세계의 라이브 IP 방송 장비 시장 보고서(2025년)
Live Internet Protocol (IP) Broadcast Equipment Global Market Report 2025
상품코드 : 1811096
리서치사 : The Business Research Company
발행일 : On Demand Report
페이지 정보 : 영문 175 Pages
 라이선스 & 가격 (부가세 별도)
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한글목차

라이브 IP 방송 장비 시장 규모는 향후 수년간 급성장이 전망됩니다. 2029년에는 CAGR 14.2%로 28억 1,000만 달러로 성장합니다. 예측 기간의 성장 배경에는 원격 제작 증가, 스포츠 라이브 스트리밍 수요 증가, 지속가능성에 대한 관심 증가, 차세대 코덱 채택, 가상현실 및 증강현실의 확대 등이 있습니다. 예측 기간의 주요 동향으로는 클라우드 기반 제작 솔루션, 원격 제작 워크플로우, IP 기반 상호운용성 표준, 고급 비디오 압축 기술, AI와 머신러닝의 통합 등이 있습니다.

향후 5년간 14.2%의 성장률 전망은 지난번 전망치보다 1.7% 소폭 하락한 수치입니다. 이 감소는 주로 미국과 다른 국가 간의 관세의 영향에 기인합니다. 인코더, 멀티플렉서, 광섬유 등 정밀 IP 방송 구성 요소에 대한 관세 인상은 배포 지연과 비용 상승으로 이어질 수 있습니다. 또한 상호 관세와 무역 긴장의 증가와 제한으로 인한 세계 경제와 무역에 대한 악영향으로 인해 그 영향은 더욱 광범위하게 나타날 것으로 보입니다.

OTT 플랫폼의 이용 추세는 라이브 IP 방송 장비 시장 확대의 큰 촉진요인이 될 것으로 예측됩니다. OTT 플랫폼은 케이블TV, 위성방송 등 기존 유통 채널을 우회하여 인터넷을 통해 오디오, 비디오 등 미디어 컨텐츠를 사용자에게 직접 전달하는 것으로, 최근 그 인기가 높아지고 있습니다. 이러한 급증은 비용 효율성, 오리지널 컨텐츠 제공, 유연성, 모바일 접근성 등의 요인에 의해 촉진되고 있습니다. 특히 라이브 스트리밍은 OTT 플랫폼에 있으며, 중요한 매력이며, 가입자 확보와 유지에 있으며, 매우 중요한 역할을 하고 있습니다. 라이브 스트리밍 컨텐츠에 대한 증가하는 수요를 충족시키기 위해 OTT 프로바이더들은 인터넷에서 원활한 라이브 방송을 전송할 수 있는 견고하고 고성능의 IP 기반 방송 장비에 의존하고 있습니다. 예를 들어 OTT 서비스 프로바이더인 아마존 프라임(Amazon Prime)은 Exploding Topics의 보도에 따르면 프라임 회원 수가 2022년 2억 1,300만 명에서 2023년 전 세계 2억 3,000만 명으로 눈에 띄게 증가했다고 합니다. 또한 Mint는 OTT 플랫폼의 총 시청자 수가 13.5% 증가하여 2022년 4억 2,380만 명에서 2023년 4억 8,110만 명에 달할 것으로 예상했습니다. 그 결과, OTT 플랫폼의 인기 급상승이 라이브 IP 방송 장비 시장의 성장에 박차를 가하고 있습니다.

목차

제1장 개요

제2장 시장의 특징

제3장 시장 동향과 전략

제4장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세 및 Covid와 회복이 시장에 미치는 영향을 포함한 거시경제 시나리오

제5장 세계의 성장 분석과 전략 분석 프레임워크

제6장 시장 세분화

제7장 지역별·국가별 분석

제8장 아시아태평양 시장

제9장 중국 시장

제10장 인도 시장

제11장 일본 시장

제12장 호주 시장

제13장 인도네시아 시장

제14장 한국 시장

제15장 서유럽 시장

제16장 영국 시장

제17장 독일 시장

제18장 프랑스 시장

제19장 이탈리아 시장

제20장 스페인 시장

제21장 동유럽 시장

제22장 러시아 시장

제23장 북미 시장

제24장 미국 시장

제25장 캐나다 시장

제26장 남미 시장

제27장 브라질 시장

제28장 중동 시장

제29장 아프리카 시장

제30장 경쟁 구도와 기업 개요

제31장 기타 대기업과 혁신적 기업

제32장 세계의 시장 경쟁 벤치마킹과 대시보드

제33장 주요 합병과 인수

제34장 최근 시장 동향

제35장 시장 잠재력이 높은 국가, 부문, 전략

제36장 부록

KSA
영문 목차

영문목차

Live internet protocol (IP) broadcast equipment comprises devices utilized for the production, transmission, and distribution of live media content over IP networks. This technology enables the real-time dissemination of events, news, sports, entertainment, or corporate communications, enabling broadcasters, content creators, and enterprises to engage audiences across diverse platforms and devices.

