한글목차

모바일 부가가치 서비스(MVAS) 시장 규모는 2025년 1조 3,100억 달러에서 2034년에는 3조 1,700억 달러에 달할 것으로 예측되며, 2026년부터 2034년까지 CAGR 10.31%로 성장할 전망입니다.

모바일 부가가치 서비스(MVAS) 시장은 모바일 기술의 발전과 소비자의 취향이 고도의 디지털 경험으로 옮겨가면서 견조한 성장세를 보이고 있습니다. MVAS는 모바일 결제, 위치정보 서비스, 모바일 광고, 컨텐츠 전송 등 표준 음성 및 메시징 서비스 이상의 부가가치를 제공하는 다양한 서비스를 포함합니다. 스마트폰 보급률이 높아지고 모바일 인터넷 접속이 확대됨에 따라 혁신적인 MVAS 솔루션에 대한 수요가 급증할 것으로 예상되며, 시장도 크게 확대될 것으로 전망됩니다.

또한, 모바일 커머스의 부상은 MVAS 시장 성장의 주요 원동력이 되고 있습니다. 소비자들이 모바일 기기를 통해 쇼핑을 하는 기회가 늘어남에 따라 기업들은 고객 인게이지먼트 강화와 거래 효율화를 위해 MVAS를 활용하고 있습니다. 모바일 결제 솔루션, 로열티 프로그램, 개인화된 마케팅 캠페인은 기술에 정통한 소비자의 관심을 끌기 위한 소매업체에게 필수적인 도구가 되고 있습니다. 이러한 추세는 COVID-19 팬데믹을 계기로 확산된 비접촉식 결제 방식 채택 확대에 힘입어 더욱 가속화되고 있으며, 안전하고 편리한 모바일 결제 솔루션에 대한 수요를 견인하고 있습니다.

또한, 기술의 발전은 MVAS의 영역을 재구성하여 보다 정교하고 개인화된 서비스 개발을 가능하게 하고 있습니다. 인공지능(AI)과 머신러닝(ML)의 통합으로 기업은 소비자의 행동과 취향을 분석할 수 있게 되었고, 이는 타겟팅된 마케팅 전략과 고객 경험의 향상으로 이어지고 있습니다. MVAS 시장은 모바일 기기 사용 증가, 모바일 커머스의 부상, 기술 발전의 결합으로 지속적인 성장세를 보이며 소비자와 기업의 다양한 니즈를 충족시킬 수 있는 태세를 갖추고 있습니다.

목차

제1장 소개

제2장 주요 요약

제3장 시장 변수, 동향, 프레임워크

제4장 세계의 모바일 부가가치 서비스 시장 : 서비스별

제5장 세계의 모바일 부가가치 서비스 시장 : 최종사용자별

제6장 세계의 모바일 부가가치 서비스 시장 : 지역별

제7장 경쟁 구도

제8장 기업 개요

영문목차

The Mobile Value Added Services Market size is expected to reach USD 3.17 Trillion in 2034 from USD 1.31 Trillion (2025) growing at a CAGR of 10.31% during 2026-2034.

The mobile value-added services (MVAS) market is experiencing robust growth as mobile technology continues to evolve and consumer preferences shift towards enhanced digital experiences. MVAS encompasses a wide range of services, including mobile payments, location-based services, mobile advertising, and content delivery, which provide additional value to users beyond standard voice and messaging services. As smartphone penetration increases and mobile internet access becomes more widespread, the demand for innovative MVAS solutions is expected to surge, positioning the market for significant expansion.

Moreover, the rise of mobile commerce is a key driver of growth in the MVAS market. As consumers increasingly turn to their mobile devices for shopping, businesses are leveraging MVAS to enhance customer engagement and streamline transactions. Mobile payment solutions, loyalty programs, and personalized marketing campaigns are becoming essential tools for retailers seeking to capture the attention of tech-savvy consumers. This trend is further supported by the growing adoption of contactless payment methods, which have gained popularity in the wake of the COVID-19 pandemic, driving demand for secure and convenient mobile payment solutions.

Additionally, advancements in technology are reshaping the MVAS landscape, enabling the development of more sophisticated and personalized services. The integration of artificial intelligence (AI) and machine learning (ML) is allowing businesses to analyze consumer behavior and preferences, leading to targeted marketing strategies and improved customer experiences. As the MVAS market continues to evolve, the combination of increasing mobile device usage, the rise of mobile commerce, and technological advancements positions it for sustained growth, catering to the diverse needs of consumers and businesses alike.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

MARKET SEGMENTATION

By Service

• Mobile Infotainment
• Mobile Business (Enterprise)
• Mobile Commerce
• Mobile Health
• Mobile Education
• Others (Mobile Governance, Mobile Advertisement, etc.)

