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Operation and Business Support System
»óǰÄÚµå : 1565076
¸®¼­Ä¡»ç : Global Industry Analysts, Inc.
¹ßÇàÀÏ : 2024³â 10¿ù
ÆäÀÌÁö Á¤º¸ : ¿µ¹® 193 Pages
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US $ 5,850 £Ü 8,082,000
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2023³â 652¾ï ´Þ·¯·Î ÃßÁ¤µÇ´Â ¿î¿µ ¹× ¾÷¹« Áö¿ø ½Ã½ºÅÛ ¼¼°è ½ÃÀåÀº 2023³âºÎÅÍ 2030³â±îÁö ¿¬Æò±Õ 12.0% ¼ºÀåÇÏ¿© 2030³â¿¡´Â 1,441¾ï ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. º» º¸°í¼­¿¡¼­ ºÐ¼®ÇÑ ºÎ¹® Áß ÇϳªÀÎ OSS ¼Ö·ç¼ÇÀº CAGR 12.6%¸¦ ±â·ÏÇÏ¿© ºÐ¼® ±â°£ Á¾·á ½ÃÁ¡¿¡ 834¾ï ´Þ·¯¿¡ ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµÇ¸ç, BSS ¼Ö·ç¼Ç ºÎ¹®Àº ºÐ¼® ±â°£ µ¿¾È CAGR 11.1%ÀÇ ¼ºÀå·üÀ» º¸ÀÏ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.

¹Ì±¹ ½ÃÀåÀº 176¾ï ´Þ·¯, Áß±¹Àº CAGR 11.0%·Î ¼ºÀå Àü¸Á

¹Ì±¹ÀÇ ¿î¿µ ¹× ¾÷¹« Áö¿ø ½Ã½ºÅÛ ½ÃÀå ±Ô¸ð´Â 2023³â 176¾ï ´Þ·¯·Î ÃßÁ¤µË´Ï´Ù. ¼¼°è 2À§ÀÇ °æÁ¦ ´ë±¹ÀÎ Áß±¹Àº 2030³â±îÁö 217¾ï ´Þ·¯ ±Ô¸ð¿¡ µµ´ÞÇÒ °ÍÀ¸·Î ¿¹»óµÇ¸ç, 2023-2030³âÀÇ ºÐ¼® ±â°£ µ¿¾È 11.0%ÀÇ ¿¬Æò±Õ º¹ÇÕ ¼ºÀå·ü(CAGR)À» ³ªÅ¸³¾ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. ´Ù¸¥ ÁÖ¸ñÇÒ ¸¸ÇÑ Áö¿ª ½ÃÀåÀ¸·Î´Â ÀϺ»°ú ij³ª´Ù°¡ ÀÖÀ¸¸ç, ºÐ¼® ±â°£ µ¿¾È °¢°¢ 10.8%¿Í 10.0%ÀÇ ¿¬Æò±Õ º¹ÇÕ ¼ºÀå·ü(CAGR)À» ³ªÅ¸³¾ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. À¯·´¿¡¼­´Â µ¶ÀÏÀÌ ¾à 8.4%ÀÇ ¿¬Æò±Õ º¹ÇÕ ¼ºÀå·ü(CAGR)·Î ¼ºÀåÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.

¼¼°è ¿î¿µ ¹× ¾÷¹« Áö¿ø ½Ã½ºÅÛ(OSS/BSS) ½ÃÀå - ÁÖ¿ä µ¿Çâ ¹× ÃËÁø¿äÀÎ Á¤¸®

OSS/BSS ¼Ö·ç¼ÇÀº IT ¹× Åë½Å ¼­ºñ½º¸¦ ¾î¶»°Ô À籸¼ºÇϰí Àִ°¡?

