세계 차 시장 규모는 2024년 256억 달러에 달했습니다. 향후 시장은 2033년까지 381억 달러에 달할 것으로 예상되며, 2025-2033년간 4.5%의 연평균 성장률(CAGR)을 나타낼 것으로 전망됩니다. 시장은 주로 건강에 대한 관심 증가, 유기농 및 고급 차에 대한 수요 급증, 신흥국에서의 소비 증가, 맛과 포장에 대한 수많은 혁신에 의해 주도되고 있습니다.
시장 성장과 세계 차 시장은 건강에 대한 인식이 높아지고 자연 음료에 대한 선호도가 높아지면서 견조한 성장세를 이어가고 있습니다. 또한, 건강 음료로의 전환을 반영하여 허브차, 기능성 차 등 다양한 차에 대한 수요가 급증하면서 시장 규모가 확대되고 있습니다.
주요 시장 성장 촉진요인: 주요 시장 성장 촉진요인으로는 차 기반 칵테일에 대한 수요 증가와 차 믹솔로지 혁신, 면역력 향상으로 차를 홍보하는 마케팅 전략, 차 정기 구매 서비스 및 온라인 차 커뮤니티의 인기 상승, 차 카페 및 차 전문점 차 카페 및 차 전문점의 확대 등을 꼽을 수 있습니다.
기술의 발전: 기술은 차의 생산, 품질 관리 및 마케팅을 강화하는 데 있어 매우 중요한 역할을 하고 있습니다. 차의 가공 및 포장 방법의 혁신은 제품의 유통기한을 늘리고 소비자에게 편리함을 가져다주었습니다.
산업 응용: 찻잎 산업은 전통적인 제다법뿐만 아니라 화장품, 의약품, 요리 등에도 적용되어 다양한 레시피의 재료로 사용되고 있습니다. 또한, 전통적인 음용에 그치지 않고, 향료 주입을 위한 음료 식품, 피부 관리 및 이완 효과를 위한 미용 및 건강 분야 등 다양한 용도가 발견되고 있습니다.
주요 시장 동향 : 테루아와 지역 찻잎의 특징에 대한 관심 증가, 티 투어리즘과 체험형 차 시음의 부상, 특정 건강 효과를 목표로 한 건강 지향적 블렌딩 차의 개발, 생분해성 티백 및 친환경 포장의 채택, 수집품으로서의 희귀 차 및 숙성 차의 부상. 희귀차 및 숙성차의 부상, 도심 속 프리미엄 티라운지 확대 등이 주요 시장 트렌드입니다.
지리적 동향 : 중국은 대규모 차 재배 및 수출 활동으로 세계 차 시장을 지속적으로 주도하고 있습니다. 또한, 다른 지역에서도 특산품 및 고급 차의 인기가 높아지면서 전체 시장 확대에 기여하고 있습니다.
경쟁 환경: 차 시장은 경쟁이 치열하며, 기존 브랜드와 신규 시장 진출기업들이 시장 점유율을 놓고 경쟁하고 있습니다. 각 업체들은 혁신적인 제품, 브랜딩, 지속 가능한 실천을 통해 차별화를 꾀하고 있습니다.
과제와 기회: 과제는 기후 변화가 차 재배에 미치는 영향, 가격 변동, 지속가능성에 대한 우려 등을 들 수 있습니다. 기회는 건강 지향적 소비자에 대한 대응, 신흥 시장 진출, 독특한 차 제품 및 경험의 혁신에 있습니다.
차의 건강 효과에 대한 소비자의 인식이 높아짐
차의 건강 효과에 대한 소비자의 인식은 세계 차 시장의 매우 중요한 원동력이 되고 있습니다. 건강에 대한 관심이 높아짐에 따라 소비자들은 차의 자연적이고 건강 증진에 도움이 되는 특성으로 인해 차에 점점 더 많은 관심을 보이고 있습니다. 녹차와 허브티에 함유된 풍부한 항산화 물질은 음료의 건강 효과를 원하는 사람들에게 매력적인 선택이 되고 있습니다. 이러한 인식이 높아짐에 따라 건강 지향적 선택으로서 차에 대한 수요는 더욱 확대될 것으로 예상됩니다. 이에 따라 시장 기업들은 마케팅 캠페인과 제품 포트폴리오에서 이러한 이점을 강조함으로써 이러한 추세를 적극적으로 활용하고 세계 차 시장의 전체 성장에 기여하고 있습니다.
