모바일 부가가치 서비스 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 솔루션별, 최종사용자별, 업계별, 지역별, 경쟁별(2020-2030년)
Mobile Value Added Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution, By End User, By Vertical, By Region, and By Competition, 2020-2030F
상품코드:1886313
리서치사:TechSci Research
발행일:2025년 12월
페이지 정보:영문 185 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계의 모바일 부가가치 서비스 시장은 2024년에 6,730억 달러로 평가되었으며, 2030년까지 CAGR 15.70%로 성장하여 1조 6,144억 2,000만 달러에 달할 것으로 예측됩니다.
모바일 부가가치 서비스(MVAS)란 모바일 네트워크 사업자가 제공하는 핵심 사업 외의 서비스로, 기본 통화나 메시징을 넘어 단말기의 편의성을 높여주는 서비스입니다. 여기에는 디지털 컨텐츠, 금융 거래, 위치 기반 기능 등이 포함됩니다. 시장 성장은 전 세계 스마트폰 보급률 증가, 모바일 인터넷 접근성 확대, 다양한 디지털 경험에 대한 소비자 수요에 의해 주도되고 있습니다.
시장 개요
예측 기간
2026-2030년
시장 규모 : 2024년
6,730억 달러
시장 규모 : 2030년
1조 6,144억 2,000만 달러
CAGR : 2025-2030년
15.70%
가장 빠르게 성장하는 부문
중소기업
최대 시장
북미
주요 시장 촉진요인
스마트폰의 보급은 디지털 컨텐츠 소비를 위한 중요한 사용자 인터페이스를 제공함으로써 전 세계 모바일 부가가치 서비스 시장에 큰 영향을 미치고 있습니다. 스마트폰이 대중화되면서 모바일 애플리케이션, 디지털 컨텐츠 스트리밍, 소셜 네트워킹 플랫폼 등 다양한 MVAS의 잠재 시장이 직접적으로 확대되고 있습니다.
주요 시장 과제
규제의 복잡성, 특히 데이터 프라이버시 및 보안 관련 규제는 세계 모바일 부가가치 서비스 시장의 성장에 큰 장벽으로 작용하고 있습니다. 각기 다른 관할권의 단편적이고 진화하는 규제는 서비스 제공업체에게 심각한 컴플라이언스 문제를 야기하고, 운영 비용 증가와 서비스 출시 지연으로 이어질 수 있습니다.
주요 시장 동향
AI를 활용한 개인화와 서비스 자동화는 개인화된 경험 제공과 업무 프로세스 효율화를 통해 MVAS에 혁명을 일으키고 있습니다. 인공지능을 통해 플랫폼은 사용자 행동을 이해하고, 관련성 높은 컨텐츠 제공 및 사전 예방적 고객 지원을 실현합니다.
목차
제1장 제품 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 소리
제5장 세계의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
금액별
시장 점유율과 예측
솔루션별(쇼트 메시징 서비스(SMS), 멀티미디어 메시징 서비스(MMS), 위치 기반 서비스, 모바일 이메일 및 인스턴트 메시징, 모바일 머니, 모바일 광고, 모바일 인포테인먼트, 기타)
최종사용자별(중소기업, 대기업)
업계별(미디어·엔터테인먼트, 의료, 교육, 소매, 정부, 통신·IT, 기타)
지역별
기업별(2024년)
시장 맵
제6장 북미의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트
남아프리카공화국
제10장 남미의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율과 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
인수합병
제품 출시
최근 동향
제13장 세계의 모바일 부가가치 서비스 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계내 경쟁
신규 참여의 가능성
공급업체의 능력
고객의 능력
대체품의 위협
제15장 경쟁 구도
AT&T Inc
Vodafone Group Plc
Bharti Airtel Limited
China Mobile Limited
Alphabet Inc.
Apple Inc.
Tencent Holdings Limited
Netflix Inc.
Spotify Technology S.A.
OnMobile Global Limited
제16장 전략적 제안
제17장 조사 회사 소개 및 면책사항
KSM
영문 목차
영문목차
The Global Mobile Value Added Services Market, valued at USD 673.00 Billion in 2024, is projected to experience a CAGR of 15.70% to reach USD 1614.42 Billion by 2030. Mobile Value Added Services (MVAS) are non-core offerings from mobile network operators that enhance device utility beyond basic voice and messaging, including digital content, financial transactions, and location-based functionalities. Market growth is driven by increasing global smartphone penetration, expanding mobile internet accessibility, and consumer demand for diverse digital experiences.
Market Overview
Forecast Period
2026-2030
Market Size 2024
USD 673.00 Billion
Market Size 2030
USD 1614.42 Billion
CAGR 2025-2030
15.70%
Fastest Growing Segment
SMB
Largest Market
North America
Key Market Drivers
Widespread smartphone adoption profoundly impacts the Global Mobile Value Added Services Market by providing the essential user interface for consuming digital offerings. As smartphones become ubiquitous, they directly expand the addressable market for various MVAS, including mobile applications, digital content streaming, and social networking platforms.
