Global Mobile Marketing Market Size, Share, Trends & Growth Analysis Report 2026-2034
상품코드:1956737
리서치사:Value Market Research
발행일:2026년 02월
페이지 정보:영문 171 Pages
라이선스 & 가격 (부가세 별도)
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한글목차
모바일 마케팅 시장 규모는 2025년 350억 9,000만 달러에서 2034년에는 2,457억 2,000만 달러에 달할 것으로 예측되며, 2026년부터 2034년까지 CAGR 24.14%로 성장할 전망입니다.
모바일 마케팅 시장은 기업들이 모바일 기기를 통해 소비자에게 다가가는 것의 중요성을 점점 더 인식함에 따라 급속한 확장을 경험하고 있습니다. 스마트폰과 모바일 애플리케이션의 보급과 함께 조직은 모바일 마케팅 전략을 활용하여 고객과 실시간으로 소통하고 개인화된 경험을 제공하고 있습니다. 모바일 커머스로의 전환은 브랜드 인지도와 고객과의 관계를 향상시키는 혁신적인 마케팅 솔루션에 대한 수요를 촉진하고 있습니다. 소비자들이 쇼핑과 정보 수집을 위해 모바일 기기에 대한 의존도가 높아짐에 따라 모바일 마케팅 분야는 크게 성장할 것으로 예상됩니다.
기술 혁신은 모바일 마케팅 환경을 변화시키고 있으며, 기업이 마케팅 활동을 최적화하는 데이터 기반 전략을 도입할 수 있도록 하고 있습니다. 인공지능(AI)과 머신러닝의 통합으로 마케터들은 소비자의 행동과 취향을 분석하여 타겟층에 맞는 타겟팅 캠페인을 실행할 수 있게 되었습니다. 또한, 위치 기반 마케팅의 부상으로 모바일 광고의 관련성이 향상되어 소비자의 지리적 위치에 따라 적시에 제안과 프로모션을 제공할 수 있게 되었습니다. 조직이 고객과 의미 있는 관계를 구축하고자 할 때, 모바일 마케팅을 활용하는 능력은 전체 전략에서 중요한 요소가 될 것입니다.
앞으로 기업들이 모바일 퍼스트 전략을 우선시함에 따라 모바일 마케팅 시장은 계속 상승세를 이어갈 것으로 예상됩니다. 5G 기술의 보급 확대는 데이터 전송 속도의 향상과 풍부한 사용자 경험을 실현하여 모바일 마케팅의 기능을 더욱 강화할 것입니다. 또한, 프라이버시 및 데이터 보호에 대한 관심이 높아짐에 따라 투명하고 윤리적인 모바일 마케팅 방식에 대한 수요가 증가할 것입니다. 모바일 환경이 진화하는 가운데, 모바일 마케팅 분야는 새로운 트렌드를 활용할 수 있는 좋은 위치에 있으며, 경쟁 환경에서도 기업이 효과적으로 고객을 유치하고 유지할 수 있게 해줍니다.
목차
제1장 소개
제2장 주요 요약
제3장 시장 변수, 동향, 프레임워크
제4장 세계의 모바일 마케팅 시장 : 구성요소별
제5장 세계의 모바일 마케팅 시장 : 채널별
제6장 세계의 모바일 마케팅 시장 : 기업 규모별
제7장 세계의 모바일 마케팅 시장 : 최종사용별
제8장 세계의 모바일 마케팅 시장 : 지역별
제9장 경쟁 구도
제10장 기업 개요
KSM
영문 목차
영문목차
The Mobile Marketing Market size is expected to reach USD 245.72 Billion in 2034 from USD 35.09 Billion (2025) growing at a CAGR of 24.14% during 2026-2034.
The Mobile Marketing market is experiencing rapid expansion as businesses increasingly recognize the importance of reaching consumers through mobile devices. With the proliferation of smartphones and mobile applications, organizations are leveraging mobile marketing strategies to engage customers in real-time and deliver personalized experiences. The shift towards mobile commerce is driving demand for innovative marketing solutions that enhance brand visibility and customer interaction. As consumers increasingly rely on their mobile devices for shopping and information, the mobile marketing sector is poised for significant growth.
Technological advancements are transforming the mobile marketing landscape, enabling businesses to adopt data-driven strategies that optimize their marketing efforts. The integration of artificial intelligence and machine learning is allowing marketers to analyze consumer behavior and preferences, facilitating targeted campaigns that resonate with audiences. Additionally, the rise of location-based marketing is enhancing the relevance of mobile advertisements, enabling businesses to deliver timely offers and promotions based on consumers' geographic locations. As organizations strive to create meaningful connections with their customers, the ability to leverage mobile marketing will be a critical component of their overall strategy.
Looking ahead, the Mobile Marketing market is expected to continue its upward trajectory as businesses prioritize mobile-first strategies. The increasing adoption of 5G technology will further enhance mobile marketing capabilities, enabling faster data transmission and richer user experiences. Moreover, the growing emphasis on privacy and data protection will drive demand for transparent and ethical mobile marketing practices. As the mobile landscape evolves, the mobile marketing sector is well-positioned to capitalize on emerging trends, ensuring that businesses can effectively engage and retain their customers in an increasingly competitive environment.
Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:
Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.
Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.
Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.
Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.
Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.
Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.
Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.
