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세계의 모바일 마케팅용 QR 코드 채널 시장 보고서(2025년)
QR Code Channel For Mobile Marketing Global Market Report 2025
상품코드 : 1811121
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
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한글목차

모바일 마케팅용 QR 코드 채널 시장 규모는 향후 수년간 비약적인 성장이 예상됩니다. 2029년에는 CAGR 31.9%를 나타내 1,950억 1,000만 달러로 성장할 전망입니다. 예측 기간의 성장은 QR 코드에 대한 인지도 상승, 모바일 마케팅 플랫폼에 대한 수요 증가, 인터랙티브 마케팅에 대한 수요 증가, 사용자 데이터 보호를 위한 요구 증가, 스마트폰의 보급이 진행되고 있기 때문입니다. 예측 기간의 주요 동향으로는 기술 진보, 제품 혁신, AI 통합 개발, 디자인 혁신, 기술 중심의 QR 코드 보안, 크로스 채널 마케팅 혁신, QR 코드 결제 솔루션 개발 등이 있습니다.

향후 5년간의 성장률 31.9%라고 하는 예측은 이 시장의 전회 예측으로부터 0.7%의 소폭의 감소를 반영하고 있습니다. 이 감소는 주로 미국과 타국 간의 관세의 영향 때문입니다. 모바일 스캔 기술 및 AR 통합 하드웨어의 관세 인상은 QR 기반 마케팅 캠페인의 배포를 제한할 수 있습니다. 또한 상호 관세와 무역 긴장 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향이 더 광범위하게 가해질 수 있습니다.

스마트폰의 보급 확대가 향후 모바일 마케팅용 QR 코드 채널의 성장을 이끌 것으로 예측됩니다. 기존의 전화기능과 첨단 컴퓨팅 능력을 통합한 스마트폰은 기능이 향상되고 고속 인터넷에 대한 액세스가 개선된 저렴한 기기로 인해 보급이 진행되고 있습니다. 이 동향은 커뮤니케이션, 엔터테인먼트, 생산성 향상을 위한 이용 확대를 뒷받침하고 있습니다. QR 코드는 모바일 마케팅의 다용도 도구로 작동하며 마케팅 담당자는 대상 콘텐츠, 프로모션 및 거래를 소비자의 스마트폰에 직접 전달할 가능성이 있습니다. 이렇게 하면 사용자 참여도가 높아지고 전환율이 향상됩니다. 예를 들어 아이언소스는 2022년 8월에 일본에서 스마트폰 이용률이 인구의 94%를 넘었고 2027년까지 1억 1,550만명의 이용자가 전망될 것으로 보고했습니다. 그 결과, 스마트폰의 이용 확대가 모바일 마케팅용 QR 코드 채널 시장 확대의 주요인이 되고 있습니다.

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역전쟁과 관세, 코로나 및 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별/국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 프로파일

제31장 기타 주요 기업 및 혁신 기업

제32장 세계 시장 경쟁 벤치마킹과 대시보드

제33장 주요 인수합병(M&A)

제34장 최근 시장 동향

제35장 시장의 잠재력이 높은 국가, 전략

제36장 부록

KTH
영문 목차

영문목차

A QR code channel for mobile marketing utilizes QR codes to engage and interact with customers through their mobile devices. This marketing approach capitalizes on the widespread use and convenience of smartphones to deliver content, promotions, and marketing messages directly to consumers.

The primary components of a QR code channel in mobile marketing include services and platforms. Services encompass a wide range of economic activities and offerings provided by individuals or organizations that do not involve physical goods ownership. These services cater to enterprises of different sizes, including large enterprises and small and medium enterprises (SMEs), across various sectors such as retail, e-commerce, travel, logistics, automotive, banking, financial services, insurance, telecom, information technology, and other industries.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The QR code channel for mobile marketing market research report is one of a series of new reports from The Business Research Company that provides QR code channel for mobile marketing market statistics, including QR code channel for mobile marketing industry global market size, regional shares, competitors with a QR code channel for mobile marketing market share, detailed QR code channel for mobile marketing market segments, market trends and opportunities, and any further data you may need to thrive in the QR code channel for mobile marketing industry. This QR code channel for mobile marketing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The qr code channel for mobile marketing market size has grown exponentially in recent years. It will grow from $48.18 billion in 2024 to $64.36 billion in 2025 at a compound annual growth rate (CAGR) of 33.6%. The growth in the historic period can be attributed to increased use of mobile applications, increased popularity of mobile marketing, increasing digitalization and accessibility of internet services, and increasing conversion rates and offerings.

The qr code channel for mobile marketing market size is expected to see exponential growth in the next few years. It will grow to $195.01 billion in 2029 at a compound annual growth rate (CAGR) of 31.9%. The growth in the forecast period can be attributed to rising awareness of QR codes, rising demand for mobile marketing platforms, growing demand for interactive marketing, growing need to safeguard user data, and increasing adoption of smartphones. Major trends in the forecast period include technological advancements, product innovations, developing AI integration, innovation in design, technology-driven QR code security, innovation in cross-channel marketing, and developing QR code payment solutions.

