[시장보고서]리테일 애널리틱스 시장 - 세계 및 지역별 분석 : 용도별, 제공별, 비즈니스 기능별, 지역별

리테일 애널리틱스 시장 - 세계 및 지역별 분석 : 용도별, 제공별, 비즈니스 기능별, 지역별 - 분석 및 예측(2024-2034년)

Retail Analytics Market - A Global and Regional Analysis: Focus on Application, Offering, Business Function, and Region - Analysis and Forecast, 2024-2034

상품코드 : 1507362

리서치사 : BIS Research

발행일 : 2024년 07월

페이지 정보 : 영문

라이선스 & 가격 (부가세 별도)

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한글목차

샘플 요청 목록에 추가

세계 리테일 애널리틱스 시장 규모는 다양한 시장 촉진요인에 힘입어 큰 폭으로 성장하고 있습니다.

낙관적인 예측에 따르면 시장은 2024년까지 91억 달러에 달하고, CAGR은 21.4%로 2034년에는 631억 달러에 달할 것으로 예상됩니다.

주요 시장 통계
예측 기간	2024-2034년
2024년 평가	91억 달러
2034년 전망	631억 달러
CAGR	21.4%

이러한 성장의 주요 요인은 소매 업계 전반에 걸쳐 데이터 기반 인사이트 및 분석 솔루션에 대한 수요가 증가하고 있기 때문입니다. 리테일 애널리틱스는 소매업체들이 데이터를 활용해 운영을 최적화하고 고객 경험을 개선하며 비즈니스 성장을 촉진하는 데 중요한 역할을 하고 있습니다. 이러한 수요는 E-Commerce, 오프라인 매장, 옴니채널 소매업체 등 다양한 부문의 소매업체들이 경쟁 우위를 확보하고 진화하는 소비자 선호도에 대응하기 위해 분석의 중요성을 인식하면서 더욱 가속화되고 있습니다.

데이터 기반 의사결정의 중요성에 대한 인식이 높아지면서 고급 분석 솔루션의 채택이 증가함에 따라 전 세계 리테일 애널리틱스 시장이 크게 성장하고 있습니다. 소매업체들은 고객 행동, 시장 동향, 비즈니스 성과에 대한 실질적인 인사이트를 얻기 위해 분석 플랫폼과 솔루션에 대한 투자를 늘리고 있습니다. 인공지능(AI), 머신러닝(ML), 빅데이터 분석과 같은 첨단 기술의 통합은 리테일 애널리틱스 시장 확대에 유리한 기회를 제공하고, 소매업체들이 새로운 가치의 원천을 발굴하고 소매 운영의 혁신을 촉진할 수 있도록 돕습니다.

이 보고서는 세계 리테일 애널리틱스 시장을 조사하여 시장 개요와 함께 용도별, 제공별, 비즈니스 기능별, 지역별 동향, 시장 진입 기업 개요 등을 제공합니다.

영문목차

Introduction to Retail Analytics Market

The global retail analytics market is undergoing significant growth, fueled by various key factors and market drivers. In an optimistic projection, the market is expected to reach a valuation of $9.1 billion by 2024, with a projected compound annual growth rate (CAGR) of 21.4% to reach $63.1 billion by 2034.

KEY MARKET STATISTICS
Forecast Period	2024 - 2034
2024 Evaluation	$9.1 Billion
2034 Forecast	$63.1 Billion
CAGR	21.4%

A primary catalyst for this growth is the increasing demand for data-driven insights and analytics solutions across the retail sector. Retail analytics plays a crucial role in enabling retailers to leverage data to optimize their operations, enhance customer experiences, and drive business growth. This demand is being propelled by retailers across various segments, including e-commerce, brick-and-mortar stores, and omnichannel retailers, recognizing the importance of analytics in gaining a competitive edge and meeting evolving consumer preferences.

The rising awareness of the significance of data-driven decision-making and the adoption of advanced analytics solutions acts as a significant driver for the global retail analytics market. Retailers are increasingly investing in analytics platforms and solutions to gain actionable insights into customer behavior, market trends, and operational performance. The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and big data analytics presents lucrative opportunities for the expansion of the retail analytics market, enabling retailers to unlock new sources of value and drive innovation in retail operations.