라이프스타일의 변화와 편리함
세계 차 시장은 진화하는 소비자의 라이프스타일과 편의성에 대한 선호도가 크게 영향을 미치고 있습니다. 이에 따라 소비자들은 번거롭지 않고 빠르게 마실 수 있는 음료 솔루션을 찾고 있으며, 바쁜 일정에 맞추어 바로 마실 수 있는(RTD) 차 제품에 대한 수요가 급증하고 있습니다. 이동 중에도 병이나 캔에 담긴 차를 마실 수 있는 편리함은 현대인의 라이프스타일과 잘 어울립니다. 또한, 차 제조업체들은 간편하고 쉽게 구할 수 있는 편리한 차에 대한 수요를 충족시키기 위해 RTD 차 라인업을 다양화하고 있으며, 이는 세계 차 시장의 성장을 견인하고 있습니다.
지속가능성과 윤리적 조달
세계 차 시장에서 지속가능성에 대한 관심과 윤리적 조달 관행이 주목을 받고 있습니다. 소비자들은 차의 맛과 품질뿐만 아니라 환경과 윤리에 미치는 영향에 대한 관심도 높아지고 있습니다. 그 결과, 환경을 해치지 않고 노동력을 착취하지 않고 지속 가능한 방식으로 재배된 차를 선호하는 경향이 강해지고 있습니다. 소비자들은 자신의 가치관에 부합하는 제품에 기꺼이 프리미엄을 지불할 의향이 있기 때문에 지속가능성과 윤리적 조달에 대한 약속을 보여줄 수 있는 기업은 시장에서 경쟁 우위를 점할 수 있습니다.
프리미엄화 및 스페셜티 차
프리미엄화 추세는 세계 차 시장을 변화시키고 있습니다. 소비자들은 점점 더 까다로워지고 있으며, 더 높은 품질의 스페셜티 차에 대한 탐구와 투자를 아끼지 않고 있습니다. 이러한 변화는 매장에서 흔히 볼 수 있는 티백을 넘어 한 차원 높은 독특한 차 경험에 대한 수요에 힘입은 바 큽니다. 이에 따라 찻잎 회사들은 프리미엄 차를 제공하는 데 주력하고 있으며, 종종 매력적인 스토리텔링과 브랜딩을 통해 차 마시는 경험 전반을 향상시키는 데 주력하고 있습니다.
The global tea market size reached USD 25.6 Billion in 2024. Looking forward, the market is expected to reach USD 38.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.5% during 2025-2033. The market is primarily driven by the rising health consciousness, a surge in demand for organic and premium teas, and increased consumption in emerging economies, along with numerous innovations in flavors and packaging.
Market Growth and Size: The global tea market continues to witness robust growth, due to increasing health awareness and a preference for natural beverages. Moreover, the market size is expanding with a surge in demand for diverse tea varieties, including herbal and functional teas, reflecting a shift towards healthier beverage choices.
Major Market Drivers: The major market drivers include the rising demand for tea-based cocktails and innovations in tea mixology, marketing strategies promoting tea as an immunity booster, growing popularity of tea subscription services and online tea communities, and expansion of tea cafes and specialized tea shops.
Technological Advancements: Technology plays a pivotal role in enhancing tea production, quality control, and marketing. Innovations in tea processing and packaging methods have led to increased product shelf life and convenience for consumers.
Industry Applications: The tea industry extends beyond traditional brewing, with applications in cosmetics, pharmaceuticals, and the culinary arts, where tea is used as an ingredient in various recipes. It also finds diverse applications beyond traditional beverage consumption, including in the food industry for flavor infusion, and in the beauty and wellness sectors for its skincare and relaxation properties.
Key Market Trends: Increased focus on terroir and regional tea characteristics, rise of tea tourism and experiential tea tastings, development of health-focused tea blends targeting specific health benefits, incorporation of biodegradable tea bags and eco-friendly packaging, emergence of rare and aged teas as collector's items, and expansion of premium tea lounges in urban centers are some of the key market trends.
Geographical Trends: China continues to lead the global tea market due to its extensive tea cultivation and export activities. Furthermore, the popularity of specialty and premium teas is on the rise in other regions which is contributing to the overall expansion of the market.
Competitive Landscape: The tea market is highly competitive, with both established brands and newer entrants vying for market share. Companies are differentiating through innovative products, branding, and sustainable practices.
Challenges and Opportunities: Challenges include climate change impacts on tea cultivation, fluctuating prices, and sustainability concerns. Opportunities lie in catering to health-conscious consumers, expanding into emerging markets, and innovating with unique tea products and experiences.