¿î¿µ ¹× ¾÷¹« Áö¿ø ½Ã½ºÅÛ(OSS/BSS)Àº Åë½Å ¹× IT ¼­ºñ½º ¾÷°è¿¡¼­ ÇʼöÀûÀÎ ¿ä¼Ò°¡ µÇ¾î ¼­ºñ½º Á¦°ø¾÷ü°¡ ³×Æ®¿öÅ© ¹× °í°´ ¼­ºñ½º¸¦ °ü¸®, ¸ð´ÏÅ͸µ ¹× ÃÖÀûÈ­ÇÒ ¼ö ÀÖµµ·Ï Áö¿øÇϸç, OSS´Â Àå¾Ö °¨Áö, ³×Æ®¿öÅ© ±¸¼º, ¼º´É ¸ð´ÏÅ͸µ µî ³×Æ®¿öÅ© °ü¸® ¾÷¹«¿¡ ÁßÁ¡À» µÐ´Ù, ¼º´É ¸ð´ÏÅ͸µ°ú °°Àº ³×Æ®¿öÅ© °ü¸® ¾÷¹«¿¡ ÁßÁ¡À» µÎ°í, BSS´Â °ú±Ý, °í°´ °ü°è °ü¸®, ÁÖ¹® °ü¸®¿Í °°Àº °í°´ °ü·Ã ÇÁ·Î¼¼½º¸¦ ó¸®ÇÕ´Ï´Ù. ÀÌ µÎ ½Ã½ºÅÛÀ» ÅëÇÕÇÔÀ¸·Î½á Åë½Å»ç¾÷ÀÚ´Â ³ôÀº ¿î¿µ È¿À²¼º°ú °í°´ ¸¸Á·µµ¸¦ À¯ÁöÇϸ鼭 ¿øÈ°ÇÑ ¼­ºñ½º¸¦ Á¦°øÇÒ ¼ö ÀÖÀ¸¸ç, 5G, IoT, Ŭ¶ó¿ìµå ÄÄÇ»ÆÃ°ú °°Àº ±â¼ú·Î ÀÎÇØ Ä¿³ØÆ¼ºñƼ¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡ÇÏ´Â ½Ã´ë¿¡ OSS/BSS ¼Ö·ç¼ÇÀº ´õ¿í º¹ÀâÇÑ ³×Æ®¿öÅ© °ü¸® ¾÷¹«¸¦ ó¸®ÇÒ ¼ö ÀÖ½À´Ï´Ù. BSS ¼Ö·ç¼ÇÀº ´õ¿í º¹ÀâÇÑ ³×Æ®¿öÅ©¸¦ ó¸®ÇÏ°í ½Ç½Ã°£ ºÐ¼®À» Á¦°øÇϵµ·Ï ÁøÈ­ÇÏ¿© ¼­ºñ½º Á¦°ø¾÷ü°¡ ³×Æ®¿öÅ© ¼º´ÉÀ» ÃÖÀûÈ­Çϰí, °í°´ °æÇèÀ» °³ÀÎÈ­Çϸç, ¿î¿µÀ» °£¼ÒÈ­ÇÒ ¼ö ÀÖµµ·Ï µ½°í ÀÖ½À´Ï´Ù. ´õ ³ªÀº ³×Æ®¿öÅ© ÀÚµ¿È­, ´õ ºü¸¥ ¼­ºñ½º ¹èÆ÷, ½Ç½Ã°£ °ú±Ý¿¡ ´ëÇÑ ¿ä±¸´Â Åë½Å »ç¾÷ÀÚµéÀÇ OSS/BSS ÀÎÇÁ¶ó ¾÷±×·¹À̵带 ´õ¿í ÃËÁøÇϰí ÀÖ½À´Ï´Ù.

OSS/BSS ½ÃÀåÀ» Çü¼ºÇÏ´Â ÁÖ¿ä µ¿ÇâÀº?

