 데이터 분량과 복잡성의 증가, E-Commerce 산업의 성장, 고객 경험에 대한 관심 증대에 의해 촉진되고 있습니다.

향후 수년간 리테일 애널리틱스 시장의 성장을 촉진하는 주요 이유의 하나로 소매 분야에서 AI 도입의 확대를 들고 있습니다. 또한 소매업에서 고객 경험 중요성 증가 및 옴니채널 고객의 증가가 시장의 큰 수요로 연결됩니다.

목차

제1장 개요

• 시장 개요

제2장 시장 구도

• 시장 에코시스템
• 시장의 특징
• 밸류체인 분석

제3장 시장 규모의 평가

• 시장의 정의
• 시장 부문 분석
• 시장 규모(2023년)
• 시장 전망(2023-2028년)

제4장 시장 규모 실적

• 세계의 리테일 애널리틱스 시장(2018-2022년)
• 용도별 분석(2018-2022년)
• 컴포넌트별 분석(2018-2022년)
• 지역별 분석(2018-2022년)
• 국가별 분석(2018-2022년)

제5장 Five Forces 분석

• Five Forces 요약
• 바이어의 교섭력
• 공급 기업의 교섭력
• 신규 진출업체의 위협
• 대체품의 위협
• 경쟁의 위협
• 시장 현황

제6장 용도별 시장 세분화

• 시장 세분화
• 비교 : 용도별
• 점포 운영 : 시장 규모와 예측 (2023-2028년)
• 고객 관리 : 시장 규모와 예측 (2023-2028년)
• 공급망 관리 : 시장 규모와 예측 (2023-2028년)
• 마케팅·머천다이징 : 시장 규모와 예측 (2023-2028년)
• 기타 : 시장 규모와 예측 (2023-2028년)
• 용도별 시장 기회

제7장 컴포넌트별 시장 세분화

• 시장 세분화
• 비교 : 컴포넌트별
• 소프트웨어 : 시장 규모와 예측 (2023-2028년)
• 서비스 : 시장 규모와 예측 (2023-2028년)
• 컴포넌트별 시장 기회

제8장 고객 상황

• 고객 상황의 개요

제9장 지역별 상황

• 지역별 세분화
• 지역별 비교
• 북미 : 시장 규모와 예측 (2023-2028년)
• 유럽 : 시장 규모와 예측 (2023-2028년)
• 아시아태평양 : 시장 규모와 예측 (2023-2028년)
• 중동 및 아프리카 : 시장 규모와 예측 (2023-2028년)
• 남미 : 시장 규모와 예측 (2023-2028년)
• 미국 : 시장 규모와 예측 (2023-2028년)
• 중국 : 시장 규모와 예측 (2023-2028년)
• 영국 : 시장 규모와 예측 (2023-2028년)
• 독일 : 시장 규모와 예측 (2023-2028년)
• 인도 : 시장 규모와 예측 (2023-2028년)
• 지역별 시장 기회

제10장 촉진요인·과제·기회·억제요인

• 시장 성장 촉진요인
• 시장이 해결해야 할 과제
• 촉진요인과 과제의 영향
• 시장의 기회·억제요인

제11장 경쟁 구도

• 개요
• 경쟁 구도
• 혼란 상황
• 업계의 리스크

제12장 경쟁 분석

• 기업 개요
• 기업의 시장 포지셔닝
• Accenture PLC
• Alphabet Inc.
• Amazon.com Inc.
• Cisco Systems Inc.
• Fujitsu Ltd.
• HCL Technologies Ltd.
• International Business Machines Corp.
• Manthan Software Services Pvt. Ltd.
• Microsoft Corp.
• MicroStrategy Inc.
• NCR Voyix Corp.
• Oracle Corp.
• SAP SE
• SAS Institute Inc.
• Thoma Bravo LP

제13장 부록

영문목차

Retail Analytics Market 2024-2028

The retail analytics market is forecasted to grow by USD 21602.5 mn during 2023-2028, accelerating at a CAGR of 28.1% during the forecast period. The report on the retail analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing volume and complexity of data generated by retail businesses, growing e-commerce industry, and increasing focus on customer experience.

Technavio's retail analytics market is segmented as below:

By Application

• In-store operation
• Customer management
• Supply chain management
• Marketing and merchandizing
• Others

By Component

• Software
• Services

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the increasing adoption of ai in retail sector as one of the prime reasons driving the retail analytics market growth during the next few years. Also, rising importance of customer experience in retail sector and growing number of omnichannel customers will lead to sizable demand in the market.