By End-user

• Individual
• Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises)

COMPANIES PROFILED

• Apple Inc, Vodafone Group Plc, Bharti Airtel Limited, ATT Inc, OnMobile, Spice Digital Limited, Comverse Technology Inc, One97 Communications, Google LLC, InMobi, China Mobile Ltd, Verizon Communications Inc, Telefonica, SA, Deutsche Telekom AG, Etisalat

We can customise the report as per your requriements

TABLE OF CONTENTS

Chapter 1. PREFACE

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1 Information Analysis
  • 1.3.2 Market Formulation & Data Visualization
  • 1.3.3 Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1 List of Data Sources

Chapter 2. EXECUTIVE SUMMARY

• 2.1. Market Snapshot
• 2.2. Segmental Outlook
• 2.3. Competitive Outlook

Chapter 3. MARKET VARIABLES, TRENDS, FRAMEWORK

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Value Chain Analysis
• 3.4. Regulatory Framework
  • 3.4.1 Standards & Compliance
  • 3.4.2 Regulatory Impact Analysis
• 3.5. Market Dynamics
  • 3.5.1 Market Drivers
  • 3.5.2 Market Restraints
  • 3.5.3 Market Opportunities
  • 3.5.4 Market Challenges
• 3.6. Porter's Five Forces Analysis
• 3.7. PESTLE Analysis

Chapter 4. GLOBAL MOBILE VALUE ADDED SERVICES MARKET: BY SERVICE 2022-2034 (USD MN)

• 4.1. Market Analysis, Insights and Forecast Service
• 4.2. Mobile Infotainment Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.3. Mobile Business (Enterprise) Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.4. Mobile Commerce Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.5. Mobile Health Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.6. Mobile Education Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 4.7. Others (Mobile Governance, Mobile Advertisement, etc.) Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 5. GLOBAL MOBILE VALUE ADDED SERVICES MARKET: BY END-USER 2022-2034 (USD MN)

• 5.1. Market Analysis, Insights and Forecast End-user
• 5.2. Individual Estimates and Forecasts By Regions 2022-2034 (USD MN)
• 5.3. Enterprise (Small and Medium Enterprises (SMEs), Large Enterprises) Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 6. GLOBAL MOBILE VALUE ADDED SERVICES MARKET: BY REGION 2022-2034(USD MN)

• 6.1. Regional Outlook
• 6.2. North America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.2.1 By Service
  • 6.2.2 By End-user
  • 6.2.3 United States
  • 6.2.4 Canada
  • 6.2.5 Mexico
• 6.3. Europe Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.3.1 By Service
  • 6.3.2 By End-user
  • 6.3.3 United Kingdom
  • 6.3.4 France
  • 6.3.5 Germany
  • 6.3.6 Italy
  • 6.3.7 Russia
  • 6.3.8 Rest Of Europe
• 6.4. Asia-Pacific Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.4.1 By Service
  • 6.4.2 By End-user
  • 6.4.3 India
  • 6.4.4 Japan
  • 6.4.5 South Korea
  • 6.4.6 Australia
  • 6.4.7 South East Asia
  • 6.4.8 Rest Of Asia Pacific
• 6.5. Latin America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.5.1 By Service
  • 6.5.2 By End-user
  • 6.5.3 Brazil
  • 6.5.4 Argentina
  • 6.5.5 Peru
  • 6.5.6 Chile
  • 6.5.7 South East Asia
  • 6.5.8 Rest of Latin America
• 6.6. Middle East & Africa Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
  • 6.6.1 By Service
  • 6.6.2 By End-user
  • 6.6.3 Saudi Arabia
  • 6.6.4 UAE
  • 6.6.5 Israel
  • 6.6.6 South Africa
  • 6.6.7 Rest of the Middle East And Africa

Chapter 7. COMPETITIVE LANDSCAPE

• 7.1. Recent Developments
• 7.2. Company Categorization
• 7.3. Supply Chain & Channel Partners (based on availability)
• 7.4. Market Share & Positioning Analysis (based on availability)
• 7.5. Vendor Landscape (based on availability)
• 7.6. Strategy Mapping

Chapter 8. COMPANY PROFILES OF GLOBAL MOBILE VALUE ADDED SERVICES INDUSTRY

• 8.1. Top Companies Market Share Analysis
• 8.2. Company Profiles
  • 8.2.1 Apple Inc
  • 8.2.2 Vodafone Group Plc
  • 8.2.3 Bharti Airtel Limited
  • 8.2.4 AT&T Inc
  • 8.2.5 OnMobile
  • 8.2.6 Spice Digital Limited
  • 8.2.7 Comverse Technology Inc
  • 8.2.8 One97 Communications
  • 8.2.9 Google LLC
  • 8.2.10 InMobi
  • 8.2.11 China Mobile Ltd
  • 8.2.12 Verizon Communications Inc
  • 8.2.13 Telefonica
  • 8.2.14 S.A
  • 8.2.15 Deutsche Telekom AG
  • 8.2.16 Etisalat