Home and garden in India registered strong growth in retail current value sales in 2024, supported by inflationary pressure on prices. Growth was faster than in 2023, driven by factors like rising disposable incomes, urbanisation and the rising consumer demand for high-quality, durable and aesthetically-pleasing products. Within homewares, a strong performance was fuelled by the cultural and social importance of the kitchen among Indian households, rising awareness of and interest in health-faci...
Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Gardening is driven by urbanisation, rising environmental awareness and the popularity of sustainable, space-efficient solutions
Bosch leads with innovative, durable solutions while Ikea India thrives through affordable, sustainable offerings and strong digital engagement
Home improvement and gardening stores lead distribution by offering specialised products, engaging experiences and one-stop convenience
PROSPECTS AND OPPORTUNITIES
Urbanisation and sustainable living are set to drive growth opportunities in gardening
Consumer demographics to influence gardening in India
Technological innovations are set to transform gardening in India
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Indoor living dominates with beds the most dynamic performer as home furnishings thrives in India
Godrej & Boyce heads home furnishings while Sheela Foam benefits from strong strategic campaigns
Product variety, personalised services and strategic expansion characterise homewares and home furnishing stores
PROSPECTS AND OPPORTUNITIES
Home furnishings is poised for significant development and growth over the forecast period
Home furnishings' growth is set to be fuelled by a rising middle class, infrastructure investments, government support and retail modernisation
Diverse consumer preferences and lifestyles to drive the demand for furniture
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home improvement benefits from increasing disposable incomes, urbanisation and the growing popularity of DIY projects and eco-friendly solutions
Asian Paints leads home improvement through a strong customer focus, innovation and wide service network
Home improvement stores focus on transparent pricing, authentic products and customer-facing services
PROSPECTS AND OPPORTUNITIES
Innovations and energy-efficient solutions are expected to enhance the appeal of home improvement projects
Smart technology in homes is on the rise, driven by technological advancements, higher disposable incomes and supportive government policies
Eco-friendly home improvement gains momentum amidst rising environmental awareness and the demand for "greener" living spaces
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic growth and India's expanding middle class drive the demand for high-quality, durable and aesthetically-pleasing homewares
TTK Prestige leads while FnS International provides dynamism
Specialist retailers dominate with a wide reach and quality product offer
PROSPECTS AND OPPORTUNITIES
Omnichannel retail strategies are set to make homewares more accessible to a wider audience
Innovations and high-tech product developments to improve the consumer experience and cater to modern lifestyles and preferences
Consumer demand, supportive regulations and tech advancements to drive long-term growth for sustainable and biodegradable homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029