세계의 말차 시장 규모는 2024년에 34억 달러에 달했습니다. 향후 IMARC Group은 2033년에는 59억 달러에 달하며, 2025-2033년에 6.05%의 성장률(CAGR)을 보일 것으로 예측하고 있습니다. 이 시장의 완만한 성장의 배경에는 대중의 건강 의식과 유기농 제품에 대한 수요 증가, 젊은 층에 대한 말차의 시각적 매력 증가, 피트니스 요법에 대한 관심 증가 등이 있습니다.
건강 및 웰빙 동향
성냥은 건강에 관심이 많은 사람들이 즐겨 마시는 음료로 분류됩니다. 항산화 물질이 풍부하고 심장 건강을 촉진하며 암 발병 위험을 최소화합니다. 세계보건기구(WHO)는 2022년에 2,000만 명 이상이 새로 암에 걸리고 약 970만 명이 사망할 것이라는 전망을 발표했습니다. 이는 5명 중 1명이 암에 걸리고 그 중 남성 9명 중 1명, 여성 12명 중 1명이 암으로 사망한다는 것을 의미합니다. 이와 더불어 화학적으로 농축된 제품에서 천연 및 유기농 제품으로 전환하는 사람들 증가는 기존 음료의 건강한 대안으로 말차 시장 수요를 불러일으키고 있습니다.
젊은 층 수요 증가
젊은 층의 지속가능성, 심신 건강, 진정성 추구에 대한 관심이 높아지면서 시장 성장세가 강화되고 있습니다. 눈길을 끄는 녹색의 말차는 SNS에서 젊은 사용자들이 말차를 포함한 영양가 높은 조제물 사진을 게시하는 등 주목을 받고 있습니다. 또한 새로운 식품에 대한 젊은 층의 관심이 높아지면서 말차 시장의 성장에 힘을 실어주고 있습니다. 유니세프는 2022년 세계 인구의 약 16%가 13억 명의 청소년으로 구성될 것으로 추정하고 있습니다. 이 외에도 말차 시장 개요에서는 말차가 젊은 층 사이에서 인기가 높아지고 있음을 강조하고 있으며, 이는 특징적이고 건강 증진에 도움이 되는 음료에 대한 욕구를 반영하고 있습니다.
건강-피트니스에 대한 접목
만성질환을 앓고 있는 사람들이 늘어나고 있다는 소식이 널리 퍼지고 있습니다. 그 결과, 운동선수와 피트니스 애호가들의 말차와 같은 건강 음료 구매가 증가하고 있으며, 말차 시장 전망은 양호합니다. 높은 항산화제 함량, 특히 에피갈로카테킨 갈레이트는 신체적 성능과 지방 연소에 도움이 되는 것으로 나타났으며, 운동 전 음료로 널리 사용되고 있습니다. 또한 말차에 함유된 진정 효과가 있는 L-테아닌은 집중력을 높이고 스트레스를 감소시켜 집중력 향상과 스트레스 감소에 도움을 줄 수 있습니다. 미국 심리학회에 따르면 응답자의 약 76%가 2022년에 스트레스가 건강에 부정적인 영향을 미쳤다고 답했습니다. 이러한 영향에는 두통(38%), 피로(35%), 걱정과 불안(34%), 우울과 슬픔(33%) 등이 포함됩니다.
The global matcha tea market size reached USD 3.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.9 Billion by 2033, exhibiting a growth rate (CAGR) of 6.05% during 2025-2033. The market is experiencing moderate growth because of the growing health awareness and demand for organic products among the masses, rising visual appeal of matcha tea to younger demographics, and increasing focus on fitness regimens.
Health and Wellness Trends
Match is categorized as a favorite drink of people who are conscious about their health. It is rich in antioxidants that boost heart health and minimize the risk of developing cancer. The World Health Organization drafted its observation and disclosed that over twenty million new cases and about 9.7 million deaths from cancer in the year 2022. This means that one in every five individuals who would have cancer, and out of that one, one in nine males and one in twelve females die from the disease. Besides this, the growing number of people that are moving from chemically-enriched products to natural and organic products are catalyzing the matcha tea market demand as a healthier alternative to traditional beverages.
