녹차 시장 규모, 점유율, 성장 분석 : 유형별, 플레이버별, 유통 채널별, 지역별 - 산업 예측(2025-2032년)
Green Tea Market Size, Share, and Growth Analysis, By Type (Green Tea Bags, Green Tea Instant Mixes), By Flavors (Lemon, Cinnamon), By Distribution Channel, By Region - Industry Forecast 2025-2032
상품코드:1734504
리서치사:SkyQuest
발행일:2025년 05월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
한글목차
녹차 세계 시장 규모는 2023년에 168억 달러로 평가되었으며, 2024년 183억 1,000만 달러에서 2032년까지 364억 9,000만 달러로 성장하고, 예측 기간(2025-2032년) 동안 CAGR 9.0%로 성장할 전망입니다.
시장 인사이트에 따르면, 항산화제 및 체중 관리 지원과 같은 건강 효과에 대한 인식이 높아짐에 따라 녹차에 대한 수요가 증가하고 있는 것으로 나타났습니다. 건강 지향적인 소비자의 급증으로 건강 음료에 대한 관심이 높아지면서 클린 라벨 제품을 찾는 소비자들에게 어필할 수 있는 유기농 녹차의 인기가 높아지고 있습니다. 특히 아시아와 같은 지역에서는 차의 문화적 중요성이 녹차 세계 시장 잠재력을 더욱 풍부하게 하고 있습니다. 그러나 대체 음료와의 치열한 경쟁, 진화하는 미각 선호도, 프리미엄 제품에 대한 가격 민감도, 특정 지역에서의 유통 제한 등의 문제는 녹차 소비를 저해할 수 있습니다. 녹차 부문의 지속적인 성장을 위해서는 소비자의 관심이 여전히 높기 때문에 이러한 장애물을 극복하는 것이 필수적입니다.
목차
소개
조사 목적
조사 범위
정의
조사 방법
정보 조달
2차와 1차 데이터 방법
시장 규모 예측
시장 가정과 제한
주요 요약
세계 시장 전망
공급과 수요 동향 분석
부문별 기회 분석
시장 역학과 전망
시장 개요
시장 규모
시장 역학
성장 촉진요인과 기회
성장 억제요인과 과제
Porters 분석
주요 시장 인사이트
주요 성공요인
경쟁 정도
주요 투자 기회
시장 생태계
시장 매력 지수(2024년)
PESTEL 분석
거시경제 지표
밸류체인 분석
가격 분석
녹차 시장 규모 : 유형별·CAGR(2025-2032년)
시장 개요
녹차 티백
녹차 인스턴트 믹스
아이스 녹차
기타
녹차 시장 규모 : 플레이버별·CAGR(2025-2032년)
시장 개요
레몬
시나몬
알로에베라
바닐라
바질
재스민
와일드 베리
기타
녹차 시장 규모 : 유통 채널별·CAGR(2025-2032년)
시장 개요
슈퍼마켓·하이퍼마켓
전문점
편의점
온라인 스토어
기타
녹차 시장 규모·CAGR(2025-2032년)
북미
미국
캐나다
유럽
독일
스페인
프랑스
영국
이탈리아
기타 유럽
아시아태평양
중국
인도
일본
한국
기타 아시아태평양
라틴아메리카
브라질
기타 라틴아메리카
중동 및 아프리카
GCC 국가
남아프리카공화국
기타 중동 및 아프리카
경쟁 정보
상위 5개사의 비교
주요 기업의 시장 포지셔닝(2024년)
주요 시장 기업이 채용한 전략
최근의 시장 동향
기업의 시장 점유율 분석(2024년)
주요 기업 개요
기업 상세
제품 포트폴리오 분석
기업 부문별 점유율 분석
매출 전년비 비교(2022-2024년)
주요 기업 개요
Unilever PLC(UK)
Tata Consumer Products Limited(India)
Associated British Foods plc(UK)
The Bigelow Tea Company(USA)
East West Tea Company, LLC(USA)
Numi, Inc.(USA)
Tazo Tea Company(USA)
The Republic of Tea, Inc.(USA)
ITO EN(Japan)
AMORE Pacific Corp.(South Korea)
Arizona Beverage Company(USA)
Celestial Seasonings(USA)
Finlays Beverages Ltd.(UK)
Frontier Natural Products Co-Op(USA)
Kirin Beverage Corp.(Japan)
Twinings(UK)
Vahdam Teas(India)
Organic India(India)
Harney & Sons Fine Teas(USA)
결론과 제안
ksm
영문 목차
영문목차
Global Green Tea Market size was valued at USD 16.8 billion in 2023 and is poised to grow from USD 18.31 billion in 2024 to USD 36.49 billion by 2032, growing at a CAGR of 9.0% during the forecast period (2025-2032).
