모바일 마케팅 시장 - 산업 규모, 점유율, 동향, 기회 및 예측 : 컴포넌트별, 채널별, 조직규모별, 산업별, 지역별 경쟁(2021-2031년)
Mobile Marketing Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Component, By Channel, By Organization Size, By Vertical By Region & Competition, 2021-2031F
상품코드:1901681
리서치사:TechSci Research
발행일:2026년 01월
페이지 정보:영문 180 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 모바일 마케팅 시장은 2025년 202억 9,000만 달러에서 2031년까지 532억 8,000만 달러에 달하고, CAGR 17.46%를 보일 것으로 예측됩니다.
모바일 마케팅은 웹사이트, 이메일, SMS, 소셜 미디어, 모바일 애플리케이션 등의 채널을 통해 스마트폰, 태블릿 및 기타 모바일 장치를 사용하는 타겟 계층에 도달하기 위한 다중 채널 디지털 마케팅 전략으로 정의됩니다.
시장 개요
예측 기간
2027-2031년
시장 규모 : 2025년
202억 9,000만 달러
시장 규모 : 2031년
532억 8,000만 달러
CAGR : 2026-2031년
17.46%
가장 빠르게 성장하는 부문
서비스
가장 큰 시장
북미
주요 시장 성장 촉진요인
인공지능과 머신러닝의 통합은 지금까지 실현 불가능했던 초개인화를 가능하게 해 업계의 주요 추진력으로 작용하고 있습니다. 마케터는 이러한 기술을 활용하여 실시간 사용자 데이터를 분석하여 소비자의 의도를 예측하며 모바일 인터페이스 전반에서 맞춤형 메시지를 전달합니다.
주요 시장 과제
엄격한 데이터 프라이버시 규정을 시행하고 타사 쿠키를 폐지하는 것은 세계의 모바일 마케팅 시장에서 큰 장벽이 되고 있습니다. 이 규제 강화는 모바일 광고주에게 오랫동안 중요한 가치 기반이었던 정확한 소비자 추적 및 행동 타겟팅에 대한 생태계 의존성을 손상시킵니다.
주요 시장 동향
게임 내 광고 및 보상 모바일 동영상 광고의 성장은 개발자가 직접 소비자 지출에서 하이브리드 모델로 전환하는 동안 수익화 전략을 근본적으로 재구성하고 있습니다. 이 형식은 기업이 자발적으로 동영상 광고를 시청함으로써 가상 아이템이나 게임 플레이의 우위를 획득하는 가치 교환 메커니즘을 활용하고, 번거로운 디스플레이 형식에 비해 사용자 정착률과 광고 수용성을 대폭 향상시키고 있습니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 모바일 마케팅 시장 전망
시장 규모 및 예측
금액별
시장 점유율 및 예측
컴포넌트별(플랫폼, 서비스)
채널별(메시징, 푸시 알림, 모바일 메일, QR 코드 등)
기업 규모별(중소기업, 대기업)
산업별(소매 및 전자상거래, 여행 및 물류, 자동차, 은행, 금융 서비스 및 보험(BFSI), 통신 및 IT, 기타)
지역별
기업별(2025년)
시장 맵
제6장 북미의 모바일 마케팅 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 모바일 마케팅 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 모바일 마케팅 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 모바일 마케팅 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카
제10장 남미의 모바일 마케팅 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병
제품 출시
최근 동향
제13장 세계의 모바일 마케팅 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계 내 경쟁
신규 진입 가능성
공급자의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
Google LLC
Facebook, Inc.
Apple Inc.
Amazon.com, Inc.
Twitter, Inc.
Adobe Inc.
Salesforce.com, Inc.
IBM Corporation
Oracle Corporation
SAP SE
제16장 전략적 제안
제17장 기업 소개와 면책사항
JHS
영문 목차
영문목차
The Global Mobile Marketing Market will grow from USD 20.29 Billion in 2025 to USD 53.28 Billion by 2031 at a 17.46% CAGR. Mobile marketing is defined as a multi-channel digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices through channels such as websites, email, SMS, social media, and mobile applications.
Market Overview
Forecast Period
2027-2031
Market Size 2025
USD 20.29 Billion
Market Size 2031
USD 53.28 Billion
CAGR 2026-2031
17.46%
Fastest Growing Segment
Services
Largest Market
North America
Key Market Drivers
The integration of artificial intelligence and machine learning serves as a primary catalyst for the industry, enabling hyper-personalization that was previously unattainable. Marketers leverage these technologies to analyze real-time user data, predicting consumer intent to deliver tailored messages across mobile interfaces.
Key Market Challenges
The enforcement of stringent data privacy regulations and the deprecation of third-party cookies represent a formidable obstacle to the growth of the Global Mobile Marketing Market. This regulatory tightening disrupts the ecosystem's reliance on precise consumer tracking and behavioral targeting, which have long been the primary value drivers for mobile advertisers. As operating systems restrict access to device identifiers and legal frameworks mandate explicit user consent, marketers face a severe reduction in the granularity of actionable data. This signal loss degrades the ability to attribute conversions accurately and optimize campaigns in real-time, resulting in diminished return on investment and forcing brands to reconsider their allocation of resources toward mobile channels.
