한글목차

세계 기업 A2P SMS 시장은 2025년에는 673억 4,000만 달러, 2032년에는 954억 6,000만 달러에 이르고, 2025-2032년 CAGR 5.1%로 성장할 것으로 예측됩니다.

그림. 기업 A2P SMS 시장 점유율(%), 2025년 지역별

세계 기업 A2P SMS 시장은 앞으로 몇 년동안 크게 성장할 것으로 예상됩니다. 엔터프라이즈 A2P 또는 애플리케이션 메시징은 개인 간 메시징과는 대조적으로 애플리케이션에서 전송되는 SMS 문자 메시지를 의미합니다. 다양한 기업 애플리케이션은 일회용 비밀번호, 알림, 프로모션 쿠폰, 약속 알림 및 기타 시간 중요한 커뮤니케이션과 같은 목적으로 A2P SMS를 사용합니다. 기업이 모바일 참여의 범위를 점점 더 인식하고 고객에게 더 효과적인 도달 방법을 추구함에 따라 A2P SMS 수요는 놀라운 속도로 증가하고 있습니다. 또한 세계의 모바일 보급률이 높아 A2P 메시징 서비스의 거대한 대응가능 시장을 창출하고 있습니다. 또한 기술 발전으로 다양한 비즈니스 애플리케이션에 대한 SMS 통합이 간소화되어 시장 성장을 가속하고 있습니다.

시장 역학:

세계 기업 A2P SMS 시장은 모바일 마케팅 캠페인 수요 증가, 모바일 고객 참여의 중요성 증가, 각 업계의 기업의 급속한 디지털화, 상용 SMS를 지원하는 규제 기준의 진화 등의 요인에 의해 견인되고 있습니다. 그러나 시장은 스팸 메시지, 데이터 프라이버시 우려, 요금 변동 등의 억제요인에 직면하고 있습니다. 동시에 리치 커뮤니케이션 서비스(RCS), 진행 중인 5G 전개, Wi-Fi 통화 확대 등의 개발이 새로운 기회를 창출하고 있습니다. 또한, 많은 기업들이 보다 개인화된 텍스트 경험을 개발하기 위해 채팅봇과 AI 기반 솔루션을 모색하고 있으며, 이는 향후 몇 년동안 경쟁 구도를 재구성할 수 있습니다.

본 조사의 주요 특징

• 본 보고서에서는 세계 기업 A2P SMS 시장을 상세하게 분석하여 2024년을 기준연도로 한 예측기간(2025년-2032년) 시장 규모 및 복합연간 성장률(CAGR%)을 제공합니다.
• 또한 다양한 부문에서 잠재적인 수익 기회를 밝히고 이 시장의 매력적인 투자 제안 매트릭스를 설명합니다.
• 또한 시장 성장 촉진요인, 억제요인, 기회, 신제품 출시 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채용하는 경쟁 전략 등에 관한 주요 고찰도 제공합니다.
• 기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략 등의 매개변수를 기반으로 전 세계 기업 A2P SMS 시장의 주요 기업을 프로파일링합니다.
• 이 보고서의 통찰을 통해 마케팅 담당자와 기업 경영진은 향후 제품 출시, 타이핑, 시장 확대, 마케팅 전술에 대한 정보를 바탕으로 의사 결정을 내릴 수 있습니다.
• 세계 기업 A2P SMS 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 참가자, 재무 분석가 등 이 업계의 다양한 이해관계자를 대상으로 합니다.
• 세계 기업 A2P SMS 시장 분석에 사용되는 다양한 전략 매트릭스를 통해 이해관계자들은 의사결정이 용이해집니다.

목차

제1장 조사의 목적과 전제조건

• 조사 목적
• 전제조건
• 약어

제2장 시장 전망

• 보고서 설명
  • 시장 정의와 범위
• 주요 요약
• Coherent Opportunity Map(COM)

제3장 시장 역학, 규제, 동향 분석

• 시장 역학
  • 성장 촉진요인
  • 성장 억제요인
  • 시장 기회
• 규제 시나리오
• 업계 동향
• 합병과 인수
• 신시스템 도입/승인
• COVID-19 팬데믹의 영향

제4장 세계 기업 A2P SMS 시장, 전개별, 2020년-2032년

• 클라우드 기반
• 온프레미스

제5장 세계 기업 A2P SMS 시장, 애플리케이션별, 2020년-2032년

• 푸시 컨텐츠 서비스
• 인터랙티브 서비스
• 프로모션 캠페인
• 고객관계관리(CRM)서비스
• 기타

제6장 세계의 기업 A2P SMS 시장, 업계별, 2020년-2032년

• BFSI
• 헬스케어
• 미디어 및 엔터테인먼트
• 소매 및 E-Commerce
• 여행 및 관광
• 기타

제7장 세계의 기업 A2P SMS 시장, 지역별, 2020년-2032년

• 북미
• 유럽
• 아시아태평양
• 라틴아메리카
• 중동 및 아프리카

제8장 경쟁 구도

• 기업 프로파일
  • Accrete
  • AMD Telecom SA
  • Beepsend
  • ClearSky
  • CLX Communications
  • Genesys Telecommunications
  • Infobip
  • MBlox
  • Nexmo Co. Ltd.
  • Ogangi Corporation
  • OpenMarket Inc.
  • SAP Mobile Services
  • SITO Mobile
  • Silverstreet BV
  • Soprano