Regions such as North America and Europe are witnessing substantial growth in the retail analytics market, driven by the proliferation of digital commerce and the adoption of analytics solutions by retailers to stay ahead of the competition. Leading companies in the market, including Microsoft Corporation, IBM Corporation, and Oracle are offering a wide range of retail analytics solutions tailored to the specific needs of retailers. These companies are playing a pivotal role in shaping the global retail analytics market, leveraging their expertise in analytics technology, industry knowledge, and customer-centric solutions.

Overall, the global retail analytics market is experiencing robust growth, fueled by the increasing demand for data-driven insights, technological advancements, and the adoption of analytics solutions by retailers worldwide.

Market Segmentation:

Segmentation 1: by Application

Order Fulfilment and Returns Management
Customer Relationship Management
Price Recommendation and Optimization
Merchandise Planning
Supply Chain Management
Fraud Detection and Prevention
Others

Segmentation 2: by Business Function

Finance and Accounting
Sales and Marketing
Operations and Supply Chain
Others

Segmentation 3: by Offering

Software
Services

Segmentation 4: by Region

North America
Europe
Asia-Pacific
Rest-of-the-World

How can this report add value to an organization?

Product/Innovation Strategy: The global retail analytics market has been extensively segmented based on various categories, such as application, business function, and offering. This can help readers get a clear overview of which segments account for the largest share and which ones are well-positioned to grow in the coming years.

Competitive Strategy: A detailed competitive benchmarking of the players operating in the global retail analytics market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.

Key Market Players and Competition Synopsis

The companies that are profiled have been selected based on thorough secondary research, which includes analyzing company coverage, product portfolio, market penetration, and insights gathered from primary experts.

Some of the prominent companies in this market are:

Microsoft Corporation
IBM Corporation
Oracle
SAP
Salesforce
SAS Institute Inc.

Key Questions Answered in this Report:

What are the main factors driving the demand for retail analytics market?
What are the major patents filed by the companies active in the retail analytics market?
Who are the key players in the retail analytics market, and what are their respective market shares?
What partnerships or collaborations are prominent among stakeholders in the retail analytics market?
What are the strategies adopted by the key companies to gain a competitive edge in retail analytics market?
What is the futuristic outlook for the retail analytics market in terms of growth potential?
What is the current estimation of the retail analytics market and what growth trajectory is projected from 2024 to 2034?
Which application, and product segment is expected to lead the market over the forecast period (2024-2034)?
Which regions demonstrate the highest adoption rates for retail analytics market, and what factors contribute to their leadership?

Executive Summary

Scope and Definition

Market/Product Definition

Key Questions Answered

Analysis and Forecast Note

1. Markets: Industry Outlook

1.1 Trends: Current and Future Impact Assessment
- 1.1.1 Adoption of Omnichannel Retail Strategies
- 1.1.2 Successful Fraud Detection and Prevention with Retail Analytics
1.2 Supply Chain Overview
- 1.2.1 Value Chain Analysis
- 1.2.2 Pricing Forecast
1.3 R&D Review
- 1.3.1 Patent Filing Trend by Country, by Company
1.4 Regulatory Landscape
1.5 Stakeholder Analysis
- 1.5.1 Use Case
- 1.5.2 End User and Buying Criteria
1.6 Impact Analysis for Key Global Events
1.7 Market Dynamics Overview
- 1.7.1 Market Drivers
- 1.7.2 Market Restraints
- 1.7.3 Market Opportunities

2. Retail Analytics Market (by Application)

2.1 Application Segmentation
2.2 Application Summary
2.3 Retail Analytics Market (by Application)
- 2.3.1 Order Fulfilment and Returns Management
- 2.3.2 Customer Relationship Management
- 2.3.3 Price Recommendation and Optimization
- 2.3.4 Merchandise Planning
- 2.3.5 Supply Chain Management
- 2.3.6 Fraud Detection and Prevention
- 2.3.7 Others
2.4 Retail Analytics Market (by Business Function)
- 2.4.1 Finance and Accounting
- 2.4.2 Sales and Marketing
- 2.4.3 Operations and Supply Chain
- 2.4.4 Others