The forecast of 31.9% growth over the next five years reflects a modest reduction of 0.7% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff hikes on mobile scanning tech and AR integration hardware may limit deployment of QR-based marketing campaigns. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The increasing adoption of smartphones is expected to drive the growth of the QR code channel for mobile marketing in the future. Smartphones, which integrate traditional phone features with advanced computing abilities, are becoming more widespread due to affordable devices with enhanced functionalities and improved access to high-speed internet. This trend fuels greater usage for communication, entertainment, and productivity. QR codes serve as a versatile tool for mobile marketing, enabling marketers to deliver targeted content, promotions, and transactions directly to consumers' smartphones. This enhances user engagement and boosts conversion rates. For instance, Iron Source reported in August 2022 that smartphone usage in Japan is projected to exceed 94% of the population, with 115.5 million users anticipated by 2027. Consequently, the increased smartphone usage is a key driver behind the expansion of the QR code channel in mobile marketing.

Leading companies in the QR code mobile marketing sector are concentrating on advancing their solutions, including next-generation conversational AI platforms, to maintain their market position. These platforms leverage advanced technologies to facilitate natural, human-like interactions between users and machines. For instance, Verses AI Inc., a Canada-based software company, recently integrated QR code capabilities into Verse Capture in May 2024. This feature enables customers to initiate AI-powered text conversations by scanning a QR code, facilitating lead generation and campaign performance analysis.

In July 2024, Amazon Pay India, a financial services company based in India that specializes in providing QR code solutions for mobile marketing, formed a partnership with the Delhi Metro Rail Corporation (DMRC). This collaboration aims to enhance the commuting experience in Delhi by introducing QR-based ticketing for metro travel. Through this initiative, Amazon Pay and DMRC offer a smooth, contactless, and digital alternative to traditional physical tokens, making the process more convenient and reducing wait times for passengers. DMRC operates the metro system in Delhi, India.

Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc., Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., Marketo Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH

North America was the largest region in the QR code channel for mobile marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the QR code channel for mobile marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The QR code channel for mobile marketing market consists of revenues earned by entities by providing services such as QR code generation, customer engagement services, data encryption, and security. The market value includes the value of related goods sold by the service provider or included within the service offering. The QR code channel for mobile marketing market also includes sales of analytics tools, security solutions, print materials, QR code scanners, e-commerce solutions, and mobile apps. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

QR Code Channel For Mobile Marketing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on qr code channel for mobile marketing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for qr code channel for mobile marketing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The qr code channel for mobile marketing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. QR Code Channel For Mobile Marketing Market Characteristics

3. QR Code Channel For Mobile Marketing Market Trends And Strategies

4. QR Code Channel For Mobile Marketing Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global QR Code Channel For Mobile Marketing Growth Analysis And Strategic Analysis Framework

6. QR Code Channel For Mobile Marketing Market Segmentation

7. QR Code Channel For Mobile Marketing Market Regional And Country Analysis

8. Asia-Pacific QR Code Channel For Mobile Marketing Market

9. China QR Code Channel For Mobile Marketing Market

10. India QR Code Channel For Mobile Marketing Market

11. Japan QR Code Channel For Mobile Marketing Market

12. Australia QR Code Channel For Mobile Marketing Market

13. Indonesia QR Code Channel For Mobile Marketing Market

14. South Korea QR Code Channel For Mobile Marketing Market

15. Western Europe QR Code Channel For Mobile Marketing Market

16. UK QR Code Channel For Mobile Marketing Market

17. Germany QR Code Channel For Mobile Marketing Market

18. France QR Code Channel For Mobile Marketing Market

19. Italy QR Code Channel For Mobile Marketing Market

20. Spain QR Code Channel For Mobile Marketing Market

21. Eastern Europe QR Code Channel For Mobile Marketing Market

22. Russia QR Code Channel For Mobile Marketing Market

23. North America QR Code Channel For Mobile Marketing Market

24. USA QR Code Channel For Mobile Marketing Market

25. Canada QR Code Channel For Mobile Marketing Market

26. South America QR Code Channel For Mobile Marketing Market

27. Brazil QR Code Channel For Mobile Marketing Market

28. Middle East QR Code Channel For Mobile Marketing Market

29. Africa QR Code Channel For Mobile Marketing Market

30. QR Code Channel For Mobile Marketing Market Competitive Landscape And Company Profiles

31. QR Code Channel For Mobile Marketing Market Other Major And Innovative Companies

32. Global QR Code Channel For Mobile Marketing Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The QR Code Channel For Mobile Marketing Market

34. Recent Developments In The QR Code Channel For Mobile Marketing Market

35. QR Code Channel For Mobile Marketing Market High Potential Countries, Segments and Strategies

36. Appendix

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