Surging consumer awareness regarding tea's health benefits
Consumer awareness regarding the health benefits of tea is a pivotal driver in the global tea market. With a growing emphasis on health-conscious choices, consumers are increasingly drawn to tea due to its perceived natural and wellness-promoting attributes. The rich antioxidants found in tea varieties, such as green tea and herbal infusions, make it an appealing choice for those seeking health benefits in their beverages. As this awareness continues to rise, the demand for tea as a health-conscious option is expected to expand further. In line with this, market players are actively capitalizing on this trend by highlighting these advantages in their marketing campaigns and product portfolios, thereby contributing to the overall growth of the global tea market.
Changing lifestyles and convenience
The global tea market is significantly shaped by evolving consumer lifestyles and a pronounced preference for convenience. In line with this, consumers are increasingly seeking hassle-free and rapid beverage solutions, which has led to a surge in demand for ready-to-drink (RTD) tea products that align with their busy schedules. The convenience of being able to grab bottled or canned tea while on the move resonates with the modern lifestyle. Additionally, tea companies are diversifying their RTD tea offerings to cater to this demand for quick, accessible, and convenient tea options, which, in turn, is propelling the growth of the global tea market.
Sustainability and ethical sourcing
Sustainability concerns and ethical sourcing practices are gaining prominence within the global tea market. Consumers are increasingly concerned about the taste and quality of tea, as well as its impact on the environment and ethics. As a result, there is a growing preference for teas that are cultivated sustainably, without causing harm to the environment or exploiting labor. Companies that can demonstrate their commitment to sustainability and ethical sourcing often gain a competitive advantage in the market, as consumers are willing to pay a premium for products that align with their values.
Premiumization and specialty teas
The trend towards premiumization is reshaping the global tea market landscape. Consumers are becoming more discerning, willing to explore, and invest in higher-quality and specialty teas. This shift is fueled by the demand for unique and elevated tea experiences, transcending the conventional tea bags commonly found on store shelves. In line with this, tea companies are focusing their efforts on creating premium tea offerings, often accompanied by compelling storytelling and branding to enhance the overall tea-drinking experience.
Green Tea
Black Tea
Oolong Tea
Others
Black tea holds the largest share in the industry
The black tea segment leads the market on account of the increasing preference for bold and robust flavors, making it a popular choice among consumers who enjoy a stronger tea taste. Additionally, the growing awareness of black tea's potential health benefits, such as antioxidants and improved heart health, contributes to its steady demand in the market. Moreover, the versatility of black tea in being a base for various flavored and specialty teas adds to its appeal, appealing to a wide range of consumers with different taste preferences.
On the other hand, the green tea segment is driven by the increasing emphasis on health and wellness, as consumers seek natural and antioxidant-rich beverages. Green tea is well-known for its potential health benefits, including weight management and improved metabolism, making it a preferred choice among health-conscious individuals. Furthermore, the rise of green tea in various culinary applications, including desserts and savory dishes, also fuels the segment growth.
The oolong tea segment is driven by its unique flavor profile, falling between black and green teas in terms of oxidation. Oolong tea's distinct taste, ranging from floral and fruity to woody and roasted, appeals to consumers seeking a diverse tea experience. Oolong tea is often considered a connoisseur's choice, attracting those interested in exploring the nuances of tea flavor.
In the others segment, factors driving growth include surging demand for herbal and fruit infusions due to consumers seeking caffeine-free and naturally flavored options, often for their perceived health benefits.
Plastic Containers
Loose Tea
Paper Boards
Aluminium Tin
Tea Bags
Others
Paper boards represents the leading market segment
The paper boards segment is influenced by escalating environmental concerns and the preference for eco-friendly packaging solutions. Paperboard materials are biodegradable and recyclable, aligning with consumers' growing sustainability consciousness.
The plastic containers segment is driven by the increasing demand for convenience and durability in tea packaging. Plastic containers offer airtight sealing and easy storage, ensuring the tea's freshness is preserved for an extended period.
In contrast, the loose tea segment is fueled by consumers' desire for customization and sustainability. Loose tea allows tea enthusiasts to select and measure their preferred quantity, reducing packaging waste and offering a more authentic tea experience.
In the case of the aluminum tin segment, its popularity is attributed to its ability to protect tea leaves from light, moisture, and air, maintaining tea freshness and flavor. Tea bags continue to thrive due to their convenience, especially in terms of portion control and ease of brewing.
The other segments in the tea packaging industry are influenced by innovation, offering unique and specialized packaging solutions to cater to different consumer preferences, such as compostable packaging, decorative collectible tins, or innovative pouch designs.
Supermarkets/Hypermarkets
Specialty Stores
Convenience Stores
Online
Others
Supermarkets/hypermarkets holds the largest share in the industry
The supermarkets and hypermarkets segment is driven by the increasing consumer preference for one-stop shopping destinations that offer a wide variety of products under a single roof. They leverage their massive store spaces to provide a diverse range of goods, including groceries, household items, and electronics, all in a convenient and accessible manner. Moreover, they often employ bulk-purchasing strategies, enabling cost-effective pricing for consumers, and invest in extensive marketing campaigns to draw in customers.