OSS/BSS ½ÃÀåÀÇ ÁøÈ­´Â ÁÖ·Î µðÁöÅÐÈ­·ÎÀÇ Àüȯ°ú ½Ç½Ã°£ ±â´É¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡¸¦ Áß½ÉÀ¸·Î ¸î °¡Áö ÁÖ¿ä Æ®·»µå¿¡ ÀÇÇØ ÃËÁøµÇ°í ÀÖ½À´Ï´Ù. ÁÖ¿ä Æ®·»µå Áß Çϳª´Â Ŭ¶ó¿ìµå ±â¹Ý OSS/BSS ¼Ö·ç¼ÇÀÇ Ã¤ÅÃÀÔ´Ï´Ù. Ŭ¶ó¿ìµå ±â¹Ý OSS/BSS ¼Ö·ç¼ÇÀº À¯¿¬¼º, È®À强, ¿î¿µ ºñ¿ë Àý°¨ µîÀÇ ÀÌÁ¡À» Á¦°øÇÕ´Ï´Ù. ¶ÇÇÑ, Ŭ¶ó¿ìµå ±â¹Ý Ç÷§ÆûÀ» ÅëÇØ ¼­ºñ½º Á¦°ø¾÷ü´Â »õ·Î¿î ¼­ºñ½º¸¦ ½Å¼ÓÇÏ°Ô Ãâ½ÃÇÏ°í º¯È­ÇÏ´Â ½ÃÀå ȯ°æ¿¡ ´ëÀÀÇÒ ¼ö ÀÖÀ¸¸ç, 5G ±â¼úÀÇ µîÀåÀ¸·Î ´Ù¾çÇÑ ¼­ºñ½º, ÀúÁö¿¬ ¿ëµµ, ³×Æ®¿öÅ© ½½¶óÀÌ½Ì °ü¸® µî 5G ³×Æ®¿öÅ©ÀÇ º¹À⼺¿¡ ´ëÀÀÇÒ ¼ö ÀÖ´Â º¸´Ù Áøº¸µÈ OSS ¼Ö·ç¼ÇÀÌ ¿ä±¸µÇ°í ÀÖ½À´Ï´Ù. ´ëÀÀÇÒ ¼ö ÀÖ´Â º¸´Ù °íµµÈ­µÈ OSS/BSS ½Ã½ºÅÛ¿¡ ´ëÇÑ ¿ä±¸µµ »ý°Ü³ª°í ÀÖ½À´Ï´Ù. ¶Ç ´Ù¸¥ Å« È帧Àº ÀΰøÁö´É(AI)°ú ¸Ó½Å·¯´×(ML)À» OSS/BSS ½Ã½ºÅÛ¿¡ ÅëÇÕÇÏ´Â °ÍÀ¸·Î, AI ±â¹Ý ºÐ¼®À» ÅëÇØ Åë½Å»ç´Â ³×Æ®¿öÅ© °ü¸® ÀÛ¾÷À» ÀÚµ¿È­Çϰí, ³×Æ®¿öÅ© Àå¾Ö¸¦ ¿¹ÃøÇϸç, °í°´¿¡°Ô º¸´Ù °³ÀÎÈ­µÈ ¼­ºñ½º¸¦ Á¦°øÇÒ ¼ö ÀÖ°Ô µÇ¾ú½À´Ï´Ù. °¡´ÉÇÏ°Ô Çϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ, µðÁöÅРä³ÎÀ» ÅëÇÑ °í°´ °æÇè Çâ»ó¿¡ ÃÊÁ¡À» ¸ÂÃá BSSÀÇ ¹ßÀüÀº ¼¿ÇÁ ¼­ºñ½º Æ÷ÅÐ, ¸ð¹ÙÀÏ ¾Û, AI ±â¹Ý °í°´ ¼­ºñ½º µµ±¸°¡ ÃֽŠBSS Ç÷§Æû¿¡ ÇʼöÀûÀÎ ¿ä¼Ò·Î ÀÚ¸® Àâ°í ÀÖ½À´Ï´Ù.

±â¼úÀº ¾î¶»°Ô OSS/BSSÀÇ Çõ½ÅÀ» ÃËÁøÇϴ°¡?

