Sales of home and garden in Thailand slowed down in 2024, due to a combination of economic challenges and shifting consumer behaviours. While the gardening category saw healthy growth driven by urban gardening, biophilic design, and government support for sustainable farming, other categories, did not fare as well. Rising living costs, high household debt, and tighter credit availability have led to weakened consumer confidence, prompting delays in large-scale purchases and a focus on more budge...
Euromonitor International's Home and Garden in Thailand report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Home and Garden market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Home and garden in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for home and garden?
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2019-2024
Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
GARDENING IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Urban living, eco-design, and innovation fuel the next wave of growth in Thailand's gardening sector
Chia Tai and Bosch lead the way in Thailand's gardening sector with innovation and consumer-focussed strategies
Retailers innovate store formats and embrace digital tools to meet rising demand for gardening products in Thailand
PROSPECTS AND OPPORTUNITIES
After a temporary slowdown, gardening is set to rebound with pots and planters leading growth amid urbanisation and wellness trends
Climate-resilient gardening to shape long-term innovation and product demand in Thailand
Smart gardening tools and AI-driven solutions expected to transform consumer and retail experiences in Thailand's gardening market
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2019-2024
Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
Table 12 NBO Company Shares of Gardening: % Value 2020-2024
Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
Table 14 Distribution of Gardening by Format: % Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029
HOME FURNISHINGS IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Home furnishings sees uneven recovery due to economic strain and shifting consumer priorities
IKEA and Index Living Mall lead Thailand's home furnishings market in 2024 by addressing affordability and sustainability demands
Thailand's home furnishings retailers adapt to economic headwinds in 2024 by boosting omnichannel strategies and value offerings across key channels
PROSPECTS AND OPPORTUNITIES
Thailand's home furnishings and LED lighting markets face short-term slowdown in 2025 but prepare for recovery through innovation and strategic adaptation
AI and automation technologies revolutionise furniture design and production in Thailand
Sustainable and smart innovations transforming Thailand's home living experience
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2019-2024
Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029
HOME IMPROVEMENT IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Thailand's home improvement market slows down in 2024 amid weak consumer spending and construction delays
Siam Sanitary Ware maintains lead in home improvement thanks to innovation, sustainability, and digital expansion
Home improvement specialists see stagnant sales due to economic pressures, while e-commerce grows strongly
PROSPECTS AND OPPORTUNITIES
2025 slump in sales will pick up again over the forecast period thanks to government support and urban demand
Thailand's rental trend and suburban growth drive demand for adaptable and energy-efficient home improvements
Thailand is witnessing a technological transformation, driven by innovations in 3D printing, AI-driven interior design, and smart home technologies
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2019-2024
Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029
HOMEWARES IN THAILAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic pressures and shifting priorities weigh on Thailand's homewares market
Satien Stainless Steel gains on Srithai Superware to take a marginal lead
Digital shift and economic headwinds redefine Thailand's homewares retail landscape
PROSPECTS AND OPPORTUNITIES
Homewares faces a slight slump in 2025, with forecast period recovery driven by tourism and eco-friendly trends
Demographic shifts drive demand for adaptable and sustainable homewares in Thailand
Innovative advancements in hygiene and smart technology reshape homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2019-2024
Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
Table 34 Sales of Homewares by Material: % Value 2019-2024
Table 35 NBO Company Shares of Homewares: % Value 2020-2024
Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
Table 37 Distribution of Homewares by Format: % Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029