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Global Toys and Games Market 2025-2029
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The toys and games market is forecasted to grow by USD 86.2 bn during 2024-2029, accelerating at a CAGR of 8.6% during the forecast period. The report on the toys and games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing personal disposable income and rising middle-class population, increasing childrens tv and internet viewership, and rise in online sales.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 20257.8%
CAGR8.6%
Incremental Value$86.2 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's toys and games market is segmented as below:

By Product

By Distribution Channel

By Application

By Type

By Geographical Landscape

This study identifies the emergence of three-dimensional (3D) printing as one of the prime reasons driving the toys and games market growth during the next few years. Also, use of licensed merchandise for marketing and branding and growing market for franchise movies and shows will lead to sizable demand in the market.

The report on the toys and games market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading toys and games market vendors that include 4M Industrial Development Ltd., Atlas Games, Clementoni Spa, Elenco Electronics Inc., Franckh Kosmos Verlags GmbH and Co. KG, Goliath Games LLC, Hasbro Inc., JAKKS Pacific Inc., Kids2 Inc., Learning Resources Ltd., LEGO System AS, Mattel Inc., MGA Entertainment Inc., Playmates Holdings Ltd., Ravensburger AG, Simba Dickie Group GmbH, Smartivity Labs Pvt. Ltd., Spin Master Corp., Takara Tomy Co. Ltd., and VTech Holdings Ltd.. Also, the toys and games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Product

9 Market Segmentation by Distribution Channel

10 Market Segmentation by Application

11 Market Segmentation by Type

12 Customer Landscape

13 Geographic Landscape

14 Drivers, Challenges, and Opportunity/Restraints

15 Competitive Landscape

16 Competitive Analysis

17 Appendix

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