±â¼úÀÇ ¹ßÀüÀº OSS/BSS ¼Ö·ç¼ÇÀÇ Çõ½Å¿¡ Áß¿äÇÑ ¿ªÇÒÀ» Çϰí ÀÖÀ¸¸ç, º¸´Ù ÀûÀÀ·Â ÀÖ°í, È¿À²ÀûÀ̸ç, Áö´ÉÀûÀÎ OSS/BSS ¼Ö·ç¼ÇÀÌ µÇ°í ÀÖÀ¸¸ç, AI¿Í ML ±â¼úÀÇ Ã¤ÅÃÀº Åë½Å »ç¾÷ÀÚÀÇ ³×Æ®¿öÅ© °ü¸® ¹æ½Ä¿¡ Çõ¸íÀ» °¡Á®¿Ô°í, ¿¹Áöº¸Àü, ½Ç½Ã°£ ¼º´É ¸ð´ÏÅ͸µ, ÀÚµ¿ °íÀå °¨Áö, ½Ç½Ã°£ ¼º´É ¸ð´ÏÅ͸µ, ÀÚµ¿ °íÀå °¨Áö, ½Ç½Ã°£ ¼º´É ¸ð´ÏÅ͸µ, ÀÚµ¿ °íÀå °¨Áö µîÀ» °¡´ÉÇÏ°Ô Çϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ ÀÌ·¯ÇÑ ±â¼úÀº °í°´ÀÇ Çൿ°ú ¼±È£µµ¸¦ ºÐ¼®ÇÏ¿© ¼­ºñ½º Á¦°ø¾÷ü°¡ °³ÀÎÈ­µÈ °í°´ °æÇèÀ» Á¦°øÇÒ ¼ö ÀÖ°Ô ÇØÁÝ´Ï´Ù. Ŭ¶ó¿ìµå ÄÄÇ»ÆÃÀº ¶Ç ´Ù¸¥ ȹ±âÀûÀÎ ±â¼ú·Î, Åë½Å »ç¾÷ÀÚ°¡ ¼ö¿ä¿¡ µû¶ó OSS/BSS ½Ã½ºÅÛÀ» µ¿ÀûÀ¸·Î È®ÀåÇÏ¿© ÀÎÇÁ¶ó ºñ¿ëÀ» Àý°¨ÇÏ°í ¼­ºñ½º Á¦°øÀ» °¡¼ÓÈ­ÇÒ ¼ö ÀÖ´Â ´É·ÂÀ» Á¦°øÇÕ´Ï´Ù. ¶ÇÇÑ OSS/BSS ½Ã½ºÅÛ°ú ³×Æ®¿öÅ© ±â´É °¡»óÈ­(NFV) ¹× ¼ÒÇÁÆ®¿þ¾î Á¤ÀÇ ³×Æ®¿öÅ·(SDN)°úÀÇ ÅëÇÕÀ» ÅëÇØ Åë½Å »ç¾÷ÀÚ´Â º¸´Ù À¯¿¬ÇÏ°í ¹ÎøÇÑ ³×Æ®¿öÅ© °ü¸®¸¦ ½ÇÇöÇÒ ¼ö ÀÖ½À´Ï´Ù. ÀÚµ¿È­ µµ±¸´Â ¼öÀÛ¾÷ÀÇ Çʿ伺À» ÁÙÀ̰í, ½Ç½Ã°£ °ú±Ý ½Ã½ºÅÛÀº °í°´¿¡°Ô ´õ ³ôÀº Åõ¸í¼º°ú Á¤È®¼ºÀ» Á¦°øÇÕ´Ï´Ù. ºí·ÏüÀÎ ±â¼úÀº OSS/BSS ¿ëµµ¿¡¼­ ¾ÈÀüÇÑ °Å·¡¿Í µ¥ÀÌÅÍ ºÐ»ê °ü¸®¸¦ À§ÇØ ¿¬±¸µÇ°í ÀÖ½À´Ï´Ù.

OSS/BSS ½ÃÀåÀÇ ¼ºÀåÀ» À̲ô´Â ¿äÀÎÀº ¹«¾ùÀϱî?

