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Global Mobile Value-added Services (MVAS) Market 2025-2029
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The mobile value-added services (MVAS) market is forecasted to grow by USD 1290.7 bn during 2024-2029, accelerating at a CAGR of 19.8% during the forecast period. The report on the mobile value-added services (MVAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid increase in smartphone penetration, digitization of key industries, and rapid penetration of mobile broadband.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202516.3%
CAGR19.8%
Incremental Value$1290.7 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's mobile value-added services (MVAS) market is segmented as below:

By Product

By End-user

By Sector

By Geographical Landscape

This study identifies the increasing popularity of ar in location-based games as one of the prime reasons driving the mobile value-added services (MVAS) market growth during the next few years. Also, growing demand for non-linear media consumption and rapid shift toward m-commerce will lead to sizable demand in the market.

The report on the mobile value-added services (MVAS) market covers the following areas:

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile value-added services (MVAS) market vendors that include America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Google LLC, Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Jio Platforms, Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc. Also, the mobile value-added services (MVAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

2 Technavio Analysis

3 Market Landscape

4 Market Sizing

5 Historic Market Size

6 Qualitative Analysis

7 Five Forces Analysis

8 Market Segmentation by Product

9 Market Segmentation by End-user

10 Market Segmentation by Sector

11 Customer Landscape

12 Geographic Landscape

13 Drivers, Challenges, and Opportunity/Restraints

14 Competitive Landscape

15 Competitive Analysis

16 Appendix

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