CPaaS(Communication Platform as a Service) 시장 보고서 : 구성요소별, 기업 규모별, 산업별, 지역별(2024-2032년)
Communication Platform as a Service Market Report by Component, Enterprise Size, Industry, and Region 2024-2032
CPaaS(Communication Platform as a Service) 세계 시장 규모는 2023년 101억 달러에 달했습니다. 향후 IMARC Group은 2024년부터 2032년까지 22.17%의 연평균 성장률(CAGR)을 보이며 2032년까지 644억 달러에 달할 것으로 예상하고 있습니다.
CPaaS(Communication Platform as a Service)는 클라우드 기반 서비스로, 개발자가 애플리케이션, 서비스, 비즈니스 프로세스에 음성, 비디오, 메시징 등 실시간 커뮤니케이션 기능을 추가할 수 있는 클라우드 기반 서비스입니다. 할 수 있는 서비스입니다. 이를 통해 기업은 고객과의 커뮤니케이션 채널을 강화하고, 알림을 자동화하고, 약속을 관리하고, 인앱 통화 및 방송을 촉진할 수 있으며, CPaaS는 확장성, 멀티테넌시, 아웃리치 개선, 개발 시간 및 전체 비용 절감 등의 이점을 제공합니다. 그 결과, 의료, 숙박, 교육, 물류, 은행, 금융 서비스 및 보험(BFSI) 산업 등 다양한 분야에서 활용되고 있습니다.
CPaaS 시장 동향:
전 세계 소매 및 E-Commerce 분야에서 이 솔루션이 널리 채택되고 있는 것은 CPaaS를 통해 소매업체가 웹사이트, 모바일 애플리케이션, 소셜 미디어 채널에 음성, 비디오, SMS 커뮤니케이션을 통합하여 고객과의 소통을 강화할 수 있다는 점에서 시장 전망을 밝게 하고 있습니다. 고객 참여도를 높일 수 있습니다. 이에 따라 모든 채널에서 쇼핑 및 서비스 경험을 향상시키는 개인화된 추천에 대한 수요가 증가하고 있으며, 이 또한 성장을 촉진하는 요인으로 작용하고 있습니다. 또한, 생산성과 효율성을 높이기 위한 가상 비서, 음성 비서, 챗봇의 광범위한 사용은 시장 성장에 상당한 탄력을 주고 있습니다. 또한 음성 인식, 자동화, 에이전트 증강, 감정 분석, 통화 분석을 위한 인공지능(AI)과 머신러닝(ML)의 통합은 시장 성장에 박차를 가하고 있습니다. 또한, 화상 통화, 화면 공유, 통화 녹음을 통해 온라인 교육자들을 지원하기 위해 교육 업계에서 디지털 커뮤니케이션을 채택하는 사례가 증가하고 있는 것도 시장 성장에 긍정적인 영향을 미치고 있습니다. 이 외에도 첨단 기술 도입을 장려하는 다양한 정부 이니셔티브의 시행과 헬스케어 산업에서 예약 관리, 진료, 원격진료 등을 위한 비용 효율적인 클라우드 기반 솔루션에 대한 수요가 증가하면서 시장 성장을 촉진할 것으로 예상됩니다.
본 보고서에서 다루는 주요 질문
- 세계 CPaaS(Communication Platform as a Service) 시장 규모는?
- 2024년부터 2032년까지 세계 CPaaS(Communication Platform as a Service) 시장 성장률 전망은?
- 세계 CPaaS(Communication Platform as a Service) 시장을 이끄는 주요 요인은?
- CPaaS(Communication Platform as a Service) 세계 시장에 COVID-19가 미치는 영향은?
- CPaaS(Communication Platform as a Service) 세계 시장 내 구성요소별 분류는?
- 세계 CPaaS(Communication Platform as a Service) 시장의 기업 규모별 분류는?
- CPaaS(Communication Platform as a Service) 세계 시장의 주요 지역은?
- 세계 CPaaS(Communication Platform as a Service) 시장의 주요 플레이어/기업은?
목차
제1장 서문
제2장 조사 범위와 조사 방법
- 조사 목적
- 이해관계자
- 데이터 소스
- 시장 추정
- 조사 방법
제3장 주요 요약
제4장 소개
제5장 세계의 CPaaS(Communication Platform as a Service) 시장
- 시장 개요
- 시장 실적
- COVID-19의 영향
- 시장 예측
제6장 시장 내역 : 구성요소별
제7장 시장 내역 : 기업 규모별
제8장 시장 내역 : 산업별
- BFSI
- 정부
- IT 및 통신
- 헬스케어와 생명과학
- 소매
- 교육
- 기타
제9장 시장 내역 : 지역별
- 북미
- 아시아태평양
- 유럽
- 독일
- 프랑스
- 영국
- 이탈리아
- 스페인
- 러시아
- 기타
- 라틴아메리카
- 중동 및 아프리카
제10장 SWOT 분석
제11장 밸류체인 분석
제12장 Porter's Five Forces 분석
- 개요
- 구매자의 교섭력
- 공급 기업의 교섭력
- 경쟁 정도
- 신규 참여업체의 위협
- 대체품의 위협
제13장 가격 분석
제14장 경쟁 상황
- 시장 구조
- 주요 기업
- 주요 기업 개요
- 8x8 Inc.
- Avaya Inc.
- Bandwidth Inc.
- Infobip
- Intelepeer Cloud Communications LLC
- Mavenir Systems Inc.(Mavenir plc)
- MessageBird B.V.