OSS/BSS ½ÃÀåÀÇ ¼ºÀå¿¡´Â ¿©·¯ °¡Áö ¿äÀÎÀÌ ÀÖÁö¸¸, ±×Áß¿¡¼­µµ °í±Þ Åë½Å ¼­ºñ½º¿¡ ´ëÇÑ ¼ö¿ä Áõ°¡¿Í È¿À²ÀûÀÎ ³×Æ®¿öÅ© °ü¸® ¼Ö·ç¼Ç¿¡ ´ëÇÑ ¿ä±¸°¡ °¡Àå Å« ¿äÀÎÀ¸·Î ÀÛ¿ëÇϰí ÀÖÀ¸¸ç, 5G ³×Æ®¿öÅ©ÀÇ È®»êÀ¸·Î Åë½Å »ç¾÷ÀÚµéÀº º¸´Ù º¹ÀâÇÑ ³×Æ®¿öÅ©¸¦ °ü¸®Çϰí Â÷º°È­µÈ ¼­ºñ½º¸¦ Á¦°øÇϱâ À§ÇØ OSS/BSS ÀÎÇÁ¶ó¸¦ ¾÷±×·¹À̵åÇØ¾ß ÇÕ´Ï´Ù. Â÷º°È­µÈ ¼­ºñ½º¸¦ Á¦°øÇϱâ À§ÇØ OSS/BSS ÀÎÇÁ¶ó¸¦ ¾÷±×·¹À̵åÇÏ´Â °ÍÀÌ ±Þ¼±¹«ÀÔ´Ï´Ù. Ŭ¶ó¿ìµå ±â¹Ý OSS/BSS Ç÷§ÆûÀº À¯¿¬¼º°ú ºñ¿ë È¿À²¼ºÀÌ ¶Ù¾î³ª Åë½Å»ç¾÷ÀÚµéÀÌ ½±°Ô ¾÷¹«¸¦ È®ÀåÇÒ ¼ö ÀÖ¾î ¸¹Àº °ü½ÉÀ» ¹Þ°í ÀÖ½À´Ï´Ù. ºñµð¿À ½ºÆ®¸®¹Ö, IoT, Ŭ¶ó¿ìµå ¾ÖÇø®ÄÉÀ̼ǰú °°Àº µðÁöÅÐ ¼­ºñ½ºÀÇ µîÀåÀ¸·Î ½Ç½Ã°£ °ú±Ý, ¼­ºñ½º Ä¿½ºÅ͸¶ÀÌ¡, °í°´ °ü¸® µîÀ» Áö¿øÇÏ´Â °­·ÂÇÑ BSS ¼Ö·ç¼Ç¿¡ ´ëÇÑ ¿ä±¸°¡ ´õ¿í Ä¿Áö°í ÀÖ½À´Ï´Ù. ¶ÇÇÑ, °í°´ °æÇè°ú ¸¸Á·µµ¿¡ ´ëÇÑ °ü½ÉÀÌ ³ô¾ÆÁö¸é¼­ Åë½Å»ç°¡ ¼­ºñ½º¸¦ °³ÀÎÈ­ÇÏ°í ¿øÈ°ÇÑ ¿È´Ïä³Î Áö¿øÀ» Á¦°øÇÏ´Â µ¥ µµ¿òÀÌ µÇ´Â AI ±â¹Ý BSS ÅøÀ» µµÀÔÇÏ´Â Ãß¼¼ÀÔ´Ï´Ù. ³ôÀº ¼­ºñ½º ǰÁúÀ» À¯ÁöÇϸ鼭 ¿î¿µ ºñ¿ëÀ» Àý°¨ÇØ¾ß ÇÏ´Â Åë½Å»çµéÀº ÀÚµ¿È­ ¹× AI ±â¹Ý OSS/BSS ¼Ö·ç¼Ç¿¡ ´ëÇÑ ÅõÀÚ¸¦ È®´ëÇϰí ÀÖ½À´Ï´Ù.

Á¶»ç ´ë»ó ±â¾÷ ¿¹½Ã(ÁÖ¸ñ¹Þ´Â 44°³»ç)

  • BrainNET
  • Calvi Business Software BV
  • Digiquant
  • Enghouse Networks Limited
  • I2i Systems
  • IAPsolutions
  • IBM Corporation
  • JEVERA
  • MatrixIntelligence
  • Mer Telemanagement Solutions Ltd.

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    Global Operation and Business Support System Market to Reach US$144.1 Billion by 2030

    The global market for Operation and Business Support System estimated at US$65.2 Billion in the year 2023, is expected to reach US$144.1 Billion by 2030, growing at a CAGR of 12.0% over the analysis period 2023-2030. OSS Solutions, one of the segments analyzed in the report, is expected to record a 12.6% CAGR and reach US$83.4 Billion by the end of the analysis period. Growth in the BSS Solutions segment is estimated at 11.1% CAGR over the analysis period.