Key Market Trends
The growth of in-game and rewarded mobile video advertising is fundamentally reshaping monetization strategies as developers move beyond direct consumer spending to hybrid models. This format leverages a value-exchange mechanism where players voluntarily consume video advertisements to receive virtual goods or gameplay advantages, significantly enhancing user retention and ad tolerance compared to intrusive display formats. This shift is substantiated by robust adoption rates among developers seeking stable revenue streams amidst fluctuating in-app purchase volumes.
Key Market Players
Google LLC
Facebook, Inc.
Apple Inc.
Amazon.com, Inc.
Twitter, Inc.
Adobe Inc.
Salesforce.com, Inc.
IBM Corporation
Oracle Corporation
SAP SE
Report Scope:
In this report, the Global Mobile Marketing Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Mobile Marketing Market, By Component:
Platform and Services
Mobile Marketing Market, By Channel:
Messaging
Push Notifications
Mobile Emails
Quick Response (QR) Code
and Others
Mobile Marketing Market, By Organization Size:
SMEs and Large Enterprise
Mobile Marketing Market, By Vertical:
Retail and E-Commerce
Travel & Logistics
Automotive
BFSI
Telecom & IT
and Others
Mobile Marketing Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Mobile Marketing Market.
Available Customizations:
Global Mobile Marketing Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Mobile Marketing Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Component (Platform and Services)
5.2.2. By Channel (Messaging, Push Notifications, Mobile Emails, Quick Response (QR) Code, and Others)
5.2.3. By Organization Size (SMEs and Large Enterprise)
5.2.4. By Vertical (Retail and E-Commerce, Travel & Logistics, Automotive, BFSI, Telecom & IT, and Others)
5.2.5. By Region
5.2.6. By Company (2025)
5.3. Market Map
6. North America Mobile Marketing Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Component
6.2.2. By Channel
6.2.3. By Organization Size
6.2.4. By Vertical
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Mobile Marketing Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Component
6.3.1.2.2. By Channel
6.3.1.2.3. By Organization Size
6.3.1.2.4. By Vertical
6.3.2. Canada Mobile Marketing Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Component
6.3.2.2.2. By Channel
6.3.2.2.3. By Organization Size
6.3.2.2.4. By Vertical
6.3.3. Mexico Mobile Marketing Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Component
6.3.3.2.2. By Channel
6.3.3.2.3. By Organization Size
6.3.3.2.4. By Vertical
7. Europe Mobile Marketing Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Channel
7.2.3. By Organization Size
7.2.4. By Vertical
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Mobile Marketing Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Component
7.3.1.2.2. By Channel
7.3.1.2.3. By Organization Size
7.3.1.2.4. By Vertical
7.3.2. France Mobile Marketing Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Component
7.3.2.2.2. By Channel
7.3.2.2.3. By Organization Size
7.3.2.2.4. By Vertical
7.3.3. United Kingdom Mobile Marketing Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Component
7.3.3.2.2. By Channel
7.3.3.2.3. By Organization Size
7.3.3.2.4. By Vertical
7.3.4. Italy Mobile Marketing Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Component
7.3.4.2.2. By Channel
7.3.4.2.3. By Organization Size
7.3.4.2.4. By Vertical
7.3.5. Spain Mobile Marketing Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Component
7.3.5.2.2. By Channel
7.3.5.2.3. By Organization Size
7.3.5.2.4. By Vertical
8. Asia Pacific Mobile Marketing Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Component
8.2.2. By Channel
8.2.3. By Organization Size
8.2.4. By Vertical
8.2.5. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Mobile Marketing Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Component
8.3.1.2.2. By Channel
8.3.1.2.3. By Organization Size
8.3.1.2.4. By Vertical
8.3.2. India Mobile Marketing Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Component
8.3.2.2.2. By Channel
8.3.2.2.3. By Organization Size
8.3.2.2.4. By Vertical
8.3.3. Japan Mobile Marketing Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Component
8.3.3.2.2. By Channel
8.3.3.2.3. By Organization Size
8.3.3.2.4. By Vertical
8.3.4. South Korea Mobile Marketing Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Component
8.3.4.2.2. By Channel
8.3.4.2.3. By Organization Size
8.3.4.2.4. By Vertical
8.3.5. Australia Mobile Marketing Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Component
8.3.5.2.2. By Channel
8.3.5.2.3. By Organization Size
8.3.5.2.4. By Vertical
9. Middle East & Africa Mobile Marketing Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Component
9.2.2. By Channel
9.2.3. By Organization Size
9.2.4. By Vertical
9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Mobile Marketing Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Component
9.3.1.2.2. By Channel
9.3.1.2.3. By Organization Size
9.3.1.2.4. By Vertical
9.3.2. UAE Mobile Marketing Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Component
9.3.2.2.2. By Channel
9.3.2.2.3. By Organization Size
9.3.2.2.4. By Vertical
9.3.3. South Africa Mobile Marketing Market Outlook