Key categories of live internet protocol (IP) broadcast equipment include broadcast switchers, switches and servers, infrastructure, among others. A broadcast switcher facilitates the selection and routing of multiple audio or video sources for live broadcast or recording, ensuring smooth transitions between various inputs. These equipment options are available through various sales channels, including online and offline platforms, and cater to a range of applications such as broadcast production centers, in-stadium broadcasts, outside broadcast vans, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The live Internet protocol (IP) broadcast equipment market research report is one of a series of new reports from The Business Research Company that provides live Internet protocol (IP) broadcast equipment market statistics, including live Internet protocol (IP) broadcast equipment industry global market size, regional shares, competitors with an live Internet protocol (IP) broadcast equipment market share, detailed live Internet protocol (IP) broadcast equipment market segments, market trends and opportunities, and any further data you may need to thrive in the live Internet protocol (IP) broadcast equipment industry. This live Internet protocol (IP) broadcast equipment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The live internet protocol (ip) broadcast equipment market size has grown rapidly in recent years. It will grow from $1.44 billion in 2024 to $1.65 billion in 2025 at a compound annual growth rate (CAGR) of 14.5%. The growth in the historic period can be attributed to demand for high-quality content, increased adoption of 4k and UHD broadcasting, the rise of virtualization and software-defined networking, demand for multiplatform content delivery, and integration of cloud services.

The live internet protocol (ip) broadcast equipment market size is expected to see rapid growth in the next few years. It will grow to $2.81 billion in 2029 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to the rising of remote production, growing demand for live sports streaming, increasing focus on sustainability, adoption of next-generation codecs, and expansion of virtual and augmented reality. Major trends in the forecast period include cloud-based production solutions, remote production workflows, IP-based interoperability standards, advanced video compression technologies, and AI and machine learning integration.

The forecast of 14.2% growth over the next five years reflects a modest reduction of 1.7% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Rising tariffs on precision IP broadcasting components like encoders, multiplexers, and fiber optics may lead to deployment delays and rising costs. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The upward trend in OTT platform usage is anticipated to be a significant driver behind the expansion of the live Internet protocol (IP) broadcast equipment market. OTT platforms, which deliver audio, video, and other media content directly to users over the internet, bypassing traditional distribution channels such as cable or satellite television, are gaining popularity. This surge is fueled by factors such as cost-effectiveness, original content offerings, flexibility, and mobile accessibility. Live streaming, in particular, serves as a key attraction for OTT platforms, playing a pivotal role in subscriber acquisition and retention. To meet the escalating demand for live-streaming content, OTT providers rely on robust and high-performance IP-based broadcast equipment capable of delivering seamless live broadcasts over the internet. For example, Amazon Prime, an OTT service provider, witnessed a notable increase in its Prime membership from 213 million in 2022 to 230 million worldwide in 2023, as reported by Exploding Topics. Additionally, Mint reported a 13.5% rise in the total audience for OTT platforms, reaching 481.1 million in 2023 compared to 423.8 million in 2022. Consequently, the surging popularity of OTT platforms is fueling growth within the live Internet protocol (IP) broadcast equipment market.

Key players in the live Internet protocol (IP) broadcast equipment domain are channeling their efforts towards the development of advanced switchers and professional-grade cameras to elevate live production capabilities. Products such as the ATEM Television Studio HD 8 and Blackmagic Studio Camera 6K Pro represent cutting-edge broadcasting equipment tailored for professional live video production. The ATEM Television Studio HD 8 stands out as an all-in-one HD video switcher equipped with advanced streaming and recording functionalities. Conversely, the Blackmagic Studio Camera 6K Pro boasts a superior studio camera design, featuring a larger 6K Super 35 sensor and an EF lens mount to deliver cinematic image quality. In February 2023, Blackmagic Design Pty Ltd., an Australia-based digital cinema and hardware manufacturer, introduced these innovative solutions targeting professional live production setups. The ATEM Television Studio HD 8 offers a compact live production switcher integrated with a broadcast control panel, facilitating various functions such as streaming, recording, and multiview. On the other hand, the Blackmagic Studio Camera 6K Pro elevates live production capabilities with features such as remote-controlled ND filters, compatibility with different lenses, and advanced streaming functionalities.