3. Retail Analytics Market (by Products)

3.1 Product Segmentation
3.2 Product Summary
3.3 Retail Analytics Market (by Offering)
- 3.3.1 Software
- 3.3.2 Services

4. Global Retail Analytics Market (by Region)

4.1 Retail Analytics Market (by Region)
4.2 North America
- 4.2.1 Regional Overview
- 4.2.2 Driving Factors for Market Growth
- 4.2.3 Factors Challenging the Market
- 4.2.4 Application
- 4.2.5 Product
- 4.2.6 U.S.
  - 4.2.6.1 Market by Application
  - 4.2.6.2 Market by Product
- 4.2.7 Canada
  - 4.2.7.1 Market by Application
  - 4.2.7.2 Market by Product
- 4.2.8 Mexico
  - 4.2.8.1 Market by Application
  - 4.2.8.2 Market by Product
4.3 Europe
- 4.3.1 Regional Overview
- 4.3.2 Driving Factors for Market Growth
- 4.3.3 Factors Challenging the Market
- 4.3.4 Application
- 4.3.5 Product
- 4.3.6 Germany
  - 4.3.6.1 Market by Application
  - 4.3.6.2 Market by Product
- 4.3.7 France
  - 4.3.7.1 Market by Application
  - 4.3.7.2 Market by Product
- 4.3.8 U.K.
  - 4.3.8.1 Market by Application
  - 4.3.8.2 Market by Product
- 4.3.9 Italy
  - 4.3.9.1 Market by Application
  - 4.3.9.2 Market by Product
- 4.3.10 Rest-of-Europe
  - 4.3.10.1 Market by Application
  - 4.3.10.2 Market by Product
4.4 Asia-Pacific
- 4.4.1 Regional Overview
- 4.4.2 Driving Factors for Market Growth
- 4.4.3 Factors Challenging the Market
- 4.4.4 Application
- 4.4.5 Product
- 4.4.6 China
  - 4.4.6.1 Market by Application
  - 4.4.6.2 Market by Product
- 4.4.7 Japan
  - 4.4.7.1 Market by Application
  - 4.4.7.2 Market by Product
- 4.4.8 India
  - 4.4.8.1 Market by Application
  - 4.4.8.2 Market by Product
- 4.4.9 South Korea
  - 4.4.9.1 Market by Application
  - 4.4.9.2 Market by Product
- 4.4.10 Rest-of-Asia-Pacific
  - 4.4.10.1 Market by Application
  - 4.4.10.2 Market by Product
4.5 Rest-of-the-World
- 4.5.1 Regional Overview
- 4.5.2 Driving Factors for Market Growth
- 4.5.3 Factors Challenging the Market
- 4.5.4 Application
- 4.5.5 Product
- 4.5.6 South America
  - 4.5.6.1 Market by Application
  - 4.5.6.2 Market by Product
- 4.5.7 Middle East and Africa
  - 4.5.7.1 Market by Application
  - 4.5.7.2 Market by Product