Key Market Challenges
Regulatory complexities, particularly those pertaining to data privacy and security, present a substantial impediment to the growth of the Global Mobile Value Added Services Market. The fragmented and evolving nature of regulations across different jurisdictions creates significant compliance challenges for service providers, leading to increased operational costs and potential delays in service deployment. Such an environment can stifle innovation as companies prioritize navigating complex legal landscapes over developing new offerings.
Key Market Trends
AI-driven personalization and service automation revolutionizes MVAS by offering tailored experiences and streamlining operational processes. Artificial intelligence enables platforms to understand user behavior, delivering highly relevant content and proactive customer support. According to GSMA Intelligence in Q1 2025, 63% of operators prioritized AI investment in upskilling, indicating a strong industry focus on integrating advanced intelligent capabilities.
Key Market Players
AT&T Inc
Vodafone Group Plc
Bharti Airtel Limited
China Mobile Limited
Alphabet Inc.
Apple Inc.
Tencent Holdings Limited
Netflix Inc.
Spotify Technology S.A.
OnMobile Global Limited
Report Scope:
In this report, the Global Mobile Value Added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Mobile Value Added Services Market, By Solution:
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Location Based Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
Mobile Value Added Services Market, By End User:
SMB
Large Enterprises
Mobile Value Added Services Market, By Vertical:
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom & IT
Others
Mobile Value Added Services Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Asia Pacific
China
India
Japan
Australia
South Korea
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the Global Mobile Value Added Services Market.
Available Customizations:
Global Mobile Value Added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Mobile Value Added Services Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
5.2.2. By End User (SMB, Large Enterprises)
5.2.3. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map
6. North America Mobile Value Added Services Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Solution
6.2.2. By End User
6.2.3. By Vertical
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Mobile Value Added Services Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Solution
6.3.1.2.2. By End User
6.3.1.2.3. By Vertical
6.3.2. Canada Mobile Value Added Services Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Solution
6.3.2.2.2. By End User
6.3.2.2.3. By Vertical
6.3.3. Mexico Mobile Value Added Services Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Solution
6.3.3.2.2. By End User
6.3.3.2.3. By Vertical
7. Europe Mobile Value Added Services Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Solution
7.2.2. By End User
7.2.3. By Vertical
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Mobile Value Added Services Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Solution
7.3.1.2.2. By End User
7.3.1.2.3. By Vertical
7.3.2. France Mobile Value Added Services Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Solution
7.3.2.2.2. By End User
7.3.2.2.3. By Vertical
7.3.3. United Kingdom Mobile Value Added Services Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Solution
7.3.3.2.2. By End User
7.3.3.2.3. By Vertical
7.3.4. Italy Mobile Value Added Services Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Solution
7.3.4.2.2. By End User
7.3.4.2.3. By Vertical
7.3.5. Spain Mobile Value Added Services Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Solution
7.3.5.2.2. By End User
7.3.5.2.3. By Vertical
8. Asia Pacific Mobile Value Added Services Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Solution
8.2.2. By End User
8.2.3. By Vertical
8.2.4. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Mobile Value Added Services Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Solution
8.3.1.2.2. By End User
8.3.1.2.3. By Vertical
8.3.2. India Mobile Value Added Services Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Solution
8.3.2.2.2. By End User
8.3.2.2.3. By Vertical
8.3.3. Japan Mobile Value Added Services Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Solution
8.3.3.2.2. By End User
8.3.3.2.3. By Vertical
8.3.4. South Korea Mobile Value Added Services Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Solution
8.3.4.2.2. By End User
8.3.4.2.3. By Vertical
8.3.5. Australia Mobile Value Added Services Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Solution
8.3.5.2.2. By End User
8.3.5.2.3. By Vertical
9. Middle East & Africa Mobile Value Added Services Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Solution
9.2.2. By End User
9.2.3. By Vertical
9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Mobile Value Added Services Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Solution
9.3.1.2.2. By End User
9.3.1.2.3. By Vertical
9.3.2. UAE Mobile Value Added Services Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Solution
9.3.2.2.2. By End User
9.3.2.2.3. By Vertical
9.3.3. South Africa Mobile Value Added Services Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Solution
9.3.3.2.2. By End User
9.3.3.2.3. By Vertical
10. South America Mobile Value Added Services Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Solution
10.2.2. By End User
10.2.3. By Vertical
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Mobile Value Added Services Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Solution
10.3.1.2.2. By End User
10.3.1.2.3. By Vertical
10.3.2. Colombia Mobile Value Added Services Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Solution
10.3.2.2.2. By End User
10.3.2.2.3. By Vertical
10.3.3. Argentina Mobile Value Added Services Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Solution
10.3.3.2.2. By End User
10.3.3.2.3. By Vertical
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Mobile Value Added Services Market: SWOT Analysis