In November 2023, DOMO Broadcast Systems, a UK-based broadcast company, completed the acquisition of Wave Central LLC to reinforce its presence in the live IP broadcast equipment sector, particularly in North America. This acquisition bolsters Domo Broadcast's product portfolio for live events, sports coverage, film production, and unmanned applications. Wave Central LLC, a US-based provider of wireless broadcast equipment, aligns with Domo Broadcast's objectives of expanding its market reach and enhancing its offerings in the live IP broadcast equipment segment.

Major companies operating in the live internet protocol (IP) broadcast equipment market are Sony Corporation, Panasonic Corporation, Cisco Systems Inc., Ericsson AB, Arista Networks Inc., Belden Inc., Evertz, Blackmagic Design Pty Ltd., Ross Video Ltd., Imagine Communications, EVS Broadcast Equipment SA, NewTek Inc., Grass Valley, Sencore Inc., ETL Systems Ltd., Lynx Technik AG, Matrox Graphics Inc., RIEDEL Communications GmbH & Co. KG, LAWO AG, Teradek LLC, AJA Video Systems Inc., Telos Alliance, Ikegami Tsushinki Co. Ltd., Beijing Gefei Technology Co. Ltd.

North America was the largest region in the live Internet protocol (IP) broadcast equipment market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the live internet protocol (ip) broadcast equipment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the live internet protocol (IP) broadcast equipment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The live Internet protocol (IP) broadcast equipment market consists of sales of IP cameras, transmitters and gap fillers, audio mixers and interfaces, encoding and decoding devices, video servers, routers, amplifiers, and antennas. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Live Internet Protocol (IP) Broadcast Equipment Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on live internet protocol (ip) broadcast equipment market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Where is the largest and fastest growing market for live internet protocol (ip) broadcast equipment ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The live internet protocol (ip) broadcast equipment market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

Scope

Table of Contents

1. Executive Summary

2. Live Internet Protocol (IP) Broadcast Equipment Market Characteristics

3. Live Internet Protocol (IP) Broadcast Equipment Market Trends And Strategies

4. Live Internet Protocol (IP) Broadcast Equipment Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Live Internet Protocol (IP) Broadcast Equipment Growth Analysis And Strategic Analysis Framework

6. Live Internet Protocol (IP) Broadcast Equipment Market Segmentation

7. Live Internet Protocol (IP) Broadcast Equipment Market Regional And Country Analysis

8. Asia-Pacific Live Internet Protocol (IP) Broadcast Equipment Market

9. China Live Internet Protocol (IP) Broadcast Equipment Market

10. India Live Internet Protocol (IP) Broadcast Equipment Market

11. Japan Live Internet Protocol (IP) Broadcast Equipment Market

12. Australia Live Internet Protocol (IP) Broadcast Equipment Market

13. Indonesia Live Internet Protocol (IP) Broadcast Equipment Market

14. South Korea Live Internet Protocol (IP) Broadcast Equipment Market

15. Western Europe Live Internet Protocol (IP) Broadcast Equipment Market

16. UK Live Internet Protocol (IP) Broadcast Equipment Market

17. Germany Live Internet Protocol (IP) Broadcast Equipment Market

18. France Live Internet Protocol (IP) Broadcast Equipment Market

19. Italy Live Internet Protocol (IP) Broadcast Equipment Market

20. Spain Live Internet Protocol (IP) Broadcast Equipment Market

21. Eastern Europe Live Internet Protocol (IP) Broadcast Equipment Market

22. Russia Live Internet Protocol (IP) Broadcast Equipment Market

23. North America Live Internet Protocol (IP) Broadcast Equipment Market

24. USA Live Internet Protocol (IP) Broadcast Equipment Market

25. Canada Live Internet Protocol (IP) Broadcast Equipment Market

26. South America Live Internet Protocol (IP) Broadcast Equipment Market

27. Brazil Live Internet Protocol (IP) Broadcast Equipment Market

28. Middle East Live Internet Protocol (IP) Broadcast Equipment Market

29. Africa Live Internet Protocol (IP) Broadcast Equipment Market

30. Live Internet Protocol (IP) Broadcast Equipment Market Competitive Landscape And Company Profiles

31. Live Internet Protocol (IP) Broadcast Equipment Market Other Major And Innovative Companies

32. Global Live Internet Protocol (IP) Broadcast Equipment Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Live Internet Protocol (IP) Broadcast Equipment Market

34. Recent Developments In The Live Internet Protocol (IP) Broadcast Equipment Market

35. Live Internet Protocol (IP) Broadcast Equipment Market High Potential Countries, Segments and Strategies

36. Appendix

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