The specialty stores segment thrives due to the growing demand for niche and unique products. These outlets cater to consumers seeking specialized items that may not be readily available in larger retail formats. Whether it's gourmet foods, artisanal crafts, or high-end fashion, specialty stores excel in offering curated selections that appeal to distinct tastes and preferences.
The convenience stores segment is driven by the premise of providing accessibility and convenience to consumers, often 24/7. They are driven by the need for quick and easy purchases, typically focusing on essential items such as snacks, beverages, and basic groceries.
The online retail segment, representing the e-commerce segment, is experiencing rapid growth, primarily fueled by the digital age and technological advancements. Consumers are increasingly drawn to the convenience of shopping from the comfort of their homes or on-the-go via smartphones. The online segment leverages data-driven recommendations, extensive product catalogs, and efficient logistics to provide a seamless shopping experience.
Moreover, the others segment encompasses a diverse array of retail formats, including discount stores, warehouse clubs, and direct-to-consumer brands. Each of these segments has its unique value proposition and caters to specific consumer needs.
Residential
Commercial
Residential represents the leading market segment
The residential segment is driven by the increasing consumer awareness of the health benefits associated with tea consumption. As more individuals seek natural and wellness-promoting beverages, tea's rich antioxidants and potential health advantages have made it a popular choice for households. Additionally, the convenience of preparing tea at home aligns with busy lifestyles, further boosting its demand in residential settings.
In contrast, the commercial segment is primarily driven by the growing trend of tea as a versatile beverage in various foodservice establishments. The proliferation of cafes, restaurants, and tea shops has created a substantial demand for tea as both a traditional and innovative menu option. The commercial segment is also influenced by the rising popularity of tea-based cocktails and specialty beverages, offering a broader range of tea experiences to consumers when dining out.
China
India
Kenya
Sri Lanka
Turkey
Vietnam
Others
China leads the market, accounting for the largest tea market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include China, India, Kenya, Sri Lanka, Turkey, Vietnam, and others. According to the report, China accounted for the largest market share.
The Chinese tea market is primarily driven by a resurgence in traditional tea culture and a burgeoning demand for premium tea varieties, notably green and white teas. China's reputation as one of the world's leading tea producers further fuels the market growth. The country's commitment to tea exports and its diverse range of tea offerings, including renowned options like Longjing and Tie Guan Yin, cater to both domestic and international tastes.
In India, the tea market experiences strong growth driven by its status as one of the globe's largest tea producers and the growing consumption of tea as a staple beverage. The country offers an array of distinctive teas, such as Assam, Darjeeling, and Nilgiri, satisfying a wide spectrum of preferences. With tea deeply ingrained in Indian culture, its market continues to thrive as consumers embrace both traditional blends and modern innovations.
Kenya's tea market is propelled by its expanding production of black tea and its pivotal role as a significant agricultural export. The country's focus on producing high-quality black teas has positioned it as a key player in the global tea industry.
Sri Lanka's tea market is characterized by its rich history of tea cultivation, especially Ceylon tea. The country's emphasis on quality and the unique flavor profiles of its teas drives its market.
Turkey's tea market is deeply influenced by the popularity of traditional Turkish tea. It is an integral part of Turkish culture and social life. The unique brewing method and strong, black tea flavor are cherished by the Turkish population, making Turkey a unique market in the global tea industry.
The tea market in Vietnam is on the rise, driven by the increasing production of green tea. Vietnam is emerging as a notable green tea producer, capitalizing on its agricultural capabilities. As consumers seek healthier beverage options, the demand for green tea continues to grow, positioning Vietnam as a key player in the global green tea market.
The key players in the global tea market are actively engaged in various strategies to maintain and expand their market presence. They are focusing on product diversification and innovation, introducing new tea blends, flavors, and packaging formats to cater to evolving consumer preferences. Sustainability is a significant priority for these players, with initiatives aimed at reducing their environmental footprint, implementing ethical sourcing practices, and obtaining certifications that reflect their commitment to sustainability. Moreover, marketing efforts are increasingly geared towards promoting the health benefits of tea consumption, leveraging the growing health-conscious consumer base. Collaborations and partnerships are common, allowing tea companies to access new markets and distribution channels. E-commerce and digital marketing have become crucial tools for reaching a wider audience and enhancing customer engagement.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Associated British Foods Plc
Barry's Tea
Taetea Group
Tata Consumer Products Limited (Tata Group)
Unilever