모바일 부가가치 서비스 시장 예측 : 산업 규모, 점유율, 동향, 기회, 솔루션별, 위치정보 기반별, 최종 사용자별, 업계별, 지역별, 경쟁 구도(2021-2031년)
Mobile Value-added Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast. Segmented By Solution, By Location Based, By End-User, By Vertical, By Region & Competition, 2021-2031F
상품코드:1901626
리서치사:TechSci Research
발행일:2026년 01월
페이지 정보:영문 182 Pages
라이선스 & 가격 (부가세 별도)
ㅁ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.
한글목차
세계 모바일 부가가치 서비스 시장은 2025년 1조 3,600억 달러, 2031년까지 3조 1,400억 달러에 달하고, CAGR 14.96%로 확대될 전망입니다.
모바일 부가가치 서비스에는 모바일 화폐, 인포테인먼트, 메시징 용도 등 표준 음성 기능을 넘어선 비중핵 통신 솔루션이 포함됩니다. 시장의 성장은 주로 스마트폰의 광범위한 보급과 데이터 통신 요금의 동시적인 저하를 뒷받침하고 있으며, 이들이 함께 소비자의 디지털 컨텐츠에 대한 액세스성을 높이고 있습니다.
시장 개요
예측 기간
2027-2031년
시장 규모 : 2025년
1조 3,600억 달러
시장 규모 : 2031년
3조 1,400억 달러
CAGR : 2026-2031년
14.96%
가장 빠르게 성장하는 부문
중소기업 (SMB)
가장 큰 시장
북미
주요 시장 성장 촉진요인
5G 네트워크와 고속 연결의 광범위한 배포는 세계 모바일 부가가치 서비스 시장을 재구성하는 주요 기술적 추진력입니다. 이 차세대 인프라는 클라우드 게임, 증강현실, 초고화질 동영상 스트리밍과 같은 고급 실시간 용도에 필요한 대역폭과 저지연을 제공합니다.
주요 시장 과제
엄격한 규제 프레임워크는 세계 모바일 부가가치 서비스 시장 확대에 큰 장벽이 되고 있습니다. 데이터 주권, 컨텐츠 라이선싱, 금융거래 감시에 관한 법역별로 다양한 법적 요건이 분단된 사업환경을 창출하고 있습니다.
주요 시장 동향
기업용 소통 수단으로의 RCS(Rich Communication Services) 도입은 기존 SMS에서는 실현할 수 없었던 인증된 양방향 경험을 가능하게 함으로써 비즈니스 메시징의 풍경을 근본적으로 바꾸고 있습니다. 기업은 고해상도 미디어, 브랜드화된 발신자 ID, 회전식 메뉴 등의 기능을 활용하여 마케팅 및 고객 지원 캠페인의 전환율을 높이기 위해 적극적으로 RCS로 전환하고 있습니다.
목차
제1장 개요
제2장 조사 방법
제3장 주요 요약
제4장 고객의 목소리
제5장 세계의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
금액별
시장 점유율 및 예측
솔루션별(단문 메시지 서비스(SMS), 멀티미디어 메시지 서비스(MMS))
위치 정보 서비스별(위치 정보 서비스, 모바일 메일 및 인스턴트 메시징, 모바일 머니, 모바일 광고, 모바일 인포테인먼트 등)
최종 사용자별(중소기업, 대기업)
업계별(미디어 및 엔터테인먼트, 의료, 교육, 소매, 정부, 통신 및 IT, 기타)
지역별
기업별(2025)
시장 맵
제6장 북미의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
북미 : 국가별 분석
미국
캐나다
멕시코
제7장 유럽의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
유럽 : 국가별 분석
독일
프랑스
영국
이탈리아
스페인
제8장 아시아태평양의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
아시아태평양 : 국가별 분석
중국
인도
일본
한국
호주
제9장 중동 및 아프리카의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
중동 및 아프리카 : 국가별 분석
사우디아라비아
아랍에미리트(UAE)
남아프리카
제10장 남미의 모바일 부가가치 서비스 시장 전망
시장 규모 및 예측
시장 점유율 및 예측
남미 : 국가별 분석
브라질
콜롬비아
아르헨티나
제11장 시장 역학
성장 촉진요인
과제
제12장 시장 동향과 발전
합병 및 인수
제품 출시
최근 동향
제13장 세계 모바일 부가가치 서비스 시장 : SWOT 분석
제14장 Porter's Five Forces 분석
업계 내 경쟁
신규 진입의 가능성
공급자의 힘
고객의 힘
대체품의 위협
제15장 경쟁 구도
AT&T Inc
Vodafone Group Plc
Bharti Airtel Limited
China Mobile Limited
Alphabet Inc.
Apple Inc.
Tencent Holdings Limited
Netflix Inc.
Spotify Technology SA
OnMobile Global Limited
제16장 전략적 제안
제17장 기업 소개와 면책사항
SHW
영문 목차
영문목차
The Global Mobile Value-added Services Market will grow from USD 1.36 Trillion in 2025 to USD 3.14 Trillion by 2031 at a 14.96% CAGR. Mobile Value-added Services encompass non-core telecommunication solutions including mobile money, infotainment, and messaging applications that extend beyond standard voice capabilities. The market growth is primarily supported by the extensive proliferation of smartphones and the simultaneous reduction in data tariff costs which collectively enhance consumer accessibility to digital content.
Market Overview
Forecast Period
2027-2031
Market Size 2025
USD 1.36 Trillion
Market Size 2031
USD 3.14 Trillion
CAGR 2026-2031
14.96%
Fastest Growing Segment
SMB
Largest Market
North America
Key Market Drivers
The widespread deployment of 5G networks and high-speed connectivity is the primary technological catalyst reshaping the Global Mobile Value-added Services Market. This next-generation infrastructure provides the necessary bandwidth and low latency required for sophisticated, real-time applications such as cloud gaming, augmented reality, and ultra-high-definition video streaming. By eliminating the data bottlenecks of previous generations, operators can deploy premium content bundles and enterprise-grade IoT solutions that were previously unfeasible, directly increasing average revenue per user.
Key Market Challenges
Stringent regulatory frameworks constitute a significant impediment to the expansion of the Global Mobile Value-added Services Market. Diverse legal requirements across different jurisdictions regarding data sovereignty, content licensing, and financial transaction monitoring create a fragmented operating environment. Service providers are frequently compelled to modify their platforms to meet specific local mandates, which disrupts the scalability of standardized products. This necessity for localization increases operational expenditures and diverts resources that could otherwise be allocated to innovation and infrastructure development.
Key Market Trends
Adoption of Rich Communication Services (RCS) for Enterprise Engagement is fundamentally altering the business messaging landscape by enabling verified, interactive experiences that traditional SMS cannot support. Enterprises are aggressively migrating to RCS to leverage features such as high-resolution media, branded sender identities, and carousel menus, which drive higher conversion rates for marketing and customer support campaigns. This transition allows mobile operators and content aggregators to monetize message termination at higher value points while reducing the dependency on fragmented third-party applications.
Key Market Players
AT&T Inc
Vodafone Group Plc
Bharti Airtel Limited
China Mobile Limited
Alphabet Inc.
Apple Inc.
Tencent Holdings Limited
Netflix Inc.
Spotify Technology S.A.
OnMobile Global Limited
Report Scope:
In this report, the Global Mobile Value-added Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Mobile Value-added Services Market, By Solution:
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Mobile Value-added Services Market, By Location Based:
Services
Mobile Email & IM
Mobile Money
Mobile Advertising
Mobile Infotainment
Others
Mobile Value-added Services Market, By End-User:
SMB
Large Enterprises
Mobile Value-added Services Market, By Vertical:
Media and Entertainment
Healthcare
Education
Retail
Government
Telecom and IT
Others
Mobile Value-added Services Market, By Region:
North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Mobile Value-added Services Market.
Available Customizations:
Global Mobile Value-added Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Product Overview
1.1. Market Definition
1.2. Scope of the Market
1.2.1. Markets Covered
1.2.2. Years Considered for Study
1.2.3. Key Market Segmentations
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends
4. Voice of Customer
5. Global Mobile Value-added Services Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS))
5.2.2. By Location Based (Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment, Others)
5.2.3. By End-User (SMB, Large Enterprises)
5.2.4. By Vertical (Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others)
5.2.5. By Region
5.2.6. By Company (2025)
5.3. Market Map
6. North America Mobile Value-added Services Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Solution
6.2.2. By Location Based
6.2.3. By End-User
6.2.4. By Vertical
6.2.5. By Country
6.3. North America: Country Analysis
6.3.1. United States Mobile Value-added Services Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Solution
6.3.1.2.2. By Location Based
6.3.1.2.3. By End-User
6.3.1.2.4. By Vertical
6.3.2. Canada Mobile Value-added Services Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Solution
6.3.2.2.2. By Location Based
6.3.2.2.3. By End-User
6.3.2.2.4. By Vertical
6.3.3. Mexico Mobile Value-added Services Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Solution
6.3.3.2.2. By Location Based
6.3.3.2.3. By End-User
6.3.3.2.4. By Vertical
7. Europe Mobile Value-added Services Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Solution
7.2.2. By Location Based
7.2.3. By End-User
7.2.4. By Vertical
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Mobile Value-added Services Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Solution
7.3.1.2.2. By Location Based
7.3.1.2.3. By End-User
7.3.1.2.4. By Vertical
7.3.2. France Mobile Value-added Services Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Solution
7.3.2.2.2. By Location Based
7.3.2.2.3. By End-User
7.3.2.2.4. By Vertical
7.3.3. United Kingdom Mobile Value-added Services Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Solution
7.3.3.2.2. By Location Based
7.3.3.2.3. By End-User
7.3.3.2.4. By Vertical
7.3.4. Italy Mobile Value-added Services Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Solution
7.3.4.2.2. By Location Based
7.3.4.2.3. By End-User
7.3.4.2.4. By Vertical
7.3.5. Spain Mobile Value-added Services Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Solution
7.3.5.2.2. By Location Based
7.3.5.2.3. By End-User
7.3.5.2.4. By Vertical
8. Asia Pacific Mobile Value-added Services Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Solution
8.2.2. By Location Based
8.2.3. By End-User
8.2.4. By Vertical
8.2.5. By Country
8.3. Asia Pacific: Country Analysis
8.3.1. China Mobile Value-added Services Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Solution
8.3.1.2.2. By Location Based
8.3.1.2.3. By End-User
8.3.1.2.4. By Vertical
8.3.2. India Mobile Value-added Services Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Solution
8.3.2.2.2. By Location Based
8.3.2.2.3. By End-User
8.3.2.2.4. By Vertical
8.3.3. Japan Mobile Value-added Services Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Solution
8.3.3.2.2. By Location Based
8.3.3.2.3. By End-User
8.3.3.2.4. By Vertical
8.3.4. South Korea Mobile Value-added Services Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Solution
8.3.4.2.2. By Location Based
8.3.4.2.3. By End-User
8.3.4.2.4. By Vertical
8.3.5. Australia Mobile Value-added Services Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Solution
8.3.5.2.2. By Location Based
8.3.5.2.3. By End-User
8.3.5.2.4. By Vertical
9. Middle East & Africa Mobile Value-added Services Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Solution
9.2.2. By Location Based
9.2.3. By End-User
9.2.4. By Vertical
9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
9.3.1. Saudi Arabia Mobile Value-added Services Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Solution
9.3.1.2.2. By Location Based
9.3.1.2.3. By End-User
9.3.1.2.4. By Vertical
9.3.2. UAE Mobile Value-added Services Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Solution
9.3.2.2.2. By Location Based
9.3.2.2.3. By End-User
9.3.2.2.4. By Vertical
9.3.3. South Africa Mobile Value-added Services Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Solution
9.3.3.2.2. By Location Based
9.3.3.2.3. By End-User
9.3.3.2.4. By Vertical
10. South America Mobile Value-added Services Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Solution
10.2.2. By Location Based
10.2.3. By End-User
10.2.4. By Vertical
10.2.5. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Mobile Value-added Services Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Solution
10.3.1.2.2. By Location Based
10.3.1.2.3. By End-User
10.3.1.2.4. By Vertical
10.3.2. Colombia Mobile Value-added Services Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Solution
10.3.2.2.2. By Location Based
10.3.2.2.3. By End-User
10.3.2.2.4. By Vertical
10.3.3. Argentina Mobile Value-added Services Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Solution
10.3.3.2.2. By Location Based
10.3.3.2.3. By End-User
10.3.3.2.4. By Vertical
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Global Mobile Value-added Services Market: SWOT Analysis
