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Global A2P & P2A Messaging Market Size study, by Type, by Traffic, by Messaging Platform, by Industry, by Application and Regional Forecasts 2022-2032
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°³ÀÎ °£(A2P) ¸Þ½Ã¡Àº ÀϹÝÀûÀ¸·Î ±â¾÷À̳ª Á¶Á÷ÀÌ °ü¸®ÇÏ´Â ¿ëµµ¿¡¼­ °³ÀÎÀÇ ¸ð¹ÙÀÏ ±â±â·Î ¸Þ½ÃÁö¸¦ Àü¼ÛÇÏ´Â °ÍÀ» ¸»ÇÕ´Ï´Ù. ÀÌ ¹æ¹ýÀº SMS, MMS ¶Ç´Â ÀÎ¾Û Çª½Ã ¾Ë¸²À» ÅëÇØ ¾Ë¸², °æ°í, ¸¶ÄÉÆÃ ¸Þ½ÃÁö, ÀÏȸ¿ë ºñ¹Ð¹øÈ£(OTP), ÇÁ·Î¸ð¼Ç ÄÁÅÙÃ÷ µîÀ» Àü¼ÛÇÏ´Â µ¥ ³Î¸® »ç¿ëµÇ°í ÀÖ½À´Ï´Ù. ¹Ý´ë·Î P2P(Person-to-Application) ¸Þ½Ã¡Àº °³ÀÎÀÌ ¿ëµµÀ» ´ë»óÀ¸·Î Ä¿¹Â´ÏÄÉÀ̼ÇÀ» ½ÃÀÛÇÒ ¼ö ÀÖÀ¸¸ç, ÀϹÝÀûÀ¸·Î A2P ¸Þ½ÃÁö ȸ½Å, ¾à¼Ó È®ÀÎ, Á¤º¸ ¿äû, ¼³¹® Á¶»ç ¹× ÅõÇ¥ Âü¿© µî¿¡ »ç¿ëµË´Ï´Ù. »ç¿ëµË´Ï´Ù.

A2P ¹× P2P ¸Þ½Ã¡ ½ÃÀåÀº ¸ð¹ÙÀÏ ¸Þ½Ã¡ ¼­ºñ½º¸¦ Ȱ¿ëÇÏ¿© Àü ¼¼°è °í°´¿¡°Ô µµ´ÞÇÏ´Â ¸ðµç ºñÁî´Ï½º ºÎ¹®À» Æ÷°ýÇϸç, SMS Àü¼Û ¹× ¼ö½ÅÀ» ÃÖÀûÈ­Çϱâ À§ÇÑ ´Ù¾çÇÑ Ç÷§Æû, ¼­ºñ½º ¹× ±â¼ú ¹ßÀü¿¡ ÃÊÁ¡À» ¸ÂÃß¾ú½À´Ï´Ù. ½ÃÀå ¼ºÀåÀÇ ¿øµ¿·ÂÀº ¼öÀͼº Çâ»óÀ» À§ÇÑ ¼ÒºñÀÚ Âü¿©ÀÇ Çʿ伺, ¸ð¹ÙÀÏ ¸¶ÄÉÆÃ ¹× ¿È´Ïä³Î ±¤°í Áõ°¡, ÀºÇà, ÇコÄɾî, ¼Ò¸Å, E-Commerce µîÀÇ ºÐ¾ß¿¡¼­ °í°´ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¼­ºñ½º äÅÃÀÌ Áõ°¡Çϰí ÀÖ½À´Ï´Ù. ±×·¯³ª Áö¿ª ±ÔÁ¦, ±¹°¡º° °¡À̵å¶óÀÎ, Åë½Å»ç ¸ÅÃâ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â ±×·¹ÀÌ·çÆ® ³²¿ë µîÀÇ ¹®Á¦°¡ ¼¼°è ½ÃÀå ¼ºÀåÀ» ÀúÇØÇÏ´Â ¿äÀÎÀ¸·Î ÀÛ¿ëÇϰí ÀÖ½À´Ï´Ù.

¼ºÀå ±âȸ·Î´Â A2P ¸Þ½Ã¡ ºÐ¾ßÀÇ ¸®Ä¡ Ä¿¹Â´ÏÄÉÀÌ¼Ç ¼­ºñ½º(RCS) ÅëÇÕ, °³ÀÎÈ­µÈ ¸Þ½Ã¡ Ä·ÆäÀÎÀ» À§ÇÑ AI ¹× ¸Ó½Å·¯´×, Åë½Å»ç¾÷ÀÚ¿Í OTT(Over The Top) ±â¾÷ÀÇ Çù¾÷ µîÀÌ ÀÖ½À´Ï´Ù. ¶ÇÇÑ µµ´Þ ¹üÀ§¸¦ È®´ëÇϱâ À§ÇØ ±â¾÷ »çÀÌ¿¡¼­ A2P ¸Þ½Ã¡¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡Çϰí ÀÖÀ¸¸ç, À¯¿¬¼º°ú ¼Óµµ ¸é¿¡¼­ Ŭ¶ó¿ìµå API ¸Þ½Ã¡ Ç÷§Æû¿¡ ´ëÇÑ ¼±È£µµ°¡ ³ô¾ÆÁö¸é¼­ ½ÃÀå È®´ë°¡ ´õ¿í °¡¼ÓÈ­µÇ°í ÀÖ½À´Ï´Ù.