- Plivo Inc.
- Ringcentral Inc.
- Telnyx LLC
- Twilio Inc.
- Vonage Holdings Corp.(Telefonaktiebolaget LM Ericsson)
- Voxvalley Technologies Pvt. Ltd.
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The global communication platform as a service (CPaaS) market size reached US$ 10.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 64.4 Billion by 2032, exhibiting a growth rate (CAGR) of 22.17% during 2024-2032.
Communication platform as a service (CPaaS) is a cloud-based service that allows developers to add real-time communication capabilities, such as voice, video, and messaging, to their applications, services, and business processes. This, in turn, helps organizations enrich customer communication channels, automate reminders, manage appointments, and promote in-app calling and broadcast. CPaaS also offers enhanced scalability, multi-tenancy, improved outreach, and reduced development time and overall costs. As a result, it finds extensive applications across the healthcare, hospitality, education, logistics, and banking, financial services, and insurance (BFSI) industries.
CPaaS Market Trends:
The widespread adoption of the solution in the retail and e-commerce sectors across the globe is creating a positive outlook for the market. CPaaS allows retailers to integrate audio, video, and SMS communication to their websites, mobile application, and social media channels to enhance customer engagement. In line with this, the rising demand for personalized recommendations that enhance the shopping and service experience across all the channels is acting as another growth-inducing factor. Furthermore, the extensive utilization of virtual, voice assistants, and chatbots to increase productivity and efficiency is providing a considerable boost to the market growth. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) for speech recognition, automation, agent augmentation, emotion analysis, and call analytics is providing an impetus to the market growth. Moreover, the increasing adoption of digital communication in the education industry to assist online educators with video calling, screen sharing, and call recording is favoring the market growth. Other factors, including the implementation of various government initiatives encouraging the adoption of advanced technologies and the increasing demand for cost-effective cloud-based solutions in the healthcare industry for managing appointments, consultations, and telehealth, are anticipated to drive the market toward growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global CPaaS market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on component, enterprise size and industry.
Breakup by Component:
Software
Services
Breakup by Enterprise Size:
Small and Medium-Size Enterprises
Large Enterprises
Breakup by Industry:
BFSI
Government
IT and Telecom
Healthcare and Life Sciences
Retail
Education
Others
Breakup by Region:
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being 8x8 Inc., Avaya Inc., Bandwidth Inc., Infobip, Intelepeer Cloud Communications LLC, Mavenir Systems Inc. (Mavenir plc), MessageBird B.V., Plivo Inc., Ringcentral Inc., Telnyx LLC, Twilio Inc., Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson) and Voxvalley Technologies Pvt. Ltd.
Key Questions Answered in This Report
- 1. How big is the global Communication Platform as a Service (CPaaS) market?
- 2. What is the expected growth rate of the global Communication Platform as a Service (CPaaS) market during 2024-2032?
- 3. What are the key factors driving the global Communication Platform as a Service (CPaaS) market?
- 4. What has been the impact of COVID-19 on the global Communication Platform as a Service (CPaaS) market?
- 5. What is the breakup of the global Communication Platform as a Service (CPaaS) market based on the component?
- 6. What is the breakup of the global Communication Platform as a Service (CPaaS) market based on the enterprise size?
- 7. What are the key regions in the global Communication Platform as a Service (CPaaS) market?
- 8. Who are the key players/companies in the global Communication Platform as a Service (CPaaS) market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Communications Platform-as-a-Service (CPaaS) Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Component
- 6.1 Software
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Services
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Enterprise Size
- 7.1 Small and Medium-Size Enterprises
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Large Enterprises
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Industry
- 8.1 BFSI
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Government
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
- 8.3 IT and Telecom
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
- 8.4 Healthcare and Life Sciences
- 8.4.1 Market Trends
- 8.4.2 Market Forecast
- 8.5 Retail
- 8.5.1 Market Trends
- 8.5.2 Market Forecast
- 8.6 Education
- 8.6.1 Market Trends
- 8.6.2 Market Forecast
- 8.7 Others
- 8.7.1 Market Trends
- 8.7.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 SWOT Analysis
- 10.1 Overview
- 10.2 Strengths
- 10.3 Weaknesses
- 10.4 Opportunities
- 10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 8x8 Inc.
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.1.3 Financials
- 14.3.1.4 SWOT Analysis
- 14.3.2 Avaya Inc.
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Bandwidth Inc.
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
- 14.3.4 Infobip
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Intelepeer Cloud Communications LLC
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Mavenir Systems Inc. (Mavenir plc)
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 MessageBird B.V.
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 Plivo Inc.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
- 14.3.9 Ringcentral Inc.
- 14.3.9.1 Company Overview
- 14.3.9.2 Product Portfolio
- 14.3.9.3 Financials
- 14.3.10 Telnyx LLC
- 14.3.10.1 Company Overview
- 14.3.10.2 Product Portfolio
- 14.3.11 Twilio Inc.
- 14.3.11.1 Company Overview
- 14.3.11.2 Product Portfolio
- 14.3.11.3 Financials
- 14.3.11.4 SWOT Analysis
- 14.3.12 Vonage Holdings Corp. (Telefonaktiebolaget LM Ericsson)
- 14.3.12.1 Company Overview
- 14.3.12.2 Product Portfolio
- 14.3.12.3 Financials
- 14.3.12.4 SWOT Analysis
- 14.3.13 Voxvalley Technologies Pvt. Ltd.
- 14.3.13.1 Company Overview
- 14.3.13.2 Product Portfolio