제9장 분석가 추천

• 기회
• 애널리스트의 견해
• Coherent Opportunity Map

제10장 조사 방법

• 참고문헌
• 조사 방법

영문목차

Global Enterprise A2p Sms Market is estimated to be valued at USD 67.34 Bn in 2025 and is expected to reach USD 95.46 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.1% from 2025 to 2032.

Figure. Enterprise A2p Sms Market Share (%), By Region 2025

The global enterprise A2P SMS market is projected to grow substantially in the coming years. Enterprise A2P or application-to-person messaging refers to SMS text messages sent from an application, as opposed to person-to-person messaging. Various enterprise applications use A2P SMS for purposes like one-time passwords, notifications, promotional offers, appointment reminders, and other time-critical communications. As businesses increasingly recognize the scope of mobile engagement and seek more effective ways to reach customers, the demand for A2P SMS is rising at a tremendous pace. Moreover, the high mobile penetration globally has created a massive addressable market for A2P messaging services. Technological advancements are also simplifying the integration of SMS into various business applications, propelling the market growth.

Market Dynamics:

The global enterprise A2P SMS market is driven by factors such as growing demand for mobile marketing campaigns, increasing emphasis on mobile customer engagement, rapid digitalization of enterprises across industries, and evolving regulatory standards supporting commercial SMS. However, the market faces restraints from spam messages, data privacy concerns, and rate volatility. At the same time, developments like rich communication services (RCS), ongoing 5G deployments, and expansion of Wi-Fi calling create new opportunities. Furthermore, many companies are exploring chatbots and AI-based solutions to develop more personalized texting experiences, which can reshape the competitive landscape in the coming years.

Key Features of the Study:

• This report provides in-depth analysis of the global enterprise A2P SMS market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year.
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global Enterprise A2P SMS market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study include Accrete, AMD Telecom S.A., Beepsend, ClearSky, CLX Communications, Genesys Telecommunications, Infobip, MBlox, Nexmo Co. Ltd., Ogangi Corporation, OpenMarket Inc., SAP Mobile Services, SITO Mobile, Silverstreet BV, Soprano.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global enterprise A2P SMS market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global enterprise A2P SMS market.

Detailed Segmentation:

• By Deployment
  • Cloud-based
  • On-premises
• By Application
  • Pushed Content Services
  • Interactive Services
  • Promotional Campaigns
  • Customer Relationship Management (CRM) Services
  • Others
• By Vertical
  • BFSI
  • Healthcare
  • Media & Entertainment
  • Retail & E-commerce
  • Travel & Tourism
  • Others
• By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Accrete
  • AMD Telecom S.A.
  • Beepsend
  • ClearSky
  • CLX Communications
  • Genesys Telecommunications
  • Infobip
  • MBlox
  • Nexmo Co. Ltd.
  • Ogangi Corporation
  • OpenMarket Inc.
  • SAP Mobile Services
  • SITO Mobile
  • Silverstreet BV
  • Soprano

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Deployment
  • Market Snippet, By Application
  • Market Snippet, By Vertical
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launches/Approvals
• Impact of COVID-19 Pandemic

4. Global Enterprise A2P SMS Market, By Deployment, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Cloud-based
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• On-premises
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Enterprise A2P SMS Market, By Application, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• Pushed Content Services
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Interactive Services
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Promotional Campaigns
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Customer Relationship Management (CRM) Services
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Enterprise A2P SMS Market, By Vertical, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
  • Segment Trends
• BFSI
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Healthcare
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Media & Entertainment
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Retail & E-commerce
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Travel & Tourism
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

7. Global Enterprise A2P SMS Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• North America
  • Regional Trends
  • Market Size and Forecast, By Deployment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  • U.S.
  • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Deployment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  • U.K.
  • Germany
  • France
  • Russia
  • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Deployment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Deployment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Deployment, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Application, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Vertical, 2020-2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020-2032, (US$ Bn)
  • South Africa
  • GCC Countries
  • Rest of the Middle East & Africa

8. Competitive Landscape

• Company Profiles
  • Accrete
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • AMD Telecom S.A.
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • Beepsend
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • ClearSky
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • CLX Communications
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • Genesys Telecommunications
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • Infobip
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • MBlox
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • Nexmo Co. Ltd.
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • Ogangi Corporation
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • OpenMarket Inc.
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • SAP Mobile Services
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • SITO Mobile
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • Silverstreet BV
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates
  • Soprano
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/Updates

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. Research Methodology

• References
• Research Methodology
• About us and Sales Contact

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