5. Companies Profiled

5.1 Next Frontiers
5.2 Geographic Assessment
- 5.2.1 Microsoft Corporation
  - 5.2.1.1 Overview
  - 5.2.1.2 Top Products/Product Portfolio
  - 5.2.1.3 Top Competitors
  - 5.2.1.4 Target Customers
  - 5.2.1.5 Key Personnel
  - 5.2.1.6 Analyst View
  - 5.2.1.7 Market Share
- 5.2.2 IBM Corporation
  - 5.2.2.1 Overview
  - 5.2.2.2 Top Products/Product Portfolio
  - 5.2.2.3 Top Competitors
  - 5.2.2.4 Target Customers
  - 5.2.2.5 Key Personnel
  - 5.2.2.6 Analyst View
  - 5.2.2.7 Market Share
- 5.2.3 Oracle
  - 5.2.3.1 Overview
  - 5.2.3.2 Top Products/Product Portfolio
  - 5.2.3.3 Top Competitors
  - 5.2.3.4 Target Customers
  - 5.2.3.5 Key Personnel
  - 5.2.3.6 Analyst View
  - 5.2.3.7 Market Share
- 5.2.4 SAP
  - 5.2.4.1 Overview
  - 5.2.4.2 Top Products/Product Portfolio
  - 5.2.4.3 Top Competitors
  - 5.2.4.4 Target Customers
  - 5.2.4.5 Key Personnel
  - 5.2.4.6 Analyst View
  - 5.2.4.7 Market Share
- 5.2.5 Salesforce
  - 5.2.5.1 Overview
  - 5.2.5.2 Top Products/Product Portfolio
  - 5.2.5.3 Top Competitors
  - 5.2.5.4 Target Customers
  - 5.2.5.5 Key Personnel
  - 5.2.5.6 Analyst View
  - 5.2.5.7 Market Share
- 5.2.6 SAS Institute Inc.
  - 5.2.6.1 Overview
  - 5.2.6.2 Top Products/Product Portfolio
  - 5.2.6.3 Top Competitors
  - 5.2.6.4 Target Customers
  - 5.2.6.5 Key Personnel
  - 5.2.6.6 Analyst View
  - 5.2.6.7 Market Share
- 5.2.7 AWS
  - 5.2.7.1 Overview
  - 5.2.7.2 Top Products/Product Portfolio
  - 5.2.7.3 Top Competitors
  - 5.2.7.4 Target Customers
  - 5.2.7.5 Key Personnel
  - 5.2.7.6 Analyst View
  - 5.2.7.7 Market Share
- 5.2.8 HCL
  - 5.2.8.1 Overview
  - 5.2.8.2 Top Products/Product Portfolio
  - 5.2.8.3 Top Competitors
  - 5.2.8.4 Target Customers
  - 5.2.8.5 Key Personnel
  - 5.2.8.6 Analyst View
  - 5.2.8.7 Market Share
- 5.2.9 QlikTech International AB
  - 5.2.9.1 Overview
  - 5.2.9.2 Top Products/Product Portfolio
  - 5.2.9.3 Top Competitors
  - 5.2.9.4 Target Customers
  - 5.2.9.5 Key Personnel
  - 5.2.9.6 Analyst View
  - 5.2.9.7 Market Share
- 5.2.10 Teradata Corporation
  - 5.2.10.1 Overview
  - 5.2.10.2 Top Products/Product Portfolio
  - 5.2.10.3 Top Competitors
  - 5.2.10.4 Target Customers
  - 5.2.10.5 Key Personnel
  - 5.2.10.6 Analyst View
  - 5.2.10.7 Market Share
- 5.2.11 Adobe Inc.
  - 5.2.11.1 Overview
  - 5.2.11.2 Top Products/Product Portfolio
  - 5.2.11.3 Top Competitors
  - 5.2.11.4 Target Customers
  - 5.2.11.5 Key Personnel
  - 5.2.11.6 Analyst View
  - 5.2.11.7 Market Share
- 5.2.12 TRAX
  - 5.2.12.1 Overview
  - 5.2.12.2 Top Products/Product Portfolio
  - 5.2.12.3 Top Competitors
  - 5.2.12.4 Target Customers
  - 5.2.12.5 Key Personnel
  - 5.2.12.6 Analyst View
  - 5.2.12.7 Market Share
- 5.2.13 Creatio
  - 5.2.13.1 Overview
  - 5.2.13.2 Top Products/Product Portfolio
  - 5.2.13.3 Top Competitors
  - 5.2.13.4 Target Customers
  - 5.2.13.5 Key Personnel
  - 5.2.13.6 Analyst View
  - 5.2.13.7 Market Share
- 5.2.14 WNS (Holdings) Ltd.
  - 5.2.14.1 Overview
  - 5.2.14.2 Top Products/Product Portfolio
  - 5.2.14.3 Top Competitors
  - 5.2.14.4 Target Customers
  - 5.2.14.5 Key Personnel
  - 5.2.14.6 Analyst View
  - 5.2.14.7 Market Share
- 5.2.15 RETAILNEXT, INC.
  - 5.2.15.1 Overview
  - 5.2.15.2 Top Products/Product Portfolio
  - 5.2.15.3 Top Competitors
  - 5.2.15.4 Target Customers
  - 5.2.15.5 Key Personnel
  - 5.2.15.6 Analyst View
  - 5.2.15.7 Market Share

한글목차

목차

주요 요약

제1장 시장 : 업계 전망

제2장 리테일 애널리틱스 시장(용도별)

제3장 리테일 애널리틱스 시장(제품별)

제4장 세계의 리테일 애널리틱스 시장(지역별)

제5장 기업 개요

제6장 조사 방법