Rising Demand Among Younger Demographics
The increasing need for sustainability, mental and physical health as well as authenticity among younger people is strengthening the market growth. The eye-catching green color makes matcha a center of attention on social networking sites where younger users post pictures of their nutritious concoctions, including matcha teas. In addition, the rising interest of younger demographics to explore new food items is propelling the matcha tea market growth. Moreover, in 2022 UNICEF estimated that around 16% of the world population consists of 1.3 billion teenagers. Besides this, the matcha tea market overview emphasizes how popular matcha tea is becoming among younger populations, reflecting their desire for distinctive, health-promoting beverages.
Integration into Health and Fitness Regimens
There is a rise in the spread of news about the number of people getting affected with chronic conditions. This is resulting in an increasing purchase of healthy beverages like matcha by athletes and fitness enthusiasts, in turn, offering a favorable matcha tea market outlook. Its high antioxidant content, especially epigallocatechin gallate, has been shown to help physical performance and fat burning, making it a common pre-workout drink. Furthermore, the calming L-theanine in matcha boosts focus and lowers stress, resulting in better focus and lower pressure. According to the American Psychological Association, approximately 76% of respondents said that stress had negatively impacted their health in 2022. These effects included headaches (38%), exhaustion (35%), feeling worried or anxious (34%), and feeling depressed or sad (33%).
Regular accounts for the majority of the market share
The matcha tea market statistics reveal regular constitutes as the largest segment. This category includes traditional matcha powder, which is favored for its versatility, authentic taste, and health benefits, appealing to both traditional tea enthusiasts and health-conscious consumers. Additionally, regular matcha is used for traditional Japanese tea ceremonies and ready-to-drink (RTD) matcha beverages, catering to the on-the-go consumer seeking convenience without compromising on health benefits.
Powder holds the largest share of the industry
Matcha powder, renowned for its potent concentration of minerals and antioxidants, serves a variety of purposes for consumers, ranging from making traditional tea to using it in contemporary recipes like smoothies, lattes, and baked goods. Its powdered form makes it easier to incorporate into different diets and lifestyles, which adds to its allure. The market also encompasses areas, such as ready-to-drink (RTD) beverages and matcha-infused food items, but the powdered form continues to be the most popular due to its authenticity and adaptability, cementing its place as a mainstay in both traditional and modern matcha usage. According to the IMARC group, the market for the global RTD beverages was US$ 225.0 Billion in 2023.
Conventional represents the leading market segment
The dominance of conventional matcha tea is mostly attributable to its higher accessibility and frequently cheaper price point as compared to organic alternatives, which enable a larger range of consumers to purchase it. Traditional agricultural methods are used to produce conventional matcha, which is not subject to the stringent restrictions needed for organic certification. This serves consumers who prefer the unique flavor and health benefits of matcha above organic certification by providing a variety of options that fit their needs both financially and lifestyle-wise.
Supermarkets and Hypermarkets exhibits a clear dominance in the market
Supermarkets and hypermarkets dominate the market attributed to the convenience these stores provide, enabling buyers to sample a variety of matcha products, ranging from classic powders to RTD options. High foot activity is another advantage of supermarkets and hypermarkets, which makes them perfect venues for impulse buys and product exploration. Additionally, the matcha tea market recent price indicates a steady increase, particularly in supermarkets and hypermarkets, reflecting the growing demand for this health-centric beverage among mainstream consumers. As per NielsenIQ's 2021 insight report, the US saw a 31% increase in sales of health-aligned food and beverages between 2020 and 2021, as worldwide consumers (48%) prioritized health and wellness when making purchases.
Asia Pacific leads the market, accounting for the largest matcha tea market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for matcha tea.
Asia Pacific region stands as the largest segment attributed to its deep-rooted cultural significance and longstanding tradition of tea consumption and production. Matcha has a considerable market presence due to its traditional use in tea ceremonies as well as its inclusion in contemporary drinks. Moreover, the rising health consciousness among the masses is driving the demand for various holistic food products like matcha tea.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the matcha tea industry include:
Matcha tea market companies are continually implementing strategies to strengthen their market position and meet evolving customer needs. Top businesses are concentrating on locating trustworthy, long-term matcha suppliers to ensure high-quality product offers. Major businesses are also investing in organic certifications and sustainable agriculture practices to satisfy environmentally conscious consumers. Additionally, the matcha tea market recent developments by key players to cater to health-consciousness consumers is supporting the market growth. For instance, in January 2024, Tenzo, a top supplier of organic ceremonial matcha, introduces their latest offering, the Single Serve Matcha Packets, expanding convenience for matcha enthusiasts.