MARKET SEGMENTATION
By Component
Platform
Services
By Channel
Mobile Web
SMS
Location-Based Marketing
In-App Messages
Push Notifications
QR Codes
MMS
Others
By Enterprise Size
Large Enterprises
Small & Medium Enterprises
By End-Use
Retail
Media & Entertainment
Travel
Automotive
Healthcare
IT & Telecom
BFSI
Others
COMPANIES PROFILED
Amobee Inc, Chartboost Inc, Flurry, Google Inc, IBM Corporation, InMobi, Marketo, AppSamurai, Oracle, Salesforce Inc, SAS Institute Inc
We can customise the report as per your requriements
TABLE OF CONTENTS
Chapter 1. PREFACE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1 Information Analysis
1.3.2 Market Formulation & Data Visualization
1.3.3 Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1 List of Data Sources
Chapter 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segmental Outlook
2.3. Competitive Outlook
Chapter 3. MARKET VARIABLES, TRENDS, FRAMEWORK
3.1. Market Lineage Outlook
3.2. Penetration & Growth Prospect Mapping
3.3. Value Chain Analysis
3.4. Regulatory Framework
3.4.1 Standards & Compliance
3.4.2 Regulatory Impact Analysis
3.5. Market Dynamics
3.5.1 Market Drivers
3.5.2 Market Restraints
3.5.3 Market Opportunities
3.5.4 Market Challenges
3.6. Porter's Five Forces Analysis
3.7. PESTLE Analysis
Chapter 4. GLOBAL MOBILE MARKETING MARKET: BY COMPONENT 2022-2034 (USD MN)
4.1. Market Analysis, Insights and Forecast Component
4.2. Platform Estimates and Forecasts By Regions 2022-2034 (USD MN)
4.3. Services Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 5. GLOBAL MOBILE MARKETING MARKET: BY CHANNEL 2022-2034 (USD MN)
5.1. Market Analysis, Insights and Forecast Channel
5.2. Mobile Web Estimates and Forecasts By Regions 2022-2034 (USD MN)
5.3. SMS Estimates and Forecasts By Regions 2022-2034 (USD MN)
5.4. Location-Based Marketing Estimates and Forecasts By Regions 2022-2034 (USD MN)
5.5. In-App Messages Estimates and Forecasts By Regions 2022-2034 (USD MN)
5.6. Push Notifications Estimates and Forecasts By Regions 2022-2034 (USD MN)
5.7. QR Codes Estimates and Forecasts By Regions 2022-2034 (USD MN)
5.8. MMS Estimates and Forecasts By Regions 2022-2034 (USD MN)
5.9. Others Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 6. GLOBAL MOBILE MARKETING MARKET: BY ENTERPRISE SIZE 2022-2034 (USD MN)
6.1. Market Analysis, Insights and Forecast Enterprise Size
6.2. Large Enterprises Estimates and Forecasts By Regions 2022-2034 (USD MN)
6.3. Small & Medium Enterprises Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 7. GLOBAL MOBILE MARKETING MARKET: BY END-USE 2022-2034 (USD MN)
7.1. Market Analysis, Insights and Forecast End-use
7.2. Retail Estimates and Forecasts By Regions 2022-2034 (USD MN)
7.3. Media & Entertainment Estimates and Forecasts By Regions 2022-2034 (USD MN)
7.4. Travel Estimates and Forecasts By Regions 2022-2034 (USD MN)
7.5. Automotive Estimates and Forecasts By Regions 2022-2034 (USD MN)
7.6. Healthcare Estimates and Forecasts By Regions 2022-2034 (USD MN)
7.7. IT & Telecom Estimates and Forecasts By Regions 2022-2034 (USD MN)
7.8. BFSI Estimates and Forecasts By Regions 2022-2034 (USD MN)
7.9. Others Estimates and Forecasts By Regions 2022-2034 (USD MN)
Chapter 8. GLOBAL MOBILE MARKETING MARKET: BY REGION 2022-2034(USD MN)
8.1. Regional Outlook
8.2. North America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
8.2.1 By Component
8.2.2 By Channel
8.2.3 By Enterprise Size
8.2.4 By End-use
8.2.5 United States
8.2.6 Canada
8.2.7 Mexico
8.3. Europe Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
8.3.1 By Component
8.3.2 By Channel
8.3.3 By Enterprise Size
8.3.4 By End-use
8.3.5 United Kingdom
8.3.6 France
8.3.7 Germany
8.3.8 Italy
8.3.9 Russia
8.3.10 Rest Of Europe
8.4. Asia-Pacific Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
8.4.1 By Component
8.4.2 By Channel
8.4.3 By Enterprise Size
8.4.4 By End-use
8.4.5 India
8.4.6 Japan
8.4.7 South Korea
8.4.8 Australia
8.4.9 South East Asia
8.4.10 Rest Of Asia Pacific
8.5. Latin America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
8.5.1 By Component
8.5.2 By Channel
8.5.3 By Enterprise Size
8.5.4 By End-use
8.5.5 Brazil
8.5.6 Argentina
8.5.7 Peru
8.5.8 Chile
8.5.9 South East Asia
8.5.10 Rest of Latin America
8.6. Middle East & Africa Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
8.6.1 By Component
8.6.2 By Channel
8.6.3 By Enterprise Size
8.6.4 By End-use
8.6.5 Saudi Arabia
8.6.6 UAE
8.6.7 Israel
8.6.8 South Africa
8.6.9 Rest of the Middle East And Africa
Chapter 9. COMPETITIVE LANDSCAPE
9.1. Recent Developments
9.2. Company Categorization
9.3. Supply Chain & Channel Partners (based on availability)
9.4. Market Share & Positioning Analysis (based on availability)
9.5. Vendor Landscape (based on availability)
9.6. Strategy Mapping
Chapter 10. COMPANY PROFILES OF GLOBAL MOBILE MARKETING INDUSTRY