Market insights reveal a growing demand for green tea, driven by heightened awareness of its health benefits, including antioxidants and weight management support. The surge in health-conscious consumers fuels interest in healthy beverage options, propelling the popularity of organic green tea, which appeals to those seeking clean-label products. The cultural significance of tea, particularly in regions like Asia, further enriches the market potential for green tea globally. However, challenges such as intense competition from alternative beverages, evolving taste preferences, price sensitivity towards premium offerings, and limited distribution in certain areas may hinder green tea consumption. Overcoming these obstacles will be essential for sustained growth in the green tea sector, as consumer interest remains robust.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Green Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Green Tea Market Segments Analysis
Global Green Tea Market is segmented by Type, Flavors, Distribution Channel and region. Based on Type, the market is segmented into Green Tea Bags, Green Tea Instant Mixes, Iced Green Tea and Others. Based on Flavors, the market is segmented into Lemon, Cinnamon, Aloe Vera, Vanilla, Basil, Jasmin, Wild Berry and Others. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Green Tea Market
The Global Green Tea market is being propelled forward by continuous innovations in product offerings. Manufacturers are diversifying their green tea selections by introducing flavored varieties, blending with popular superfoods like turmeric and matcha, and creating convenient ready-to-drink options. This variety not only meets diverse consumer preferences but also significantly enhances the overall appeal of green tea to a broader audience. Furthermore, the emergence of green tea-infused products such as snacks, energy bars, and skincare items is anticipated to further strengthen the global green tea market, illustrating its expanding versatility and consumer demand.
Restraints in the Global Green Tea Market
One significant restraint in the Global Green Tea market is the distinct flavor of green tea, which some consumers may perceive as bitter or overly earthy. While the beverage is recognized for its numerous health benefits, its unique taste may not resonate with individuals who prefer sweeter or flavored drinks. Additionally, although there is a growing awareness of green tea's health advantages, a considerable number of consumers are still unaware of the diverse range of green tea varieties that could potentially suit varying taste preferences. This lack of familiarity can hinder broader market acceptance and consumption.
Market Trends of the Global Green Tea Market
The global green tea market is witnessing a significant trend towards the consumption of ready-to-drink (RTD) green tea beverages, driven by a rising demand for convenient, health-focused options. As health-conscious consumers seek beverages that cater to their on-the-go lifestyles, RTD green tea is becoming increasingly popular, offering a variety of flavors and added health benefits, such as embellishments with honey, lemon, or matcha. This trend is particularly pronounced in developed markets like Europe and North America, where innovation in flavor and packaging is enhancing the appeal of green tea among diverse consumer segments, fueling overall market growth and expansion.
Table of Contents
Introduction
Objectives of the Study
Scope of the Report
Definitions
Research Methodology
Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations
Executive Summary
Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis
Market Dynamics & Outlook
Market Overview
Market Size
Market Dynamics
Drivers & Opportunities
Restraints & Challenges
Porters Analysis
Competitive rivalry
Threat of substitute
Bargaining power of buyers
Threat of new entrants
Bargaining power of suppliers
Key Market Insights
Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Global Green Tea Market Size by Type & CAGR (2025-2032)
Market Overview
Green Tea Bags
Green Tea Instant Mixes
Iced Green Tea
Others
Global Green Tea Market Size by Flavors & CAGR (2025-2032)
Market Overview
Lemon
Cinnamon
Aloe Vera
Vanilla
Basil
Jasmin
Wild Berry
Others
Global Green Tea Market Size by Distribution Channel & CAGR (2025-2032)
Market Overview
Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Others
Global Green Tea Market Size & CAGR (2025-2032)
North America (Type, Flavors, Distribution Channel)
US
Canada
Europe (Type, Flavors, Distribution Channel)
Germany
Spain
France
UK
Italy
Rest of Europe
Asia Pacific (Type, Flavors, Distribution Channel)
China
India
Japan
South Korea
Rest of Asia-Pacific
Latin America (Type, Flavors, Distribution Channel)
Brazil
Rest of Latin America
Middle East & Africa (Type, Flavors, Distribution Channel)
