2024년 인도의 소비자 건강 시장 규모는 진화하는 소비자 우선순위와 라이프스타일의 변화에 힘입어 거의 두 자릿수 성장률을 나타낼 것으로 예측됩니다. 주요 성장 요인으로는 가처분 소득 증가, 도시화, 맞벌이 가구 증가 등을 꼽을 수 있습니다. 특히 도시 지역에서는 바쁜 라이프 스타일로 인해 소비자들이 편리한 건강 솔루션을 원하게 되면서 예방적 건강 제품 및 보충제에 대한 수요가 증가하고 있습니다.
인도의 소비자 건강 시장에 대해 조사했으며, 시장 개요, 2020-2024년 최신 소매 판매 데이터, 시장 기회와 향후 전망 등의 정보를 정리하여 전해드립니다.
목차
목차와 표 리스트
주요 요약
시장 지표
시장 데이터
부록
면책사항
정의
정보원
인도의 진통제
주요 데이터 결과
2024년 발전
즉효성 진통제가 2024년에 진통제 성장을 가속
인도에서 새로운 포맷이 국소 진통제/마취제에 혁명을 일으킨다
스포츠 선수가 진통제 제품 라인업 확대에 기여
전망과 기회
신체 활동 증가에 의해 예측 기간 중에 국소 진통제/마취제 판매가 증가할 것으로 예상된다
브랜드는 예측 기간 중에 관련성을 유지하기 위해서 다양화한다
진통제의 입수 용이성이 성장을 가속
카테고리 데이터
인도의 기침, 감기, 알레르기(꽃가루 알레르기) 치료법
주요 데이터 결과
2024년 발전
기침을 멈추는 감기약, 알레르기약(꽃가루 알레르기)은 허브나 전통 제품에의 선호도에 의지해 중간 정도 성장을 이루고 있다
인지도 증가와타깃화된 접근 방식으로 인해 단일 비타민의 성장은 멀티 비타민 성장을 웃돌고 있다
멀티 비타민은 다양한 연령층이나 영양 요구에 대응
2024년, 인도에서 비타민 경쟁이 격화
전망과 기회
비타민 B와 D는 예측 기간중, 계속해서 단독 비타민의 리더가 될 전망
비타민의 새로운 형태는 소비자를 계속 끌어당긴다
예측 기간 중에 온라인 채널이 비타민의 성장을 가속
카테고리 데이터
인도의 식이보충제
주요 데이터 결과
2024년 발전
식이보충제는 2024년에 두자리수 성장을 예측
건강 관련 제품은 종합적인 건강에 초점을 맞춘 식이보충제로 인기를 얻고 있다
브랜드 협업이나 유명인의 지지에 의해 식이보충제 관여와 인지도가 향상
전망과 기회
소비자 건강과 웰니스에 대한 태도 변화가 식이보충제 수요를 촉진
미용과 건강의 시너지 효과로 피부와 머리카락 건강보조식품 판매가 성장할 전망
호르몬에 대한 의식 고양에 의해 여성용 식이보충제의 성장 가능성이 높아지고 있다
카테고리 데이터
인도의 체중 관리와 건강
주요 데이터 결과
2024년 발전
비만 증가와 도시 라이프스타일이 인도의 체중 관리와 건강에 수요를 촉진
2024년에 건강지향 감량 보충제 수요가 증가
Herbalife의 전략적 파트너십과 프로모션에 의해 인도 리더십이 강화된다
전망과 기회
제약회사는 인도의 체중 관리와 건강 동향을 바꿀 준비가 되어 있다
향후 몇 년간 피트니스와 영양을 잇는 업계 횡단적인 협업
체중 관리와 건강을 다양화하는 혁신적인 제품
카테고리 데이터
인도의 스포츠 영양
주요 데이터 결과
2024년 발전
스포츠 영양은 2024년에 두자리수의 높은 성장을 달성
온라인 플랫폼과 디지털 미디어가 스포츠 영양에 대한 접근과 인지도를 향상
기능성 식품 브랜드가 2024년에 스포츠 영양 분야에서 경쟁을 격화
전망과 기회
FSSAI가 프로테인 보충제 규제를 강화함에 따라 품질 중시 브랜드가 혜택을 받는다
단백질 보충제에 관한 ICM(이미지 칼라 매칭) R 가이드라인은 향후 몇 년간 스포츠 영양에 과제를 가져온다
예측 기간 중에 식물 유래 단백질이 증가할 전망
카테고리 데이터
인도의 허브/전통 제품
주요 데이터 결과
2024년 발전
건강지향 동향에 힘입어 허브/전통적 식이보충제가 두자리수 성장
2024년, 성분의 투명성이 허브/전통 제품에 대한 소비자 신뢰를 높인다
Dabur는 허브/전통 제품으로 계속해 TOP를 달리고, Emami가 그 뒤를 잇는다
전망과 기회
전통적인 아유르베다 지식과 성장을 가속하는 정통 천연 성분 정통
허브나 전통적인 기침 감기약, 알레르기약 보급에 대항하는 가정 요법
소비재나 식이보충제 브랜드 유입에 의해 허브/전통 제품 성장이 촉진된다
카테고리 데이터
인도의 소아 컨슈머 헬스
주요 데이터 결과
2024년 발전
부모의 우려와 영양 요구별 추진되는 소아 소비자의 건강 성장
아이에게 어필하는 소아용 비타민과 식이보충제의 혁신적인 형태
주력 브랜드가 소아 소비자용 헬스케어에 참여
전망과 기회
소아 소비자 건강은 아이의 건강에 대한 부모의 투자 증가와 함께 번영할 것으로 예상된다
성장은 자연주의 주장과 안전성 인식에 의해 추진된다
소아 컨슈머 헬스의 도시 중심적 성질은 보다 광범위한 성장을 방해할 가능성이 있다
카테고리 데이터
LSH
영문 목차
영문목차
In 2024, consumer health in India is projected to grow at a strong pace in retail current value terms, with nearly a double-digit increase, driven by evolving consumer priorities and lifestyle changes. Key factors contributing to growth include rising disposable incomes, urbanisation, and the increasing prevalence of dual-income households. With busier lifestyles, especially in urban settings, consumers are seeking convenient health solutions, driving demand for preventive health products and su...
Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fast-acting pain relievers drive growth in analgesics in 2024
New formats revolutionise topical analgesics/anaesthetic in India
Sports personalities help expand the product range in analgesics
PROSPECTS AND OPPORTUNITIES
Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
Brands will diversify to stay relevant in the forecast period
Convenient availability will drive growth in analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
Pollution and adverse climate conditions drive growth for decongestants
Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024
PROSPECTS AND OPPORTUNITIES
Increased consumer focus on preventive health to drive growth
Quality issues in cough remedies expected to impact consumer confidence
New formats and formulations to sustain growth
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heatwaves drive growth for diarrhoeal remedies in 2024
Indianised flavours and convenient formats fuel growth in digestive remedies
GSK leads digestive remedies with Eno, gaining traction from quick commerce
PROSPECTS AND OPPORTUNITIES
Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
Competition from home remedies expected to persist in the forecast period
Holistic wellness solutions might limit the growth of digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
Multipurpose products grow in popularity in 2024
Domestic companies maintain their strength in dermatologicals
PROSPECTS AND OPPORTUNITIES
Awareness of skin and hair health to drive growth in dermatologicals
Topical antifungals set to grow in the forecast period, due to climate factors
Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
Diverse formats empower smokers with tailored cessation solutions, but gum dominates
Nicotex leads with a diverse product range and wide accessibility
PROSPECTS AND OPPORTUNITIES
Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
Affordability challenges expected to limit growth in the forecast period
Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
EYE CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eye care sees moderate value growth, but competition from prescription medications
Pollution-driven demand for eye care observed in 2024
Allergen India maintains its lead in eye care
PROSPECTS AND OPPORTUNITIES
Reliance on prescriptions may limit growth for eye care in the forecast period
Rising digital penetration could boost opportunities for growth for eye care
Eyewear might impact the growth of the category
CATEGORY DATA
Table 44 Sales of Eye Care by Category: Value 2019-2024
Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wound care benefits from online bulk purchases in 2024
Expanding product options propel growth in wound care
Hansaplast by Beiersdorf maintains its lead in wound care in India
PROSPECTS AND OPPORTUNITIES
Price to remain a key driver in wound care purchases
Expanding focus on adults to broaden the consumer base in wound care
Potential of first aid kits remains untapped in India
CATEGORY DATA
Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
Multivitamins cater to diverse age groups and nutritional needs
Competition intensifies in vitamins in India in 2024
PROSPECTS AND OPPORTUNITIES
Vitamins B and D set to continue to lead single vitamins in the forecast period
Emerging formats will continue attracting consumers in vitamins
Online channels to drive growth for vitamins in the forecast period
CATEGORY DATA
Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dietary supplements observes double-digit value growth in 2024
Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements
PROSPECTS AND OPPORTUNITIES
Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
Synergy between beauty and wellness set to boost sales of skin and hair health supplements
Growth potential for dietary supplements for women, driven by hormone awareness
CATEGORY DATA
Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
Growing demand for wellness-oriented weight loss supplements in 2024
Herbalife's strategic partnerships and promotions solidify its leadership in India
PROSPECTS AND OPPORTUNITIES
Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
Cross-industry collaborations to bridge fitness and nutrition in the coming years
Innovative products set to diversify weight management and wellbeing
CATEGORY DATA
Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sports nutrition achieves high double-digit growth in 2024
Online platforms and digital media drive accessibility and awareness in sports nutrition
Functional food brands increase the competition in sports nutrition in 2024
PROSPECTS AND OPPORTUNITIES
Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
Plant-based protein set to rise in the forecast period
CATEGORY DATA
Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
Ingredient transparency drives consumer trust in herbal/traditional products in 2024
Dabur continues to lead herbal/traditional products, closely followed by Emami
PROSPECTS AND OPPORTUNITIES
Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products
CATEGORY DATA
Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in paediatric consumer health driven by parental concerns and nutritional needs
Innovative formats of paediatric vitamins and dietary supplements to appeal to children
Flagship brands are entering paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health is expected to flourish along with growing parental investment in children's health
Growth set to be driven by natural claims and safety perceptions
Urban-centric nature of paediatric consumer health may prevent broader growth
CATEGORY DATA
Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