¼¼°è A2P &P2A ¸Þ½Ã¡ ½ÃÀåÀÇ ÁÖ¿ä Áö¿ªÀ¸·Î´Â ¾Æ½Ã¾ÆÅÂÆò¾ç, ºÏ¹Ì, À¯·´, ¶óƾ¾Æ¸Þ¸®Ä« ¹× ±âŸ Áö¿ªÀÌ Æ÷ÇԵ˴ϴÙ. ºÏ¹Ì´Â ³ôÀº ½º¸¶Æ®Æù º¸±Þ·ü, źźÇÑ E-Commerce ºÎ¹®, ³ôÀº ±â¼ú µµÀÔÀ¸·Î ÀÎÇØ P2P &P2A ¸Þ½Ã¡ ¼­ºñ½º¿¡¼­ ºÏ¹Ì°¡ Áö¹èÀûÀÎ Áö¿ªÀ¸·Î ºÎ»óÇϰí ÀÖ½À´Ï´Ù. ÇÑÆí, ¾Æ½Ã¾ÆÅÂÆò¾çÀº ±â¼ú Çõ½Å, ¸ð¹ÙÀÏ »ç¿ë Áõ°¡, ¸ð¹ÙÀÏ °¡ÀÔÀÚÀÇ ±Þ¼ÓÇÑ Áõ°¡, µðÁöÅÐ Æ÷¿ë¼º(digital inclusion) ³ë·ÂÀ¸·Î ÀÎÇØ ³ôÀº ¼ºÀå¼¼¸¦ º¸À̰í ÀÖ½À´Ï´Ù. ¶ÇÇÑ Ã·´Ü Åë½Å ¼­ºñ½ºÀÇ ¹ßÀü°ú ¿È´Ïä³Î Åë½Å Àü·«À¸·ÎÀÇ ÀüȯÀº 2024-2032³âÀÇ ¿¹Ãø ±â°£ Áß ½ÃÀå È®´ë¸¦ À§ÇÑ ´Ù¾çÇÑ ¼ºÀå ±âȸ¸¦ ´õ¿í ÃËÁøÇϰí ÀÖ½À´Ï´Ù.

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Global A2P & P2A Messaging Market is valued at approximately USD 3.99 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.77% over the forecast period 2024-2032. Application-to-Person (A2P) messaging refers to the transmission of messages from an application, that is generally managed by businesses or organizations, to an individual's mobile device. This method is extensively used for sending notifications, alerts, marketing messages, one-time passwords (OTPs), and promotional content via SMS, MMS, or in-app push notifications. Conversely, Person-to-Application (P2A) messaging allows individuals to initiate communication towards an application, commonly used for responding to A2P messages, confirming appointments, requesting information, or participating in surveys and votes.

The A2P & P2A messaging market encompasses all business sectors leveraging mobile messaging services to reach customers globally, focusing on various platforms, services, and technological advancements to optimize SMS delivery and reception. The market's growth is driven by the need to engage consumers to drive profitability, increased mobile marketing and omnichannel advertising, and the adoption of customer communication services in sectors like banking, healthcare, retail, and eCommerce. However, challenges such as local regulations, country-specific guidelines, and gray route abuse affecting telecom operators' revenue that is hindering the market growth across the globe.

Opportunities for growth include the integration of rich communication services (RCS) in the A2P messaging space, AI and machine learning for personalized messaging campaigns, and collaborations between telecom operators and over-the-top (OTT) players. The increasing demand for A2P messaging among businesses to expand their reach and the rising preference for Cloud API messaging platforms due to their flexibility and speed further support the market's expansion.

The key regions considered for the global A2P & P2A messaging market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is accounted as the dominating region in A2P & P2A messaging services due to higher smartphone penetration, a robust e-commerce sector, and advanced adoption of technologies. Whereas, the Asia Pacific region is witnessing high growth due to technological innovation, increasing mobile usage, rapid growth in mobile subscriptions, and digital inclusion initiatives. Additionally, the evolution of advanced communication services and businesses transitioning to omnichannel communication strategies are further leveraging various growth opportunities for market expansion over the forecast period of 2024-2032.

Major market players included in this report are:

The detailed segments and sub-segment of the market are explained below:

By Type:

By Traffic:

By Messaging Platform:

By Industry:

By Application:

By Region:

Years considered for the study are as follows:

Key Takeaways:

Table of Contents

Chapter 1. Global A2P & P2A Messaging Market Executive Summary

Chapter 2. Global A2P & P2A Messaging Market Definition and Research Assumptions

Chapter 3. Global A2P & P2A Messaging Market Dynamics

Chapter 4. Global A2P & P2A Messaging Market Industry Analysis

Chapter 5. Global A2P & P2A Messaging Market Size & Forecasts by Type 2022-2032

Chapter 6. Global A2P & P2A Messaging Market Size & Forecasts by Traffic 2022-2032

Chapter 7. Global A2P & P2A Messaging Market Size & Forecasts by Messaging Platform 2022-2032

Chapter 8. Global A2P & P2A Messaging Market Size & Forecasts by Industry 2022-2032

Chapter 9. Global A2P & P2A Messaging Market Size & Forecasts by Application 2022-2032

Chapter 10. Global A2P & P2A Messaging Market Size & Forecasts by Region 2022-2032

Chapter 11. Competitive Intelligence

Chapter 12. Research Process

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