The report on the retail analytics market covers the following areas:

• Retail Analytics Market sizing
• Retail Analytics Market forecast
• Retail Analytics Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading retail analytics market vendors that include Accenture PLC, Alphabet Inc., Amazon.com Inc., Capillary Technologies, Cisco Systems Inc., Domo Inc., Fujitsu Ltd., HCL Technologies Ltd., International Business Machines Corp., Manthan Software Services Pvt. Ltd., Microsoft Corp., MicroStrategy Inc., NCR Voyix Corp., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Symphony Innovation, LLC, Thoma Bravo LP, and TIBCO Software Inc.. Also, the retail analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Retail Analytics Market 2018 - 2022
  • Historic Market Size - Data Table on Global Retail Analytics Market 2018 - 2022 ($ million)
• 4.2 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
• 4.3 Component segment analysis 2018 - 2022
  • Historic Market Size - Component Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Application

• 6.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
• 6.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
• 6.3 In-store operation - Market size and forecast 2023-2028
  • Chart on In-store operation - Market size and forecast 2023-2028 ($ million)
  • Data Table on In-store operation - Market size and forecast 2023-2028 ($ million)
  • Chart on In-store operation - Year-over-year growth 2023-2028 (%)
  • Data Table on In-store operation - Year-over-year growth 2023-2028 (%)
• 6.4 Customer management - Market size and forecast 2023-2028
  • Chart on Customer management - Market size and forecast 2023-2028 ($ million)
  • Data Table on Customer management - Market size and forecast 2023-2028 ($ million)
  • Chart on Customer management - Year-over-year growth 2023-2028 (%)
  • Data Table on Customer management - Year-over-year growth 2023-2028 (%)
• 6.5 Supply chain management - Market size and forecast 2023-2028
  • Chart on Supply chain management - Market size and forecast 2023-2028 ($ million)
  • Data Table on Supply chain management - Market size and forecast 2023-2028 ($ million)
  • Chart on Supply chain management - Year-over-year growth 2023-2028 (%)
  • Data Table on Supply chain management - Year-over-year growth 2023-2028 (%)
• 6.6 Marketing and merchandizing - Market size and forecast 2023-2028
  • Chart on Marketing and merchandizing - Market size and forecast 2023-2028 ($ million)
  • Data Table on Marketing and merchandizing - Market size and forecast 2023-2028 ($ million)
  • Chart on Marketing and merchandizing - Year-over-year growth 2023-2028 (%)
  • Data Table on Marketing and merchandizing - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)

7 Market Segmentation by Component

• 7.1 Market segments
  • Chart on Component - Market share 2023-2028 (%)
  • Data Table on Component - Market share 2023-2028 (%)
• 7.2 Comparison by Component
  • Chart on Comparison by Component
  • Data Table on Comparison by Component
• 7.3 Software - Market size and forecast 2023-2028
  • Chart on Software - Market size and forecast 2023-2028 ($ million)
  • Data Table on Software - Market size and forecast 2023-2028 ($ million)
  • Chart on Software - Year-over-year growth 2023-2028 (%)
  • Data Table on Software - Year-over-year growth 2023-2028 (%)
• 7.4 Services - Market size and forecast 2023-2028
  • Chart on Services - Market size and forecast 2023-2028 ($ million)
  • Data Table on Services - Market size and forecast 2023-2028 ($ million)
  • Chart on Services - Year-over-year growth 2023-2028 (%)
  • Data Table on Services - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Component
  • Market opportunity by Component ($ million)
  • Data Table on Market opportunity by Component ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.7 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 India - Market size and forecast 2023-2028
  • Chart on India - Market size and forecast 2023-2028 ($ million)
  • Data Table on India - Market size and forecast 2023-2028 ($ million)
  • Chart on India - Year-over-year growth 2023-2028 (%)
  • Data Table on India - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Accenture PLC
  • Accenture PLC - Overview
  • Accenture PLC - Business segments
  • Accenture PLC - Key news
  • Accenture PLC - Key offerings
  • Accenture PLC - Segment focus
• 12.4 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
• 12.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
• 12.6 Cisco Systems Inc.
  • Cisco Systems Inc. - Overview
  • Cisco Systems Inc. - Business segments
  • Cisco Systems Inc. - Key news
  • Cisco Systems Inc. - Key offerings
  • Cisco Systems Inc. - Segment focus
• 12.7 Fujitsu Ltd.
  • Fujitsu Ltd. - Overview
  • Fujitsu Ltd. - Business segments
  • Fujitsu Ltd. - Key news
  • Fujitsu Ltd. - Key offerings
  • Fujitsu Ltd. - Segment focus
• 12.8 HCL Technologies Ltd.
  • HCL Technologies Ltd. - Overview
  • HCL Technologies Ltd. - Business segments
  • HCL Technologies Ltd. - Key news
  • HCL Technologies Ltd. - Key offerings
  • HCL Technologies Ltd. - Segment focus
• 12.9 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 12.10 Manthan Software Services Pvt. Ltd.
  • Manthan Software Services Pvt. Ltd. - Overview
  • Manthan Software Services Pvt. Ltd. - Product / Service
  • Manthan Software Services Pvt. Ltd. - Key offerings
• 12.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.12 MicroStrategy Inc.
  • MicroStrategy Inc. - Overview
  • MicroStrategy Inc. - Product / Service
  • MicroStrategy Inc. - Key offerings
• 12.13 NCR Voyix Corp.
  • NCR Voyix Corp. - Overview
  • NCR Voyix Corp. - Business segments
  • NCR Voyix Corp. - Key news
  • NCR Voyix Corp. - Key offerings
  • NCR Voyix Corp. - Segment focus
• 12.14 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 12.15 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.16 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
• 12.17 Thoma Bravo LP
  • Thoma Bravo LP - Overview
  • Thoma Bravo LP - Product / Service
  • Thoma Bravo LP - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations