세계의 방송 장비 시장 규모 : 기술별, 용도별, 기기별, 지역 범위별, 예측

Global Broadcast Equipment Market Size By Technology, By Application, By Equipment, By Geographic Scope And Forecast

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한글목차

방송 장비 시장 규모 및 전망

방송 장비 시장 규모는 2024년 52억 달러로 평가되었고, 2026-2032년 연평균 5.05% 성장하여 2032년에는 473억 달러에 달할 것으로 예측됩니다.

• 방송 장비는 시청각 자료의 제작 및 전송에 활용되는 장비와 기술을 말합니다. 여기에는 카메라, 마이크, 믹서, 전송 장치 등이 포함되며, 컨텐츠 제작자가 다양한 플랫폼에 맞는 고품질의 미디어를 촬영할 수 있도록 도와줍니다.
• 현재 방송 장비는 라디오, TV, 온라인 스트리밍 서비스에 필수적인 요소입니다. 이러한 장비는 생방송, 녹화 프로그램, 많은 채널에 대한 컨텐츠 전송을 제공합니다. 장비의 신뢰성과 혁신적인 기능은 업계의 요구 사항을 충족시키면서 시청자의 시청 경험을 향상시킵니다.
• 방송 장비는 디지털 기술과 자동화의 발전에 따라 진화하고 있으며, 5G, AI, 가상현실과 같은 혁신은 새로운 방송 방식을 촉진하고, 인터랙티브하고 몰입감 있는 컨텐츠 경험을 가능하게 합니다. 지속가능성과 소형화는 향후 장비 설계에서 중요한 트렌드가 될 것입니다.

세계 방송 장비 시장 역학

세계 방송 장비 시장을 형성하는 주요 시장 역학은 다음과 같습니다.

주요 시장 성장 촉진요인:

• 디지털 및 모바일 비디오 소비자 증가: 디지털 플랫폼과 모바일 기기 증가로 여러 채널에 정보를 전달할 수 있는 방송 장비에 대한 수요가 증가하고 있으며, Ericsson의 Mobility Report 2021에 따르면, 모바일 비디오 트래픽은 매년 약 27% 증가할 것으로 예측됩니다. 2021년부터 2027년까지 매년 약 27% 증가할 것으로 예측됩니다.
• IP 기반 방송으로의 전환: IP 기반 방송으로의 전환은 방송 장비 시장의 중요한 성장 요인으로, Devoncroft Partners와 Cisco의 설문 조사에 따르면, 방송 사업자의 43%가 2022년까지 라이브 제작에 IP 인프라를 사용할 계획이며, 이에 따른 장비에 대한 새로운 지출이 필요할 것으로 예측됩니다. 필요합니다.

주요 과제

• 빠른 기술 혁신 : 경쟁 구도에 대응하기 위해 기업은 끊임없이 개선하고 빠르게 변화하는 기술 상황에 적응해야 합니다. 방송사는 새로운 기술에 대한 대응에 어려움을 겪고, 기존 장비가 노후화될 위험과 정기적인 업데이트에 많은 비용이 소요될 수 있습니다.
• 높은 초기 투자 비용: 최신 방송 장비를 도입하려면 상당한 자본 투자가 필요합니다. 소규모 방송국에서는 재정적 제약으로 인해 첨단 기술에 대한 투자가 어려워 고품질 컨텐츠를 제작하고 대규모 경쟁사와 경쟁할 수 있는 능력이 제한될 수 있습니다.
• 레거시 시스템 통합: 많은 방송사들은 새로운 기술과 호환되지 않는 레거시 시스템을 사용하고 있습니다. 이러한 구식 시스템을 현재 장비와 통합하는 것은 기술적 장애물을 초래하고, 운영의 복잡성을 증가시키며, 방송 프로세스에 혼란을 야기할 수 있습니다.
• 규제 대응: 규제 상황을 극복하는 것은 방송사에게 어려운 과제입니다. 컨텐츠 전송, 데이터 프라이버시, 방송 표준 등 진화하는 규제에 대응하기 위해서는 지속적인 관심과 리소스가 필요하며, 이는 설비 투자 및 운영 전략을 복잡하게 만들 수 있습니다.

주요 동향 :

• 클라우드 기반 솔루션 채택 증가: 방송사들은 스토리지, 제작, 송출을 위해 클라우드 기반 솔루션을 빠르게 채택하고 있습니다. 이러한 추세는 협업, 확장성, 비용 효율성을 높이고, 원격지 제작을 가능하게 하며, 물리적 인프라에 대한 의존도를 최소화합니다.
• 5G 기술의 성장: 5G 네트워크의 구축은 보다 빠르고 안정적인 컨텐츠 전송을 가능하게 함으로써 방송 환경을 변화시키고 있습니다. 이 기술은 고품질 스트리밍과 모바일 방송을 가능하게 하고, 실시간 컨텐츠 공유와 더 나은 시청 경험을 가능하게 합니다.
• 고화질 및 4K 컨텐츠에 대한 중요성: 시청자들의 고화질에 대한 요구가 높아지면서 고화질(HD) 및 4K 프로그램에 대한 수요가 증가하고 있습니다. 방송사들은 다양한 포맷의 프로그램 제작 및 전송을 위해 첨단 기술에 투자하고 있으며, 이는 보다 몰입감 있는 시청 경험을 원하는 소비자의 기대와 일치합니다.

목차

제1장 세계의 방송 장비 시장 서론

• 시장의 정의
• 시장 세분화
• 조사 스케줄
• 전제조건
• 제한 사항

제2장 VERIFIED MARKET RESEARCH의 조사 방법

• 데이터 마이닝
• 데이터 삼각측량
• 보텀업 접근
• 톱다운 접근
• 조사 흐름
• 업계 전문가의 주요 인사이트
• 데이터 소스

제3장 주요 요약

• 시장 개요
• 생태계 매핑
• 절대적 매출 기회
• 시장의 매력
• 세계의 방송 장비 시장 지역별 분석
• 세계의 방송 장비 시장 : 제품별
• 세계의 방송 장비 시장 : 용도별
• 세계의 방송 장비 시장 : 기술별
• 향후 시장 기회
• 세계 시장 내역
• 제품 라이프라인

제4장 세계의 방송 장비 시장 전망

• 세계의 방송 장비 진화
• 성장 촉진요인
• 성장 억제요인
• 기회
• Porter's Five Forces 모델
• 밸류체인 분석
• 가격 분석
• 거시경제 분석

제5장 세계의 방송 장비 시장 : 기술별

• 개요
• 아날로그
• 디지털

제6장 세계의 방송 장비 시장 : 용도별

• 개요
• TV
• 라디오
• 진폭 변조
• 주파수 변조

제7장 세계의 방송 장비 시장, : 기기별

• 개요
• 안테나
• 스위치
• 비디오 서버
• 인코더
• 트랜스미터 및 리피터

제8장 세계의 방송 장비 시장 : 지역별

• 개요
• 북미
  • 미국
  • 캐나다
  • 멕시코
• 유럽
  • 독일
  • 영국
  • 프랑스
  • 이탈리아
  • 스페인
  • 기타 유럽
• 아시아태평양
  • 중국
  • 일본
  • 인도
  • 기타 아시아태평양
• 라틴아메리카
  • 브라질
  • 아르헨티나
  • 기타 라틴아메리카
• 중동 및 아프리카
  • 아랍에미리트(UAE)
  • 사우디아라비아
  • 남아프리카공화국
  • 기타 중동 및 아프리카

제9장 세계의 방송 장비 시장 경쟁 구도

• 개요
• 기업의 시장 순위
• 주요 발전
• 기업의 지역 실적
• 기업의 업계 실적
• ACE 매트릭스

제10장 기업 개요

• ACORDE Technologies, Inc.
• AvL Technologies, Inc
• Cisco Systems, Inc.
• Clyde Broadcast
• CommScope
• Eletec Broadcast Telecom S.A.R.L
• ARRIS International Inc

제11장 베리파이드·마켓·인텔리전스

• VERIFIED MARKET INTELLIGENCE에 대해
• 동적 데이터 시각화

LSH

영문 목차

영문목차

Broadcast Equipment Market Size And Forecast

Broadcast Equipment Market size was valued at USD 5.2 Billion in 2024 and is projected to reach USD 47.3 Billion by 2032 growing at a CAGR of 5.05% from 2026 to 2032.

• Broadcast equipment refers to the instruments and technologies utilized in the creation and transmission of audio-visual material. This includes cameras, microphones, mixers and transmission devices, which allow content creators to capture high-quality media for a variety of platforms.
• Currently, broadcast equipment is essential for radio, television and online streaming services. These devices provide live broadcasting, recorded programming and content delivery across many channels. The equipment's dependability and innovative features improve the audience's watching experience while meeting industry requirements.
• Broadcast equipment will evolve in response to advances in digital technology and automation. Innovations such as 5G, AI and virtual reality will propel new broadcasting methods, enabling interactive and immersive content experiences. Sustainability and compactness will be important trends in future equipment design.

Global Broadcast Equipment Market Dynamics

The key market dynamics that are shaping the global Broadcast Equipment Market include:

Key Market Drivers:

• A Growing Number of Digital and Mobile Video Consumers: The growth of digital platforms and mobile devices is boosting demand for broadcast equipment that can distribute information across several channels. According to Ericsson's Mobility Report 2021, mobile video traffic would increase by about 27% each year between 2021 and 2027.
• Transition To IP-Based Broadcasting: The transition to IP-based broadcasting is a significant growth driver in the Broadcast Equipment Market. A Devoncroft Partners and Cisco poll found that 43% of broadcasters planned to use IP infrastructure for live production by 2022, necessitating new expenditures in compatible equipment.

Key Challenges:

• Rapid Technical Changes: To be competitive, companies must constantly improve and adapt to the rapidly changing technical landscape. Broadcasters may struggle to keep up with emerging technologies, risking the obsolescence of existing equipment and spending significant costs for regular updates.
• High Initial Investment Costs: Acquiring modern broadcast equipment requires a considerable capital outlay. Smaller broadcasters may have financial constraints that make it difficult to invest in cutting-edge technology, limiting their capacity to create high-quality content and compete with larger competitors.
• Integration Of Legacy Systems: Many broadcasters use legacy systems that may be incompatible with new technologies. Integrating these obsolete systems with current equipment might pose technological hurdles, increasing operational complexity and perhaps disrupting broadcasting processes.
• Regulatory Compliance: Navigating the regulatory landscape is challenging for broadcasters. Compliance with evolving regulations regarding content delivery, data privacy and broadcasting standards requires ongoing attention and resources, potentially complicating equipment investments and operational strategies.

Key Trends:

• Increasing Adoption of Cloud-Based Solutions: Broadcasters are rapidly adopting cloud-based solutions for storage, production and dissemination. This trend improves cooperation, scalability and cost-effectiveness, enabling remote production capabilities and minimizing dependency on physical infrastructure.
• Growth of 5G Technology: The deployment of 5G networks is changing the broadcast environment by allowing for faster, more dependable content delivery. This technology enables high-quality streaming and mobile broadcasting, allowing for real-time content sharing and better viewing experiences.
• Emphasis on High-Definition and 4K Content: The demand for high-definition (HD) and 4K programming is increasing as audiences seek higher visual quality. Broadcasters are investing in advanced technology to create and distribute programming in various formats, which aligns with consumer expectations for more immersive viewing experiences.

Global Broadcast Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global Broadcast Equipment Market:

North America:

• According to Verified Market Research, North America is expected to dominate the global Broadcast Equipment Market.
• North America has a high acceptance rate of new broadcasting technologies and it is leading the way in the transition to 4K and 8K. The Consumer Technology Association (CTA) claimed that U.S. shipments of 4K Ultra HD TVs reached 14.4 million in 2020 and are expected to reach 25 million by 2024. This quick adoption encourages broadcasters to improve their equipment in order to produce and transmit higher-quality content, hence considerably increasing the regional broadcast equipment industry.
• Robust development in Over-The-Top (OTT) and streaming services is propelling the North American market even further. According to the Motion Picture Association's 2020 THEME Report, internet video subscriptions in the United States will top 300 million in 2020, representing a 32% increase from 2019. The growth of streaming platforms forces traditional broadcasters to invest in advanced equipment for efficient multi-channel content distribution, reinforcing the growth of the Broadcast Equipment Market in North America.

Asia Pacific:

• According to Verified Market Research, Asia Pacific is fastest growing region in global Broadcast Equipment Market.
• Rapid digitalization and rising internet penetration in Asia Pacific are fueling strong demand for modern broadcast equipment. According to the GSMA's "The Mobile Economy Asia Pacific 2021" report, mobile internet penetration is predicted to increase to 70% by 2025, up from 61% in 2020, putting an additional 350 million people online. This increasing connectivity drives up demand for digital material, demanding advanced broadcast equipment for production and distribution.
• The rapid growth of Over-The-Top (OTT) and video streaming platforms hastens this tendency. Media Partners Asia predicts that the Asia Pacific online video sector will rise from $30 billion in 2020 to $54 billion by 2025, representing a 12% cumulative annual growth rate (CAGR). This rapid expansion encourages broadcasters and content developers to invest in advanced equipment capable of delivering high-quality content across various platforms.

Global Broadcast Equipment Market: Segmentation Analysis

The Global Broadcast Equipment Market is segmented on the basis of Technology, Application, Equipment, and Geography.

Broadcast Equipment Market, By Technology

• Analog
• Digital

Based on Technology, the Global Broadcast Equipment Market is separated into Analog and Digital. Digital technology dominates the global broadcast equipment market due to its capacity to produce high-quality material while also supporting advanced broadcasting formats such as 4K and 8K. The transition from analog to digital broadcasting improves efficiency, scalability and flexibility, resulting in widespread acceptance by broadcasters worldwide.

Broadcast Equipment Market, By Application

• Television
• Radio
• Amplitude modulation
• Frequency modulation

Based on Application, Global Broadcast Equipment Market is divided into Television, Radio, Amplitude modulation, Frequency modulation. The television segment dominates the global broadcast equipment market, owing to rising demand for high-quality video content and improved broadcasting technologies. The advent of digital and OTT platforms has increasing the demand for sophisticated television broadcasting equipment, surpassing other areas such as radio and modulation kinds.

Broadcast Equipment Market, By Equipment

• Dish Antennas
• Switches
• Video Servers
• Encoders
• Transmitters & Repeaters

Based on Equipment, Global Broadcast Equipment Market is divided into Dish antennas, Switches, Video servers, Encoders, Transmitters & repeaters. Video servers now dominate the global Broadcast Equipment Market due to their vital role in handling and storing high-quality video footage for broadcast and streaming. Their increasing usage is in line with the growing demand for on-demand material and the switch to digital broadcasting, which improves broadcasters' operational efficiency.

Key Players

• The Global Broadcast Equipment Market study report will provide valuable insight with an emphasis on the global market. The major players in the market are ACORDE Technologies, Inc., AvL Technologies, Inc., Cisco Systems, Inc., Clyde Broadcast, CommScope, Eletec Broadcast Telecom S.A.R.L., ETL Systems Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

• Global Broadcast Equipment Market Recent Developments
• In February 2023, Cisco announced plans to buy Working Group Two (WG2), a Norwegian firm that pioneered a cloud-native mobile services platform. WG2's platform is intended to simplify and speed up the deployment and management of mobile services, which is critical for Communication Service Providers (CSPs) as they roll out 5G networks. This will enable Cisco to provide customers more comprehensive and innovative solutions for delivering broadcast content over 5G networks.

TABLE OF CONTENTS

1 INTRODUCTION OF THE GLOBAL BROADCAST EQUIPMENT MARKET

• 1.1 Market Definition
• 1.2 Market Segmentation
• 1.3 Research Timelines
• 1.4 Assumptions
• 1.5 Limitations

2 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 2.1 Data Mining
• 2.2 Data Triangulation
• 2.3 Bottom-Up Approach
• 2.4 Top-Down Approach
• 2.5 Research Flow
• 2.6 Key Insights from Industry Experts
• 2.7 Data Sources

3 EXECUTIVE SUMMARY

• 3.1 Market Overview
• 3.2 Ecology Mapping
• 3.3 Absolute Market Opportunity
• 3.4 Market Attractiveness
• 3.5 Global Broadcast Equipment Market Geographical Analysis (CAGR %)
• 3.6 Global Broadcast Equipment Market, By Product (USD Million)
• 3.7 Global Broadcast Equipment Market, By Application (USD Million)
• 3.8 Global Broadcast Equipment Market, By Technology (USD Million)
• 3.9 Future Market Opportunities
• 3.10 Global Market Split
• 3.11 Product Life Line

4 GLOBAL BROADCAST EQUIPMENT MARKET OUTLOOK

• 4.1 Global Broadcast Equipment Evolution
• 4.2 Drivers
  • 4.2.1 Driver1
  • 4.2.2 Driver 2
• 4.3 Restraints
  • 4.3.1 Restraint1
  • 4.3.2 Restraint 2
• 4.4 Opportunities
  • 4.4.1 Opportunity1
  • 4.4.2 Opportunity 2
• 4.5 Porters Five Force Model
• 4.6 Value Chain Analysis
• 4.7 Pricing Analysis
• 4.8 Macroeconomic Analysis

5 GLOBAL BROADCAST EQUIPMENT MARKET, BY TECHNOLOGY

• 5.1 Overview
• 5.2 Analog
• 5.3 Digital

6 GLOBAL BROADCAST EQUIPMENT MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Television
• 6.3 Radio
• 6.4 Amplitude modulation
• 6.5 Frequency modulation

7 GLOBAL BROADCAST EQUIPMENT MARKET, BY EQUIPMENT

• 7.1 Overview
• 7.2 Dish Antennas
• 7.3 Switches
• 7.4 Video Servers
• 7.5 Encoders
• 7.6 Transmitters & Repeaters

8 GLOBAL BROADCAST EQUIPMENT MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Argentina
  • 8.5.3 Rest of Latin America
• 8.6 Middle-East and Africa
  • 8.6.1 UAE
  • 8.6.2 Saudi Arabia
  • 8.6.3 South Africa
  • 8.6.4 Rest of Middle-East and Africa

9 GLOBAL BROADCAST EQUIPMENT MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Developments
• 9.4 Company Regional Footprint
• 9.5 Company Industry Footprint
• 9.6 ACE Matrix

10 COMPANY PROFILES

• 10.1 ACORDE Technologies, Inc.
  • 10.1.1 Company Overview
  • 10.1.2 Company Insights
  • 10.1.3 Product Benchmarking
  • 10.1.4 Key Developments
  • 10.1.5 Winning Imperatives
  • 10.1.6 Current Focus & Strategies
  • 10.1.7 Threat from Competition
  • 10.1.8 SWOT Analysis
• 10.2 AvL Technologies, Inc
  • 10.2.1 Company Overview
  • 10.2.2 Company Insights
  • 10.2.3 Product Benchmarking
  • 10.2.4 Key Developments
  • 10.2.5 Winning Imperatives
  • 10.2.6 Current Focus & Strategies
  • 10.2.7 Threat from Competition
  • 10.2.8 SWOT Analysis
• 10.3 Cisco Systems, Inc.
  • 10.3.1 Company Overview
  • 10.3.2 Company Insights
  • 10.3.3 Product Benchmarking
  • 10.3.4 Key Developments
  • 10.3.5 Winning Imperatives
  • 10.3.6 Current Focus & Strategies
  • 10.3.7 Threat from Competition
  • 10.3.8 SWOT Analysis
• 10.4 Clyde Broadcast
  • 10.4.1 Company Overview
  • 10.4.2 Company Insights
  • 10.4.3 Product Benchmarking
  • 10.4.4 Key Developments
  • 10.4.5 Winning Imperatives
  • 10.4.6 Current Focus & Strategies
  • 10.4.7 Threat from Competition
  • 10.4.8 SWOT Analysis
• 10.5 CommScope
  • 10.5.1 Company Overview
  • 10.5.2 Company Insights
  • 10.5.3 Product Benchmarking
  • 10.5.4 Key Developments
  • 10.5.5 Winning Imperatives
  • 10.5.6 Current Focus & Strategies
  • 10.5.7 Threat from Competition
  • 10.5.8 SWOT Analysis
• 10.6 Eletec Broadcast Telecom S.A.R.L
  • 10.6.1 Company Overview
  • 10.6.2 Company Insights
  • 10.6.3 Product Benchmarking
  • 10.6.4 Key Developments
  • 10.6.5 Winning Imperatives
  • 10.6.6 Current Focus & Strategies
  • 10.6.7 Threat from Competition
  • 10.6.8 SWOT Analysis
• 10.7 ARRIS International Inc
  • 10.7.1 Company Overview
  • 10.7.2 Company Insights
  • 10.7.3 Product Benchmarking
  • 10.7.4 Key Developments
  • 10.7.5 Winning Imperatives
  • 10.7.6 Current Focus & Strategies
  • 10.7.7 Threat from Competition
  • 10.7.8 SWOT Analysis

11 VERIFIED MARKET INTELLIGENCE

• 11.1 About Verified Market Intelligence
• 11.2 Dynamic Data Visualization

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