    The U.S. Market is Estimated at US$17.6 Billion While China is Forecast to Grow at 11.0% CAGR

    The Operation and Business Support System market in the U.S. is estimated at US$17.6 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$21.7 Billion by the year 2030 trailing a CAGR of 11.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 10.8% and 10.0% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 8.4% CAGR.

    Global Operation and Business Support System (OSS/BSS) Market - Key Trends & Drivers Summarized

    How Are OSS/BSS Solutions Reshaping Telecommunications and IT Services?

    Operation and Business Support Systems (OSS/BSS) have become essential in the telecommunications and IT services industries, enabling service providers to manage, monitor, and optimize their networks and customer services. OSS focuses on network management tasks like fault detection, network configuration, and performance monitoring, while BSS handles customer-related processes, such as billing, customer relationship management, and order management. The integration of these two systems allows telecom operators to deliver seamless services while maintaining high levels of operational efficiency and customer satisfaction. In an era of increasing connectivity demands—driven by technologies like 5G, IoT, and cloud computing—OSS/BSS solutions are evolving to handle more complex networks and offer real-time analytics, helping service providers optimize network performance, personalize customer experiences, and streamline their operations. The need for better network automation, faster service deployment, and real-time billing is further pushing telecom companies to upgrade their OSS/BSS infrastructure.

    What Are the Key Trends Shaping the OSS/BSS Market?

    Several key trends are driving the evolution of the OSS/BSS market, primarily centered around the shift towards digitalization and the growing demand for real-time capabilities. One major trend is the adoption of cloud-based OSS/BSS solutions, which provide flexibility, scalability, and lower operational costs. Cloud-based platforms also allow service providers to quickly deploy new services and respond to changing market conditions. The rise of 5G technology has also created a need for more sophisticated OSS/BSS systems that can handle the complexities of 5G networks, such as managing diverse services, low-latency applications, and network slicing. Another significant trend is the increasing integration of artificial intelligence (AI) and machine learning (ML) into OSS/BSS systems. AI-driven analytics are enabling telecom companies to automate network management tasks, predict network failures, and provide more personalized services to customers. The focus on enhancing customer experience through digital channels is also shaping BSS developments, with self-service portals, mobile apps, and AI-driven customer service tools becoming integral components of modern BSS platforms.

    How Is Technology Driving Innovation in OSS/BSS?

    Technology advancements are playing a crucial role in transforming OSS/BSS solutions, making them more adaptive, efficient, and intelligent. The adoption of AI and ML technologies is revolutionizing how telecom providers manage their networks, enabling predictive maintenance, real-time performance monitoring, and automated fault detection. These technologies also allow service providers to offer personalized customer experiences by analyzing customer behavior and preferences. Cloud computing is another game-changer, offering telecom companies the ability to scale their OSS/BSS systems dynamically based on demand, reduce infrastructure costs, and accelerate service delivery. Furthermore, the integration of OSS/BSS systems with network functions virtualization (NFV) and software-defined networking (SDN) is enabling telecom operators to achieve more flexible and agile network management. Automation tools are reducing the need for manual intervention, while real-time billing systems are providing greater transparency and accuracy for customers. Blockchain technology is also being explored for secure transactions and decentralized management of data in OSS/BSS applications.

    What Is Driving the Growth in the OSS/BSS Market?

    The growth in the OSS/BSS market is driven by several factors, most notably the increasing demand for advanced telecom services and the need for efficient network management solutions. The rollout of 5G networks has created a pressing need for telecom operators to upgrade their OSS/BSS infrastructure to manage more complex networks and provide differentiated services. Cloud-based OSS/BSS platforms are gaining traction due to their flexibility and cost-effectiveness, allowing telecom companies to scale their operations easily. The rise of digital services, such as video streaming, IoT, and cloud applications, has further fueled the need for robust BSS solutions that can handle real-time billing, service customization, and customer management. Additionally, the growing focus on customer experience and satisfaction is driving the adoption of AI-powered BSS tools, which help telecom companies personalize their services and offer seamless, omnichannel support. The need to reduce operational costs while maintaining high service quality is also prompting telecom operators to invest in automation and AI-driven OSS/BSS solutions.

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    TABLE OF CONTENTS

    I. METHODOLOGY

    II. EXECUTIVE SUMMARY

    III. MARKET ANALYSIS

    IV. COMPETITION

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